Huayu: When the director changed his major

Chapter 193: Understanding LSP's Psychology

After the release date of "The Empress of China" was confirmed, Cheng Xi immediately asked the company to inform the main creators and investors of the news.

When Fan Binbin, Sohu CEO Zeng, and Youkulu heard that the stock was sold for 1.2 million in the first round.

Everyone was extremely excited.

I think cooperating with Cheng Xi is a really wise choice.

Fan Binbin can still clearly remember the time when he went to discuss cooperation with his agent Mu Guang.

Cheng Xi directly invested 100 million yuan, not considering the return of investment, but the doubling of investment.

It made everyone think that Cheng Xi was joking.

Thinking of this, Fan Binbin called Mu Guang.

Mu Guang: "What? 1.2 million in the first round? Which TV station is so bold?"

When Fan Binbin heard Mu Guang, who was usually very calm, asking three questions in a row, he couldn't help but laugh.

replied:
"It was purchased jointly by Mango TV and Yanjing TV, and will premiere on April 4th."

"I can't believe this guy is so talented! He made nearly 50 million in the first round alone. I'm glad I didn't force him to give me the script for 'My Love from the Star'."

"Mu Guang, do you think there's still a way to get 'My Love from the Star'?"

"Well, I'll think of another way, but the chances are slim."

Fan Binbin still wants to act in "My Love from the Star". She thinks it is the most suitable for her whether it is changed into a TV series or a movie.

Or, should I go and bother the kid again?

Thinking of this, Fan Binbin took out his cell phone and sent Cheng Xi a few more harassing messages.

Except Fan Binbin and Mu Guang were surprised.

The same is true for Mr. Zeng. He always makes a lot of money by following Cheng Xi.

Although he is now the boss of Sohu Video, he also wants to move up to the next level and become a vice president of Sohu Group.

This requires actual performance and Sohu Video's user growth and management.

As long as this drama becomes a hit and we invest in a few more movies by Brother Cheng Xi, we should have a chance to move up further.

This time, "Empress of China" sold 1.2 million in the first round.

It really surprised him again.

He could imagine that Brother Cheng Xi was very powerful, but he didn't expect him to be so powerful.

Time and again, his highest expectations were shattered.

1.2 million not only means that the project has paid off, but also that the subsequent profit will be more or less.

And it means full recognition from TV station professionals, which is very important.

It’s true that as long as you follow Zuibai, fame and fortune will not be a problem.

You know, not only Cheng Xi used many actors in the play.

The other three companies also used the characters as favors to a greater or lesser extent.

Cheng Xi is now a film director making big-budget TV series, and many people are watching with eager eyes.

I want to come in and get a piece of the pie and show my face.

He had to fight for every role, and even being able to appear in front of Cheng Xi took a lot of effort.

Cheng Xi also believes that as long as the actors are suitable and obedient, he does not exclude them from doing public relations or doing favors.

Cheng Xi never believed that if the water is too clear, there will be no fish.

If everyone shares the benefits, there will be more and more benefits.

The creators heard that the show would be broadcast in ten days, spanning the May Day holiday, which is the best time slot in the near future.

You can see how much importance the TV station attaches to it.

They are now hoping that the show will be aired tomorrow.

After all, everyone knows that it is better to become famous early.

Especially the students from the three schools who were participating in the performance for the first time were all waiting for April 4th with nervousness and excitement.

For example, Yang Caiyu, Chen Xinxuan and others.

I am even counting the days until April 4th.

Cheng Xi announced the broadcast time and TV station of "The Empress of China" on Weibo.

I also @ed everyone in the main creative group to let everyone participate in this promotion.

When it comes to how their own drama is broadcast, everyone is of course very willing to participate.

In addition, the company also notified some supporting roles, talents and even co-stars.

Mobilize everyone together.

Bai Xue, Yang Caiyu and others called on their classmates and friends to help forward and promote the news.

Suddenly everyone realized that many celebrities and beauties were promoting the drama "The Empress of China" on major platforms.

Looking at the makeup photos they released, the LSPS who follow them have already had a glimpse of them.

What makes this drama different from previous palace fighting dramas is that it has grand scenes and a big production.

And there are countless beautiful women who have been hired.

So it gained a great advantage in publicity.

You know, on the Internet, a beautiful woman is a publicity resource.

Not to mention that the people Cheng Xi selected to join the crew were all the top beauties from various schools.

During these 10 days, Zuibai's publicity system operated efficiently.

They keep releasing some behind-the-scenes footage of the filming of "The Empress of China" and exclusive interviews with the main creators.

We have basically achieved full coverage on all major platforms.

Cheng Xi and his friends edited a video of playing Werewolf with Fan Binbin, Li Xiaoran, and classmates from the Film Academy during the Lantern Festival.

It even directly became a hot topic.

Playing games is easier to resonate with young people.

Not to mention that no one has ever seen Fan Binbin and Li Xiaoran playing Werewolf like young people in their 20s.

Everyone in the video was shouting loudly, seemingly not caring about their status at all.

Their eyes couldn't help but light up.

I didn’t expect that goddesses have such a side.

It turns out that whether beauties are passionate or not really depends on who they play with.

Oh, it’s another day of envying Teacher Zuibai.

When everyone saw Teacher Zuibai stand up and refute the performance.

Everyone who saw it for the first time, including those present at the scene, was fooled by him.

After reviewing the game and looking at the cards, I realized it was a werewolf.

This made everyone realize that being a director also requires such good acting skills.

No wonder he can train such good actors.

But later when everyone saw that Teacher Zuibai was actually a good person, they stopped believing it.

The netizens who saw this were even more amused.

Cheng Xi: "I really want to be a good person this time, everyone give me a chance."

Others: All tickets belong to Cheng Xi, out!

The scene where Cheng Xi helplessly spread his hands was captured by everyone and made into an emoticon package again.

[Teacher Zuibai is so funny. At first I thought he was a good person, but it turned out he was a werewolf.

Later, when he said he wanted to be a good person, no one gave him a chance.

To be honest, it wasn't until I saw them playing games that I finally believed that Teacher Zuibai was truly a young student! I'm so envious, so youthful!

[I told you, Mr. Zuibai, to do something evil, and now it's backfired! I want to be a good person, so I can't give you this chance.]

[You all follow Teacher Zuibai, right? I think Sister Binbin and Sister Xiaoran are also very attractive. It turns out that every woman was once a girl!]

[The above comments are too impressive. I don't know how to play Werewolf. I just think this game is too big and useless.]

[+1 above, speaking out the thoughts of us LSs! ]

[+10086 upstairs]

With the increase in publicity efforts, Fan Binbin, Li Xiaoran and Zuibai have gained popularity.

This video gradually went viral and even made the Werewolf game a small hit in major universities.

A group of friends get together and play a few games of Werewolf when they have nothing to do.

Eat something and perform at your leisure. It's so relaxing.

For a time, the phrase "Please close your eyes when it's dark" was heard in public areas of universities across China.

During these ten days, Cheng Xi not only continued to promote the Zuibai series.

He also continued to produce pilot MVs and promoted the TV series "Empress Wu" as if it were a movie.

The most popular one is the MV of the TV series theme song "Wordless Monument".

Not only is the singing voice moving and eloquent, the content of the MV has also sparked heated discussions among everyone.

"A lifetime of wandering

Lonely on the shore

Ask the heaven and earth to whom to confide
I look back on a thousand years of history

How can I count the grudges and hatreds?

Imperial Family

There is no return after all
Silently erected a monument without words

With tears in eyes

Who was that person who called Mei Niang softly?
My eternal frost and snow

Everything I can't let go of

I abdicate in the prosperous Tang Dynasty

No regrets

Silently erecting a monument without words, with tears in my eyes
Merits and demerits are determined by people, I have no regrets
Let history be written
Not seeking to understand
"

This song, originally written by Fang Wenshan, directly elevated the situation of the harem struggle and interpreted Wu Zetian's enthronement as a mission entrusted to her in a time of crisis.

He defended the kingdom for his beloved, and then returned it to the Li family.

Although this is just one person's opinion, it is obvious that the story of this explanation is more touching.

Combined with the wordless stele that Wu Zetian really erected and the interpretation of this song.

The audience was moved before they even started watching the TV series.

Of course, this is also inseparable from G.E.M.'s performance.

This time the two collaborated again.

"Director Cheng, I'm considering developing my career in mainland China. What do you think?"

After recording the song, Deng Ziqi asked Cheng Xi this question.

"Hong Kong is too small. Coming to the mainland is the inevitable trend. The sooner you come, the sooner you can occupy the ecological niche."

Deng Ziqi also thought silently after hearing this.

"If you want to come, you can consider Zuibai Entertainment. You know Ziqi, I have always been optimistic about you."

"Thank you, Director Cheng. Let me think about it."

While the collaboration was pleasant, Cheng Xi also lamented that none of his artists could sing.

Since G.E.M. said she wanted to develop her career in mainland China, Cheng Xi naturally wanted to poach her.

The singing and dancing group TFgirls is still in its infancy, and I don’t know how the three little girls are doing with their studies and singing and dancing training.

Now that I have finished this period of work, I should take some time to visit them.

The theme song "Wordless Monument" not only made the song a hit, but the exquisite Tang Dynasty costumes and makeup in it also once again amazed netizens.

Compared with those sloppy and petty palace fighting dramas, the clothes in this drama are so exquisite that they can’t even catch up.

Guangwu and Meiniang had 300 sets of clothes custom-made, ranging from talented women, concubines, expeditionary women, nuns, Zhaoyi, and emperors.

Each set of clothing is extremely exquisite for each different period and state.

It not only combines the characteristics of the Tang Dynasty era, but also incorporates the understanding of modern fashion.

Of course, Fan Binbin's own conditions and aura also allow her to carry off every outfit.

Just recently, an interview with Fan Binbin by a reporter also became a hot topic.

"Sister Binbin, we've all watched the MV for "Wordless Monument," so why is this drama called Wu Mei Niang instead of Wu Zetian?"

"I also asked the director this question, and he told me that Wu Zetian was only her when she became emperor, while Wu Meiniang ran through her entire life."

"Her most sincere emotions are all given and taken away by this period. This is also where the perspective of this drama is different from previous ones. 'Empress Wu' attempts to tell this story from the perspective of herself."

"Sister Binbin, we saw you play Werewolf in the behind-the-scenes footage. Everyone said they got to know you in a new way. What do you think?"

"Werewolf, it was the director who introduced me to it. This game is very easy to immerse yourself in. I still play it occasionally. I'm grateful to Director Cheng, he was my mentor who first introduced me to Werewolf."

After saying that, he blew a kiss toward the reporter's camera.

"Of course, I also hate that he deceived my sincere feelings countless times."

"As for everyone getting to know me again, I can only say that there's a little girl in everyone's heart. Werewolf makes me feel relaxed, and I recommend it to everyone!"

College Bishop.

"Brother, is Sister Binbin interested in you?"

Reba asked with a pout after watching Fan Binbin's interview video.

"We are of different generations."

"So, that part about Wu Meiniang, was it really you who said it?"

"She's just talking nonsense."

"Ah, then why is she called Wu Meiniang?"

"Wu Zetian is too distant. Wu Meiniang is more approachable and pleasant to the ear, and has a larger audience."

When Reba heard her brother's careless answer, she was speechless for a while.

It turns out that naming is so random.

Of course Cheng Xi didn’t think so. Why?
That's not the original work, that's the name.

At the beginning, Cheng Xi of course applied it directly.

But as he got to know the film better, he felt that Fan Binbin had not misunderstood.

During the final sprint of promotion, Cheng Xi also specially edited a collection of beauties.

A few seconds of footage of each of these beauties was edited into a three-minute video.

On the one hand, of course it is to attract young ladies. After all, many girls also like to look at beautiful women.

The second is to attract fans from all over the world to watch.

But the main thing is to attract boys to join.

Because judging from the palace fighting dramas in recent years, such as the popular "Palace", "Scarlet Heart", and "The Legend of Zhen Huan", etc.

They have already developed the female audience to the limit.

That is a maximum viewership rating of over 3 points.

The key reason is that the proportion of male audiences is small.

First, boys’ desire to watch dramas is much weaker than girls’.

Second, they prefer to watch historical dramas, anti-Japanese dramas and urban romance dramas, and rarely watch palace fighting dramas.

But if Cheng Xi wants to break the 3 or even 4 ratings with this drama, he must attract the male audience.

Since the girls have been developed to the limit, the boys have become the key to increasing ratings.

The ratings have increased, so the subsequent second round and online broadcast rights and copyrights can be sold at a good price.

So Cheng Xi deliberately chose some ambiguous angles and scenes.

Cheng Xi knows these LSPS too well. In his previous life, when Cheng Xi was doing live broadcasts, he was an expert at playing by the rules.

It can't be given for free, but it can't be not given either. Cheng Xi has a good grasp of this scale.

It also needs to highlight the different styles and personalities of the beauties.

This is the best way to drag LSPS into the trap.

I believe that as they watch the game more deeply, they will also notice the plot conflicts.

Maybe they will find that palace fighting dramas are also quite interesting.

At least for male audiences who have never seen it, it is a novel experience.

As long as female audiences come in out of inertia, they will retain the LSPS.

I believe this drama has the potential to become a big hit in the hands of Zuibaixi.

In any case, the drama "Empress Wu Zetian" has been subject to multiple publicity bombardments and hot searches.

It has become popular before it was even aired.

And tomorrow, it will officially go online and start broadcasting!
(End of this chapter)