Huayu: When the director changed his major

Chapter 166: Box office boom, Lu Chuan plays the victim

The next day's box office figures came out at noon on Sunday.

"Life Events" 1240 million.

"The Banquet" continued to lead with 1320 million.

When Lu Chuan and Han Sanding of China Film Group saw the result, they had a bad feeling.

One is that the box office increase of "The Banquet" on Saturday was less than 15 percent compared with Friday.

The speed at which the two "Life Events" are catching up is too fast, and now there is only a gap of 80 in box office revenue.

"What's going on? Did 'Life Events' steal the box office?"

Lu Chuan couldn't help but think randomly.

Han Sanping of course shook his head, even though they had a huge investment.

But how could they do this right under my nose and keep me unaware?

Just when Lu Chuan thought that Cheng Xi might have played some tricks.

Cheng Xi was not polite to him and directly launched his attack in the field!

In the current propaganda world, there are few who can beat me.

As the popularity of the movie spread over the past two days, more and more people saw "Life Events".

The comments are basically all positive.

It’s so good that people wonder if the comments are controlled and all of them are water armies.

But when everyone curiously asked their friends around them, they were surprised to find out.

Basically no one criticizes "Life Events", it really receives rave reviews from everyone.

Occasionally, criticism means you've made yourself cry too many times.

I didn't say that the plot was terrible, the acting was bad, or the director was stupid.

On the other hand, the criticisms against "The Banquet" were overwhelming.

What a magical change to the history of the Hongmen Banquet.

There is no king or feast in "The King's Feast", and there is no princess as Lu Chuan mentioned.

It's a fake blockbuster, turning great heroes like Liu Bang and Xiang Yu into psychopaths playing house.

Of course, there are also 20% to 30% of the reviews that are positive, and people think that the interpretation of history has certain ideas and novelties.

It's a carefully crafted work by director Lu Chuan.

But after seeing this situation, how could Cheng Xi let Lu Chuan go?

Cheng Xi also went to see The King’s Feast and asked for many people’s opinions and feedback.

So he wrote the copy himself and distributed it to Jin Xiaoluo.

Let everyone focus on these points.

Pull down the Douban rating for me.

Directly grafting "The Banquet" into the film is equivalent to a bad movie, and anyone who watches it is a fool.

This could be said to be the end of Lu Chuan's life.

Movies and TV series have something in common, which is that they both need audience appeal.

Once the audience's popularity declines and word of mouth drops, the impression that anyone who watches it will be foolish will emerge.

That means death is not far away.

It can be said that every operation of Cheng Xi hits the real pain points of the film.

It directly hits the weak spot of "The Banquet".

It was a fight to the death, every move was fatal.

I let you mess with me, but am I someone you can mess with?

I can only say that you chose the wrong opponent by coming to me.

Of course, Cheng Xi was not acting on impulse, but the two of them were direct competitors during this period.

His current film schedule is much higher than mine, so get him down.

Only then will you have the opportunity to increase screenings, increase box office revenue, and further create a virtuous cycle.

Only in this way can we continue to get a share of the pie during the National Day.

So I can't afford to be soft-hearted.

Of course, Zuibai Studio will also do it relatively covertly.

Fortunately, there are good and bad people on the Internet now, and it is impossible to tell who is who.

The navy commanded by Jin Xiaoluo has fought many battles and is very experienced.

Know how to circumvent it, or even make it look like someone else is slandering you.

After all, there are many people who are not optimistic about Lu Chuan. Who knows whether it is true or not?

If you want to blame someone, blame yourself for being a broken drum. Don't blame everyone for beating you.

If it was a high-quality film like "Let the Bullets Fly", Cheng Xi's actions would actually increase its popularity.

But "The Banquet" was originally a drum with a hole, which allowed Cheng Xi to seize the opportunity and hit it hard.

If he doesn't die, he will be half paralyzed.

The main creators of Lu Chuan saw that the public opinion about "The Banquet" was very unfavorable.

I really want to make amends, but I just lack the funds.

Second, there was a sudden surge of public opinion, and there were no timely and effective means to deal with it.

There is no other way except asking the major relevant platforms or public relations to delete the posts.

Some were even completely confused, thinking that the public opinion was acceptable in the first two days.

Why is the whole network suddenly mocking me?

Is my movie really that bad?

"Director Lu, why don't you go and play the victim?"

"Talk about the hard work and dedication you put into making the film. You can even include a behind-the-scenes clip at the end of the film."

"Or maybe director, you could go cry again? That would be really popular!"

Hearing the marketing team's suggestion, Lu Chuan's heart was broken and she almost cried.

It’s impossible for me to play the victim. I still need to keep my face in the industry!

In addition to targeting the opponents, Cheng Xi must not forget to improve himself.

You can only lower other people's box office, expanding your own cake is more important.

Two days before the release on Friday and Saturday, Cheng Xi did not immediately start review promotion.

Because few people saw it at that time, you immediately commented on how good it was.

That's not just telling lies with open eyes, it will also make you unpopular with the audience.

But now, as the popularity has grown over the past two days, more and more people are watching this movie.

So after watching the movie on Saturday, Cheng Xi immediately asked Jin Xiaoluo to start according to the plan.

Basically, the film critics sent small red envelopes of PR fees and started to comment in batches, and more and more people saw it.

As a result, the box office of "Life Events" reached 1600 million on Sunday, an increase of 29%.

The box office of "The Banquet" dropped sharply to 920 million.

This is because the marketing is a little delayed, and there are still quite a number of people who are not covered by the studio's publicity.

Cheng Xi also took advantage of the fact that "Life Events" ranked first at the box office in its first week, reaching 3740 million, to launch another wave of publicity.

"The Banquet" was given high expectations at the beginning, and was given good screening schedule and good anticipation.

There are also a total of 3390 million.

But the box office has plummeted to 920 million on Sunday.

Tomorrow is Monday, and the market will definitely continue to fall sharply.

Lu Chuan's face and his creative team were as anxious as ants on a hot pan.

Director Lu now thinks that it’s not a bad idea to play the victim, it’s all for the movie!

But will it be effective?
But seeing the box office, I can hardly stop. It’s the result of more than a year’s hard work.

After losing so much money, who would dare to invest in my movie next time?

But if I really play the victim, where will I put my old face?
After the publicity of the reviews was released, "Life Events" is now praised everywhere.

A parent group:

It was very good. I took my children to see it.

My child is 11 years old this year, and we laughed and cried throughout the entire film.

But after watching it, my whole body and mind were elevated.

There is nothing more important in life than death, so what does a small exam matter?

It is recommended to watch it with children. 】

A well-known film forum:
I want to use a sentence I saw in the square:

The major events in life give me a breath of life.

After watching the movie and seeing the busy traffic on the street, I felt that life is really good.

It's a spiritual massage!
It’s more relaxing than going to a foot massage parlor!
By the way, there is also Teacher Qiao Shan who bathes the holy body in there!

In short, I recommend watching it! 】

Weibo influencer:

[I admit that I was actually healed by a funeral movie.

Don't be so frivolous, let's relax.

In life, nothing matters more than death. 】

Douban long review:

[It's a very good movie. I still can't get enough of it after watching it twice.

On the surface, this movie is about death, but you can feel that the director has so much love that it is about to overflow.

Parents love their children and plan for them in the long run.

Aunt’s love for cousin Xiaowen.

Lao Mo's love for his third sister.

The couple's love for their deceased daughter.

Xiaowen’s mother’s love for Xiaowen.

Xiaowen’s grandmother’s love for Xiaowen.

And the most striking thing is the fatherly love that the third brother has for Xiaowen.

Everyone seems to have many shortcomings, but their love is always there. 】

Cheng Xi specifically asked Jin Xiaoluo to pick out some down-to-earth comments to promote.

There is no need to say how good the acting of the child and Zhu Yilong is, how much they give people food for thought, and how this movie has caused the industry to think deeply.

Just look for some of the most genuine thoughts and comments that can directly motivate people to watch the movie.

And it can also dispel people's impression that watching funeral-themed movies is unlucky.

In this way, the previously promoted ticket pool can be released.

Cheng Xi believes that once this is achieved, people in the ticket pool will continue to come out to watch the movie.

Cheng Xi promoted some slightly orthodox comments in official media.

Official praise for "Life Events" was led by Jiangcheng officials, even prompting commentary in the People's Daily on the third day.

It was very lively for a while.

Major cinemas have seen the box office and public opinion on both sides rise and fall.

People who come to the cinema always ask why "Life Events" has so few screenings.

I can't even buy a ticket.

Also reacted quickly.

Add temporary showtimes immediately and make sure everyone can buy tickets.

And obtain first-hand information through methods such as attendance rate, box office trends, online reviews, and offline questionnaires.

After reading the analysis, the screening level of "Life Events" was urgently increased.

And I allocated my best time to "Life Events".

At one point, it even exceeded the screening density of "The Banquet" at the beginning.

Therefore, the box office for the next four days before National Day, except for the first day which was a weekday, was lower than that on Sunday.

In the following days, "Life Events" showed a steady rise.

Friday.

"The Banquet" grossed 1150 million, and "Life Events" grossed 910 million.

Lu Chuan@Zuibai encouraged him to keep trying.

Many netizens began to mock Zuibai and "Life Events".

Cheng Xi ignored it and continued his roadshow in Jiangcheng to promote the product.

Saturday.

"The Banquet" grossed 1320 million, and "Life Events" grossed 1240 million.

Lu Chuan and Han Sanping began to worry about being overtaken by others.

After Cheng Xi took Reba to see a movie, he launched an offensive.

Sunday.

"The Banquet" grossed 920 million, and "Life Events" grossed 1590 million.

First week: "The Banquet" 3390 million, "Life Events" 3740 million.

The team suggested that Lu Chuan play the victim, but Lu Chuan sternly refused!
Frankly speaking, it is impossible to play the victim!
Netizens began to change their minds, thinking that watching "The Banquet" was stupid and watching "Life Events" was the trend.

As major cinemas adjusted their screening schedules, Cheng Xi took advantage of the situation and defeated "The Banquet".

Monday, a working day.

"The Banquet" grossed 510 million, and "Life Events" grossed 1220 million.

Lu Chuan considered playing the victim just to make the movie look good!

And proactively ask about team strategy.

Netizens directly called Director Cheng awesome!
Zuibai Studio continues to push down-to-earth and popular reviews.

on Tuesday.

"The Banquet" grossed 350 million, and "Life Events" grossed 1350 million.

Lu Chuan said that the Black Army deliberately gave low scores and I was treated extremely unfairly.

Netizens: It turns out that no directing department can produce directors, we still have to look at Director Cheng from the Management Department of Beijing Film Academy!

Cheng Xi was leisurely at home and continued to seduce Nazha, and hugged her to kill her.

Wednesday.

"The Banquet" grossed 220 million, and "Life Events" grossed 1410 million.

Lu Chuan: I put a lot of effort into making this movie, and it was an extremely bumpy road. I hope everyone will come to the cinema to support us!
Lu Chuan: Really, I am moved by myself!
Netizens have expressed their desire to watch "Life Events" twice or three times.

Cheng Xi held Reba in his arms, and Reba praised her brother for being so great.

And reward her brother with a kiss and a hot bunny.

Thursday.

"The Banquet" grossed 250 million, and "Life Events" grossed 1500 million.

Seven-day box office: "The Banquet" 4720 million.

"Life Events" has 9220 million viewers, far surpassing "The Banquet"!

Lu Chuan started to play the role of a character, posting three consecutive posts on Weibo:
1. If you have any problem, come to me. Don’t touch my actors and creators. They are the best.

2. As the old saying goes, “the deeper the love, the more severe the criticism.” The audience’s criticism of me is all out of their love.

3. The public opinion data is out. Thank you to those who support my film. The mud bath is super cool. Believe me, I can grow better flowers in the mud.

Netizens couldn't hold it anymore and commented:
[Dr. Wang from Qingshan Psychiatric Hospital: Director Lu, how long have you been experiencing these symptoms?]

[Director Lu's inner defenses have broken down, so he's just going to throw in the towel, right?]

[Don't worry, no one's watching his movies right now anyway, so why not try some performance art? Maybe it can generate some buzz.]

[The above person is right, but Director Lu, where were you before? Why are you acting crazy and stupid now?]

[I still respect my seniors. I wish Director Lu a box office of over 100 million. If nothing else, I'm rooting for Zui Bai this time!]

Not only among netizens, but also after Cheng Xi's movie "Life Events" continued to receive positive reviews, it was also reported in the news.

His classmates and friends also watched the movie in the cinema.

I can't help but wonder if this is a movie shot by Cheng Xi, also known as Zuibai, who is close to us.

Just can't imagine.

After receiving this news, the school also prepared to assist Cheng Xi.

Under the organization of the college’s Youth League Committee, several activities were held consecutively.

Participate in the event and receive a free ticket to the movie "Life Events".

This is equivalent to direct official endorsement. After all, it is a movie with a box office of over 100 million yuan that is produced by sophomores.

It’s really very little.

Last time, the school supported Guo Fan’s "The Adventures of Li Xian", not to mention "Life Events".

People from other departments of the Film Academy also expressed their admiration that the Management Department had stood up.

Last month, a movie was released by graduate students, and this month, a movie was released by sophomores.

And he directly knocked out all the famous directors in the directing department.

The people in the academy watched Cheng Xi's "Life Events" soar at the box office while watching Lu Chuan perform there.

Also do not admit the sigh.

Cheng Xi had already invited all the teachers and students in the Management Department to go to the cinema to watch the movie on the first day of its release, Friday.

In addition, in my hometown county, the local cultural and tourism department cooperated and took the lead in carrying out the "Fellow Villager Zuibai Invites You to a Movie" event.

With the improvement of the box office, my parents and relatives and friends are very proud.

Cheng Xi himself has also brought honor to himself through his actions in front of everyone and his fellow townspeople.

After all, if you don't return home when you are rich, it's like walking in the night in fine clothes!
What's more, the quality of this movie is so high, and if you don't have the confidence to invite them, how can the audience believe you?

Not only that, the teachers and classmates who came to watch the movie were also proud of Cheng Xi's achievement.

Of course, I will sigh a few words when I come back:
"Director Cheng Xi has actually come this far."

"Today, while watching a movie, I kept saying wow, this movie was actually made by someone in the dorm next to me. I was really surprised, envious, and ashamed."

"I'm still playing against him, but his Xiahou Yuan is terrible. I can beat him with one hand, but I can't stand up to his speed!"

"I didn't expect that Director Cheng is still in school, and he's already ahead of Lu Chuan? I can't believe it!"

On the evening of September 9, at the CPPCC Auditorium in Yenching University.

Cheng Xi was invited to the premiere of "The Flowers of War".

Zhang Yimou's team heard that their actors Bai Xue and Li Chun were classmates of Cheng Xi.

In addition, his recent movie "Life Events" has received a lot of attention, so an invitation letter was sent to this junior brother.

Of course Cheng Xi was flattered, because this man was an old strategist.

A true master of his generation.

He didn't think that just because he had defeated Lu Chuan, he could challenge Director Zhang.

He could just take this opportunity to show off in front of the big boss.

At the premiere, Cheng Xi also met many old friends.

For example, Teacher Jin, Ni Ni, etc.

Even Zhou Dongyu came, well, she is a Mou Girl after all.

Cheng Xi clearly felt that everyone's attitude towards him was different.

Even when he went up to greet Zhang Yimou, Zhang Yimou deliberately put his arm around Cheng Xi's shoulder.

This scene was also captured by many reporters.

Inheritance of directors from new and old film schools?
Add the five words Zhang Yimou and Cheng Xi.

Maybe it’s a good title that can attract traffic.

When Han Sanping saw Cheng Xi coming, he was even more enthusiastic than before.

"Lu Chuan suffered a setback this time. Junior Brother Cheng is indeed capable. I hope your movie's box office will reach even higher levels!"

Of course Cheng Xi expressed his gratitude to the Third Master modestly.

I may have been a TV drama director before. Although I had a studio, we didn’t cooperate and there was no interest relationship among us.

But now he is a rising star director who is about to break the 100 million yuan box office.

And it is foreseeable that this film will definitely have no problem making over 200 million.

So a director, especially a film director, represents an antenna that can lead to fame.

So Cheng Xi can be said to be particularly busy tonight.

Various actors, familiar or unfamiliar, came to greet Cheng Xi and chatted with him.

Cheng Xi also responded politely.

At this time, several reporters stopped Cheng Xi:

"Director Cheng, Director Cheng, what are your expectations for the box office of this film?"

"There are no expectations. It's good enough to get back the money."

"Director Cheng, Director Cheng, can you tell me about the film dispute between you and Director Lu Chuan?"

When Cheng Xi heard this, his face immediately turned serious and he replied:

"I think the outside world still misunderstands me. I have always respected Senior Lu Chuan."

"Then why do you keep saying that his box office has exceeded 100 million?"

"Because I sincerely think so. Don't you think that a box office of over 100 million is a blessing for him?"

The reporter was stunned by Cheng Xi's question.

It seems so. The box office of "The Banquet" is being cut in half every day, and it is a luxury to break 100 million.

Then wishing him to reach 100 million is just a blessing.

Having said that, Cheng Xi continued to make up for it:

"But unfortunately, it's unlikely to exceed 100 million now."

"Then I'd like to wish Director Lu all the best, and hope his next movie can make over 100 million yuan."

"Thank you!"

　Keep voting every day, please give me votes, big directors!
　　
　
(End of this chapter)