Huayu: When the director changed his major

Chapter 126: The Sensational Effect Caused by the Pilot MV

Sohu Recording Studio.

"You are the only, The only one who heals me"

"Ziqi, don't raise your voice so much. Reduce the passion in your voice and give me a little more affection."

"Don't go far away, Just stay with me"

"You can imagine a couple who are deeply in love and have gone through many difficulties to be together, but in the end they have to separate due to objective reasons. The boy tells the girl that she will always be my only one."

"You are my only, Always on my mind"

"At that time, the emotions must have been deep and restrained. I want you to put the emotions in the back, not so much in the front. The voice should be lighter in the front and heavier in the back."

"."

Cheng Xi listened to Deng Ziqi's singing in the recording studio and helped her correct it.

The final singer of the ending song was still Deng Ziqi, and there is basically no trace of Zhou Shen now.

It is not easy to find someone who has good English, can sing both high and low notes, and is cheap.

Fortunately, Deng Ziqi is satisfied.

Born in 91, she officially debuted in 08 with the release of her first EP "GEM" at the age of 17.

In 09, when he was 18 years old, he continued to release the music album "18".

Moreover, she wrote the lyrics and composed the music for many of her songs herself, making her a very talented singer-songwriter of the new generation born in the 90s.

Cheng Xi bought out the singing fees directly, and he did not want to share the copyright with others.

Due to the high quality of the song, Deng Ziqi convinced her agency and received a friendly price for it.

This alone made Cheng Xi have a good impression of Deng Ziqi.

Of course, she sang the song, so she still owns the performance rights of the song.

The rest belong to Zuibai Studio.

Since G.E.M. is almost the same age as Cheng Xi, it will be possible to promote the collaboration between the two young talents.

There should be many college students and young fans who will buy into it, and these also happen to be the ones with the strongest fighting power and the most firm beliefs online.

It will be a great help in publicity when the time comes.

After three days of polishing, the song finally reached a level that satisfied Cheng Xi.

So in the evening, Cheng Xi hosted a dinner for Deng Ziqi and her agent.

When they were about to part, Deng Ziqi smiled, revealing her signature dimples, and held Cheng Xi's hand and said:

"Director Cheng, I didn't expect you to be such a great composer. I hope we can collaborate more in the future!"

Deng Ziqi made her debut at the age of eighteen or nineteen, and wrote many songs herself. She was originally promoted in Hong Kong as a talented girl.

Unexpectedly, she now met Cheng Xi, who is younger than her, obviously more talented, and has many aspects.

You can imagine the feeling in his heart.

At the same time, there was even a faint feeling of dissatisfaction.

Deng Ziqi is still young and the baby fat on her face is particularly obvious.

Cheng Xi really didn't expect that he could sing so explosively.

When she was asked to sing for the first time, she immediately let out her voice and stunned Cheng Xi.

Regardless of the level of composition and lyrics, the professionalism of singing alone is really hard to find among singers of the same age.

So Cheng Xi said meaningfully:

"Don't even mention collaborating more. I'd welcome you even if you came to our studio."

At this time, the agent next to Deng Ziqi heard it and suddenly looked up at Cheng Xi.

Deng Ziqi also smiled and said, "Director Cheng is not joking."

Of course Cheng Xi laughed it off and didn't say anything more.

The first contact between the two parties ended in a pleasant atmosphere.

In the next two days, Cheng Xi personally edited a MV for the ending song "My Only".

It is interspersed with some classic lines and famous scenes.

The opening scene is an aerial shot of a bridge, followed immediately by a scene of a bus exploding.

Then Cheng Xi cut in some elements that could pique the audience's interest, while trying not to include spoilers.

During this period, Tiangong Yicai's post-production, rough cutting and music soundtrack work were also carried out simultaneously.

There were also some scenes with poor sound recording, so the actors were asked to come and do the dubbing.

Cheng Xi went to check on the progress of these projects. The results are good and the progress should be completed in a few days.

When the time comes, I can finalize the editing myself and then approach the major TV stations to formally discuss cooperation.

The preliminary news Cheng Xi received from Mr. Zeng is that several major satellite TV stations are not very interested in his "Beginning".

I also contacted several satellite TV stations, including Mango TV, with which I had already collaborated on the dance for "Fortune Telling".

The news we received was indeed not optimistic, because everyone was obviously not optimistic about Cheng Xi's first serious drama as a new director.

They all turned a blind eye to Cheng Xi.

Therefore, Cheng Xi wanted to give himself some bargaining power through the release and promotion of this MV.

Otherwise, the powerful satellite TV stations will directly pressure us into lowering the price or simply refuse to buy.

Then Cheng Xike would suffer a huge loss.

Moreover, he has been seeking to broadcast on satellite TV and obviously does not want to return to the online premiere.

So after Cheng Xi finished editing the MV for the ending song "My Only", he contacted Sohu and the studio.

I’m going to start promoting it on Weibo, and everyone will forward it together when the time comes.

So Cheng Xi picked 7 o'clock in the evening and posted the MV of "My Only" on Weibo, and the publicity campaign officially started!

Drunk White:

[Good evening, everyone.]

The TV series "The Beginning" will be released soon, but we are not in a hurry.

Let’s first listen to the ending song “My Only” which was written and composed by me and sung by G.E.M. Deng Ziqi. I hope you are all my only ones!

@Zuibai Studio @Sohu Video @Deng Ziqi @Reba @Zhu Yilong @Li Xiaoran @Liu Yijun.】

After Cheng Xi posted on Weibo, he immediately shared it to the creative team’s QQ group.

Suddenly the creative group became lively.

Zhang Songwen: [Director, this editing is amazing! The post-production special effects are really good. It looks like the director spent a lot of money on it!]

Liu Yijun: [This is the first time I've seen myself in an explosion scene in a drama. So that's how it works. The special effects are pretty good.]

Zhu Yilong: [I've also finished watching it. I can only say one thing: Director, you're amazing! Also, you made me look pretty handsome in the edit~]

Reba: [Hey, Director Cheng is awesome, the aerial shots are really cool, and Brother Yilong is so handsome! The song is also really good, "You Are My Only"—I've already started listening to it on repeat!]

Zhu Yilong: [In terms of handsomeness, the director is still number one. I can only be second in this group! The songs are definitely top-notch!]

Zhu Yilong is good, he has a strong desire to survive.

Seeing everyone in the group giving Cheng Xi compliments, Cheng Xi also replied with a thank you to everyone.

Then I sent a message to Reba:
【My only, a little cutie for me! 】

[Hehe, thanks brother! I've already started playing it on repeat! It's so good!]

Is there any reward?

[Hehe, yes, but I’ll keep it a secret. I’ll show it to my brother when I meet him.]

When Li Xiaoran saw Cheng Xi’s message in the creative group, he immediately forwarded it, liked it, and commented on it, and then watched the MV.

I sent a message to Cheng Xi:
【Want to be blown up by Dacheng】

Wow, Da Ran is really getting addicted to it.

[Wait, you haven't fulfilled your promise last time. ]

"Are you afraid of the pain? Wait a little longer for me to prepare myself mentally. Oh, and the suit is ready. I'll give it to you when I have time."

[Okay, I'll give you a big reward next time.]

It has been a while since Cheng Xili last posted on Weibo, and this time he posted on Weibo.

Together with Zuibai Studio and Sohu Video Operation, the creative team of "The Beginning", including Deng Ziqi, all reposted it.

Of course, there is also Cheng Xi’s sister Mi, who also provided support at the first opportunity.

After the huge hit of "Palace" and the secondary fermentation during this period, her number of Weibo fans has almost exceeded 10 million, far surpassing Zui Bai.

So her forwarding is equivalent to the entire team of Cheng Xi.

What’s more, what was leaked before were just materials, and this is the first time that "The Beginning" has officially met everyone.

Weibo became lively again, and netizens commented after reading it.

[Aerial footage, explosions, and chase scenes—it actually has them all. And I saw a few buses burning, didn't they?]

[It looks like it's a real hit. Looking at the previous promotions, I thought they were just bragging! And this ending theme song is arguably Zuibai's best song yet, right?]

I never expected Bai Dad to write lyrics in English. His words are simple yet profound. He's incredibly impressive. And this Deng Ziqi singer is also a top-notch singer. Where is she from? I've never heard of her.

[Holy crap, they've actually filmed it, and we're even going to meet soon. Zuibai is awesome! I'd love to call you Director Bai!]

[Why call me Director Bai? That sounds awkward. It would be better to call me Drunk.]

[+1 to the above, netizens are so talented, they even got drunk, it made me laugh to death] Cheng Xi also checked the comments every once in a while, and the effect was pretty good this time, unlike before when there were mostly negative comments about the crew of "The Beginning".

It is probably because netizens had very low expectations for Zuibai as a director, so when this aerial video of the explosion scene came out, it received a lot of support.

But the most important thing is the ending song, which once again makes everyone marvel at Mr. Zuibai's ability to compose and write lyrics.

And when he saw everyone start calling him "drunk", he really couldn't hold it in anymore.

As for the professionalism of the activity, it depends on the performance of netizens.

Of course, the most excited ones are the book club of "Beginning".

No one expected that Zuibai's efficiency was so high. He finished shooting a good-looking job in just over a month.

[The MV is invincible, the visuals are invincible, the editing is invincible, the music is invincible, the lyrics are invincible, and the singing is also invincible. In short, "The Beginning" is invincible! ]

After reading this, Cheng Xi still felt that the lovely book friends were the most supportive.

[Brother Bai, you released an album in just one month. I'd like to call you a Super Boy!]

[Pfft, I'm dying of laughter. Everyone on Weibo calls Mr. Zuibai "Zuidao", and we in the book club just call him "Kuaiban"]

At this time, Cheng Xi had to come out to clarify.

[I'm not happy, @I'm your father and I can testify. ]

The book club is about to explode.

[What? I'm your father and I know Teacher Zuibai?]

[No way, they're hiding it so deeply, and judging from the meaning, there's something going on between the two of them?]

[Dad, come out quickly! We want to eat melons and listen to gossip! !]

So everyone started @ing "I am your dad" again.

At this time, Reba saw messages popping up on her phone continuously. She opened them and found that the book club was getting lively.

I'm sure everyone is discussing the newly released MV for "The Beginning".

So I came in to join in the fun, but I didn’t expect so many people to @ me.

Then when I went upstairs to check the chat history, I finally saw Cheng Xi @ me and asked me to testify.

My brother is so bad!

How can I testify? And I...
I don’t know whether you are fast or not, brother.

So I sent a message to Cheng Xi, saying:
[Brother, you are so bad. How would I know if you are happy or not?]

[I'm saying I wasn't filming fast. Weren't you watching me the whole time? I'm always striving for perfection!]

[No, please explain quickly. I don't want to reveal my identity yet. I want to continue lurking in the book club.]

Reba's lurking in the book club is a great way for her to relax. She occasionally argues with Mr. Zuibai and the like, but she doesn't want everyone to know who she is.

[Then you can reply like this: I visited the set as a fan last time, and I saw that Mr. Zuibai is still very dedicated to his work.]

[Hmph, brother, you're hurting me! Don't do that again next time!]

【Guess if there will be a next time~】

Cheng Xi just likes to play with Reba, including Reba Bunny.

While Reba was arguing with Cheng Xi, she also took the time to reply in the group.

He said that he went to visit the set and saw that Mr. Zuibai had very high requirements when filming, so he can prove it.

So everyone became interested again and asked Teacher Zuibai whether he was handsome, whether he was fierce during filming, and how things were going between the two of them.

This made Reba feel overwhelmed again.

On the second day, Cheng Xi asked the studio to release the song on music platforms such as Kugou, and to take the opportunity to put it on the new song chart.

The publicity must be heated up in waves, getting higher and higher, so that Cheng Xi's bargaining power with the TV station will be stronger.

Of course, the quality of the drama is definitely the first priority.

But it is undeniable that popularity can play an auxiliary role.

Because the song "My Only" has been fermenting on Weibo for a whole day, everyone is calling for resources for the music version.

As soon as the song was released on music platforms such as Kugou, it sparked heated discussions among music lovers.

This song is much better when it's not the theme song. To be honest, the MV's visuals really interfered with our ability to enjoy the song.

I never thought Zuibai, a writer, could compose and write music at this level. Honestly, I really underestimated him. After all, his previous songs were really catchy.

[Yeah, he's a director now, so he can do anything and cross over into other fields.]

[Are you not interested in this singer named Deng Ziqi? She sings beautifully. Mr. Zuibai's talent in selecting talent is always top-notch.]

I just checked Deng Ziqi's profile, and she's only 20! I heard Zuibai is still in school, and she's only 20. These two young geniuses are going to be amazing!

The accompaniment is so calm, but the song reaches the deepest part of one's heart. This contrast is the essence of unwavering love. Whether I'm happy, doubtful, in pain, or in times of trouble, you are my only one.

Moreover, Zhao Ziyue, a Shanghai music critic who wrote a music review for Cheng Xi's new song "Bu Gua" last time, also began to praise this song.

[The song "My Only" basically has only piano accompaniment, and the melody and emotional ups and downs are supported by the singing alone.

As he tells us the story, he expresses all the emotional ups and downs vividly.

The song is supposed to be soothing and warm, but I can hear shock and power in it.

This should be the most recommended song I have heard this year, but I didn’t expect it to be an episode in a TV series. Teacher Zuibai gave me another big surprise!

Five-star recommendation for "My Only" composed and written by Mr. Zuibai and sung by Deng Ziqi!
If you haven’t heard it, go listen to it now! 】

After a few days of fermentation, the "Beginning" MV and the song "My Only" have entered the top 20 hot searches on Weibo.

Then someone on Weibo found a video of a group wedding, in which they used the song "My Only" when the bride appeared.

This incident quickly escalated.

Some people also released some interesting tidbits of the night, among which many people asked:
What is the background music for the bride's appearance tonight? It's really beautiful and soulful.

The planner said that this was a song picked out by one of our brides for everyone to vote on, and as a result, more than half of the 20 couples chose this song.

I think the affectionate meaning in it is particularly suitable for our group wedding, so we adopted it and the effect is very good!
When the bride appeared on the stage, many of the newlyweds shed tears. I felt the same way watching from the side.

This video was also forwarded to Cheng Xi by his friends.

Suddenly, Cheng Xi felt that there was a story to tell, and the most effective promotional marketing method that Cheng Xi likes best is event marketing.

He used this weapon repeatedly in later generations with great success, but he also had to be careful of the backlash.

For example, the famous "Cat One Cup" fake video "Qin Lang, you left your winter vacation homework in Paris."

He gained countless fans in a short period of time, but the public security authorities eventually discovered the fraud and imposed administrative penalties. The "Mao Yibei" account was also banned by major platforms.

But this matter is completely true, and no matter how exaggerated Cheng Xi’s publicity is, it will not go wrong.

So after watching the video, he immediately found Jin Xiaoluo and used all the studio's publicity resources to promote this video.

Cheng Xi also specially edited the part where the bride appeared and reposted the video of the group wedding using his Zuibai Weibo account.

And sent heartfelt blessings.

This song is perfect for a wedding! It's much better than the cheesy disco song the wedding planner played for me. I 5555 regret getting married too early last year.

[The one above, you can get married again, with a different person! ]

[Hahaha, the above person is really mean. But this song is really touching, both in terms of lyrics and music. This group wedding video made me cry.]

You are my only. Well, after listening to this song, I started to believe in love again.

Then in the past few days, the second seasons of "Diaosi Men" and "Never Expected" also ended.

Cheng Xi repeated his old trick and posted the video of the pilot MV of "The Beginning" in the last episodes of the two dramas.

For a time, terms such as #《my only》 and #《Beginning》MV rushed into the top ten of the hot list.

The wedding soundtrack #《my only》 even topped the trending searches on Weibo, and the single “my only” topped the new song charts on music platforms like Kugou!

Therefore, the MV of "Beginning" and this song "My Only" have accumulated a lot of publicity and promotion, the MV has eye-catching editing content, and the song has solid quality.

Coupled with the reposts from friends and celebrities, and the promotion of collective wedding event marketing, it topped the hot lists on various platforms.

Due to a combination of many factors, "The Beginning" began to go viral and caused a sensation.

Of course, some people are unhappy with the popularity of "The Beginning".

The one who should be the most unhappy is Shuangzi.

She has been seeing news about "The Beginning" every day recently and feels almost annoyed to death.

Originally this role belonged to her, but Zui Bai played a trick on her.

From then on, she paid special attention to all the news about Zuibai.

Of course not to support her, but to laugh at him.

Previously, her fans in the fan club kept posting negative comments on Zuibai’s Weibo, and she took a laissez-faire attitude.

Even when she has nothing to do, she goes to Zuibai's Weibo to watch others scold him, which is one of her few entertainments.

But I didn’t expect that some of my negative information would start to emerge from various platforms recently, and many of them were completely false.

In addition, "The Beginning" has recently become the talk of the entire film academy, which makes her even more unhappy.

I remember the last time I had an interview, Zuibai’s classmate was the junior of Cheng Xi.

She was so angry that she really wanted to find out which department and grade Zuibai was in.

I want to battle with Zuibai face to face.

So she asked in the "Outstanding Students Group" formed by the college's Youth League Committee last time:
[Does anyone know which department and grade Zuibai is in? ]

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(End of this chapter)