Chapter 700: Universally applicable

The times will really teach a lesson to those who don't follow the changes.

Buying things in a live broadcast room seemed to be a very stupid thing not long ago.

But it is precisely when you buy cars in the live broadcast room, and models from old car companies such as Changjiang and Jiang'an, that they are cheaper than in 4S stores, and there are no annoying bargaining links.

You can also get complete after-sales protection.

Then why not buy it in the live broadcast room?
No one expected that the icebreaker that broke the stereotype of low-priced and shoddy products in live broadcasts would be new energy vehicles.

Wait until Jingxi, which has better quality assurance and reputation for large items, joins the collaboration.

At least on the Jingxi live streaming platform, buying things from the live streaming room has become a shopping method that is both quality-assured and convenient.

I feel that the live streaming rooms of Duoyin, Taobao, and Pinxixi have paved the way for the Jingxi live streaming platform.

Each anchor only deals with one product. Instead of endlessly promoting the product and letting netizens place orders passionately without knowing the product, they use live broadcasts to attract more netizens and screen out potential consumers to make purchases.

Buy a wire rod from a dedicated angler;
Buy a mouse and keyboard from a game streamer;
Yoga anchors’ bras and shark pants;

Running shoes and hiking shoes worn by sports and running anchors;

It is enough for the anchors to concentrate on doing what they are good at and show that the products are indeed worthy of professional standards.

These adjustments to the details and principles have enabled Jingxi Live to clearly regard video scenario-based sales as an important means.

This change obviously caught the attention of the newly revamped Jingxi live broadcast platform.

The new Jingxi Shopping Mall was truly reborn.

Although they want to use car peripherals as their main consumer products, Zi Xiaowei and Qiang Ge are not stubborn. During the current transformation period, they should make good use of the original self-operated system foundation and avoid taking too big steps and making mistakes.

On Taobao, Pinxixi and the former Jingxi, netizens first consider what they want to buy before opening the app.

Now it is similar to Douyin, where you can watch short videos about hobbies, games, borderline content, and funny things that interest you. There is always content that suits you, and the main purpose is to have fun.

Then I buy something while looking at it, either because I like it or to support the host.

Finally, Jingxi’s reputation and products are definitely better than those of Diyin.

This is the sales logic of Jingxi Live.

It is fully displayed on the first day of the new year after this New Year's Eve.

By midnight, the number of daily active users of the APP for the entire 20 to 24 hours exceeded 3.5 million!
The transaction amount is 74 billion!
The point is that only $28 billion comes from cars.

About three billion comes from newly added automotive peripheral products.

The focus is still on boosting the original Jingxi self-operated system.

Truly and completely squeeze out the already stinking Jingxi Mall and operate independently!

Moreover, in the next two and three years of junior high school, these most intuitive data are rising rapidly.

Ignition successful!

The entire Jingxi logistics system only had a short two or three days of downtime before it ushered in the even busier Double Eleven-level delivery boom.

This is coupled with the revenue from the delivery of 200,000 to 300,000 vehicles across the country.

I guess by the Lantern Festival on the 15th day of the lunar year, the logistics brothers who are already complaining a lot will once again think that Brother Qiang is awesome.

In fact, in the eyes of discerning people, this invisible substitution of a cat for a prince not only allowed Zi Xiaowei and his group of internet celebrity live-streaming e-commerce media to acquire the main body of Jingxi Mall, but also allowed everyone to see this young man who actually rushed directly to Pingjing with his family.

Get close to the base camp in the west of Beijing and start a big fight!
It left the previous Jingxi Mall speechless.

What a mess Jingxi has become in their hands in the past two or three years, all by relying on all kinds of embellished data to deceive people.

They have fully grasped the trend of live streaming by internet celebrities, giving the entire scale system a new look.

Several senior executives in western Beijing took advantage of the Spring Festival to go abroad for vacation.

These young people were really brave and good at fighting, and became the biggest winners.

He also holds a prestigious gold medal and the most influential online appeal, forcing all parties to suppress their overt and covert anger.

At least at this moment of glory, there is no way to deal with him.

Even though Zi Xiaowei explained to Brother Qiang on the phone that he really just came to support the small rich man in Dubai, and the content of their conversation when they met the big boss did not involve the changes in western Beijing at all.

But Brother Qiang still sighed with emotion.

I even feel that this is the best way for me to say goodbye.

Although Jingxi's US and Hong Kong stocks had plummeted, even to the point of delisting, his business assets had already been transferred to Jingxi Logistics and Jingxi Industry, and his personal wealth had certainly been liquidated before this downturn. The huge boost that Jingxi Live's live streaming provided to the US stock market had already allowed him to cash out a significant amount at a high level.

At the age of fifty, he can finally get rid of the huge career pressure in Jingxi and start a real new life.

Do what you want to do.

So he strongly invited Zi Xiaowei and his family to visit Tokyo and said that he had prepared New Year gifts.

Chang Yueling joked that they must be going there to drink wine!

Dai Anni believed it and said that she couldn't go, but she also told him not to go back to Jiangzhou for the time being: "Your image as a bear anchor has been publicly exposed in the news, and your ex-girlfriend is not waiting in line in the northern suburbs?!"

Gao Tingting quickly explained, "No, no, at least not yet. Teacher Qingqing hasn't asked me, and neither have the others... Actually, from the perspective of the information cocoon, it's hard for ordinary netizens to pay attention to such a small piece of news. We'll have to wait and see if other self-media platforms after the holiday will use this anchor's identity as a topic for discussion. Then we'll find a way to reduce the hype."

In reality, Zi Xiaowei felt that everyone was watching him right now. "Going abroad isn't a good idea. There's this negative image of making money at home and having fun abroad. Let's wait until the hype really dies down. We can spend some time in Pingjing to experience the Spring Festival atmosphere and explore the surrounding snowy areas. Maizi will probably go to Hong Kong later. Xiaoling and I will also go to Jicheng to pay New Year's greetings and to all the people at Changjiang Automobile."

Dai Anni had been planning to hold her wedding abroad, but now she could only grumble, "There's no need to wish my parents a happy new year. How unfilial! Humph!"

Chang Yueling would still sell out the bargain even if she got it, and whispered in her ear to make her laugh.

Sure enough, during these few days in Pingjing, Dai Anni was the only one who sat in the central military tent with Zi Xiaowei in the courtyard, remotely dispatching troops from all directions.

It has a bit of the flavor of a young couple's daily life. Diane, wrapped in fur like a landlady, sits in a recliner and watches her child's father tidy up the flowers and plants in the yard. She is very satisfied.

Not to mention that Tingbaobao led the team to visit temple fairs, gardens, and pray at the Temple of Heaven and Earth, even Maizi was dragged by Chang Yueling to take over an office building.

It is considered the office headquarters of Jingxi Industry and Jingxi Automobile in Pingjing.

An office building on the third ring road with more than ten floors is not much better than holding a meeting in a small room in a courtyard house.

The main thing is that the two of them can sort out their plans to live in HK, which can be regarded as internal profit sharing.

So after the seventh day of the Lunar New Year, people from all walks of life officially started to go back to work, and nearly a hundred people under Maizi's command gathered in Pingjing.

Many people came, from the live broadcast team of internet celebrities to the cooperating car websites, the used car section and the listing preparation team.

Dai Anni and Gao Tingting both offered some of their northern-based influencers the option of working at the Pingjing headquarters. After all, some influencers working in literature and history, self-media, and industry planning are more interested in working in a heartland like Pingjing.

Only then did Zi Xiaowei and Chang Yueling ride a motorcycle back to Jicheng to visit their relatives.

It was so exciting to ride this high-powered travel motorcycle with heating and air conditioning for more than a hundred kilometers.

Of course, the scene of more than ten cars following in front and behind, and a drone taking aerial photos, is indeed a bit of internal flattery.

But for Changjiang Automobile, which sold a total of 2.54 million vehicles last year, it now feels that no amount of praise for Mr. Wei is excessive.

This means that the livelihoods of 100,000 employees and hundreds of thousands of their families are guaranteed.

And life will be better in the foreseeable five to ten years.

Such a young leader will make everyone in the company from top to bottom optimistic about the future, and those who cannot survive in this structure will leave quickly.

Therefore, from the group headquarters, production base, R&D technology park, to marketing product building, every department cheered warmly from the bottom of their hearts to welcome General Wei to visit and pay a group visit.

Afraid of becoming the abandoned link.

Zi Xiaowei then went to every place to make contact, and tried his best to chat with everyone in the cafeteria while eating. His approachable manner made all the grassroots feel that they could get along well with them.

The effect is excellent!

I'm afraid only Chang Yueling knows that this guy is trying to avoid any high-level drinking parties.

Last year, the original Changjiang Automobile system completed about one million units, and about one-third of them were plug-in hybrid shipments.

Now we have no doubt that President Wei will further adjust and relax the life span of fuel vehicles and push the sales of these vehicles overseas as much as possible.

Almost all overseas marketing directors and regional business units came back to listen to President Wei’s introduction of how he explained this campaign to the bosses at the Spring Festival party and how they responded at that time.

He wouldn't boast of absolute and unwavering support: "Policies are always just general direction. When you're abroad, you're not always subject to orders from the emperor. The specifics of how to proceed will depend on local trade practices, local customs, climate, and geographical conditions. I can only say that the future will be increasingly difficult and arduous, because the stronger we become, the more protectionist and psychologically defensive overseas markets will become..."

Overseas executives stood up straight like generals, fully demonstrating their determination to strike wherever they were directed.

But I was definitely feeling both excited and nervous.

Instead, Lao Chang took a few senior board members and sat lazily in the corner of the conference room. He even secretly took photos with his mobile phone and sent them to his daughter.

It’s almost the same as what Chang Yueling did back then.

Zi Xiaowei didn't offer any grand promises or hype, but rather spoke succinctly, as if highlighting key points in class: "Those interested can study our overseas case studies in Southeast Asia, Central Asia, El Salvador, and Dubai. The specific details and approaches are different, and everyone is still exploring. But the key is, as long as you master the basics, I will lead the influencer promotion team to launch a comprehensive offensive and establish influence in the minds of consumers. Then, how to maintain the brand image, maintain sales, and leverage the influence of local influencers will require someone among you to truly refine this tactical thinking into a universally applicable strategy!"

(End of this chapter)

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