In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 670: Don’t Get Involved in a Big Battle If You Have Small Plans

Chapter 670: Don’t Get Involved in a Big Battle If You Have Small Plans
Dai Anni was absent-minded in her sales work for this brand she had never seen before. She chatted with her bestie while chewing snacks and assigned the work skillfully.

"I heard that he tricked that rich guy into buying a luxury small plane. Tsk, tsk, it's only 20 or 30 million. Why don't we just buy one ourselves?"

She certainly has never experienced the joy of the poor getting something for free.

But her expression was still happy, because she knew that although her child's father didn't say it, he still took good care of the details.

Chang Yueling is more clear: "General aviation aircraft are like new energy vehicles. If you want to buy domestic ones, they are everywhere, but if you want to buy imported ones, there are all kinds of quota restrictions, which is troublesome. But when foreign tycoons bring them in, they give them all the green lights. They don't like it themselves, they just do it to please you."

Dai Anni curled up the corners of her mouth and held back: "Please keep an eye on this volleyball girl, she is yours." The main reason was that she could not speak foreign languages.

Chang Yueling chuckled, feeling like her place had become a den of demons, with all the suspects crammed in together.

An Qi felt that host Xiong was suspected of letting the game go.

After the live broadcast, a summary meeting was required.

Zi Xiaowei is quite annoying. He hates the pretentiousness of having meetings after get off work.

But I still packed up simply, took off my plush clothes and went upstairs to cooperate.

Alpova also participated as a brand spokesperson.

Mr. Chen sat at the conference table with an expressionless face.

Anqi's CEO was indeed a little disappointed, as they still had high hopes for this crossover pickup SUV.

Aren’t sales in Xiong’s live broadcast room often in the hundreds of thousands? The Evita SUV was sold for 8 yuan, and the worst Changpai V was more than yuan. How come this excellent car is only more than yuan?

So the first two sentences were polite expressions of congratulations and thanks, but then he couldn't contain himself: "We have introduced many technological innovations in this car, such as the SDA architecture, the central large model, and Jiang'an Intelligent Driving. These technologies make the new car more intelligent and improve the user experience, but they are basically not reflected in the publicity..."

Since we are only taking over the empowerment function, the original marketing structure must be retained.

The marketing director also spoke up, "We originally hoped to impact the mid-to-high-end market with this creative crossover product, priced between 25 and 35 yuan. You've reduced the price to 19.99 yuan for the lowest configuration. This kind of price reduction promotion method is a common practice. Will the stereotype of live broadcasts promoting inferior products at low prices affect Anqi's brand image?"

Alpova put on a silver-gray shirt and still wore the same silk scarf. She sat behind Zi Xiaowei with the translator and listened a little nervously.

Why is the meeting situation here different from that in Elros?

Are you kidding? They are all singing praises to the Prince Consort over there!

Xia Yanping also came from northern Hebei. He is now in charge of connecting Zi Xiaowei with all matters concerning Changjiang Automobile. He and Zeng Haijian, who is responsible for connecting with Ella, Evita and even Jiang'an models, sit in the outer corner, watching these state-owned enterprise executives surround General Zi with serious expressions.

Rashid changed into casual clothes and sat with the two of them and a dozen other members of Jingxi Industry, watching the meeting scene curiously.

His advantage is that there is no language barrier at all.

Listen with gusto.

He was more invested than Alpova, and he was even more interested in seeing Zi Xiaowei being attacked.

Zi Xiaowei, however, did not engage in a debate with a group of scholars. He sat leisurely with a pen and wrote and drew.

He waited until the other party finished talking before looking up: "Let me first state the conclusion. I pushed the sales of this car to a level it shouldn't have, making you think it could sell even better. In fact, without me, this car will be like the Evita SUV, and sales will be terrible!"

The other party had already vented everything, but his words aroused them all and they started talking and making a fuss again.

Arpova hurriedly listened to the translator's whisper, her beautiful eyes flashing, she really wanted to learn Chinese well.

Zi Xiaowei continued writing and drawing quietly, without arguing at all.

Only under Mr. Chen's cold gaze did the state-owned enterprise executives who were taking advantage of the situation to express their dissatisfaction restrain themselves.

It's good for a company to thrive, but if that success means losing your high salary and position, then it's better for it to continue to rot. If there are still ways to make money in this rotten state, then you'll be even more resistant to change.

This is the mentality of most people who just want to get by.

Zi Xiaowei waited until everyone was quiet before speaking again. "The Evita Coupe is at least somewhat decent. After our internal upgrades, it barely gets a 12. The SUV, on the other hand, is a complete failure. I've been saying the same thing internally. Just look at how I've sold over Evita SUVs since the end of December last year. Without the livestreaming effect, how are sales now?"

Exactly one year.

It was a huge downhill slide, and in the end it even fell to the ground. When the Totoro was hot in June and July, the monthly sales even dropped to 300 to 400 units.

Even when the Evita coupe was selling well, with sales reaching over 20,000 units, sales fell back to just over 1,000 units last month.

Everyone wanted to cheer up and argue, but they found themselves feeling guilty.

But some people still grumbled: "Isn't the popularity of your live broadcast room that effective anymore?"

Honestly speaking, it’s good enough for most internet celebrities to last half a year, and those nationwide phenomenal internet celebrities often only last a month.

Therefore, only super internet celebrities who can persist for one or two years can be called top-tier, which is a position that allows them to gain a foothold in the industry.

Zi Xiaowei simply ignored the jealous provocation: "When I speak in meetings, I basically just share some practical information. If you can learn from me, it will help you adapt to this new situation. If you can't, just get up and leave..."

He picked up the paper and said, "In my eyes, 007 only scored 40 points at best."

Everyone was in an uproar again, but this time they soon quieted down because they knew that it was useless to say anything. Zi Xiaowei just lowered his head and wrote and drew, ignoring the noise.

So I can continue to say: "In fact, I announced a similar model that Changjiang Automobile was developing in March and April last year. Other brands also have it, using the common chassis of SUVs and pickups to create crossovers. But why didn't Changjiang do it? First, the gimmick is more than the reality. The cargo compartment is really too small for them who are used to making pickups. Second, it is a bit troublesome to submit it for review and define it as a pickup or SUV. They have more other models to do, so they don't want to bother with this."

Lao Chang entered the industry by making pickup trucks, a type of engineering vehicle that does not require civilian vehicle qualifications.

But on the other hand, this type of truck cannot enter the urban area of ​​many large cities, and there are compulsory scrapping regulations after 15 years.

So this is the biggest reason why the best-selling pickup truck in North America is not very popular in China.

The implication is also very clear. Anqi was able to obtain this ambiguous vehicle model approval license because of its advantages as a state-owned enterprise.

Teacher Zi wasn't just criticizing. "Please put aside all sentimentality and look at this car. It's a very niche model. It's a market model issue. To sell well, it probably needs to be well-rounded, relatively mediocre, with no flaws, and a few bright spots like a regular car. Its looks and pickup truck functionality are its strengths, but also its biggest weaknesses. Those who like it will love it, while those who don't will barely even give it a second glance. The latter group is definitely the majority."

It was quiet now.

Zi Xiaowei sorted out the details one by one: "Compared to the Totoro, the large six-seater SUV currently has the largest coverage of family cars for domestic consumers. Even young people who are single or in a relationship can create their own space. However, the appearance of the Totoro is dignified, generous and honest. Here, the fastback design directly cuts off more than half of the person..."

"The advantage of a pickup truck is that it can do light off-roading. Fishermen often go to inaccessible places. Forget climbing hills and bumps, they should at least be able to traverse the wilderness. But everyone... this is a pure electric, extended-range vehicle!! It has a massive battery underneath. If you dare leave the paved road, even a rock will set the battery pack on fire! Holy crap, who did the early planning that didn't consider this?!"

When it comes to safety issues, Zi Xiaowei does get easily irritated.

From then on, his tone intensified: "The purpose of this cargo bed is just for anglers to cast their lines on it, or to sit and relax like in the official promotional images. If you want to use it to haul bicycles or other goods, you have to open the rear cover, but once the cover is opened, the license plate is obscured, so this cargo bed is pretty useless. Didn't you consider avoiding these details at the time?"

"That's just arrogance! I designed it so well, and if you don't appreciate it, that's your problem. But have you really considered the feedback from the user community? It's so simple to just show the license plate, but you don't do anything about it. The same problem exists with the interior..."

"Just because a crossover pickup truck is so wild, should the dashboard be removed, leaving only a large central control screen? The last incredibly stupid example of this was French cars, who insisted on emphasizing their own design inspiration, ultimately violating the common consumer's cognitive habits..."

A series of violent criticisms were launched, leaving these previously arrogant executives speechless.

He wasn't finished yet: "Look at the cars you sold before. Ordinary pure electric sedans and SUVs in the 100,000 yuan price range, which were high-volume family cars. And yet you suddenly came up with a crossover car that's priced over 300,000 yuan. What are you doing? Don't you know where you fit in Jiangan Auto's overall brand strategy? The Evita is targeting the mid-to-high-end market, and it didn't make it. Can you prove that you can? This is called a race among thousands of boats, not a well-organized and orderly arrangement of priorities!"

The senior executives, whose thoughts were directly revealed, immediately began to sweat.

But Zi Xiaowei felt that the looks on everyone's face were not right.

(End of this chapter)

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