In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 629: Once cultural flavor is given, premium comes

Li Xiang's team also flew over and waited.

Zi Xiaowei drove a car with him. Before getting in the car, he told Maizi and Gao Tingting to go and rescue the person according to the method they used to find internet celebrities in Luguo.

Li Xiang noticed that his own car models appeared frequently on the road, and he was a little surprised and excited!
You can see one every two or three minutes.

Zi Xiaowei teased him, "Maybe your younger brother knew that the boss was coming and made the move on purpose."

Li Xiang was stunned. "Two to three thousand cars are shipped out of the country every month through various means like parallel imports. That's quite a good momentum!"

Zi Xiaowei sighed inwardly, "Brother, your mentality has already lost you." He was no longer the irritable young man who had risen with a sword. "Don't forget, you're selling luxury cars worth over 400,000 or 500,000 yuan. In a country with 200,000 units sold, how much of that percentage is for luxury cars? It's true that only developed countries in Europe and America have strong average purchasing power. The rich in these countries may only have that much, and they don't have the potential to rise."

The senior who had already listed two companies and was just in his early forties fell silent.

This is still the theory that Zi Xiaowei has always had. The scale must be expanded. Products that most consumers prefer and can afford must be made. Even if the profit from each car and each course sold is less, the survival rate will be higher when the scale is expanded, rather than the sky-high price of one-on-one tutoring. No matter how high the profit of each car is, can it be higher than that of a Rolls-Royce?

Modern car companies at the level of Changjiang Automobile do not even look at Rolls-Royce in the eye. At most, they respect it as a senior car-making expert, but in the modern industrial system, they can easily crush it.

Zi Xiaowei certainly wouldn't tell him how he felt when he got on the car.

It wasn't until we arrived at the hotel that we held a meeting with the Zhongya Overseas Marketing Director's team: "Of course, I'm here to observe the market and try to assist everyone with sales efforts. But it's true that only by deeply understanding the market can we make more accurate adjustments and responses. I have this product concept for the Zhongya line of some Changjiang Automobile models..."

Seven or eight people rushed over from northern Hebei, two of whom were Zi Xiaowei's "special forces". Because they moved very fast, how to dispatch more than 400 people became Xia Yanping's job. He now felt a bit like the secretary of the board of directors.

We still sent two people to follow the Central Asia Marketing Director to learn and experience it, and more importantly, to provide General Wei with capable soldiers.

Then there were more than 20 managers here, including two foreigners, and the general manager of the automobile factory who rushed over from Elros.

Upon hearing the sound, they all listened attentively, and some even took out small notebooks to take notes seriously.

Unexpectedly, the host Xiong started speaking in a literary tone: "Maugham once said that the habit of reading is a refuge that everyone can build for themselves, which can help them escape almost all the pain and misfortune in the world..."

The intellectual subordinates who are college graduates can immediately think about the meaning of this sentence, but those who have climbed up from the factory front line must be a little confused.

I have never seen a boss like this before.

Lao Chang himself is a school dropout, and has a purely literary and artistic bourgeois air brought up by the rich second generation.

Fortunately, Zi Xiaowei landed immediately: "The environment I feel today makes me want to turn Changjiang Motors into a sanctuary for every driver..."

Oh oh oh, everyone's expression suddenly understood, and now they can understand it much more clearly.

One guy was eager to show off: "Our Changjiang Automobile's ability to escape from trouble is among the best among ordinary SUVs."

He was immediately smacked on the head by his superior: "It's a psychological refuge! You illiterate person, listen to what Mr. Wei is saying and don't interrupt!"

So it's really easy to become complacent when you're a boss like this.

If you can get flattery and approval from your subordinates no matter what you say, and if you succeed a few times, it will only encourage you to become self-righteous.

Zi Xiaowei kept warning himself mentally, but he couldn't help but smile and nodded. "Why has Elros produced so many thinkers and writers? Why are there so many alcoholics? Why do any Elros athlete seem more cultured than ours? Why are there so many cases of depression in Northern Europe? I think it's all related to the prolonged severe cold. It cuts off social interaction and outdoor activities, leading to more self-examination, reading and thinking. This is similar to the reason why intellectuals and cultured people on the battlefield are more prone to mental breakdowns than ordinary illiterate people and rural soldiers. The more cultured they are, the more likely they are to become literary and overthink things. Even though the Internet has changed many reading and living habits, the demand for this kind of spiritual refuge will not decrease. This is determined by the climate... So our sales along the Central Asia to Elros route can be developed based on this idea."

The director of Central Asia's overseas markets was clearly frantically trying to follow the direction pointed out by the second son. But his eyes were blank, unable to connect the words "reading habit" and "spiritual sanctuary" with SUVs. How could he promote them, how could he improve them, and actually make them sell?

I dare not doubt that you are messing around.

Of course, a good teacher can easily see the feedback in the students' eyes.

He didn't hold back. "The reason for this meeting is, on the one hand, to revise my previous positioning of Changjiang Automobile's fuel-powered models. Lao Xu, you can report my attitude to President Zhai. I'm more optimistic about its future, but I hope to focus our products on the snowfields, western Xinjiang, the Inner Mongolia Plain, and the three northeastern provinces north of the Hu Huanyong Line to meet natural challenges. This is in line with Changjiang Automobile's positioning. The south will be more for Ella. Okay, a hardcore SUV with certain off-road capabilities, if it can also provide me with a quiet reading space and warmth to keep out the cold, wouldn't it make car owners in these areas feel fearless no matter how harsh the climate is?"

Everyone is imagining that scene.

It has been said long ago that when the mobile Internet era arrives, selling goods means selling scenes.

In essence, short videos and live streaming with goods are a kind of simulated interpretation of usage scenarios, allowing consumers to instantly immerse themselves in the scene. The anchor is just fooling around with this scenario.

This is the key point as to why the profits from selling products are so high.

It was only by being able to transfer these worn-out cheating tricks to selling things properly that Xiong the host was able to accumulate experience in this area slowly after going through the baptism of underwear.

Now it is obvious that he is describing the scene to everyone.

If you are in a live broadcast room, you only need to shoot a relevant video advertisement, and it will easily invade everyone's mind.

Just skip the threshold of thinking for yourself.

That’s why short videos make people gradually lose their imagination.

Zi Xiaowei said skillfully: "This is called product portrait. We need to improve the product around this core. It's not luxury, but warmth. It can be simple, with rich scalability and emphasis on technology. In short, it should be created around safety and warmth. Can some of the mature interior features of the Totoro be transferred to the existing 500 model? Can the battery be made larger to make the air conditioning's ability to keep warm and heat food last longer? Can solar panels be added to the roof? Can the generator be made quieter, more efficient and more comfortable? In short, all of this is to ensure that car owners have the inner strength to face this climate environment."

The sales staff were already starting to catch on, and some sycophants even led the applause. Zi Xiaowei's warning gesture brought them to a halt. "Yes, you're all salespeople. It's not your turn to speak up for things like this involving comprehensive product overhauls, and R&D won't necessarily listen to product suggestions. That's why I'm doing this job so I can manage relationships. I'm telling you this because I hope you'll learn this approach to problem-solving. Report your experiences with the work to me, and I'll integrate and resolve them. Xiao Hu, you'll be in charge of the WeChat group discussions for this area. If you have any information, please share it with me, along with everyone's topics."

The special forces soldier he named was immediately General Wei.

Ordinary employees and even sales directors join the group.

Zi Xiaowei doesn't have so much time to chat with everyone one by one.

This overseas sales branch in Central Asia is only a part of Changjiang Automobile under the Changjiang Automobile Group. It is parallel to or even lower than Ella Automobile and Gaohe Automobile, and definitely lower than Jingxi Automobile. In addition to automobiles, this part also runs parallel to the large cultural and tourism project sector. The cultural and tourism projects must be subordinate to the overall framework of the mountain and lake model, and operate parallel to various Internet companies, Internet celebrity organizations, and the most fundamental Internet celebrity live broadcast platform.

The work framework that Zi Xiaowei has built now is just this big, just like the college entrance examination which includes Chinese, mathematics, English and liberal arts, which are several major subjects. This is at best one of the geography test points under the liberal arts test.

You have to put your effort evenly, and not even focus on your strengths and avoid your weaknesses, and ensure that you have good grades in all subjects, in order to become a top student.

Fortunately, the framework is also drawn very clearly.

The exterior framework of the models currently on sale does not need to be changed, and the interior is copied from the Totoro. To put it bluntly, the mature mechanical qualities of the Changjiang Automobile models are used, but the interior is changed to the multi-functionality with a strong humanistic atmosphere like the Totoro.

Even pure fuel models are not enough, so mild hybrid models are needed to cater to cold regions.

Ensure that even if a car is parked alone in the wild, it can easily become a shelter and living space, and it must be comfortable and safe.

If a car like this is promoted by an internet celebrity, then you can ask if it can be sold!
(End of this chapter)