In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 618 Sales is king, management is the core
When Zi Xiaowei first took over the situation of Annie Underwear, he was forced to do it and the situation was a mess.

But after this year, sales are really king.

As long as you have a strong sales channel, all production, R&D, administration and logistics links will be subordinate.

Scientific research and innovation are certainly the foundation of a company's survival, but under the laws of business, selling well is the kingly way to beat everything else.

Gaohe Automobile is a textbook example of a poor student who thinks he has mastered the R&D code and product value, but fails miserably in marketing and promotion.

Zi Xiaowei now deliberately ignores the huge Changjiang Automobile brand and R&D system, and goes straight to the modification and accessories market and the off-road carnival car park.

It means giving a very clear signal that if you don’t adapt to the changes and don’t follow me, you will be completely abandoned, and that’s not impossible.

Just like his style of relationships between men and women, no one in this world can survive without the other.

Chang Yueling was immediately taken back by her mother.

She is about to get married, how can she still be so clingy outside like this? Are the Chang family shameless?

At least some customs and rules should be followed.

So the father-in-law and son-in-law really went to the auto city more than 20 kilometers away to visit the modification market and carnival park.

Zi Xiaowei drives a 500 SUV and can't help but pat his father-in-law on the steering wheel. "If it weren't for those sycophants surrounding me and the fleet of motorcycles parading through the city, I really want to ride a Yangtze Lion. It's so comfortable. I drive that motorcycle to get off work in Shanghai. Even a yuan license plate can't suppress its aura!"

Old Chang was like Mai Dehui who had caught a fish one or two meters long. He happily leaned against the passenger seat and smoked: "I caught it myself. Why don't you wait until it's mass-produced and then take it to the live broadcast room to sell some?"

Zi Xiaowei asked about the approximate cost: "Selling motorcycles is definitely no problem, but they're probably going to cost over 200,000 yuan, so you can't expect too much in sales."

Of course, Old Chang knew. "I can't stand seeing these motorcycles from overseas practically monopolize the entire market. Whether the entire line makes money or not is unimportant. Aren't you the one leading the market to profitability?"

Zi Xiaowei was very familiar with the situation: "I don't want shares or dividends. The commission from live broadcasting is enough for me to make other investments, so I won't interfere with the entire financial system. In the future, you can gradually hand it over to Yueyue or whatever. I just want to have the energy to drive the transformation of Changjiang Automobile."

This is also the biggest experience Annie Underwear has gained. By not touching the financial system and the production system first, the two most fundamental parts of the company can be made to follow suit. After the marketing, management, product and other personnel are sorted out, it will be much easier to come back and deal with these two parts.

Very few people can see the long term, and they can divide and conquer by winning over immediate benefits.

Old Chang finally let go of his big fish and chuckled, "Many old guys only know how to sit on their account books and enjoy themselves. How could they see that the world is changing... But the roots of the Yangtze River are in Jicheng, and we can't lose it. Hundreds of thousands of employees and hundreds of thousands of family members and fellow villagers are gathered around for dinner. Some tips will be enough. It's better not to panic."

Zi Xiaowei used the Jiangzhou academic's homework again: "We should move the concentrated area in the northern suburbs towards the Totoro factory area you designated. Now the film and television city, botanical garden, and the tram town behind it will be very lively. The problem with Changjiang Automobile is that you've been too successful over the past 30 years, bringing such a third- or fourth-tier city to a position that doesn't match Changjiang Automobile. And you can't control the city's development. So, decentralize operations. The village and town committees will always cooperate with the changes, and then free up the space in the urban area for cultural tourism."

What he said was not really flattery, it was just a statement of fact.

This is also the biggest reason why Changjiang Automobile has almost reached its ceiling and cannot improve any further.

Old Chang, lost in thought, had already picked up a large chunk of his cigarette ash. It was only when Zi Xiaowei reached out to grab the ashtray on the coaster that he finally put it out: "I wanted to say that this was all your job... but I'm kind of itching to do it myself."

Zi Xiaowei smiled and said, "I can tell from the Yangtze River Lions that you have artistic talent. Retirement is retirement, but why retire in this situation? Traveling around the world? Domestic and foreign tourism is just so-so. Why not treat Jicheng as a garden? Now that you have the leisure time, energy, and funds, you can slowly plant flowers and fish in the city to create a landscape."

Most retired old men in ordinary families tinker with flowers and plants on the balcony, and it is rare for them to have a garden.

Zi Xiaowei actually gave Lao Chang such a suggestion. It was unbelievable at first, but when you think about it carefully, it seems a bit domineering.

Look at how big my garden is. It’s much more impressive than the gardens of those wealthy businessmen in Jiangsu and Zhejiang.

With the entire city as the background.

Old Chang couldn't help but take out a cigarette and put it between his lips. "Just move the factory and transform it into a park like the botanical garden?"

The landscape gardening student gestured, "It's not entirely philanthropy. Business operations have to make money so that people around them can profit. For example, I previously considered turning that abandoned factory into a motorcycle park for that potential botanical garden... well, forget it. Putting a motorcycle park here would only make noise and be annoying."

Half of the more than 20 kilometers are in the urban area, which can only be regarded as an expressway. Zi Xiaowei had such a subconscious reaction when he looked at the dense urban buildings on both sides.

But it had already opened up Lao Chang's mind, like a fisherman who found a good fishing pond and forgot to light his lighter: "Yeah... why not build a motorcycle park? What better way to attract motorcycle enthusiasts from all over the country?"

Motorcyclists who are fond of motorcycles, especially large-displacement heavy motorcycles, generally have decent financial conditions.

Opening a motorcycle shop is the best way to support a hobby. But if your financial situation is like this, you can definitely do what he did with the test track and the huge car collection below it, and create a holy place for motorcycle enthusiasts across the country.

So those flatterers surrounding Lao Chang are short-sighted and lack courage. Look at this son-in-law, he is the one who really got the upper hand. It makes me feel relieved.

Especially when we arrived at the Auto City and saw the large market for modified parts and the off-road carnival park, we suddenly understood the situation.

That group of guys have been hanging out with Lao Chang for so long, and have been making a living in this area every day, but no one has broken the window paper, leaving it to Zi Xiaowei to show his talent. What kind people they are.

The area of ​​the automobile city, which relocated several villages, is already huge.

The North China Plain is full of farmland, with villages and towns scattered every one or two kilometers. The fact that 30,000 acres of land were allocated to the auto city shows how big the commotion was at the time.

In fact, the huge circular test track and the internal factory area only cover an area of ​​5000 acres, and the rest are all allocated to the factory's supporting parts industrial park, real estate new city, and commercial area.

More than ten years have passed since then, and only a little over one-third of the land has been used, so some villagers have quietly returned to grow crops on the wasteland.

These are actually the products of the rapid development of real estate in recent years. Selling land and building urbanization have allowed each link to make a lot of money.

Looks very beautiful and has good performance.

But in reality, the cost of maintaining every inch of urban blocks, green spaces, and sanitation has begun to overwhelm the finances of many local governments.

Empty cities and ghost towns have no people living in them and no industries, so there is no income. Maintaining them is a bottomless pit that wastes money.

Therefore, the two "temporary" projects that Zi Xiaowei requested to use the idle land in the Auto City in May have now become benchmarks that all parties are rushing to pursue.

We have even applied for approval to change the land use category and have begun construction in earnest.

A convoy of more than ten vehicles arrived, and the previously empty fields on both sides had been transformed into rows of commercial storefronts, all of which were offices and sales departments of various off-road vehicle manufacturers.

Previously, Zi Xiaowei had imagined temporary tents and flea markets like those in Europe and the United States.

This does not involve land red lines and can minimize the operating costs of each link.

It can enable many middle and low-level industry personnel to join in at a low cost.

But as long as someone sets their sights on this business, it will evolve into the giant auto parts city that is familiar in China.

It's the end of 2023, and Lao Chang described it as being similar to the various auto parts business departments and sales departments they saw in the s.

It is the simplest style of auto parts city, with a shop in front and a workshop in the back, where you can modify and install all kinds of accessories directly in the back.

The huge plot of land has been hardened with cement, and there are warehouses and workshops behind the rows of small storefronts.

Without a roof, it is divided into hundreds or thousands of storefronts and can be expanded almost infinitely.

Although traffic regulations prohibit all kinds of modifications, it is common to see such minor modifications on off-road vehicles as adding shock absorbers, flanges to tires, luggage racks to the roof, and fuel tanks on the back.

As long as off-road vehicles from all over the country drive here, even if they are plain cars when they enter the door, they will probably be fully armed after a turn.

Zi Xiaowei described it this way: "Isn't this the new productive force? Back then, you weren't allowed to just build cars, so you were just trying to tinker with them yourself. Few people bought cars, but you didn't do it until the consumption level reached that level. Those who try it first might become the future giants. The same goes for the aftermarket. As people's lives get better and better, the proportion of car owners increases, and more people embrace travel, adventure, and a new way of life. Ten or a hundred cars today might support a small store or workshop, but in ten or twenty years, that might support a massive enterprise. When one thing reaches its limit, something new inevitably takes over. Only those who used to slack off and look down on others with their arms folded will, after decades of envy and jealousy, continue to slack off and look down on others."

But it had only been running for about half a year, and the derivative bad habits were also spreading. Whenever Boss Chang drove in with his 500 SUV sitting in the passenger seat, someone would immediately come over to take the job and make exaggerated recommendations and boasts.

The glass on both sides made a loud clattering sound.

Zi Xiaowei laughed: "Shouldn't the management be blamed for this? Once the entire market becomes a complex partnership to exploit non-local users, its reputation will be ruined, just like the parallel car trading market in Tianjin. If they can't manage this properly, what's the point of doing anything?"

But this cannot stop off-road enthusiasts from all over the country from flocking here by word of mouth.

Because the off-road park next to it is attractive enough.

Excellent job!

(End of this chapter)