Chapter 604 Waiting for a Big Fish

We also had lunch together at noon.

Without Diane, there was nothing to hide.

Let’s talk directly about what Maizi will do to lead this IPO.

Brother Qiang has listed several companies and is very skilled at it, with an almost 100% chance of success.

Chang Yueling doesn't care how big the industry of Maizi is. It's fun to tease her at home, but she is definitely united as sisters in front of outsiders. She even goes a step further and deliberately pretends to have a deep sisterly love.

On the Jingxi Industrial side, Qiang's wife is the main performer. She appears much less frequently, mainly helping Zi Xiaowei to hold shares on behalf of the major shareholder.

The principle is the same. As the second largest shareholder, Jingxi Group "invests" but has no say.

Therefore, they may fly back and forth between Shanghai, Hong Kong and Jiangzhou more frequently in the next six months.

That's where the business jet comes in handy.

Jingxi Automobile's IPO valuation is 40 billion yuan, but it can now stabilize because its previous performance has been impressive enough.

In order to rely on Maizi's live car sales to increase to 80 billion after the listing, Brother Qiang even asked whether the brands controlled by Zi Xiaowei, such as Changjiang Automobile and Jiang'an Automobile, could transfer some series to help Maizi boost its performance.

The formal signing was completed this morning and is now in the hands of the skilled hand-picked IPO team.

Zi Xiaowei then brought up the used car sector: "It won't affect Jingxi's new energy vehicle strategy, but if the used car market focuses on making profits from luxury cars and selling groceries, it will still be very promising. The main goal is to revitalize the huge backlog of inventory, further pressure external car companies, and accelerate the replacement of old cars."

The last four words contain the silent bloody storm.

Brother Qiang was still sharp, his eyes suddenly lit up: "Won't it conflict with major policies and strategies?"

Zi Xiaowei shook his head. "The penetration rate of new energy vehicles seems to be over half, but the largest proportion is actually between tens of thousands and 200,000 yuan, decreasing from 70% to 40%. Above 300,000 yuan, it plummets to 20 to 30%, or even more than ten points. Luxury cars are still dominated by imported brands, so Yuanyao, Lixiang, and Weilai want to attack this segment to make huge profits. But in reality, the vast majority of ordinary people will never buy a car over 400,000 yuan in their lifetime. The proportion above this level is very small, but the word-of-mouth effect is very strong. It has become the white moonlight in the minds of many people. I want to use this trick to completely drive it away."

Brother Qiang also started out as a counter salesperson, and Jingxi Mall is a trading platform.

He immediately concentrated on thinking: "Let the whole internet know that the luxury car they've been dreaming of is actually very cheap now, is it just this good?"

Zi Xiaowei smirked, "Well, and with luxury cars costing over one hundred thousand, two hundred thousand, or three hundred thousand yuan flooding the market, how can 4S dealerships still sell new cars? When fishmongers at the vegetable market drive Mercedes-Benzes and BMWs around, doesn't that demystify things?"

Brother Qiang, not knowing what he was thinking, laughed again and shook his head vigorously: "You are really cruel. No matter how cheap these cars are sold, the total number is only so small. It won't affect the sales of new energy vehicles, right? But their impact on the luxury car market is too huge. This is a matter of life and death!"

The three ladies were eating and chatting elegantly, but Maizi couldn't help but listen attentively, mainly because she didn't expect that Zi Xiaowei, who was usually gentle, would be so cruel.

There was definitely a change in expression. The two of them were good at observing people's expressions and immediately followed the leader's lead.

Recently, we seem to hear that BMW, Mercedes-Benz and others are organizing a luxury car alliance to jointly resist price cuts.

In the face of the impact of second-hand products at this price, any car that is waiting to be sold and displays a luxurious aura is just waiting to die.

This is to completely eradicate the roots of these brands in the mainland.

Because new energy vehicles priced at 200,000 to 300,000 yuan are everywhere, more people have the opportunity to drive and compare their experiences.

You will understand what the actual driving experience of an imported luxury car worth four or five hundred thousand yuan is like.

That filter will be torn off faster.

Zi Xiaowei had indeed thought about this repeatedly: "Those ordinary grocery shopping carts costing tens of thousands of yuan should either be sold as cheaply as possible to the grassroots level as production tools to keep the related repair industry afloat, or they should be packaged and dumped overseas. Our used car division is responsible for this kind of overall acquisition, transportation, and sales. For every new car sold in China, there are two used cars traded. Yinni's figure is 3.5. Few companies have the ability to convert thousands of different models from left-hand drive to right-hand drive. We can do it, right?"

Brother Qiang almost slammed his head with joy: "Isn't this what Jingxi Industry should do?"

This is typical work done by customized service factories with very high technical content, which large enterprises disdain to do and small factories cannot do.

It is also a typical example of Jingxi Automobile's business expansion.

Through the modification of such a large number of ordinary small cars, relevant technical specifications have been established, and even various technicians have been trained in the various maintenance, modification and repair aspects of Jingxi cars.

Zi Xiaowei nodded and said, "We'll meet with the used car alliance in East China later to further refine this matter."

Brother Qiang was so happy that he wiped his gray hair. "Let's do it together. Men are happiest doing this kind of thing. Intrigue and power struggles are so annoying." But then Maizi's phone rang. She apologized and answered the call from her assistant and subordinate: "Looking for Wei Ge. Mr. Chen from Evita criticized him for not answering the phone again. Asked him to pick up the phone..."

Well, maybe only people at the level of Mr. Chang and Mr. Chen can use the word "criticism".

Maizi said "hmm" without explaining, and gestured to Zi Xiaowei to answer his phone.

Zi Xiaowei took it out and saw a long list of missed calls.

I called back and explained, "I'm really used to being a teacher. People pay a lot of money for a class, so I definitely can't interrupt them casually. It also affects my thinking. Now I don't want to be interrupted when I'm thinking or discussing something, so I basically turn off the message notification sound completely."

Brother Qiang also felt that it was normal. It would be enough to arrange an assistant to answer the phone. However, this contradiction arose because the reclusive Zi Xiaowei could not be surrounded by so many people.

The call has been connected: "Hello, hello, I'm Zi Xiaowei."

Unexpectedly, the voice on the other end was: "Hello, I'm Lao Zhang from Gaohe."

Zi Xiaowei raised his eyebrows and glanced at Brother Qiang, who was explaining to the ladies how to sell to Southeast Asia.

In the middle of the year, they were planning to join forces with Lao Chang to squeeze out and acquire Gaohe.

It was only when the other party offered a price of 4 billion US dollars that everyone stopped laughing and cursing.

The production lines are all rented. They are sold at this price just based on the R&D team and the brand marketing that has nothing to offer. Are they trying to trick the fools into returning home?

It was at Gaohe's booth that Zi Xiaowei first met Mr. Chen again. He even knew that Mr. Zhang was a former senior executive of a state-owned enterprise who worked at Shanghai Automotive.

So they are also considered a line: "Well, I just arrived in Shanghai, and you know the news. How are the sales of Gaohe Automobile recently?"

Brother Qiang immediately turned around when he heard the voice, and looked at Zi Xiaowei and nodded.

I guess everyone understands that this is probably the material that Jingxi Industry needs most.

He has strong product design capabilities, but does not have his own production line, let alone a strong brand marketing team. He is simply a tailor-made cripple, limping forward on his own initiative.

Zi Xiaowei stabbed him again in the face.

Mr. Zhang tried to speak calmly, but even his hesitation revealed a hint of fatigue. "We still have sales staff caring about the sales site of the relevant models. Can we come to Gaohe to talk?"

Zi Xiaowei wasn't arrogant: "I have a meeting this afternoon, how about later?"

Mr. Zhang agreed: "I'll be waiting at the company headquarters."

Zi Xiaowei politely thanked him, and after hanging up the phone, he exchanged a sly smile with Brother Qiang: "Here comes a good topic."

Brother Qiang remained calm and composed: "As for the price, you should set a psychological price first, so that you won't get carried away during the negotiation."

Zi Xiaowei actually knew everything: "In the past six months, including the new models they launched, they've sold over a hundred vehicles. Of those, the 600,000-plus yuan model sold two last month. The six-seater model is now being sold like crazy by Totoro and other major manufacturers in the 300,000 to 400,000 yuan price range. How can they sell it with almost no marketing or positioning?"

Qiang's wife actively participated in the chat: "Why didn't you ask Maizi to do live broadcast sales?"

Zi Xiaowei chuckled, "Last time, I deliberately provoked him and asked for 30% of the shares in return for his investment in marketing. He didn't believe me... I guess he got pissed."

Chang Yueling despised him: "Why can't you just take care of your own home instead of always causing trouble everywhere!"

Brother Qiang helped explain: "We need to constantly explore new situations, increase revenue and reduce expenditure. Increasing revenue must be the first step. Preserving the status quo will only lead to further decline. Gaohe Automobile has its own unique technologies and design concepts. I bought a car to experience it."

This contributes half of the monthly sales.

Zi Xiaowei nodded. "They were among the first in China to focus on new energy and intelligent technology. They were the technical director when Zhen Yuejin was building cars. Although there are various suspicions of capital diversion, they bought a lot of related patents in the early days and, crucially, built and launched the car. The car itself is quite good, which is very worthy of respect. However, he jumped from a traditional car company to work with that big liar Jia Yuejin and then returned to down-to-earth car manufacturing. He missed the impact of the new forces on traditional car companies. He neither understood the routines of the new forces in selling cars nor looked down on the backwardness of traditional car sales. He also chose the most expensive mass-produced car in China, priced at 600,000 yuan. That's why it didn't sell well. It's not the car's fault."

Brother Qiang couldn't help but ask the waiter to bring some wine, because he had something to do in the afternoon and had not planned to drink.

At this moment, I really can't help but toast to the two beautiful shareholders of Jingxi Industry.

Jingxi Industry’s brilliant debut probably depends on this company.

(End of this chapter)

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