In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 527: Liu Huangshu also sold straw sandals. Selling shoes can also be successful.
This is a tactic that Zi Xiaowei and his friends have never used before.

About 300 internet celebrities and self-media participated in this drama and produced decent works.

So it only cost more than six million.

Compared with the previous car companies’ new product launch and promotion costs, this amount of money is simply not worth mentioning.

But it has an overwhelming effect on the Internet.

Because these internet celebrities and self-media all broadcast their content on multiple platforms independently.

Dance, comedy, sitcom, and complaint videos featuring the Evita Coupe, as well as various driving experience, play, appreciation, and review topics, are frequently updated on major platforms.

That's thousands of sending points.

This is equivalent to the fact that TV stations in all provinces across the country were broadcasting it simultaneously.

Hundreds of creators concentrated on the same car model for more than a week to increase the stickiness of the topic.

The information is then forwarded and pushed by information officers to create a good atmosphere.

The traffic and popularity are absolutely amazing.

Several internet celebrities sat in a car and filmed a funny video from the front of the car, imitating Jim Carrey's shaking head and looking silly, which triggered a small-scale imitation show.

This has caused many people to ask what brand the car with the vertical display screen in the middle is.

Compared with the extremely high prices of celebrity endorsements and the high broadcasting fees of mainstream media.

The price-performance ratio is a million times better!

The Evita Coupe has some style characteristics in appearance and is a design model that is easy to remember. In fact, just like the MPV in Li Xiang, it really needs public opinion to lead the trend.

The squinting headlights are described as sharp in various reviews, so that becomes an advantage.

The butt is slightly raised, and the beauty is leaning on it in the picture, which seems to have the beauty of a Panamera.

Back then, the round butt of the Audi A6, the sloping back of the Panamera, the butterfly eyes of the Mercedes-Benz, and the pig-head nose of the BMW all had a process of design becoming recognized and accepted by the public.

It’s just that the power of famous brands has suppressed the aesthetic taste of most people, and they have become accustomed to and accepted this characteristic as an advantage.

Many small Kara models have been slapped in the face by the public's aesthetic standards in terms of styling breakthroughs, and they have no chance to catch their breath.

So cruel.

So when the live broadcast room opened, the netizens who gathered there watched the Evita internet celebrity videos that were played together, which had actually been purified.

The official video account of the Evita Coupe even explains its various functions and features in detail through short situational videos.

Netizens are very familiar with it and have been leaving messages from the very beginning, urging them to announce the price as soon as possible!
The host, Xiong, was not in a hurry. After ten minutes of the celebrity video, he took a unique approach and began to introduce the sales combination of the Evita Coupe:
"There are no calculated high or low configurations, and no gimmicky extra options. The Evita Coupe has only one price, but can be customized to countless configurations. First up is the exterior color, wheel shape, and interior customization. Let me explain each one to find the combination that best suits your personality."

The first thing is that I haven’t seen it in any previous publicity, there are actually 24 types of wheel options!

This is definitely a selling point that many consumers, whether they have bought a car or not, are relatively clueless about.

But in the live broadcast room, the same Evita coupe was equipped with 19-inch and 22-inch wheels, and the visual difference caused by the different tire aspect ratios was already huge.

It turns out that each wheel size has different wheel styles, all of which are free options...

When I first started talking about it, there must have been a lot of people who didn't agree with me, wondering what optional equipment this was.

But by matching wheels of different patterns, sizes and styles, and riding on similar mountain roads, highways and business districts, your temperament will definitely change greatly.

The outer diameter of each tire is the same, the only difference is the size of the internal wheel hub. The 22-inch wheel hub makes the outer rubber tire appear very thin, giving it the domineering aura of a high-end car.

Small wheels are generally the choice of cheap cars, but because the tire part is thicker and wider, it is more durable and has better cushioning comfort.

The netizens in the live broadcast room were impatient at first and urged the buyer to lower the price, watching with great interest.

Most people have never realized that changing a pair of shoes can dramatically change their entire style.

Anchor Xiong will explain the difference between cast wheels and forged wheels. The world's strongest wheel production sites used to be in Jiaoben, Hans, and even on the right bank, but now they have gradually shifted to the inland areas.

Therefore, forged wheels, which have always been used only in high-end luxury cars, are several times more expensive than cast wheels, and the price difference has gradually been squeezed to a smaller and smaller level.

Therefore, this time, along with cast wheels, half of them appear in the optional items.

It made the live broadcast room even more excited!
Many car owners who are a little knowledgeable like to replace forged wheels or run-flat tires themselves after picking up the car. You can choose it directly here!
The weight in the minds of potential consumers is added little by little in this way.

The hesitation of whether to buy or not, and whether to choose other brands, has gradually been locked in by this link that other models have not noticed.

At this time, countless colleagues in the industry who were watching and peeking at the screen could no longer hold back their wailing.

Even the tires are on our minds. How can we survive?

But we have to admit that after selling cars for decades, no one has noticed that selling shoes can also have its own characteristics.

Then there are twenty color schemes for the car and six interior combinations. That adds up to thousands of personalized "customizations."

The anchor Xiong talked about the underwear shooting buyer show photos, and he could come up with so many tricks. This car paint combination is not selling point:
"Diamond powder is naturally more suitable for women, but it doesn't feel overly feminine. The key is the sense of dignity expressed by this metallic paint surface..."

"The deep emerald blue is the prototype car on our live broadcast stage. The combination with the silver-white roof creates a sense of business style and a sense of style, while also being smart and powerful..."

"Sunset yellow is the perfect match for this wheel..."

"Storm Gray..."

The interior also has various combinations from light colors, gray + blue, light brown + dark brown to black and white, yellow and white, blue and green seats and center consoles.

Absolutely dazzling.

There are more than a hundred varieties of chinchillas, but none of them has extended its claws to the wheel hub.

But this time, the coupe has pushed the appearance and configuration of the car to the extreme.

This exactly fits the rules of the popularity of self-media and internet celebrities that Zi Xiaowei and others have repeatedly discussed. If you want a big sale, don't worry about the configuration.

It is enough to control your understanding of the content to the junior high school level.

Appearance, color and style are enough for promotion.

This is the average quality of netizens across the country and even the world.

Why was the Citigroup's golden-haired president able to come to power? Isn't it because his popular spoken language is more easily accepted?

Ordinary people don’t understand complicated political programs.

Moreover, in the era of mobile Internet, if something is too complicated, most people don’t have enough computing power to understand it, and people just skip short videos if they don’t understand them within five seconds.

What the hell is that so profound?

There was no talk of handling and driving from beginning to end, but the softness and hardness adjustment and height adjustment of the variable air suspension have become standard like a chinchilla.

Many so-called high-end and luxurious configurations are just basic operations here.

This is the surge in core competitiveness brought about by cutting marketing costs.

Dream Car can completely beat all kinds of brands by squeezing out production costs. Marketing costs are the real huge magic weapon that does not affect quality and can dominate the market.

Almost forty minutes later, anchor Xiong finally announced the final price in a live broadcast room with over 40 million netizens from eight major platforms watching:
"29.88 yuan. Then, all users who place large deposits will receive a 5000 yuan surprise gift package when the order locking process officially begins next month..."

It’s really a calculation. In fact, how can I not calculate?

It seems that a large order of one thousand yuan can be refunded at any time.

But after experiencing the order cancellation battle of Lixiang MPV and the whole year's orders for Totoro, Zi Xiaowei still has to figure out how to prevent this situation.

The simplest way is to add value to the order of one thousand yuan. Returning one thousand yuan is equivalent to losing five thousand yuan.

Then this kind of order will not be easily canceled. Whether it is left there or resold in the seafood market, it will effectively maintain the situation of supply exceeding demand.

What is more important, of course, is to trigger the impulse of great stability.

That’s right, the price of 29.88 is exactly the same as that of My Neighbor Totoro.

I feel that this coupe, with the core feature of the armrest box that is inherited from the Totoro, is designed to meet the needs of users who don’t like SUVs and want to drive sedans. It also provides choices for those consumers who are not sensitive to which type to choose but feel that the Totoro has waited too long.

All planning and positioning have been done to this extent.

Consumers are really crying out!

Because of its appearance, configuration, and the wide variety of colors and patterns, this is a luxury coupe that should be priced at 300,000 or even 400,000 yuan.

Even though the host Xiong never mentioned words like luxury and high-end during the entire live broadcast, this is the flavor that everyone sees.

It will definitely make you look good when you drive it, you can enjoy it yourself, and it also makes you feel like you are supporting domestic products.

It is more likely that after the huge order for chinchillas, it became a huge topic of discussion across the country. Chinchillas can be seen in so many places, and the only thing that restricts the sales of chinchillas is production capacity.

Now the Evita Coupe is coming again?
Don’t miss out on this opportunity. Even if the order is not locked in the end, you will definitely not lose money on this large order. Just treat it as a financial product that is guaranteed to make a profit!

Netizens across the country followed the link to place their orders while staring in amazement at the big screen behind the anchor: 50,000, 100,000, 200,000, 300,000, 400,000...

It was that kind of surge, and it felt like the numbers on the big screen were spinning so wildly that they were about to explode.

It didn’t slow down until after 400,000...

Fortunately, it is a big platform like Jingxi Mall.

If I had changed the car manufacturer's APP backend, it would have crashed long ago.

(End of this chapter)