In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 489: They are all little trash

Together with the engineering team in the R&D workshop, Zi Xiaowei cleaned up the disassembly videos that might expose the defects of various products.

Then transfer a video team from the media company to assist in editing.

If the sarcastic voices don't stop within a day, then either you are attacking the wrong person or someone is fanning the flames. Then just continue to expose other brands one by one.

Anyway, we have our own sales base, so there is no need to worry about turning the table.

The more things get out of hand and the more car companies are dragged into it, the more people will be disgusted with this kind of behavior of constantly making small moves.

Moreover, compared with these design and manufacturing defects, the consumer disgust of vase cars and mistress cars is just a small trick.

The young engineers had never seen such a domineering leader, and they kept saying yes. Jiang An and Zhang Wu, who were mixed in the middle, even admitted that they were basically helpless when faced with such a situation.

It is impossible for a state-owned enterprise to act so recklessly, not to mention that there is no way to hype it up and they don’t know how to fight back. The traditional media that can be contacted and maintained on a regular basis are useless.

All I can say is that there are more and more cases of throwing dirty water at state-owned enterprises, and no one knows who is behind it.

Zi Xiaowei joked that there must be external forces with bad intentions.

After strolling back to his marketing center, he ordered that the chinchillas freshly taken out of the Jibei factory today, no longer need to be sent to Jiangzhou for media test drive and evaluation, but should be immediately sent to Luguo by Changjiang Automobile Overseas Company. One car will continue to be given to Sister T, and the other dozens will be delivered to the Samui car rental company. Together with the 100 cute cats that have been delivered before, they should be able to fill this 60-kilometer tourist destination around the island.

Finally, he immediately mobilized the Jiangzhou R&D Center, the three Chinchillas in his hands, and the watermelon red Chinchilla on display in the shopping mall, and mobilized the car media to conduct collective evaluations, and the matrix effect must be achieved before 7 o'clock in the evening.

A series of commands were sent out, and when Zi Xiaowei arrived at the Internet Building on an electric scooter, followed by his bodyguard who was running calmly, he could already see several groups of automotive media jogging to the basement of the Automotive Research Center, where the Totoro was parked.

The vanguard has been fired, but the main force has not yet arrived.

Zi Xiaowei came to see Shi Liang: "Pick some people from the Software College, computer science, and even related majors from other companies to form a loose technical team. They'll get extra R&D funding and technical subsidies, and then trace back to the source of information online. Maybe we can even become an independent technology company in the future."

Shi Liang agreed, and quickly pulled out a list of public opinions about "vase cars" and "mistress cars" that had erupted over the past ten hours. "We can't trace the source yet, but we've done some research. Even an outsider like me can see that someone is messing with things..."

It is now 10 o'clock on July 2nd, exactly 36 hours since the live broadcast at 10 o'clock in the evening on June 30th.

The total number of posts about Totoro reached 7.55, with an interactive volume of 2339.86 million and an influence value of 5.45 million!
Then the outbreak point was very interesting. It was lukewarm until the end of the live broadcast, with hundreds of posts coming in every five to ten minutes. It was obvious that the information officers were at work.

It wasn’t until forty minutes later when it was announced that orders would be locked at 12 o’clock and that sample cars would be available across the country tomorrow that the number of posts and interactions suddenly exploded.

That is to say, the peak of messages in the live broadcast room only appeared from this time.

After twelve o'clock, the number of posts mentioning Chinchillas from all over the country began to reach tens of thousands, exploded at noon, and continued until the afternoon with tens of millions of highly popular interactive messages.

Various platforms such as Xiaohongshu, Duoyin, Jingxi Live, Weibo, etc. have a large number of spontaneous promotions through videos, articles, and Moments.

At that time, Dai Anni was still in the freezer watching Susanna skiing and did not mobilize the information officer to participate.

But after nine o'clock in the evening, the trend chart reached a sudden peak, and there was another wave of tens of thousands of posts, with those comments about vase cars and mistress cars flooding the screen like crazy.

What’s funny is that the total amount of interactive information has not changed, and the trend chart has ignored the surge.

Then the peak number of posts quickly dropped back to normal, until another higher peak came after midnight...

Even the information distribution can be calculated: 12 articles on Jinri Toutiao, accounting for 000%, 53 articles on Weibo, accounting for 3815%, 16 articles on Douyin, accounting for 2713%, 11 articles on Chewang, accounting for 1251%, and 5 articles on Xiaohongshu, accounting for 1129%...

Jingxi Live, which can only post videos, has only 85 posts, which can be ignored!

Zi Xiaowei couldn't help laughing when he saw the 12000 neatly arranged headlines of news that usually had little revenue and a lot of spam.

Are they not trying to hide it at all? Are these paid water army members just completely deceiving people? On a Toutiao platform where there might not even be a single post, they posted a whole number? No one would read it anyway. Is this a package deal to dump garbage?

Then Weibo, Duoyin, Chewang, and Xiaohongshu are probably where most normal consumers and netizens post.

No wonder only the media information posts and Internet companies with monitoring nature noticed this matter. The total amount of interactive information did not change. Almost all netizens did not see these spam messages, and no one paid attention to or followed up.

My reaction now is a bit excessive. The opponents are just a mob of noobs!

An old but resolute voice came from behind him: "What's so funny? Why didn't you go to practice boxing this morning? Are you staying up late to work overtime again?"

Zi Xiaowei did work overtime, but not in the office. Maizi had bought some clothes for Zi Xiaowei to hang at home, otherwise it would be embarrassing to have only her clothes.

But for an experienced guy like Zi Xiaowei, it would be better if he didn't dress up and come here to avoid being caught by Dai Anni.

I didn't expect that I have misled Mr. Zhou.

Of course, he didn't explain the misunderstanding: "Last night, online public opinion began to attack the models we are promoting..."

The old senior immediately took out his reading glasses and put them on to observe Director Shi’s big screen.

Shi Liang quickly gave a brief introduction to the various distribution meanings of trend charts, bar charts, and pie charts. With his original academic ability as a freshman at the College of Landscape Architecture, he was able to improve to this level and was already capable of doing front-end and sales work in many IT companies.

They could even pull up a bunch of similar trend charts, bar charts, and pie charts to show: "This is the impact of public opinion on the launch of Lixiang Auto's new model in the middle of last month, which caused Lixiang Auto's stock price to drop and its market value to evaporate by 8 billion yuan."

This is what they are most thankful for, fortunately their company is not listed?

Zi Xiaowei only jokingly said, "This is the stock price that has already been suppressed by Totoro. Otherwise, the drop would have been even more severe. It seems that yesterday's attack was slightly restrained. There was no large-scale launch on Weibo, Douyin, Xiaohongshu, etc."

Mr. Zhou still has rich experience in struggle and is vigilant: "So, when the work-study website had problems, there was also a sudden flood of information online. Someone was also behind this?"

Zi Xiaowei thought for a moment, "Look at these messages, there are often tens of thousands of them. The cost of spreading rumors and slander is only tens of thousands of yuan. If successful, the damage to competitors is very cost-effective. The work-study website probably doesn't have any commercial competitors. But whether it's other listed companies hoping to block listing opportunities, or financial companies coveting online banking licenses hoping to buy at the bottom, they all have reasons for doing this. No one would make a piece of information popular for no reason. There are people behind it."

Mr. Zhou said seriously: "Then how can we prevent and change this situation?"

Zi Xiaowei patiently explained, "It takes only one mouth to spread a rumor, but it takes a lot of effort to refute it. This has always been an unequal game. But traditional car companies rarely used this strategy before, because they were still accustomed to all publicity and publicity through traditional newspapers, magazines, television and radio. If they said anything out of line in these places, they would be caught and held accountable. But internet companies are too skilled. They have countless routines to set up virtual targets, such as this Li Xiang car. I have used this trick myself before..."

His mobile phone must be filled with various courseware classified by time. Before the Spring Festival, Li wanted to like a Weibo message from a "leaking chat interface".

Zi Xiaowei then countered by showing off the product's flaws: "No car is perfect. Honestly, the console's internal support bracket doesn't involve safety or technical difficulties. But if we focus on exposing the fact that it looks like a small-scale stainless steel security net, netizens will be led to dislike it and develop a negative impression of the product. So this time, we are not only fighting back against the suspected companies, but we are also shooting a large number of product review videos. We will be able to put out the fire tonight, but it seems a bit too much right now. The other party is weak."

But the internet company's rehiring of the old secretary means: "How are you going to change your strategy to deal with this vicious competition, rather than just focusing on winning or losing in a single city or pond?"

This is already a test for graduate students or even doctoral students.

Shi Liang suddenly became a little nervous, and his fingers couldn't help tapping the mouse on the desktop. He wanted to share something but had no idea what to do.

He is the best.

Zi Xiaowei, however, felt no pressure. "From the perspective of a state-owned enterprise, of course, the first thing they think about is using administrative measures to eliminate this situation. In fact, I think this is a normal part of market competition. You can't prevent everyone from having the same moral standards. The benefits of skirting the law are too great. For example, Article 9 of the Advertising Law clearly prohibits the use of terms like 'national-level,' 'highest-level,' and 'best.' Yet this brand publicly claims to be the number one Chinese brand of new energy vehicles in terms of quality performance. See how many over-attributions are involved? I could also say I'm the number one male in the universe, 1.795 meters tall and within the weight limit. Experts and peers consider this kind of rhetoric boring and shameless, but consumers are hooked on it. Prohibitions and penalties won't change this kind of corporate culture."

The experienced worker laughed and said, "It's like the old saying in the workplace: only unsuccessful companies strictly enforce attendance and hygiene. Truly visionary and magnanimous companies aggressively pursue performance. For example, in this situation, I just need to keep quiet and stop insisting. My strategic direction is to expand overseas and conquer the global market."

Shi Liang looked at his roommate and couldn't help but stare at him.

(End of this chapter)