Chapter 471 Can you still play like this?

The interior is really no different from the company's own large SUV that has been sold for two years.

The layout, workmanship, features and selling points are all exactly the same.

Some people have even guessed in the comment section that it was Lixiang Auto.

But no one dares to believe that this is the new MPV you have been bragging about for a long time?

Lixiang Auto's most proud products, such as refrigerators, color TVs and sofas, have become even more outrageous after Zixueba grasped their core.

It has long evolved into an extra-large wide screen, a multi-functional movable center console refrigerator, and a multi-shaped convertible large sofa in My Neighbor Totoro.

So now it looks just plain, and can only be brightened by "beauty".

Then reverse it to show the appearance.

It made all netizens realize, oh, this appearance is pretty good.

To be fair, Zi Xiaowei thinks this Lixiang MPV is pretty good.

It's a bit unconventional, with a simple and clean streamlined body. In any case, it's better than the complicated lines, fins, tail wings, and lighting combinations of Gaohe Automobile, which have a somewhat excessive exterior design.

But he also understands that personal aesthetics cannot represent market perception.

I don’t know if it’s because they rushed it to market, but the entire front of the car looks too simple, so simple that it looks like a concept car that just came off a drawing.

Pure electric vehicles do not need the front air intake grille that fuel vehicles must have to cool the engine compartment, but at least they should have some decoration to conform to the public's habitual cognition.

There's nothing here, everything from the hood to the front is flat, like a square-headed robot scraping putty and smoothing it out.

The kind with a very indifferent expression.

From Gaohe to Evita, at least the exterior is made with LED light signs, euphemistically called interactive systems, but there is none here.

This made it difficult for Zi Xiaowei to brag about anything.

It feels like a half-finished product!

Combined with Li Xiang's temperament and style, as well as the attitudes of his executives.

Zi Xiaowei could only guess that the car had sold quite well among the new forces in the past year, with sales of 20 to per month, a price of more than , and a net profit of %. That would mean a revenue of over billion yuan and a profit of over one million yuan.

Their market value exceeds that of Da Mi, which has been working in the 3C field for many years.

It is definitely the most eye-catching among the new forces.

This made Li Xiang and his team feel a little proud.

They think they can control users, and PUA consumers become accustomed to purchasing according to their settings.

That's why you want to gain a lot by paying a little bit, like squeezing toothpaste.

As a result, Zi Xiaowei finally lowered the price to more than 100,000 yuan, and finally persuaded Li Xiang to paint a black prototype car in a fiery orange color.

It has more of a family car feel and less of a business car solemnity.

The only way to talk about color is to use the same old trick.

It was later proved that this change was worth at least 10 billion!

Because if it weren't for Zi Xiaowei's miraculous rise, Lixiang Auto could be said to be the most online marketing-savvy car company on the market before the first half of 2023.

They laid the groundwork for almost a year, spreading rumors about making an MPV and luring consumers into becoming black carp.

Therefore, there are still many consumers who are full of expectations.

The final price of 40.9 yuan is acceptable for the MPV, which is slightly larger than the L45 large SUV that was mainly sold at 9 yuan in the past.

After all, the competitors in this category are high-end versions of GL8 that cost four or five hundred thousand yuan, and you will definitely not see such comfortable sofas, color TVs, and refrigerators.

In short, as long as it is not compared with the cross-category Totoro with strange configuration, this MPV is still competitive.

Anchor Xiong was completely forced to emphasize the 5C battery and 800V ultra-fast charging function, even though he was not optimistic about it in his heart.

But Li Xiang had already boasted about this before, and regarded it as a solution to range anxiety that could be comparable to Wei Lai's battery swap.

Many consumers also believed it.

Bang! Finally, the big order is over 85,000!

This is the power of tens of millions of live broadcast rooms, which can screen out users who can accept this appearance feature from tens of millions of netizens.

It also took advantage of the fan effect created by Dianlixiang Auto and Xiong anchor.

Consumer goods worth hundreds of thousands of dollars can still be skewed because of "belief".

Even if this is the same as My Neighbor Totoro, it will take three or four months to deliver.

Zi Xiaowei calculated in his mind that if all the orders were locked in, the commission would be more than 3 billion!

As planned, we quickly announced that all commission income from this live broadcast will be donated to the Southwest Associated University Cooperative Automotive College project.

Amidst the exclamations and cheers, the slight smile that had appeared on Li Xiang's face froze.

This result is already far ahead of his set goal. With these tens of thousands of orders as a foundation, he will have no worries for at least half a year.

This year's annual report is quite acceptable.

Although there are still many difficulties. After all, the past two months have been almost fruitless, and this tactical maneuvering still does not solve the fundamental problem.

Not to mention the many shortcomings that Zi Xiaowei bluntly mentioned, for this car we can only wait for the next version to improve.

That’s right, when the executives around him were cheering, Li Xiang still saw the crisis.

But I didn't expect that the biggest crisis would slowly come at this time.

At least I didn’t see it when the live broadcast ended.

He also walked over like a big boss, shook hands with the host Xiong, thanked him and hugged him, signed the final order confirmation, and then led the team to evacuate immediately.

The two prototype vehicles were immediately sealed off and taken away.

Only the evaluation team is left to continue coordinating the evaluation work of various models with us.

The thousand-yuan deposit for all the orders for more than 80,000 vehicles will be considered as the down payment to the live broadcast team.

After that, consumers have to place a deposit online. They have to choose the pattern and configuration and pay a down payment of 10%. Only then can they get the express order and go to stores in various places to complete the order. Of course, they can also choose to pay 20% directly on the online order, wait for the delivery to the door and then pay the balance or make a Jingxi installment plan.

Normally, various brands are sold in the live broadcast room led by Maizi, with two brands sold every day, and the quota for orders is about one thousand to three thousand units.

They basically rely on prices that are more advantageous than those in the outside market, and they basically sell slow-selling models, which are mid-range models with monthly sales of one to two hundred to one to two thousand.

The prices are mostly in the range of one hundred thousand to two hundred thousand.

There is no need for a large deposit, just pay a deposit of four or five thousand and wait for the goods to be delivered to your door!

So the sales volume is about 5 to 1 billion every day!

Now look at the appearance of anchor Xiong, a luxury MPV with a unit price of 400,000 yuan is worth more than 30 billion yuan!
Everyone has become accustomed to it!
Doesn’t the Cat series sell a fixed 70,000 to 80,000 vehicles every month now? There is no need to use the live broadcast room to occupy the sales position.

But the unit price is only one-third of this.

What makes people cheer is that Jingxi Automobile has finally gained a foothold.

So many anchors and self-media can make a living from this pot.

At the end, host Xiong also announced that the Jingxi Auto Live Streaming Channel will gradually expand from the current official live streaming account of host Xiong and Maizi to five to ten accounts of different types and grades, and will try to do second-hand car evaluation and sales. All hosts, automotive self-media, and evaluation teams can participate in these new links.

The number of anchors alone had to be screened from two or three hundred to a final hundred or so permanent staff, while the number of positions from self-media to reviewers started from hundreds or even thousands.

If it weren't for the desolate surroundings, we would definitely have a dinner together to celebrate.

So on the way back to the northern suburbs from Jingxi Bus, Zi Xiaowei also urged Maizi to build the surrounding facilities, at least to make a roasted whole lamb...

This is a favorite skirting of the rules in the catering industry as wasteland in development zones like Jiangzhou has not yet been integrated.

The hardware investment is not large, and a few illegal scaffoldings can be used to start a lively business. It is also convenient for development and construction units to have a consumption place, and then they can remove it after the project is completed.

Maizi has also been in Jiangzhou for a few years. He smiled and said yes, he would ask Zhou Linpeng and his investment management company to contact the stores in the underwear park to do these things.

Dai Anni had only briefly monitored the feedback from various information channels up to this point. "The best-selling video was the one with the beautiful women filling the car at the beginning. The car itself... the reviews all said it looked really special."

Chang Yueling chuckled: "Design sense is a difficult thing to define. Professional designers work hard to create something that is slightly ahead of the times and may be criticized. Even big brands can't escape this. This car looks pretty good, but they didn't even ask to leave one for review. It's nice to have the whole family together."

The hidden meaning in her words was probably that she had tasted the sweetness of the MPV she went out to play with that day.

Maizi quickly interrupted, "The design language is actually quite good. I saw that people in our art and design circles all said it was beautiful. It's just a little pricey, 400,000 yuan."

Gao Tingting was concerned: "It's almost midnight. If I don't go to the city to have some late-night snacks and see the night view and stay overnight, I'll feel like a country bumpkin."

The three girls in the luxury hotel, who had not yet figured out her true purpose, all agreed with this proposal.

Surprisingly, no one has mentioned yet that Zi Xiaowei decided to donate the proceeds from the live broadcast room.

Jiangzhou's night view is quite famous throughout the country.

Maizi and Zi Xiaowei never got tired of staying in the mountaintop villa, and now they could relax in the bustling city nightlife, which was also a reward for the assistants and supervisors in the cars following them.

So we notified each other in the group that we could go or not, and we could also form our own group to go somewhere else. In the end, we could get the bill back and get reimbursed.

In the end, dozens of people happily went to the city to play until the early morning.

Gao Tingting, who had a plan in mind, must have pulled Zi Xiaowei, who didn't drink, back to the bedroom to have fun, and Maizi even covered for her.

But the next day, she was planning to sleep until noon before getting up to go back to school. Maizi didn't know whether she was woken up by the slamming of the door or something, but she saw a lot of missed calls and unread messages on the phone next to her pillow!
Many supervisors, anchors, and team members were reporting to Director Mai that something had gone wrong.

Then the technical background took more urgent screenshots, and over 10,000 orders were canceled last night!
And this trend continues!

This has never happened in the live broadcast room before.

Even for chinchilla orders worth hundreds of thousands or even hundreds of thousands of yuan, there has never been a case where orders worth over 24 yuan were canceled within hours.

What happened?
Maizi, frightened and sweating profusely, struggled to get up from the bed. When he opened the door, he saw Diane banging on the door of the bedroom opposite, trying to catch the adulterer!
He even took the opportunity to peek in at her, then turned around with satisfaction and continued to pat the bedroom that had dared to lock her door.

Chang Yueling also got up in a bad mood and poked her head out from the other luxurious master bedroom: "What are you doing?"

Dai Anni hummed and gestured to her phone. "There's been a lot of talk mocking last night's car for looking like a coffin. Someone's manipulating this topic. Yesterday's livestream was a disaster!"

The girls majoring in industrial design were immediately stunned.

Can you still play like this?

(End of this chapter)

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