In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 465 Is the Defeat Unfair?

These are the two biggest pieces of cake in the automotive industry!

Although there is a joke in the car industry that the end of car selection is MPV, the space and enjoyment it provides are not comparable to sedans and SUVs.

But in fact, among the 30 million passenger cars produced and sold nationwide each year, there are only about 1 million MPVs, which is just a small one-thirtieth of the pie.

There are 10 million sedans and SUVs each, and the production and sales of new energy vehicles are also around 10 million.

Among them, Changjiang Automobile is indeed the strongest king of domestic SUVs, and Jiang'an Automobile is the joint venture manufacturer with the most sedan operations among state-owned enterprises.

Li Xiang now understood what Zi Xiaowei had meant when he said that they were stepping on the new forces and climbing onto the shoulders of the old car companies.

These are the shoulders of two giants.

As Zi Xiaowei got out of the car, he added, "Essentially, we're the same. We both used the internet marketing model to enter the new energy vehicle field. But you chose the asset-heavy model that's most inconsistent with the internet spirit, manufacturing your own cars. And I... and we're far ahead. We only assist in building the production system, and then profit from the marketing side. It just so happens that internet marketing has undergone tremendous changes in the past decade or so. Your approach is a bit outdated."

The young rich man who once founded the largest automobile website in the country was sitting there spitting out blood!
Zi Xiaowei didn't hide anything, and the two trial cars were open for anyone to see.

That Chinchilla is actually the Changjiang V8 six-seater SUV chassis that I bought for Changjiang Automobile at the beginning of the year. It has a very good reputation in the market, but its appearance and interior settings are average, with no highlights.

The price of 220,000 to 230,000 yuan was not very good, except for the sales of more than 50,000 units in the live broadcast room, and later the monthly sales were 3,000 to 5,000 yuan.

With this result, it ranks around 40th or 50th among domestic SUVs, which is considered an average student with no high expectations.

Now it has been changed into a Totoro shell, which is actually a rounded version of the L9. The original large car size has been slightly slimmed down, and it looks colorful and cute.

Pre-sales have exceeded 500,000 units!

This is what makes Li Xiang most depressed.

Because Zi Xiaowei clearly copied his homework!

Li Xiang had failed in his car manufacturing career. He first failed in his attempt to make a pure electric car, so he switched to an extended-range hybrid car, which was ridiculed by many insiders as a battery car with its own generator.

But he became the best student among the new forces by relying on the three most important tricks: mobile home, no range anxiety, and marketing techniques.

As a result, Zi Xiaowei took the concept of mobile home to the extreme.

It seems that it has given up possible business uses, but it has greatly harvested all scenarios of taking care of children. It is worth buying for those with children. Add on the concept of free private space for office workers, and it will not just have hundreds of thousands of users, it can simply harvest cattle and horses in batches!
In fact, range anxiety has changed a lot in the past three to five years. Public charging stations have expanded rapidly, and the country and manufacturers are vigorously promoting the popularization of private charging stations. The two major consumer groups targeted by Chinchilla do not need to drive long distances frequently, so range anxiety has become a false proposition.

As for the last marketing technique, the car website founded by Li Xiang has cultivated the main force of almost all the car media in the country, from editors to managers, in the past ten years. Regardless of whether they are his direct subordinates or not, they all have some connections in the underworld and have influence far beyond traditional car media people, so whether it is creating momentum or settling negative news, it is very smooth.

Then, during the product development process, they can communicate through the media to amplify the product's advantages, continuously occupy the user's mind, use rhetoric to weaken the product's weaknesses, and even develop sales rankings to make consumers feel how successful this car company is.

By constantly adding adjectives in front of the category rankings, Lixiang Automobile always occupies the top spot, dispelling users' doubts about new car-making forces and making them suspicious of other brands with lower sales than Lixiang, thus stimulating the general public's tendency to follow the crowd when choosing high-value durable consumer goods.

This last move was privately criticized by Lao Chang. What qualifications does a car company have to make a ranking?

Well, Zi Xiaowei has now taken this trick to the extreme and is doing a direct review!

It just so happened that in the past two years, self-media has suddenly risen, and the threshold for media that previously had to be entered has been lowered to zero. The size of the media has rapidly expanded from dozens to thousands, tens of thousands, and even hundreds of thousands. Anyone can take a mobile phone and film themselves as a car media!

Regardless of whether they are good or not, these self-media will naturally dilute the original car media, and no matter how influential they are, they will become niche voices.

What Zi Xiaowei has done is to make himself the top star, have several super internet celebrities to support him, and control a large number of self-media!
Which ordinary company would usually maintain hundreds or thousands of self-media? If those hundreds or thousands of people don’t have a certain number of fans, no one will listen when they speak out.

The internet celebrity community cultivates various categories of internet celebrity self-media. No matter whether they are selling underwear or cars, when there is a need to shout out, they sell together, which actually has a greater influence and makes them go viral every time.

It's not the kind of small circle self-entertainment that the automotive media used to have.

Before the last Spring Festival, Li wanted to follow his familiar routine and make a few sarcastic remarks about Ella Automobile on Weibo, but he was slapped in the face by a video of the car being dismantled. The dissemination efficiency was much higher than his Weibo posts.

He realized that his marketing tactics were completely suppressed by the other party, so he immediately stopped and asked for peace.

That was his nature; if he realized he couldn't win, he'd immediately lower his stance and seek change. So, after watching the pre-sale of Totoro alongside millions of other viewers in the Bear stream, Li Xiang lost all illusions. He knew that with a nearly identical product positioning in the same market, and with the opponent's superior advantage completely over him, there was no chance of survival.

After the first pre-sale live broadcast, it decided to launch a new MPV to save the company's situation, and took the initiative to show goodwill to anchor Xiong and contact him to seek sales in the live broadcast room.

But at this moment I still felt a sense of horror.

Because they must have also prepared to develop sedans and other models, in the end, due to his personality and tactical characteristics, he chose the relatively unpopular MPV category.

Now we almost missed out on overlapping products!

Sitting in the passenger seat, he took a few deep breaths. This young wealthy man, who was in his twenties and lived next to venture capitalists at the same level as Brother Qiang, pushed open the door and got out as calmly as possible, but he found that his legs were a little floating.

The situation of Totoro is very simple. It is just finding faults in every possible way. Changjiang Automobile, which has 20 to 30 years of manufacturing experience, also has rich and rigorous test drive procedures.

Zi Xiaowei looked through their thick test run execution list. As they often said, hundreds of trial vehicles were coming off the constantly improving production line and were immediately sent to various testing environments.

Including the southwestern mountainous areas such as Jiangzhou, the northern suburbs happen to be a very suitable environment for this kind of hilly area.

Generally speaking, Lao Chang prefers the detailed car manufacturing process in Jiaopen, which is close to him, but most of the main structural equipment comes from Europe. It can be regarded as a production system model with European hardness and Japanese softness, and he has his own unique style.

Just like the famous and large sects that already have unique skills, signature abilities and styles of fighting and kicking.

Li Xiang has never reached this stage. He only has some innovations in product positioning and marketing. At most, he is a new sect that has gained fame in the world due to the talent of its leader.

Li wanted to see this new car that would obviously undermine his main product, and he was so sad that he couldn't even cry.

It's not even plagiarism. It's just that a top student understood other people's problem-solving ideas and came up with a more perfect solution. The appearance, interior, functions, and sales model are all more advanced.

Zi Xiaowei turned to look at him, handed back the test drive list, and invited him to come and see the coupe. He chuckled, "When you showed it to me at noon, you said the passenger seat was using the Queen mode, so I asked them to use it on this car too..."

Li Xiang almost threw his head back and vomited blood all over the place!

This is not even plagiarism. Li Xiang is using it on his own model for the first time, and Wei Lai's ES8 flagship model was available two years ago.

Dai Anni first abandoned the car on the ridge, and then hooked up with Zi Xiaowei. She loved Zi Xiaowei and thought that the only fun thing about new energy vehicles was the queen mode with the passenger seat.

Later, the car was given to Gao Tingting and the matter was forgotten.

It was not until noon when I was invited to see this MPV and I remembered this by chance when I was introduced to it.

By the way, I called Zhang Wu, the Jiang'an design director who was punished to be the contact person, and arranged for a seat of this type to be installed on the coupe.

Because the Evita SUV has a luxury four-seater model, the two luxury massage seats at the back also have this function. Come on, let's contact the warehouse to arrange for an accessory chair to be installed on the coupe and give it a try.

It turns out this coupe also has it, but it is also installed in the back row.

Zi Xiaowei is still cheerful now: "Originally, we were planning to find a company to cooperate on executive sedans, such as the BBA, or the S78 level, but it just so happened that we started to cooperate on the Evita coupe. This is very difficult. The coupe has a small space to begin with, and the battery chassis will take up even less space. What should we do? We have to try our best to make a sofa, a color TV, and a refrigerator in a snail shell. It's really hard..."

A bunch of people here are desperately trying to figure out how to fit bulky power seats into a coupe without doors.

Now they are also listening attentively to the marketing director and the deputy head of reform team talking about their design experience and ideas, which may be martial arts secrets that will be useful to them throughout their lives.

I wonder how many of them recognized the young man who reluctantly approached.

It would be even more impossible to know that Li Xiang might be Zi Xiaowei's graduate supervisor on automobile product ideas.

Sofas, color TVs, and refrigerators are the signs of new energy vehicles that Li Xiang outlined.

But now, it's clearly surpassing its predecessor: "They originally had four-seater models with zero-gravity seats in the back, but wouldn't it be pretentious to install a rear seat in a fastback coupe? What's more, I've sleighted the rear seat into a five-seater, right on the front passenger side. The buyer of this car should be around 30, with a ten-year difference. It's the stage of courtship, marriage, and having children. The front passenger seat is far more important than the back seat. Queen mode should be the car's main selling point!"

Li Xiang looked at Zi Xiaowei's unreserved attitude and the strange-looking armrest model on the back seat, and it seemed as if he saw himself a few years ago...

I was squatting next to the R&D vehicle with such dedication. When did I stop participating in this kind of front-line work?
(End of this chapter)