In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 400 This is more exciting than marriage

Zi Xiaowei wasn't one for pretentiousness. "I look at a lot... I'll review all the popular models on the market, from price to quality to design. I'll also try to get a prototype to drive myself, just like the sea of ​​​​questions. Let's put it this way, the Good Luck models are what I just reviewed. Their designs are great because they have an overseas design background. The designs of the older domestic models are quite backward, comparable to the styling department of Dream Car."

Dream Car now sells 200,000 to 300,000 vehicles every month, and it can make a big splash wherever it goes.

My colleagues were all shocked.

Unexpectedly, he made such a comment. Old Sun couldn't help but ask, "Do you think Dream Car has a big problem?"

Zi Xiaowei nodded. "Automakers are making huge profits as they gain momentum, which naturally masks many problems. Dream Auto relies on integrating the entire industry chain to achieve extreme cost control and slash prices for small profits but quick turnover. However, the costs they desperately save on the production line are consumed by the marketing system. They are also obsessed with the old-fashioned 4S sales and after-sales system. Recently, while conquering other markets, they have also expanded rapidly. In addition, their car models have become more diverse, and their car designs still have a bit of a rustic style of auto parts stores. If they don't solve these problems while the momentum is favorable, the excitement will end in chaos."

Old Sun must be very familiar with Boss Chang. Zi Xiaowei's perspective and thinking were completely different. "Have you discussed this with Boss Chang? No wonder Changjiang Automobile is making such a smooth transition now."

Zi Xiaowei said modestly: "The chairman has a far-sighted vision. I am just helping Yueling build a small brand, so I pay more attention to various car companies and product situations. It's just a trivial skill."

Lao Sun was even more forthright: "We will be releasing this high-end new brand in February. The price is between the Geek series starting at 300,000 and the Triangle series starting at 200,000."

Zi Xiaowei nodded slowly, understandingly saying, "One brand is responsible for one price range, and they don't affect each other? Big companies really have so many people and so many territories."

He was more and more outspoken in his current position, and even dared to speculate that Good Luck's car design department also had clearly divided territories among each other, otherwise how could there be such a huge difference in design levels.

Old Sun wouldn't be surprised: "But since we started taking blind orders for this car in February, we've accumulated nearly 10,000 orders in two months. The entire brand marketing team is getting a little nervous."

Zi Xiaowei was still wearing animal skin and a bear head.

Sitting next to the live broadcast platform, he relied on his clever assistant to pull the exhaust fan to help him open his back for ventilation.

But this time, he couldn't help but almost bent over and laughed at Xiongtou: "They spread the word that this brand's sales are between 200,000 and 300,000, then released a new model to test the market reaction, but no one bought it?"

Old Sun pinched his brow helplessly. "These nearly 10,000 orders are actually the quotas of dealers in various places. No one would approve of anything over 200,000. So now... it's actually considered that this brand's attempt to reach over 200,000 has failed again. We will definitely sell it at a price of over 100,000 in the future."

Zi Xiaowei pointed at the photo on the other person's phone and said, "Right? This is what I wanted to say to both Good Luck and Dream Auto. Consumers are constantly evolving. You can't just add some features and redesign the car and expect it to sell for 200,000 yuan. You need real skills to show off. So I won't sell models that have no special features and might damage the brand. But you're welcome to sell cars on the platform in batches of 2,000 to 3,000 yuan. This is quite effective."

Lao Sun's idea comes from the fact that he has both the information channels of Changjiang Automobile and his calculations of the current situation.

After weighing the image, he revealed his true intentions. "Is it possible, Good Luck, that you also take charge and completely restructure this sub-brand? There's a debate going on about whether this sedan, which the group has high hopes for, should even be launched. Huge investments have already been made, but at least mass production hasn't started yet. If it were to be sold at a lower price, it would completely overlap with the Triangle brand, dragging down the next three or four sedan models."

Zi Xiaowei was about to refuse outright, but when he heard the word "car", he became a little tempted.

Changjiang Automobile later obtained the qualification to produce sedans, but because all its early investment was in SUVs, it has never been able to make progress in this area. At least the small cars in the Cat series are actually based on small SUVs. The entire system is too familiar with SUVs and is unwilling to step out of this comfort zone.

But cars are ultimately composed of two major categories: sedans and SUVs. Even the MPV commercial vehicles that Zi Xiaowei is preparing to tinker with for Ella Auto are relatively niche models.

To promote a car model like the Totoro that covers a large number of consumers, it really has to be positioned as a sedan.

This made him think of Daimler AG's car business. Lei Jun chose to make sedans to avoid being trapped in the fierce competition of SUVs. Was he going to fight in that field again?
Seeing him ponder in silence, Old Sun still spoke with the savvy and sophisticated manner of a seasoned veteran. "This is my suggestion to you. I haven't discussed it with the group's boss yet. After all, the public perception is that you're leading the product and marketing of Ella Auto's new models through outsourcing. This new model has already demonstrated its effectiveness during the May Day event. If you can transfer this model to this new brand, I'm willing to volunteer to take charge of this brand, which is already considered a failure."

Oh, this made Zi Xiaowei look at him with new eyes.

Through the bear's head... or to be more precise, through the two huge bear nostrils, Zi Xiaowei looked at the traitor whom Lao Chang should hate the most.

Old Sun is probably over fifty years old. He is elegant but dark-skinned. Unlike Old Chang and his gang of brothers who mostly have a bit of a tough temperament, he is gentle and refined with gray hair, and they look into each other's "nostrils".

Those with a lot of experience can guess the meaning of this eye contact even through the hood.

He proactively explained, "Just like you said earlier, Dream Cars will be in shambles after the excitement wears off. That was the case with Changjiang Motors back then. Everyone got carried away after their rapid growth. CEO Chang also wanted to retire and enjoy life, so he wanted to push Xiaoling to take over. Actually, I didn't mind her at all. If she wasn't good enough, we could just go with the professional manager model. But internal fighting started immediately. I couldn't see a future, so I decided to leave at a high position. It wouldn't be a big deal to retire elsewhere."

Zi Xiaowei hummed, "You have such foresight and decisiveness, which is quite courageous. Not everyone is willing to leave the circle of success and fame, but my approach is to slash all the old-fashioned marketing costs. Almost all the old-fashioned marketers will not be able to work here, especially the high-ranking and well-paid executives. They will all be sacrificed."

Old Sun does have access to information that no one else can. "Of course. I suggested this new series because these guys here are all wilted now, so it's a good opportunity for us to work together to eliminate them. I've also inquired about your cooperation model with Jingxi. I'll be the general manager in charge of the group's manufacturing and production, as well as all other aspects of the connection. You just need to focus on product polishing and outsourcing marketing."

Zi Xiaowei pondered and spoke, "Actually, the key to Ella's model is its dispensation with dealerships. Jingxi Logistics is gradually filling the gap in delivery and after-sales maintenance. I generally don't collaborate deeply with other brands because they can't be so ruthless. Can this brand do the same?"

Old Sun had actually thought about it. "I know that under your influence, Huadong Laojin has already outsourced their 4S repair services to Jingxi Logistics. Along with them, many Changjiang Automobile dealers have signed similar cooperation agreements with Jingxi. No matter how the 4S system changes in the future, these dealers are already quietly adapting. Many of them are also Good Luck dealers. I think I can convince the boss to try the same thing as Ella Automobile."

Zi Xiaowei had already agreed in his heart, but on his face… well, Xiongtou made sure no one could see his expression. "I definitely have to talk to Lao Chang about this. If he doesn't agree, then there's absolutely no point in discussing it. But I'd prefer that the two major domestic automakers collaborate to address this change, with the goal of making domestically produced new energy vehicles bigger and stronger. If you agree with this premise, let's explore the possibilities separately."

Old Sun immediately reached out and grasped the bear's paw. "I've heard from Xiaoling about your lofty ambitions, and that's my dream, too. My advantage is that I'm primarily responsible for overseas sales of all brands at Good Luck. I also know you're expanding into Southeast Asia, and I can fully assist you. Good Luck has its own brand, vehicle factory, and sales system in Malaysia, all of which I've built single-handedly over the past few years."

What the hell!

The way out of internal competition is to go overseas, and conquering the global market is the future direction of new energy vehicles.

Changjiang Automobile can be said to be the one with the relatively worst overseas operations among several major domestic private automobile companies.

In addition, Zi Xiaowei had to try his best not to rely on the existing architectural system, so promoting it overseas was almost like starting from scratch.

If I could get this kind of help...

Southeast Asia was originally the best starting point he had chosen for his voyage. Although the population of the Republic of China was twice that of Malaysia, the proportion of poor people was very high.

The key is that Malaysia can connect with the Kingdom of Lu and India, the latter being the largest country in Southeast Asia with a population of over 200 million!

He really relied on his bear head to hide his excitement, and shook hands with the other person as calmly and calmly as possible: "Okay! Then I hope we can wait for good news from each other."

This definitely makes Zi Xiaowei more excited than a marriage with a dowry of billions!

(End of this chapter)