Chapter 380 Don’t Panic, Set Sail Slowly

It's really an uproar outside.

410,000 SUVs priced at nearly 300,000 yuan generated sales of more than 120 billion yuan in two days. This is incredible.

Moreover, in the current environment where people are saying that business is bad and the economy is in a downturn, the authenticity of this kind of performance is 100% doubtful.

And you're selling cars online where there's no place to test drive them?

Who believes it?

But it is precisely this huge controversy that makes this topic so impactful and fluid.

Anyone can scoff at this sale or get excited about it, and the latter is the majority.

Because you can see slice videos of those bear anchors selling cars everywhere on the Internet.

Whether it was Maizi, Gao Tingting, or Meiduo’s opening scenes, the yellow and white chinchilla made a stunning appearance.

Or the ultimate experience in the two later scenarios.

All of these highlight the characteristics of this already familiar online shopping model.

Ten years ago, online stores relied on this method to open "counters" in thousands of households, screening and purifying products from millions of consumers.

As long as this product is carefully crafted according to the Internet model for a certain group of people, and they can see it among hundreds of millions of consumers, they will feel from the bottom of their hearts that this is what they want.

No matter how unpopular or remote a product is, it can still gain a large enough consumer base to support the production line thanks to the infinite scalability of the Internet.

Cars are simply more expensive, which makes people habitually compare cars. In addition, there are the long maintenance and repair work after using the car, which is why online shopping has not been popular.

This moment was finally broken by the bear anchor and the chinchilla.

For a full forty-five minutes, according to the summaries of many self-media, there was not a single mention of technical indicators and not a single discussion of the driving experience!
Let’s just talk about what unprecedented experiences parents and children will get in this driving space, making the life of raising children no longer irritable, trivial, or desperate.

It also allows white-collar workers struggling in first-tier cities to get a free world that truly belongs to them.

It even gives you a greater sense of control than buying a house. You can take your child with you to travel around the country, go on trips back home, go on business trips, or have a love affair.

This kind of heartfelt model just impresses the vast majority of ordinary consumers who don’t understand cars and don’t know what driving experience is like.

Even most of them are probably housewives and office workers who have never cared about buying a car. They are not sensitive to prices at all and do not know whether it is expensive or cheap. Some of them don’t even know the Ella brand. But Jingxi Bai Tiao can be paid in 24 or 36 installments, so what’s so difficult about it?

They just feel that they really need such a car to change their living conditions.

What they want is a car that can help me solve so many things other than driving, so they have to buy it.

As for the differences between permanent magnet synchronous motors and AC asynchronous motors, which one is safer, ternary lithium batteries or lithium iron phosphate batteries, and the differences between McPherson suspension and double wishbone suspension, I don't understand or care.

Do I need to know what chips are used in a TV when buying one?

Some car companies even emphasize and promote the brand of their battery cells, just to put down other companies and highlight themselves, which really ruins the atmosphere.

Host Xiong never mentions other companies, but only proudly mentions that the quality of Changjiang Automobile in terms of "cars" is unquestionable, and is definitely considered to be in the upper-middle level among domestic cars. The fact that its best-selling SUVs have remained strong over the past decade speaks volumes about its reputation, not to mention the golden signboard of the Changpai car falling off the overpass.

Therefore, everything about My Neighbor Totoro is based on an excellent car body and then explores more additional attributes.

No one expected that the first person to jump out to praise would be Lei Jun!

He congratulated Totoro on its sales on Weibo and praised the car's product design: "It's like a stack of paper. Once cut and bound, it's only worth the paper itself. But if beautiful, exquisite text is printed on it, the value of the book increases a hundredfold. If it's filled with nonsense, it's not even as useful as a stack of blank paper. Totoro has truly captured the hearts of consumers, and they deserve it. Da Mi will learn from the Totoro team! ヾ(°°)"

In addition, the entire Internet is full of praise for Lei Jun's noble character.

Immediately, some self-media outlets started looking for a selling point: "Totoro in danger! Rice Auto has taken a fancy to your product manager!"

"Jun Zijian has a crush on Totoro's product manager"

Even the people at Changjiang Automobile were too lazy to listen to this. What product manager does Ella Automobile have?
Lao Chang used to despise the product manager model the most, but now he has completely turned to the direction of having his son-in-law take the lead. Come on, come and dig out a good son-in-law for Chenglong, just look at how many daughters you, Lei Jun, have.

But no one dared to say anything online.

Because the entire Jibei Group headquarters had not yet been settled since Lao Chang returned, they began to make adjustments in every link in accordance with the full approval of those big bosses.

With the confidence of Totoro's 120 billion sales, any part that dares to resist change will be eliminated without hesitation.

Able to afford any cost of giving up and not cooperating.

In stark contrast, the boss of Li Xiang posted a thoughtless message on Weibo early in the morning: "Fuck!"

Then he kept silent.

Although it was deleted in less than half an hour, it was screenshoted and spread everywhere by countless people.

Because since yesterday, it has been very obvious that there are many articles and videos comparing the flagship model of Lixiang with the Chinchilla.

It is almost an all-round transcendence.

It can't be said to be crushing or beating, but it is just that everything is a little higher.

The Lixiang flagship, priced at over 400,000 yuan, is hailed by the industry as the most profitable domestic car, demonstrating the quintessential qualities of an internet product manager. Unexpectedly, Zi Xiaowei, a poor loser just six months ago, is more in touch with reality and understands the pain points of ordinary people than a group of senior internet product managers.

So in the past twenty hours, not only did no one place an order for Lixiang Auto, but there was a wave of order cancellations!

The seafood market is full of people who want to transfer car orders. I am willing to lose one or two thousand on the five thousand deposit.

This kind of thing has never happened before. Even if a new car is launched on the market, ordinary consumers will not be able to get information for comparison and will not immediately change their minds within a day or two.

It can only be said that this model of live broadcasting has been attracted by information officers across the country, endorsed by the super platform of Jingxi Shopping, and spread by tens of millions of netizens, so its influence is too great.

The significance of breaking the circle is to break the information cocoon. It has penetrated from the car circle to the consumer circle and has become a social topic.

120 billion in sales, just because the anchor said one more word at the end, 140,000 more vehicles were sold the next day, that’s 40 billion in sales!
too crazy.

This topic was spread by countless self-media and netizens, and forwarded by countless WeChat groups, lamenting that it’s not that there is no money to be made these days, but that you just need to find the right way to do it.

So the news spread to almost all the rider groups that Dinglixiang had visited, and everyone was quietly canceling and transferring their orders.

This is equivalent to reducing the price by one-third.

No one's money comes from the wind. Wait a few months to see the actual car after it is launched on the market. Maybe you can save tens of thousands of yuan and buy a better car.

Zi Xiaowei was eager to start selling car flowers at the end of April for this very purpose.

Intercept all orders that may compete for potential consumers, and lay the groundwork for a few more months to attract more consumers.

This is the Internet way.

It is obvious that the sales of a series of six-seater luxury SUVs such as Lixiang and Weilai will be greatly impacted throughout May.

The only reason why the coarse grain brand did not directly compete with the competition is because it made a coupe. Instead, it received praise. Lei Jun made a wise decision at the time and avoided the SUV, the biggest red ocean meat grinder area of ​​new energy vehicles.

Then Big Mouth from Leading Automobile, who was not taken seriously by Zi Xiaowei and others, chose to go against the current!

When Zi Xiaowei was accompanying Lao Chang and the others in a chaotic atmosphere of drinking and releasing military power, he posted on Weibo that the Leading series of cars were far ahead of all other cars in terms of mechanical quality, far exceeding luxury brands worth hundreds of thousands or millions of yuan. As for smart technology, there was no need to compare, as that was not a generational gap.

Finally, we come to the conclusion that any honest person who has driven a Leading car will say it is good.

These words will naturally cause an uproar at this critical juncture.

Anyone with a little bit of thinking ability would be stunned. Has moral kidnapping reached this point?

If you don't say anything nice about something as personal as driving, it involves dishonesty?

However, many self-media are aware of Big Mouth Brother’s characteristic, which is that he likes to create controversy the most.

The more they argue, the more they break the circle, because they have the ultimate trump card, a big hat that can kill everything in seconds, and finally make all parties shut up in the argument. Are they going to confront Ella Auto now?
Anyway, the overwhelming public opinion is all about the bear anchor, Ella Car, and Totoro.

It turned out that Anchor Xiong was watching a movie with the CEO of Ella Auto.

If Zi Xiaowei could preview a movie called My Neighbor Totoro, then everything would be perfect.

But he was fine with watching anything, as long as it wasn't goblins fighting, because that was too exhausting.

The biggest problem in dating a billionaire like this is that Chang Yueling doesn't take the billionaire sales seriously.

Everything seemed natural to her.

No matter how big the business is, it is not her concern.

It even got worse with Chang Yueling, and he completely ignored her after she was relieved of the burden.

He couldn't even do Diane's remote control command.

Don't care at all.

Now I only care about how Zi Xiaowei watches the movie: "Is it good?"

Zi Xiaowei really just wanted to look at his phone: "If I were the product manager of this movie, I would definitely pull the screenwriter and director over and scold them. What kind of a show is this?"

Anyway, there were only two of them in the screening room, so the security assistant peeked out as usual and then went to the security passage in front of the screen to make sure that no assassin could carry out their assassination.

So it's not unethical to say something like, "You're 28, and you're still being sentimental. The moonlight is so beautiful tonight. That's fine. Everyone has the right to yearn for romance. But for young lovers who reminisce about their s and exclaim, 'Yeah, the wind is so gentle, too,' that's simply not realistic!"

Chang Yueling pouted: "Hateful!"

Then I was curious: "What is reality like?"

Zi Xiaowei chuckled, "When I was eighteen, I didn't have the time to prepare so much. My female classmates would get straight to the point when we asked them out. The foreplay was only five minutes long, and with that much drama, even Dayu would have to think twice before using the old-fashioned method."

Chang Yueling still has to think about it, the red-faced lioness bares her teeth!

Just bite it, this is the most satisfying way.

(End of this chapter)

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