In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 370 You sell pre-sale properties, I sell car properties

The reason why it sells well is that the story of added value is told well.

The experience of having a refrigerator, a TV and a sofa makes consumers surprised that a family car can be like this.

Zi Xiaowei took this approach to the extreme.

Only medium and large SUVs with more than six seats have the space to do this.

Therefore, they are far ahead in technology, and combined with their national sentiment, they can simply dominate the field.

This is the main reason why Zi Xiaowei took the initiative to make Leading Auto the biggest rival when even the top management of Changjiang Auto looked down on the other side.

In comparison, the coarse-grain car chose a four-door coupe, which has a very narrow and cramped space and can perform fewer additional scenes.

Taking a ride to show off and satisfy the sports car dream of many people?
This prospect is not very promising.

Zi Xiaowei came to these conclusions in his mind, and it would be interesting to wait and observe the situation.

But at the moment, he has clearly firmly grasped the hearts of young consumers.

Very accurate and clear user portrait.

The trendy white-collar workers in their twenties to forties in big cities, freelancers and small business owners are not pursuing high-end user groups. This is the group that we want to actively and far ahead target and avoid.

Most of them are young parents in their twenties to forties who have received higher education and have school-age children and live in second-, third-, and fourth-tier small and medium-sized cities, or even in districts and counties across the country.

There are too many people in these two groups!

It is also highly consistent with the Internet population, especially users with shopping and consumption habits in western Beijing, who are relatively more pursuing a higher quality of life.

I like this tune so much.

Moreover, along with the sliced ​​videos, they were also sent by information officers across the country to various forums, integrated media, WeChat Moments, Xiaohongshu, and WeChat groups in their respective regions during the live broadcast.

Netizens from all directions are still gathering!
The opening video of Maizi crying to death because of Tingbaobao's rude consumption and pulling out the first Totoro for dozens of seconds is amazing enough. Can this big yellow and white toy full of cartoon atmosphere be bought online?
Of course, we have to come and watch the live broadcast room.

Then there is the clip of the lazy and casual live broadcast assistant lying in the car watching the big TV, which is also memorable. Can the screens in the car be so big now?

Only electric vehicles can generate the energy for this kind of two to three hundred watt display screen, as the small batteries in fuel vehicles simply cannot handle it.

The sliced ​​video in Maizi's personal space not only makes people come to see if there is any look after changing out of sports bra, but also mainly makes people wonder whether this scene is real or fake. Can every car do this, or is it just a carefully decorated concept car or model room?

Not to mention the joyful scene of Meadow blowing up a big balloon, even her emoticons of "angrily scolding" Tingbaobei came out.

These waves are all aimed at attracting traffic to the live broadcast room.

Live streaming sales essentially utilizes the super communication power of mobile Internet. Anyone with a smartphone can become an information receiving point across time, space and geographical distance.

Filter out the target group to which you can sell products from as many people as possible.

With hundreds of millions of netizens watching, even if it’s just a pile of shit, you can find someone who is willing to buy it and feed it to their dog.

So when netizens came in one after another, they were attracted by the two My Neighbor Totoro films with rich content, and were also attracted by the scene performances of Tingbaobao, Meiduo and Maizi.

Combined with the golden signboard recommendation of Jingxi Mall, forty minutes had passed before the number of netizens had accumulated to nearly 50 million.

Dai Anni sat behind a command desk with two 34-inch fish-eye touch screens stacked on top of each other throughout the whole process. Her face flushed with excitement. She sent various hype instructions one after another and communicated with the DJ, director, cameraman, and live broadcast assistants.

Maybe she has been promoting celebrity fans since adolescence and loves the atmosphere of commanding operations, which is very different from being a boss but being surrounded by all kinds of flattery and having no fun at all.

Looking at the various sliced ​​video effects, the continuous influx of netizens, and the crazy soaring number of followers of Ting Annie's account.

I don't have the time to catch Chang Xiaosan.

Finally, he decisively switched channels and informed the anchor: "It's OK. Fifty million netizens have gathered in the live broadcast room. We can announce the price at this time to attract orders!"

Zi Xiaowei readily agreed: "Okay, I see that all the comments in the live broadcast rooms are full of questions about the price of this essential medicine for home travel and murder..."

Anchor Xiong stood in front of a huge floor-to-ceiling screen and said, "Friends who are familiar with me know that we don't have those scenes of pulling and playing tricks with manufacturers. Today is just to make an appointment for a large deposit. If you pay a deposit of 1,000 yuan, you can guarantee the priority of production after you lock the order in the future, and enjoy the first batch of car owners' discount of 1,000 yuan against 10,000 yuan. Until the official lock-in is opened, it can be refunded and transferred..."

The live broadcast room was filled with another series of: "Hurry up, how much money!"

"My phone has enough battery and I have 1,000 yuan in my wallet. Please announce the price and open the link. I'm going to take a shower and go to bed!"

"Hurry up! Stop talking nonsense..."

Really no nonsense.

The large floor-standing screen behind anchor Xiong is also a very wide strip, quietly turning into a gray-black background. The youth version on the left and the parent-child version on the right are both like the car model introductions in racing games.

A common price flashed in the middle: 29.88. There was no price manipulation, no price manipulation, no psychological warfare, nothing at all.

The basic configuration of the two models is the same, the only difference is that the rear space is equipped with a child seat and an automatically inflating mattress.

Then there is the difference in the color scheme of the exterior and interior.

The actual usage is exactly the same, including the electric sofa, electric armrest box, large color TV with ultra-wide screen, and storage space everywhere, all are the same.

There is a very clear reminder in small print at the back: It supports 12, 24 and 36 installments of Jingxi Bai Tiao, and you can get the highest installment quota of % based on different Jingxi credit indexes.

As host Xiong's arm fell, data bars flashed behind him!

When the Cat series was first sold, the order data was not displayed on the big screen because everyone was a little nervous.

Starting from Evita, there was no section showing the number of orders, for fear that subsequent consumers would feel that their orders had taken too long and would hesitate to place an order.

There is no data listed for the sales of the cat series every month.

But today in the live broadcast in Jingxi, everyone still hopes to get off to a good start and make the data as good and amazing as possible.

More importantly, from Zi Xiaowei to the R&D team, and then to Lao Chang, everyone felt confident after seeing the car. This is a kind of targeted selling that magnifies the product manager's thinking to the extreme.

It shouldn't be bad, so let's make the data public.

Just like the lamp post in the Japanese variety show Super Change, it jumps up like crazy and everyone is fighting for it!

At the beginning, the parent-child version broke through 30,000 in the blink of an eye, but when it reached 50,000, the youth version took the lead, followed by 70,000, and 80,000, and both sides advanced at the same pace!

It’s amazing that the same car can appeal to two different audiences and both are so powerful.

The top executives of Changjiang Automobile were all stunned.

It's unbelievable.

In particular, the parent-child version easily broke through the 100,000 mark, and the youth version was slower, but also passed the 100,000 mark.

Those self-media also went crazy, desperately raising their mobile phones and using gimbals to record the scenes in front of them. Many of them opened live broadcast rooms, and no matter how many people there were, they were spreading information to netizens across the country.

Look at those two lamp posts skyrocketing and the numbers flying.

In the end, the parent-child version stopped at an astonishing number of over 164,000, while the youth version was 112,000!

The total amount of more than 276,000 means that more than 200 million yuan was collected in deposits of 1,000 yuan alone!

The total value exceeds 80 billion!

More than 200,000 potential users were selected from 50 million netizens to place orders.

Even though some orders will inevitably be canceled, the huge popularity of this car and the market's recognition of it are already true.

These are just two models of a single product and will be counted as one data in any sales ranking.

Last month, Dream Auto achieved sales of 190,000 units with dozens of models from its two major groups, an increase of 80 to 90 percent over the 100,000 units sold in the same period last year.

It is said that the number has exceeded 200,000 this month.

But the single item here costs up to 270,000!
Ella Automobile is still a sub-brand of Changjiang Automobile. It also helped Changjiang Automobile, which only sold more than 50,000 vehicles, to secure the first place among national manufacturers this month.

The highest single model champion was the Cute Cat, which sold nearly 50,000 units last month. However, this month, orders were placed but no units were sold, so the total sales volume is zero.

A total of 50,000 to 60,000 Retro Cats and Cool Cats were sold in the Jingxi flagship store. It is possible to be in the top ten, but it is difficult to be in the top three.

The factory is really unable to increase its production capacity, and 60,000 to 70,000 per month is already the limit.

So we will sell less this month. Before summer comes, the entire production line will have to take a break for maintenance. Robots are also human beings.

As a result, a golden doll suddenly appeared here, worth 270,000!

There are currently about 500 models of all car models on sale in the country. Except for the top ten whose annual sales can exceed this number, the others are far behind!
And this is the upper limit of the price of domestically produced cars, which is close to 300,000!
Among these two hundred models, only a few models such as Li Xiang and Wei Lai can impact the luxury car positioning of four or five hundred thousand, but their monthly sales of several thousand or even tens of thousands mean nothing at all.

Around 300,000 yuan is the C-class car benchmark that countless domestic car companies dream of.

Being able to top the sales list above this threshold is proof of the full recognition of domestic consumers.

That's it... From beginning to end, Host Xiong never mentioned any of the pride of domestic production or national sentiment, and he didn't even talk about the driving experience. Oh, yes, there wasn't even a trial car.

He is selling car flowers here.

(End of this chapter)