In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 365 Look at my seventy-two transformations
There is no pretense in this statement.

Zi Xiaowei's sudden rise in new energy vehicle sales has clearly driven changes in the entire auto market.

Those are not butterfly wings at all, they are the wings of a roc.

On the last day of last year, Jiangan Automobile's Evita sold 40 billion yuan, with an average price of 300,000 yuan.

This made Jiang'an Automobile, which had always hoped to break through this price range, very proud.

Although sales dropped sharply after the New Year, it relied on the already established fame effect, excellent appearance and styling, as well as the vigorous promotion of 4S stores across the country.

The sales volume can still be maintained at around 10,000 to 15,000 vehicles per month.

It has become a star product in this price range.

On the contrary, Changjiang Automobile's own six-seater V8 sold less than yuan, with a debut of more than yuan, and later sold to units per month, which was quite a bit less than expected.

Even this result is very gratifying compared with other car companies.

If Zi Xiaowei had not already tied up with Ella Auto and focused on developing new energy vehicles, many car companies would have wanted to sell cars through anchor Xiong.

Relying on the live broadcast room to reach a peak, and then slowly declining, it can still sell tens of thousands of units a year. The new model is by no means a failure.

So in the past few months, all car companies have been trying every possible way to sell their products online.

Jiangan Automobile is also trying to cultivate its own internet celebrity anchors, but it just doesn’t know how to do it.

Most of them still focus on having a bunch of female sales clerks posing in a coquettish manner and making a fuss about the car models in 4S stores, without realizing that goods worth tens of thousands or hundreds of thousands of yuan must be given cultural taste in order to demonstrate their value.

If these are just the impact of sales methods.

The sales of the Cat series have completely changed the perception of the entire domestic car industry.

Eighty to ninety thousand vehicles per month!
There is not much to say about the body and chassis. Changjiang Automobile has a very mature and complete small SUV architecture, which is covered with a beautiful and cute shell. It is equipped with a smart car system that is not so advanced but basically has everything.

Selling for 140,000 or 150,000!
The industry estimates that material costs are only 60 to 70 percent, and various R&D and factory construction costs will become increasingly close to zero as they are spread over the scale of hundreds of thousands of vehicles.

In the past few years, it became the number one in China by selling urban SUVs. When its reputation declined in the past two years, it maintained its reputation with the 300 and 500 hard-core off-road models. It was about to become the laughing stock of all car companies and consumers, but it made a comeback with this somewhat alternative series!
Many colleagues are sighing that Lao Chang is really lucky.

When the nationwide car-buying craze began to take off in the early 2000s, Changjiang Automobile, which did not have a car production license, relied on the Chinese people's preference for large space to sell SUVs like crazy.

Over the past few years, I have owned more cars and have developed a taste for off-road driving, so he just happened to continue this journey.

In the recent craze for new energy vehicles, no one expected that Changjiang Automobile, which had previously looked down on this trend, would come from behind and dominate the market.

The Cat series has now become a common street car in counties and cities across the country.

It is really the new model of selling cars on the Internet and in live broadcast rooms that can screen out and connect with individual users who care about appearance and do not care about the automotive industry from the vast crowd, resulting in such sales results.

The key point is that all of this is hidden under the astonishing situation of Dream Auto's sales of 200,000 vehicles every month, which seems like making a fortune in silence.

Only those in the industry will be thrilled to watch the cat series, especially the cute cat that costs 13.98 yuan. With a monthly sales volume of to units, it has quietly kicked out a lot of joint venture models and has been firmly sitting on the single model champion for several months.

Then Retro Cat hovered in the second and third positions and was also very stable.

This allows Changjiang Automobile to maintain its dividend in both A-shares and Hong Kong stocks, while the group also has sufficient cash flow.

In this era when all walks of life are complaining that business is difficult, this is a very rare thing.

But as Changjiang Automobile goes against the current, some people will inevitably be led astray by its wings.

At present, it seems that the main ones affected are actually Dream Auto's low-end models priced around 8.98 yuan. They are similarly priced but cannot provide the appearance and word-of-mouth effect of the Cat series. It is said that the price has been reduced to yuan to avoid the impact.

Then there are the leading cars that are difficult for outsiders to know about.

Construction started about three months ahead of schedule, but its progress has now been surpassed by the Ella car production line.

The surveillance camera captured the scene from a distance, and the automatically generated time-lapse footage even showed a shutdown state where no large-scale machinery equipment was in operation for several consecutive days.

This made Zi Xiaowei laugh.

Because the focus of his live broadcast tonight is selling chinchillas.

From price to positioning, comprehensive benchmarking!
Is this another way of removing the fuel from the fire?

Of course, he found the thrill of a potential head-on confrontation with a company far ahead of him even more thrilling. All the Changjiang executives, who hadn't yet heard of his livestream, were shocked: "They're planning to sell it before even starting trial production?"

Standing on the hillside, we admired the scale of the new super factory and the several super factories within sight, and became convinced that Jiangzhou would become the largest automobile base in the country in the future.

Immediately turn around and head straight for the northern suburbs.

It was almost six o'clock when we arrived, and we went into the live broadcast room after dinner.

Therefore, the only place where Zi Xiaowei had time to communicate with the shareholders and senior executives of Changjiang Automobile was in the restaurant.

I booked the entire restaurant in advance at the Jiangan Cliff Hot Spring Hotel where I opened the live broadcast room for the second time, and watched the afterglow of the early summer sunset slowly fade away in the steep gorge.

The artistic conception is still very beautiful.

But most of the senior officials were from the north and no one took photos. Instead, they burst into noise while listening to Zi Xiaowei's explanation.

The entire restaurant was cleared out, and the waiters who had served the food and drinks were not allowed to enter. Numerous attendants and assistants filled the various doors, floor-to-ceiling corridors, and glass bridges.

Zi Xiaowei didn't hide anything, saying, "Why not? The vehicle delivery date is two or three months, which was pretty common before. We'll try to start deliveries at the end of July, so we can start taking pre-orders at the end of April, get a large number of pre-orders at the end of May, and then have a limited edition at the end of June. This is called a hype cycle, and it'll let everyone know that Changjiang and Ella have launched new cars."

Lao Chang's face was grim. "Theoretically, the first batch of trial production vehicles won't be ready until June. They'll require extensive testing and adjustments, and even more calibration on the production line before they can be safely delivered to consumers. This phase is crucial. We can't hand over defective, semi-finished products to consumers. This is our bottom line."

Zi Xiaowei was very relaxed: "Why do new forces, including leading brands, encounter so many unexpected problems after listing? I think it's because they use internet thinking, making changes while selling, and constantly updating versions to optimize. Of course, there are security flaws, but they also have the advantage of extremely fast response. I choose the middle path..."

It was almost seven o'clock, and night had just fallen in Jiangzhou. Behind him was the lush green tributary river, towering mountains split the gorge, and the gray-blue sky set against the dark mountain shapes, all of which now became Zi Xiaowei's backdrop.

The young man standing in front of the floor-to-ceiling glass was full of youthfulness for his age, and he spoke calmly and calmly.

The senior executives from the north looked at each other, sighing that heroes have always emerged from young people. This time, Old Chang really found a treasure.

Because everyone felt his words made sense: "I hope to have as many trial cars as possible by June. We'll test them ourselves and deliver them in large quantities to the media for testing. This is also the internet way of thinking. When they release new software or games, they give the beta versions to relevant organizations and internal players first. Any problems that arise in this small group are a matter of mutual cooperation and are within a controllable range, making it easier to handle any issues. This will shorten the R&D department's testing period, which often takes six months or a year, to just one or two months. More importantly, we don't want to let the multi-billion dollar production line become a gamble."

Several people followed Lao Chang in applauding.

From the perspective of capitalists, this is the most reasonable idea.

During the R&D stage, car companies generally have many competing models, various demonstrations, discussions, modifications, and improvements, and finally lock in a few models to make prototypes.

After another lengthy test and revision process to verify the feasibility and safety of the design, the final model is finalized with the market, strategy and other parties.

We have just entered the stage of production line construction and layout. The four major links of stamping, welding, painting and assembly now require sophisticated equipment and trained skilled operators to ensure smooth production.

This production process involves the procurement of raw materials and supply chain management, as well as partnerships with a wide variety of suppliers such as steel, plastic, and rubber.

In addition to quality control and testing, the last step is training for after-sales service. After the product is launched on the market, there must be someone across the country who can repair and maintain it.

Such a complicated process is of course accompanied by billions or even tens of billions of dollars of investment.

As a result, the product was quietly rejected by the market, which meant that all the investment was wasted.

This is why many European and American car companies do not start out by building large-scale super production lines. They first push a small amount into the market, and then gradually expand production capacity when the response is good.

It is also the biggest reason why many brands can have a successful series updated for more than a dozen generations for decades.

But now the domestic market is too competitive. If a new car fails to achieve monthly sales of tens of thousands, it will easily be eliminated.

If the product sells well but the production capacity cannot keep up, it will be eliminated. If the production capacity is increased but the quality is poor, its reputation will be damaged.

Therefore, it is understandable that many joint ventures and foreign brands that strictly follow these processes cannot compete with the rapidly emerging new forces.

The foundations of those new forces were originally losers who were eliminated in this quality change.

Now it's making a comeback with a more powerful shell.

Old car companies are all very troubled.

Zi Xiaowei unexpectedly proposed this in-between idea, which turned out to be quite feasible: "Of course, not every automotive media outlet can get our test cars. Let's put it this way. Since we took control of Jingxi Live, we've already controlled over 30 automotive-related self-media outlets. We'll strive to expand that to 200 within the next two months. These internal automotive media outlets can ensure that their shortcomings are addressed internally, while their strengths are visible to everyone. This ensures that Totoro becomes this year's hit!"

We have all seen the excitement of Jingxi Live these days, and the marketing director in front of us has transformed into a media tycoon.

This guy is covering the sky with one hand.

(End of this chapter)