In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 352: Yin Deficiency, Yang Deficiency, or Kidney Deficiency
Mainly because it was too fast.

From going to Tokyo to discuss cooperation, to returning to Shanghai to do live broadcast, using the live broadcast room to highlight the overall situation of Brother Qiang taking over Jingxi again and working hard to govern the city, the new launch of Jingxi Live, and then being suddenly banned during the live broadcast, Zi Xiaowei decided to seize the opportunity to take over the traffic.

It only took a few days.

Especially since it was taken over from Jingxi Live, the revised version was pushed in less than 15 hours.

If it were any other company, it would probably be a mess.

Only Jingxi Mall’s own APP has hundreds of millions of consumers flowing in every day, which has maintained strong maintenance capabilities and suppressed the restlessness in the live broadcast section.

Moreover, Brother Qiang took control of the situation again with a thunderous desire for reform, which also had a huge deterrent effect on all links. They did not dare to cause trouble at this time, or at least they were deeply afraid that problems would occur in their own territory, so they fully cooperated with the adjustment of the live broadcast section.

Of course, Zi Xiaowei was also cunning. The adjustments he made to the software and hardware were actually very small. He just turned the original official live broadcast room into an open one. The focus was on cutting off those senior executives who were unwilling to work together, and the rest of the people were left to wait and see.

Only management who can demonstrate their own value during this period of change will have bargaining power.

Nearly a thousand people of cheap labor are used to ensure the auditing and basic management work that many large Internet companies are worried about.

There is no algorithm recommendation for the short videos on Jingxi Live. They are purely randomly pushed and then adjusted by human influence.

At this stage when the quantity is not very large, it is just right to make some fine-tuning.

Now the number of creators has suddenly risen to hundreds of thousands, and with millions of short videos, it immediately becomes difficult to cope with the situation.

Not to mention that these female soldiers have a lot of energy to act on their own!

Headache!

I felt so refreshed sitting on the ridge in the afternoon, but now I have a little high blood pressure.

It's just like Chinese medicine's meticulous conditioning to invigorate blood circulation and remove blood stasis, hoping to distribute traffic and heat as needed, but here it causes excessive internal heat, which is going to cause kidney deficiency.

Zi Xiaowei took Chris to a private meeting and said, "There are two directions to go. One is to strengthen the management and control of the entire live streaming platform. All merchant links can only be added and approved by our platform management. No anchor is allowed to add them on their own. Any self-promoted links must be approved by us. This is the only way to ensure that we have the right to publish all the products."

Chris was already beaming. "This is big business, a lot of power. Technically, it's not difficult to implement. All product-carrying links must be managed through the backend. As long as the IP addresses that follow the links generate purchases, that's our sales."

Zi Xiaowei has also experienced the pleasure of changing orders every day and having absolute control over everything.

No one's restraining him yet. "On the other hand, of course, we're negotiating with various self-operated stores and flagship stores in Jingxi Mall to get brands to come over and promote their products. This was exactly why I was going to emphasize the importance of promoting this vest-style underwear store last night. We're going to promote a few examples so that more businesses are willing to pay the 3-6% promotion fee. We'll then arrange for influencers to broadcast their performance."

Chris was sober. "We urgently need to connect Jingxi's previously acquired catalog of brands with influencers and livestreamers. First, we should promote these existing brands to ensure the overall situation runs smoothly. Then, we can broadly recruit investors for all our self-operated stores and flagship stores."

Zi Xiaowei immediately approved of this steady and practical approach: "Okay, those employees who were previously responsible for purchasing and sales at Jingxi Live can focus on connecting Jingxi Mall with the live streaming influencer system. Those who can actively transfer to other positions and achieve results will be the backbone of this project. Whether you want to be fully responsible for the management of the live streaming platform in the future, or specifically responsible for connecting with Jingxi, you can choose to take on both."

This former vice president of the Jingxi Live Streaming Platform possesses extensive work experience. "The most important thing for Jingxi Live Streaming right now is attracting brand investment from the Jingxi Mall and the growing online celebrity livestreaming industry here. Is Ms. Dai Anni in charge of this?"

Zi Xiaowei nodded. "There's another very important link, which is traffic generation. Merchant brands sell products, online celebrities promote products, and attract consumers to buy. This is a complete consumer chain. All the platform's technical strength and management work are to serve this consumer chain. Ms. Dai is actually mainly responsible for the traffic generation team."

This was the result of his thinking. The floor-to-ceiling window where the two of them were standing faced the Internet celebrity industrial park that was under intensive construction in the distance. The construction was really being accelerated day and night.

Zi Xiaowei pointed over there and said, "The Internet Celebrity Live Broadcasting Industrial Park will be a huge community. The 20,000 to 30,000 people here will be able to influence hundreds of millions of people across the country. For those who want to become Internet Celebrity Live Broadcasting, we are currently focusing on selling goods, and only in the future will we have the opportunity to develop various creative income sources. The future of Jingxi Live Broadcasting is like the Huotu platform, allowing any talented ordinary person to use a mobile phone to shoot and create something to make money... Of course, this is not a Japanese action movie with two or three people. This is the role of our management for the live broadcast platform."

To be able to achieve the recognition of Jingxi’s senior management must be beyond ordinary people. Chris is in his forties and still admires it sincerely: "This is a sense of social responsibility. Now I believe that Jingxi Live will have a very bright future." Zi Xiaowei also understands that to survive such a large-scale platform-level transformation, one must be a dragon among men.

It's worth working together: "So I hope to introduce a rule adjustment like this: for those with daily income below 1,000 yuan, the platform will waive management fees and platform fees, and we will only share 30% of the above. This will ensure that mid- and low-level anchors and internet celebrities can have more survival potential."

He still has the same attitude as before. Don't even think about scraping the fat off a chicken's feet. The basic bottom line of this society is to allow the majority of the lower classes to have living space and hope.

Chris was a little surprised by this non-capitalist attitude, but he still wisely accepted and recorded it.

Zi Xiaowei went a step further: "In the last meeting, Director Wang mentioned that we could add banner ads to live broadcasts or videos. What if we added an ad banner at the bottom or top of all short videos? As long as a consumer clicks on it and generates a sale, we would automatically pay the creator. Is that possible?"

Chris also has a management background: "It shouldn't be difficult technically, and it will definitely greatly encourage all kinds of creators to flock to our platform."

This is also what Zi Xiaowei is thinking about: "The more good short video creators and internet celebrities gather on the platform, the more netizens and viewers can be attracted. This logic is correct, but the premise is that people have to come to Jingxi to watch the live broadcast in order to generate traffic. Otherwise, the creative process will not bring any income, and the content will be dispersed."

It feels great to be able to make the rules at will: "Let's try this first. All Jingxi live broadcast rooms and short videos will have a nice watermark in the corner. This way, whether it's slicing or forwarding the video, more and more people will know that Jingxi also has live broadcasts."

We still have to work hard to attract traffic. Only when the traffic is large can the speed bumps on this platform filter out consumers layer by layer and achieve the desired effect.

Chris quickly took notes and also put forward his own ideas: "Can you provide some more traffic support to the group?"

When the previous anchor Xiong went live on Jingxi for the first time, Jingxi Mall gave him all the pop-up ads, homepage headline ads, and even ad banners on the payment page, which attracted a lot of traffic.

With an average of over 100 million consumers coming and going every day, this traffic diversion is definitely very important, and it is also right for both parties to benefit from it.

Zi Xiaowei's thinking was the same active-passive dynamic as that of a relationship between a man and a woman. "With this job, livestreaming platforms are like beggars, forever beholden to the retail mall for favors. And they've always relied on the mall's traffic for their livelihood, so how can they even talk about breakthroughs? President Qiang is willing to hand this over to me, isn't it because he hopes we can bring a new atmosphere to the entire western part of Beijing? So we should still try to source traffic from outside. Once we're confident, the retail mall will want our support in return. Then, isn't it natural for them to contribute traffic as a supplement?"

Chris's admiration was now like a torrent of water. "I'm impressed! Live streaming platforms haven't been able to take off in the past few years because of this dependent mentality! I must learn from President Wei..."

Zi Xiaowei finally couldn't help but remind them, "We're all young here. We lack experience, but we're quick to adopt new things. If you bring the culture of a large group or company here, they'll quickly learn to flatter and flatter, and management will be lost in these sweet words, making their subsequent judgments less objective and accurate."

Chris was a little embarrassed again: "Ah, pay attention next time, pay attention next time."

Teacher Zi used both kindness and caution. "Everyone needs a period of adjustment. From now on, you'll primarily be responsible for coordinating all work related to Jingxi's retail and technology departments. We have over a dozen townhouses next to the business park. If you decide to settle down in Jiangzhou permanently, you can bring your family over and ask the property manager to pick one for your own use. The educational environment here is quite good, and it's in a 211 school district."

Chris was clearly on the verge of bursting into tears of praise, but he managed to hold it back. "...Okay! I'll go all out to seize this turning point in my career. Leave everything regarding Jingxi to me."

Zi Xiaowei emphasized, "I'm not showing up or announcing my identity to allow myself to think calmly and quietly. Please help me coordinate this situation. Please."

Chris's face twisted for a moment. He must have swallowed the praises such as noble character, weak nostalgia, and immortal spirit. He could only give a thumbs up to express his emotion.

There are many bosses in modern enterprises who like to hide behind the scenes, but while being a bear anchor and gaining thousands of admirers, he can also observe the situation with a cold eye.

This advantage is obvious, but how many people can live in seclusion with simple food and drink without desiring wealth and fame?

It is indeed admirable.

Zi Xiaowei finally made some time to have a midnight snack with the female soldiers, and he also had to persuade everyone not to add fuel to the fire at this time.

Deficiency of Yin and deficiency of Yang will cause big trouble.

(End of this chapter)