In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 270 Flowers and handcuffs always go hand in hand

Wasn’t the live broadcast room for the V8’s launch before the Spring Festival filled with all kinds of ridicule from the automotive industry?

No one expected that host Xiong would turn around and overturn the table after the Spring Festival.

Overturn the entire national 4S store distribution model.

Changjiang Automobile alone has a sales team of tens of thousands of people.

Not to mention those bloated state-owned enterprises.

This time I was really shocked.

Just like more than 30 years ago, people all over the country were saying that the "iron rice bowl" was no longer secure and that employees in state-owned factories and mines would be laid off, but many people didn't believe it.

When the wave of layoffs comes, you will know how miserable they are.

Does everyone think that car sales, which are guaranteed to make money regardless of market conditions and can just switch to another brand to survive, will be completely unnecessary?

Diane's men are ruthless slicing machines.

No matter whether the host is talking about cars or underwear, the e-commerce video editor only watches the live broadcast video, grabs themes from one segment to another, edits them into short videos with shocking copy, and sends them in all directions.

Then, dozens or even hundreds of interns, whether they were on the job or working part-time at home, quickly followed the process to improve the efficiency of distributing these slices.

Finally, the information officers all over the country forwarded the information to local forums, life networks, information networks, etc., and then forwarded and liked it in the circle of friends, completing the three-click process.

The actual rate of transmission is more extensive than the 10 to 20 million netizens in the live broadcast room.

"Baby Ting leads the Internet celebrity university to create a super Internet celebrity destination in the southwest"

"Breaking news: The auto industry is in turmoil, and a flood of unemployed people is coming."

"Magical technology is right beside you. Just open your phone and choose a bra."

Otherwise, how could sales of hundreds of thousands or millions of units be concentrated so quickly?

Compared to those internet celebrities who are trying their best to squeeze out orders from the live broadcast room, their approach of desperately attracting traffic from outside is the key.

But this time it's a little different.

No matter how the news about underwear is used as the main content of communication, its spreadability is not as good as the other two items.

There are already many self-media outlets that are trying to take advantage of Tingbaobao's live broadcast room. When they see that Tingbao Media, which has made a lot of money, wants to turn the three parks in the northern suburbs of Jiangzhou into a new "live broadcast celebrity" center, they must have a feeling that everyone in the industry has a responsibility.

Start judging immediately!
"Livestreaming influencers used to be concentrated in Jiangsu and Zhejiang provinces, all centered around Taobao's livestreaming sales boom. Imagine that super-hotel apartment complex with over 20,000 female livestreamers and influencers. Every Valentine's Day or Chinese Valentine's Day, scores of beautiful young ladies would gather, sending so many flowers that they could fill an entire elevator..."

"But with Taobao's dominance in online shopping being shaken, the livestreaming industry's focus shifting, and the decentralized model of livestreaming, livestreamers and influencers are scattered across the world. Are they going to gather in Jiangzhou again?"

The four beautiful architectural renderings in the sliced ​​video were analyzed in detail by the self-media:

"That internet-famous building in Jiangsu and Zhejiang was originally a commercial and residential building that was converted into a group rental building. I believe that this internet-famous park hosted by Tingbao Media must have been well thought out, from architectural design to functional planning. Looking at the Internet Business Park next door, I have great confidence in this group of promising young people!"

With overwhelming spontaneous publicity, could Jiangzhou become the next gathering place for super internet celebrities?
Compared with the expensive Zhejiang province, Jiangzhou, which is already a famous internet celebrity city in China, seems to be more capable of shouldering this responsibility.

Moreover, as a satellite city with both cultural heritage and not located in the main urban area, the northern suburbs will not be affected by the gathering of such a large number of Internet celebrities affecting the operation of the city.

It is indeed a high-end plan with no disadvantages and only benefits!

In fact, it is just industry advocacy. Several top live broadcasters have made a lot of money, but now they have all chosen to keep a low profile, reduce their live broadcast time, and reduce their public appearances, for fear of being ripped off during the New Year.

It's rare for a top star to stand up and call for internet celebrities from all over the country to form industry clusters. Of course, they hope that things will be as lively as possible so that they can make a difference.

So at the beginning of spring after Valentine's Day in 2023, it became a hot topic all over the country.

Once again, it attracted countless internet celebrities, especially those young internet celebrities who were eager to become famous, and they all chose to go to Jiangzhou and the northern suburbs.

Just as Zi Xiaowei had predicted to the indigenous local tyrants, the northern suburbs, especially the newly developed area where the streets were sparsely populated in the past, suddenly became popular.

People are asking for rental information everywhere. Even those properties that have been held by various landlords until they are almost moldy are now being inquired about renting.

Although most of them chose to rent their properties for a month or two to see how things went, the stagnant waters finally showed some signs of improvement, and the asset holders were very excited.

Not only did the district begin to pay attention to the various procedures for the declaration of this piece of land, but also special procedures were carried out to approve the construction as soon as possible.

Relevant departments in Jiangzhou City are also asking what exactly happened, and city leaders may come to inspect and investigate.

After all, it is really difficult for a large homegrown Internet company to emerge in Jiangzhou.

In the past, only work-study programs were considered the main focus. Now, if an internet team dares to operate three campuses simultaneously, it must be like finding a treasure.

But all this commotion pales in comparison to the earth-shaking changes taking place in the automotive industry.

The automotive circle is different from those internet celebrities and self-media who dig into everything. They are all interest chains that are parasitic on the car companies, sales companies, and used car dealers.

Anchor Xiong’s remarks immediately spread throughout the industry, and there was still some time for discussion that night because everyone was stunned.

As a car company that has sold 190,000 vehicles, how dare it say that it doesn’t need a sales system?
is it possible?

It's impossible to change anyone else.

But it is precisely with the help of Changjiang Automobile's sales system that Anchor Xiong has delivered tens of thousands of vehicles, allowing all consumers to see the real car and taking the first step.

It is not impossible that the car will then suddenly turn to a dirty repair shop to pick it up.

As long as they can save money, domestic consumers don’t actually have such a strong sense of ritual.

If you really want to emphasize the sense of ceremony, it is not impossible to temporarily set up a spray-painted tent to deliver the car.

Isn’t it just setting off two firework sticks, giving a bouquet of flowers, and setting up an easel on the side to congratulate the car owner?

The Chinese are best at simplifying rituals into formalities.

It seems that the 4S store channels that cost hundreds of millions to build are completely unnecessary.

As for selling cars only online, Lei Jun is advocating the promotion of Rice Automobile on the market. Isn’t he also planning to use his personal charm to hold press conferences to sell cars?

Dami Auto does not have 4S stores. It relies on Dami electrical appliance stores across the country to display vehicles and finds authorized repair shops across the country. Isn’t this also a brand new sales model?

It’s just that what host Xiong did was more thorough and decisive!

The new energy car companies are better off. Compared with the old car companies, they are far behind in establishing the 4S sales system. Most of them follow Tesla's example and put two cars for two people to display and experience in various central city malls and shopping centers. The cost of the direct car purchase model is also much lower than that of the 4S model.

From that night on, there was a lot of gloating, and some people even came out to support Ella Auto's self-revolution.

If it works, they can follow suit and will definitely be able to significantly reduce sales costs. There will not be much difficulty or resistance in internal modifications.

If it's smashed, then we can just consider it as a big step on our side and help them get rid of their competitors, and their mortal enemy with whom they have had so many conflicts.

Simply the best of both worlds.

So on Weibo, there are congratulations to Ella Auto from the bigwigs of new forces everywhere.

Traditional car companies, car reviewers, and automotive self-media were panicked.

This is going to kill them and subvert the entire traditional automotive industry model.

In fact, apart from the workers who are immersed in production and the engineers who are busy with research and development, the voices active on social media are almost all members of the sales, planning, and brand promotion systems.

Zi Xiaowei has been refusing various plans since he started live streaming about cars, and even lost two CEOs who came from brand promotion.

Now they are turning the tables on the large number of car sales people. This is like throwing stones into a cesspool and arousing public anger.

First, various general managers, directors, and deputy general managers jumped out to curse, and then the heads of state-owned enterprises and private enterprise bosses all had to speak out and calm the emotions of the local lords.

A high-ranking CEO of a state-owned enterprise directly criticized: "This completely amateur internet celebrity is sensationalizing and misleading the public. He should first check his taxes!"

Since we can’t beat them, we might as well kill them first, right?

Another statement, even more forceful, stated: "It's difficult for us to accept a situation where a single sales method is required to handle the sales of millions of vehicles. After all, the behavior of certain influencers attempting to monopolize the market is subject to severe legal punishment!"

However, state-owned enterprises are actually mainly joint venture brands. They were hit hard at the beginning of the year, and various sales fell sharply, so they are naturally more anxious.

Then those private car companies also did not rest, they were even better at using water armies to fan the flames.

Whenever the cat series with its unique appearance has an accident anywhere in the domestic market, people will rush to bite it like flies seeing shit, claiming that it is a quality problem.

It also intensified the calls for a strict investigation into anchor Xiong’s tax issues and accountability for his market behavior.

Even Gao Tingting and the others were frightened for a moment: "We're just selling goods, why do we have to go to jail?!"

Maizi was already preparing slippers for Zi Xiaowei so that he would have something to wear if he was caught.

I don’t know if his body can endure it.

(End of this chapter)