In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 247: Stand at attention when you are wrong, pay the price and don’t argue

In fact, if Zi Xiaowei had not continued to publicize the Changpai car overpass falling accident in the live broadcast room in advance.

It is absolutely impossible to sell all of these more than 50,000 vehicles.

The price of new cars cannot be discounted too much.

Because dealers across the country are still waiting to sell this new model, the original price of around 26 yuan can only be reduced to 22 yuan.

After all, this car has been shipped to all parts of the country a month in advance, allowing the sales system to become familiar with it and accumulate potential customers.

Reform can never be achieved overnight.

It is impossible for Zi Xiaowei alone to replace thousands of stores across the country overnight.

So even Lao Chang admitted that he was no longer concerned about the sales volume of this Changpai V8, which he had placed high hopes on.

In fact, the external value provided to him by Zi Xiaowei, an outsider, in these days may be higher than the 20 billion investment in the new production line.

Lao Chang has been engaged in car manufacturing for 30 years and has formed a very profound understanding.

So no matter how many sub-brands Changjiang Automobile has, they all build cars under his guidance.

Few of those executives dare to take responsibility and make the final decision.

In other words, their thinking is still stuck on "we (lao) think" what kind of car consumers need, so they build it and advertise it so that consumers will like to buy it.

This approach will produce successful models, but will also result in a lot of cars that are not accepted by the market.

It’s very similar to the old mobile phone brands like Nokia and Motorola thirty years ago, which launched a bunch of various models every year, with only one or two selling well and a lot of failures.

But later Internet phones did not work like this.

This is the routine that new forces in the car manufacturing industry basically continue.

They think from the perspective of consumers, what are the most lacking demands in the market, and if they release them, they can create unique differentiation that will be sought after by consumers.

And all the publicity and promotion costs are concentrated on this one car to boost its popularity.

Just like when one Apple phone defeated a lot of other brands in terms of fame.

This is the kind of product manager style that Lao Chang once sneered at the most. They are not car makers at all and know nothing about cars.

But humans are all double-standard. After Zi Xiaowei gained his favor, similar practices became very popular.

Or perhaps Lao Chang also understands his own product strategy and that users have problems understanding it, but he is being sought after from all sides and is filled with cognitive arrogance and cannot admit it.

Now everyone is pushing the blame onto Zi Xiaowei.

He hurried back, not only to prepare for the new production line, but also to improve the existing product development system.

He even deliberately used this car sale to relieve stress.

It’s not about how profound Zi Xiaowei’s knowledge of car manufacturing is, but that he can provide the stepping stone to lower his head and develop car manufacturing from the perspective of consumers.

No one else can give it.

There are many people who have stronger cognition than Zi Xiaowei, but they cannot provide sales performance to back it up.

In the eyes of countless people, Xiong Anchor’s confidence lies in his sales performance.

Without sales performance, he is nothing.

This time, there was a slight setback. The product did not sell well, and there was immediately a barrage of ridicule.

Even Jiangan Automobile's executives proudly posted promotional posters of their last 40 billion yuan sales on Weibo and WeChat Moments.

It's a yin and yang situation. Look at the difference between the same people, the same model, and a similar price, and being able to sell for 40 billion and only selling for 10 billion.

Then it can only be the difference in product strength, right?
Even though Zi Xiaowei once helped them save the whole village from being laughed at, many people were still unhappy that he took more than 2 billion yuan.

Not to mention sacrificing the original senior management, they had been waiting to see his high-rise building collapse.

Now I can't wait.

Other car companies are even more unscrupulous.

"Live streaming car sales is no different from those monsters selling goods online. They rely on having a large number of people to lower prices. If you can't get a low price, there's nothing you can do!"

"Discounts! If you can, start discounting all new car launches. Let's see if any dealers or 4S stores will still play along."

"New energy vehicles have such a low value retention rate that even the battery packs won't be worth anything if you discount them further, and they're polluting the environment!"

"Popularity, popularity, once the popularity is over, let's see what value you still have! If the platform doesn't want you, you're a scumbag!"

"Only by being down-to-earth can you be respected. These internet celebrities only care about lowering prices, but they don't care about the core chassis, engine, and gearbox. Look at those mature foreign brands, they are all researching technology and researching cars. They compete in a healthy and orderly market environment to see whose product is the best. If we continue like this, we will block our own way!"

All kinds of remarks that one's butt is not straight are rampant.

If we say that the influence of the marketing accounts and executives' remarks of these traditional car companies is still very limited.

One also has to worry about whether a lawyer's letter will be sent, and one has to speak in a roundabout way, making subtle sarcasm and veiled criticisms.

There was no critical damage to either Changjiang Automobile or Xiong the host.

Even most netizens don’t see these comments at all, and they are just the entertainment of the automotive industry.

The new forces are really good at playing.

First, use some inconspicuous small accounts and self-media in the car circle to write and perform, and post a title like "A popular domestic brand focuses on promoting safety, but reduces costs and increases efficiency to the extreme."

The content is based solely on a so-called WeChat screenshot.

These days, even scumbag divas don't need to use screenshots of chats as evidence to brag. It's obvious that they can just make up whatever they want.

But the majority of netizens are still very easy to believe: the chat group name is mosaiced, but half of the work group characteristics of "Product Value #￥% Department (26)" are exposed.

I don't know if it's just mosaic:

"I've been working here for over half a year, and my biggest impression is the incredible efforts to reduce costs and increase efficiency. Others say it's difficult to reduce car costs, but here we've reduced costs a lot. Most cost-reduction measures rely on cutting corners, reducing thickness, and lowering standards to achieve the goals. As a result, I don't even dare to buy the products I've reduced costs on..."

"Such a company and such a strategy have absolutely no regard for the safety of consumers' lives."

"Not only do they not care about consumer safety, they also don't treat their employees as human beings. When costs couldn't be reduced, they didn't consider their own technological shortcomings, but instead intensified the pressure on employees by eliminating overtime pay, reducing performance, and cutting employee benefits, attempting to force them to bow their heads for their livelihoods..."

"Excuse me for being blunt, but a company that disregards conscience like this will be punished by heaven and earth, so I've decided to resign tomorrow..."

He talked a lot and seemed particularly indignant.

Anyone with a little bit of thinking ability can easily see the many loopholes in this, and those who understand the production process of large automobiles will scoff at it.

But the senior executive simply quoted and liked it and posted it on his Weibo.

With millions of fans, his influence is astonishing.

Even if not a single word was said, it immediately triggered a surge of public opinion on the Internet!
This is definitely the most lethal and ruthless move in this wave.

It just so happened that it took Zi Xiaowei almost 48 hours to see the overwhelming enthusiasm for the crackdown.

Because when the sales data of more than 50,000 vehicles came out that night, the uneasy Diane was stunned!
She forgot to make a complete traffic budget with Pinxixi!

The 40 billion yuan sales of Jiangan Automobile last time showed that the probability of users on Diyin placing orders for vehicles above 200,000 yuan is very low.

But following the Evita incident, Pinduoduo now has special car sales sessions every day and is already focusing on this category.

I also asked major customers in advance whether they wanted to prepare for the next live broadcast of cars.

Dai Anni has been in a state of emotional volatility recently. She seemed to be angry with Chang Yueling at the time and actually forgot about it!
I really forgot!

Her live e-commerce team is in charge of this, and Zi Xiaowei never interferes.

But even the paint and interior color options for the car models were made by the team members themselves, and she would never tell her subordinates about things like senior management discussing data packages.

I have been used to wearing Annie since she was wearing Annie's underwear, and I like to hold all the key points in my hands.

It's a typical township entrepreneur style, a style her mother taught her.

There is no rigorous process like in modern enterprises.

Zi Xiaowei's live broadcast room usually only lasts forty-five minutes. At the beginning, Pinxixi was confused. For a car model worth more than 200,000 yuan, you should at least give us some time to pre-advertise and attract traffic.

Where can we find so many users who are willing to buy cars worth more than 200,000 yuan in such a short time?

Originally, selling things in online live broadcast rooms relies on gathering a large number of onlookers in a short period of time and then extracting the profits from them.

Relying on the large base, the host's ability can increase the purification ratio, but that is limited to underwear worth a few hundred yuan. The cat series worth hundreds of thousands of yuan is already the limit of Zi Xiaowei's ability to impress female users.

There really isn't much room for impulse buying with over 200,000 yuan.

Evita relied on a large number of users who were optimistic about Evita before and were delayed by the so-called high-price strategy. They gathered together to achieve sales of more than 100,000 even though they had been on the market for a few months and had not yet dispersed to buy new cars.

It's all in a mess now, it's really thanks to the good reputation of Changpai Automobile recently.

It managed to achieve sales of 30,000 to 40,000 on Tik Tok and Taobao, relying on the large base of netizens, and finally Pinxixi achieved more than 10,000.

So it’s no wonder that he is ridiculed from all sides.

So Zi Xiaowei scratched his head and went to change his clothes, sitting in the stairwell thinking that this show only made more than 30 million?

Oh, the Cat series sold more than 80,000 units, which is about 600 million.

In order to leave enough profit for 4S stores in various places, the profit of the last car is only about yuan, and this also includes various traffic fee expenses.

Seeing Diane come in, I felt a little disappointed: "How much did you spend?"

Dai Anni was rarely depressed and guilty: "I... didn't get enough traffic!"

When I looked up and spoke, there were actually tears in my eyes.

After Zi Xiaowei asked clearly, he must have been puzzled. Sister, how much do you dislike Boss Chang!

In a company, this would definitely be considered a serious work accident and the employee could be fired!
But looking at his elder sister's expression, he could only hold back: "Ah, you... Oh, forget it... Don't give it to Assistant Chang..."

As soon as she finished speaking, someone knocked on the door. Chang Yueling, who had taken off her mummy gauze head but still wore a headscarf, immediately pushed the door open and said, "You guys aren't doing anything inappropriate for children, are you? Hahaha, to celebrate the successful sales of the live broadcast room. Let's go, I'll treat you to a trip to Tahiti, the business jet will be here to pick us up soon!"

There is still a bruise on my right eye and I don’t want to show it to anyone, but I can’t help but put on beautiful makeup.

Following Maizi's suggestion, not only did he wear a headscarf in the style of Pirates of the Caribbean, but he also wore a half eyepatch. He didn't look like a corporate CEO at all!

The brother and sister looked at each other in bewilderment.

One was beaten for hurting someone, and the other caused a problem with someone's sales.

Still feeling somewhat guilty: "I, I'll treat you, I'll treat you..."

"Let me do it, let me do it..."

Chang Yueling didn't give this opportunity at all, and couldn't even find the QR code when scanning on WeChat.

Gao Tingting and Maizi were immediately pulled away from the scene, and Xiaolian and Zhizhi could follow.

Anyway, business jets are all mixed up, and you can get a visa on arrival in a place as small as a palm, so even your passport is not important.

So it was only after a day or two that I noticed the distant heat.

(End of this chapter)