In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 221 Strike While the Iron is Hot
None of it needs to happen overnight.

Start now.

Not only is Dai Anni a water army informant who has continued from her star-chasing and fan circle days to graphic and text e-commerce and promotion of lifestyle websites in various places.

Now, hundreds of people, from the live e-commerce team to interns and even the image trading platform employees who have been recruited, are immediately put into action.

It has become a very sophisticated process.

Zi Xiaowei doesn't even need to arrange it himself; Dai Anni can just make a phone call and ask for it.

It was quickly collected and officially promoted.

Videos, pictures, and texts were quickly produced, packaged, and delivered in more than a dozen different versions with dozens of titles.

Many materials are ready-made and can be used directly by grabbing and organizing them.

This case actually caused a sensation two years ago because the whole incident was so shocking with so many highlights that Changpai, the absolute protagonist, actually passed away quietly in the end.

At that time, the dashcams of the car behind, the vehicles involved, highway cameras, and even the dashcams of large trucks in the opposite lane were circulating on the Internet.

There are a lot of screen videos.

It feels like Lao Chang might have just hung up the phone.

The Internet has already started to flood with it.

This kind of traffic accident footage, which neither touches the line nor involves politics, is also the easiest to spread quickly on the Internet.

Those who have seen it can’t help but watch it again, and those who haven’t seen it can only say wow!

But this time, everyone clearly heard and saw the dubbing, annotations, or even the title displayed in large letters: "Rolled 3 and a half times, free fell 20 meters, and 4 people in the car miraculously survived! This time I want to praise Changjiang Automobile."

There is a lot of traffic on the viaduct.

When a truck was passing by, it was bounced up by the steel plate filling the expansion joint between the two sections of the overpass, causing its tire to burst and the truck to lose control.

This is already a low-probability accident and it is outrageous.

As a result, the out-of-control truck knocked over the high-speed Changpai SUV next to it. The car immediately lost control, overturned, rolled, and took off, crossing two or three lanes and crashing into the overpass guardrail.

Just like the exaggerated explosion scenes in those gun battle movies, they don’t feel as thrilling as what really happened.

When it hit the guardrail, the whole car was as tattered as if it were made of paper. Then it hesitated on the guardrail and really fell down!

The whole scene has a particularly dramatic feel like a movie.

It fell from a height of twenty to thirty meters into the farmland ditch below.

The entire car looked as if it had been flattened and was completely out of shape.

Anyone who saw it would have thought that there must have been heavy casualties on the bus.

As a result, the whole incident was split into two parts from here on.

The footage of the car accident mentioned above has been circulated very widely and many people have seen it.

They all shook their heads in pity, alas, it was God's will that this was his fate.

But subsequent reports showed that all four people in the long-brand SUV were wearing seat belts and were almost unharmed!

Just the slightest scrape or sprain.

However, the timeliness of news dissemination greatly reduced the visibility of the second half, and many people did not know the subsequent results.

And even if they knew that these people were fine, they would not have known that the car had a long license plate.

Many people even thought it was the famous safety car Volvo.

Then the Changpai public relations department made a very impressive response at this time, saying very generously that it was the passengers' good habit of fastening their seatbelts that saved them, and we were just doing our duty.

Netizens who have read this response will definitely have awe for this brand.

This approach is absolutely impeccable and can almost be listed as the best public relations case of the year, or even the best public relations response in the history of domestic automobiles.

But if this response is not made known to the world, then that is a problem of publicity by the public relations department.

Isn't this the kind of thing that companies spend huge amounts of money to build planning, publicity, and brand promotion departments?
How can you travel at night in fine clothes?

The whole incident was really remarkable at the time, with a long and arduous process, but the whole incident was not hyped up.

Perhaps it's because the PR response included a line: "As the brand involved, and as a relatively pragmatic brand, we can't use a tragedy as a highlight and a hot topic for our product promotion... This is not what a conscientious company would do..."

Is it true that there is no huge investment in this?

If this isn't childish, then what is?

There is no time to talk about conscience in business competition.

In other words, the company should just take care of this superficial temperament, but the inner qualities must be quickly followed up and made up.

Anyway, this time Zi Xiaowei just wrote it down and released it through the "information officers" of local life forums that Annie Underwear has cultivated over the years.

Two dollars per piece, those who are quick can earn two hundred dollars that day!

I really pushed all the local forums, social media, WeChat Moments, Weibo, and video accounts that I could access!

At this time, the significance of the navy in Diane's hands can be seen.

Back then, her mother worked tirelessly to develop six or seven hundred specialty stores, franchises, and cooperative stores across the country, but this still only accounted for a fraction of the two or three thousand cities and counties in the country. Expanding further was already the limit of traditional business management, and expanding to thousands of stores was the turning point at which many chains collapsed and began to decline.

But since the era of graphic and text e-commerce, Dai Anni has led her team to develop a part-time information officer in each county and city. They only need to post pictures and posts praising Anni's underwear on the local forum on a daily basis and insert links to the online store.

With an annual expenditure of only 10 to 20 million yuan, it ensures fairly stable brand awareness and sales performance.

Superimposing the exposure of other water armies and fan groups is the core strategy that Dai Anni has controlled for nearly ten years.

However, this approach always lacks explosive points and cannot become a truly famous brand.

It's a rather petty and cunning act.

Once this system is transplanted to Ting Baby and makes great contributions when she starts to grow up, new uses for it will be discovered.

The news and information that are being hyped up to test the waters nowadays cannot show any advertising profit points, so the effect should not be too good.

Distributors across the country immediately called the group headquarters and asked, "Is the company going to launch a new product under the Changpai brand?"

"The results are so good that many new and old customers have called to ask about the quality of the vehicle and expressed their intention to purchase..."

"Hurry up! What model? What car? Sell it now!"

Changpai, the high-end series promoted by Lao Chang, lost its composure for unknown reasons after this car accident. Although it has a good reputation in the market, its product line is in disarray.

After two years, it was almost out of the market.

But anyone who sees this video, the horrific scene under the bridge, and the official response from Changjiang Automobile at the end will sincerely feel trust, super trust!
Such a good product, such an awesome corporate attitude, and a perfect public relations image.

We should promote it as much as possible.

What's with all the talk about forgiving the green camp? This issue should be brought out and hyped up every year. It's so shameless.

Don’t pay attention to what other brands say. If you have the guts, try rolling your own car 3 and a half times and letting it free fall 20 meters.

Anyway, by that evening, even Old Chang couldn't help but ask for Zi Xiaowei's phone number and called him. "Xiaoling told me about your efforts in launching the new car. It's fantastic. No matter how the car performs, it won't affect my confidence in your management. So, I think the focus should be on that car you proposed, designed for young mothers. Everything will be based on you. I hope to make Ella the fruit of your and Xiaoling's hard work."

This statement is so explicit.

Zi Xiaowei did feel excited that he could personally participate in the model setting and planning this time.

Originally, he wanted to give this market exploration to Jiangan Automobile to match their idea of ​​desperately trying to reach a price range of 300,000 to 400,000 yuan.

This family model can easily break through the price limit and has much more selling points than simply boasting about a luxury brand.

Unfortunately, just like the last time they missed each other at the Automobile Cultural Tourism Park, the arrogance or procrastination of state-owned enterprises made them miss this cooperation again.

But when Zi Xiaowei looked at Assistant Chang again, there was definitely something different.

The entire design center must have been in an uproar immediately.

Automobile design is a complex job, a comprehensive reflection of technology, art, business prospects and industrial manufacturing capabilities.

The design phase also involves a step-by-step evaluation and elimination process, from multiple style competitions, concept models, prototypes to trial models.

It's troublesome and expensive.

Therefore, once a best-selling product is created, it is often improved a little bit every year and the product is gradually improved.

Make sure to do as much as possible without doing any useless work.

Only car companies with annual sales of more than one million vehicles have the confidence to continuously invest large amounts of money in research and development.

Ella's design team is definitely mostly composed of young people. The previous cat series clearly showed signs of participation from foreign teams, but they were not able to take the lead yet.

I also know that I have to wait a few years before I get a chance.

Unexpectedly, the young and beautiful CEO suddenly announced that she would cooperate with the Xiong anchor team to launch a new product line for mothers.

Then a more beautiful online spokesperson and designer colleague will serve as her design assistant, responsible for conveying and organizing communications with the Xiong anchor team.

If another junior student were to interfere in other people's affairs like this, the design director would immediately quit.

But the beautiful CEO is paired with a beautiful assistant, and she is also an internet celebrity with millions of fans, so all the designers applauded and cheered enthusiastically.

But I was a little worried. Was this a bit too frivolous? I was becoming the female boss's toy.

Unexpectedly, as soon as Maizi arrived, he took out the Ideal L9 as the main reference for this car, and appropriately incorporated the characteristics of NIO ES8 and Gaohe Automobile to launch a new model.

The "reverse inspection" tape measure is a joke in the car industry.

But doing so is definitely the easiest, most convenient and most clever shortcut.

Changjiang started out by imitating Toyota pickup trucks, and Dream Auto started out by copying many of Toyota's early products in their entire series.

It’s just that in the past, they copied Japanese civilian models to pursue momentum, but now they copy Porsche, Mercedes-Benz and BMW at every turn to become high-end.

Therefore, they are dismissive of new car models such as Ideal and NIO.

I can't afford to lose this person.

However, Gold Medal Education has no such psychological barriers at all. They copy whoever is a top student and copy any new force that has advantages.

Ideal L9 dares to call itself a daddy car, so Ella will be a nanny car!
Young designers immediately saw the potential for success in a simple, direct and crude approach.

Why not cheer?

(End of this chapter)