In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 212: Good fortune is not something you can say casually
What was even more unexpected was the horse's mouth sticking out from the bullpen of Pinduoduo.

By the end, the number of people in the live broadcast room reached 13 million, but most of them came to watch the excitement of the multi-billion-dollar live broadcast of automobile sales.

In the end, we received an order for 20,000 vehicles, and most of them were special edition models. The highest order cancellation rate was also here.

It is said that at the end of the live broadcast, the platform tried desperately to attract traffic, and the key account manager recommended various traffic-attraction plans to Boss Dai.

None of this can be translated into higher consumption.

The user population here still has a very high threshold for spending in the live broadcast room at the level of 200,000, which is a cliff-like drop compared to the last 120,000 or 130,000.

But even so, the order rate of nearly 0.2% has already demonstrated the appeal of anchor Xiong.

This is also a GMV sales of 4 billion!

Taobao's live broadcast room, watched by seven or eight million people, once again demonstrated the profound foundation of the long-established shopping platform, with nearly 50,000 orders and sales data exceeding 10 billion yuan.

But neither of these two companies expected that Pinduoduo, which was just a side extension, would actually receive 84,000 orders within 24 hours!
And most of them are accurately locked orders!
Although the platform gameplay of Pinxixi, which allows group buying by gathering enough people, is just a gimmick, in fact, individual purchases can be made at any time.

But it is a natural fit for the automotive industry, which requires order-based production.

It is said that this is the result of their own repeated research and meetings after seeing the sales of the cat series.

As reflected in this live broadcast, it was the shareholder-level CEO who personally requested the decision, and the changes were quickly implemented.

So Zi Xiaowei couldn't help but mention in the multi-platform live broadcast room that when placing an order on Pinxixi, one can directly lock the order and select the style.

In contrast, the cat series sales on December 9th have made the Yinyin Mall taste the sweetness, and it is also considering turning the deposit into a down payment, striving to collect tens of thousands of yuan in the account.

During the past twenty days, they have been holding meetings to study and debate various details.

Pinduoduo has taken care of everything. On the ordering page, there are options such as special edition, second-highest edition, and highest edition. After choosing the special edition, there are a bunch of optional features that can be checked!

For the second-highest-end five-seater and the highest-end four-seater, you only need to choose the color of the interior and exterior, and then pay a 20% deposit to lock in the order first!

It is obvious that some users had previously placed orders on Duoyin or Taobao, and then discovered Pinxixi, withdrew from the orders, selected the configuration themselves, and then locked the orders.

In addition to the many netizens who placed orders the next day with a try-it attitude, more than 24 orders were locked in within hours!
By the end of the seventy-two hours, a total of 138624 orders had been placed, of which more than were on Pinduoduo.

Almost all order returns occurred on Duoyin, very few on Taobao, and almost none on Pinxixi.

The most surprising thing is the distribution of 60,000 special editions, more than 70,000 second-top configurations, and more than 4,000 top-end configurations.

It was because when signing the live broadcast contract, Boss Dai believed that it was impossible for this commercial contract to have no profit at all, so when submitting this to the tax and industrial and commercial authorities, they would suspect that there was some private transaction.

And doesn’t it cost money for her to buy traffic and platform packages?
The advertising video team received 10 million yuan, which is the money of the video team and has nothing to do with the live e-commerce team.

It must be reflected.

The 24 yuan that Mr. Chen initially quoted became a watershed. No matter what configuration model was quoted at the time, without marketing commissions and promotion costs, the special edition of 20 yuan would definitely not be a loss.

I thought that maybe not many top-end and second-top-end models would be sold, and I also saw the effect of the advertisements that had already been played.

At that time, Mr. Fei, who was eager to turn things around, took the lead and applied for a report, and then changed it to that these two models with a base price of more than 24 yuan would be divided equally between the live broadcast team and Jiang'an Automobile.

Now that's outrageous.

For every top-of-the-line car, the live broadcast team will earn 30,000!

More than 70,000 vehicles means over 2 billion!

Just from those more than 4,000 top-of-the-line vehicles, he could actually get more than 200 million in commission!

It took Zi Xiaowei three whole days to recover from the shock.

Of course, only he, Boss Dai, and the top management of Jiang'an knew about this contract, and of course it had to be reflected in the financial data and could not be concealed.

But the money from Southwest Mountain Lake Design Consulting Company has not been spent on the third underwear live broadcast, which is already very puzzling.

He opened a car sales company specifically to dilute the billion in revenue from the last cat series live broadcast, and then started using it for campus construction, and now he wants another 2 billion?!

Can the newly opened security company help share some of the burden?
Oh, now there is a Huotu trading platform, you can invest a lot of money on it.

Anyway, during the three days from the live broadcast e-commerce team confirming the final data, Zi Xiaowei, who had no idea that the second-highest configuration would become a hit, was left to blow the wind on the ridge for three days.

Every day, they check various data to confirm how much money they have made. They are not even worried about Jiangan Automobile turning against them, because the car sales companies connected to all three sales platforms have collected more than 4 billion in deposits from the 80,000 orders on Pinxixi alone!

The contract is completed only after the check is settled and the money is divided!

And during these three days, the news must have spread throughout the entire domestic public opinion.

Total sales of 35 billion...

This bear anchor, who has never shown his face so far, achieved an astonishing sales record of nearly 140,000 vehicles and a total sales GMV of 35 billion in just one hour.

Thanks to this bold gamble with just over an hour left until the New Year, Evita has rushed into the top ten of the annual SUV sales list!

The tenth place is 140,000 units, and Evita is just a little bit short.

But Jiang'an is a state-owned enterprise, and there has been overwhelming official media publicity since New Year's Day.

Domestic brand high-end models priced between 200,000 and 300,000 yuan have finally stood up!
This is a fruitful year-end achievement and a good start to the new year, proving the vigorous development of the new energy industry and the wisdom and greatness of the policies...

On January 2nd, it was even mentioned on the news.

Zi Xiaowei sat on the ridge and read all these official news carefully.

It was found that only half of the mentions were about live streaming on the nine major platforms, and the three major platforms were about online sales. Even the image dubbing in the news broadcast did not mention live streaming at all.

Even if the live broadcast news was mentioned, it was only mentioned briefly at the beginning, and the topic of the development of new energy vehicles concerning the national industry was quickly moved on.

The signs of fading here are already very obvious.

Because apart from the official media, all other media are emphasizing the myth of the crazy live broadcast!
All other media, especially self-media, use a statistical caliber of 40 billion, or nearly 200,000 vehicles!

Because there were 55,000 special-sale Lingdong online-hailing sedans with sales exceeding 5 billion yuan, Zi Xiaowei still had to receive a commission of 5.5 million yuan there.

This is what he publicly admitted during the live broadcast that he earned 100 yuan for each car.

So how much commission he will eventually get from the 40 billion sales has become the focus of speculation from all sides.

Zi Xiaowei did say during the live broadcast that he would not make a penny from the special edition, but no one expected that consumers would be so picky and more than half of them bought the more expensive one.

With sales of 40 billion, he said he only took 5.5 million. Even the giant pandas in the zoo didn't believe it.

Because along with the publicity of the 40 billion sales, various explosive news came out. The CEO of Jiangan Automobile was furious at the group headquarters and immediately revoked the positions of a series of senior executives of Evita Automobile, from CEO to brand director and marketing director!
The gossip is that the CEO signed a price agreement with the big anchor on the special edition, which was too unprincipled and violated Evita's high-end brand image and destroyed the entire pricing system.

Someone has to take the blame.

Mr. Chen also personally confirmed the matter in a post on Weibo: "I am very grateful to the Xiong anchor team of Tingbao Media for their tremendous contributions to the rebirth of the Evita. They deserve the value reflected in their contract. However, this kind of short-sighted behavior will never be tolerated within the company. Now our first priority is to fully satisfy the fans who love and look forward to the Evita. Secondly, we are recruiting a new product team worldwide to launch newer and better Evita products!"

The implication is very clear, the Xiong anchor team definitely made a lot of money!
Secondly, this kind of price will never appear again. In fact, the Evita you buy at this time is out of print, and it is estimated that there will be no Evita of this model in the future.

This made the hundreds of thousands of users who placed orders for Evita both proud and nervous.

It is definitely a bargain in terms of price, but what about the future maintenance and repair of durable consumer goods such as cars?
Various car enthusiasts and self-media explained: "At this moment, I suddenly realized that host Xiong had already hinted at this matter in the live broadcast room. Look at the several new forces in the car manufacturing industry on the market now. They may collapse and leave at any time, and then there will be no after-sales service. But Jiangan will not. Even if the Evita brand disappears, Jiangan Automobile will still be there and can be maintained and repaired. This is indeed the biggest difference between old-established car companies and new forces. I understand!"

There is no need for Boss Dai to direct the e-commerce team to buy data. The sliced ​​videos during the live broadcast are spread everywhere like crazy.

"How did the miracle myth of 40 billion in sales come about?"

"The peak of live streaming: selling 200,000 cars in one hour"

"The undisputed number one live streamer, with crazy sales of 200,000 vehicles and 40 billion yuan"

"Only in the live broadcast era can a monument be created"

Titles like these are all interpreted, commented on, analyzed, and sliced ​​up under the crazy promotion of various self-media.

But all this cannot suppress the sour sarcasm, abuse and ridicule of the entire automotive industry.

Because they can speak out online and have some influence in the automotive industry, they are often senior executives such as presidents, vice presidents, and directors of major brands.

A group of car reviewers and whistleblowers who have good relationships with them and can communicate privately to obtain various industry data can become the barometer of the Internet.

These people have enormous industry energy.

How could we possibly have a good face towards this bear anchor who flipped the table?
(End of this chapter)