Chapter 203 Different prices, different services

From Chang Yueling's perspective, it would be great if we could facilitate a marriage between traditional car companies and the new era of the Internet.

This is definitely a good business with huge profits.

It is even a more reliable method than training a new successor at home.

Therefore, for a truly wealthy family business, it is more likely to succeed in raising an outstanding daughter to marry than raising a rich second-generation son.

It is really those rich second-generations who are career-oriented and ambitious that can easily ruin the entire empire.

It would be better to just get a finished product through marriage.

The key is to see how Zi Xiaowei can cook up this half-cooked rice of Evita.

In fact, on the afternoon of the day when the agreement was reached with Mr. Chen, a purely experimental version of the single-motor Evita SUV, which had not even been launched on the market, was delivered.

The three Evita cars owned here immediately started shooting various videos.

The car video team, which has gradually taken shape, is polished together with Tingbaobao's beauty video team.

This time they deeply experienced what it meant to rack their brains.

It was definitely more painful than the last time I photographed the Cat series with its unique appearance and the 300 and 500 series with strong off-road attributes.

Then, in the beauty competition at 25 o'clock in the evening on Christmas Day, the th, the picture of this car was used first.

I’ve shot so many beauty PK videos before, but none of them were so brain-burning.

The opening scene is the glowingly beautiful Ting Baby sitting in the driver's seat, but her eyes are wandering and sneaky. Hasn't she demonstrated her professional skills of fixing and scanning eyes to Boss Dai before?

It seems that he got inspiration from Boss Dai, and he was sneaking around in a mysterious way.

In fact, it only took two or three seconds for the video to start, and he pretended to casually move his right hand along the center console!
The rather androgynous beauty sitting in the passenger seat, dressed in a men's T-shirt and sports shorts, watched in bewilderment as the "dirty hand" attacked her legs...

Then shyly avoid it!

The main theme is a male-female reversal, making the greasy leg-touching scene in the front row both beautiful and funny.

The entire scene must have been shot inside the car.

Starting with the close-up of baby Ting, the Evita's seats, which are very much like the bucket seats of a sports car, begin to stand out.

Then he reached out to the passenger seat and took a picture of the front cockpit from the middle of the back row. There was a slightly square steering wheel with a special style of white on top and gray on the bottom, and three central control screens of different sizes, arranged from the driver's seat to the central control, and in front of the passenger seat.

The black and white leather stitching gives it a high-end feel.

Especially the 15-inch large screen in the middle has a picture of the car body with illuminated seats, which gives the feeling of the interior of an intelligent new energy vehicle.

Even netizens noticed it.

They all laughed and said, "Oh my, Ting baby, you guys have recharged your account and are making money by selling goods." It was obvious that the close-up of the car cabin stole the limelight.

But Tingbaobao’s advantage is that she doesn’t need to make awkward advertisements in the beauty PK, and lets anchor Xiong do all the selling.

Now all we have to do is act according to the plot. The "dirty hands" that were discovered will panic and pretend to touch the gear lever. It turns out that this car has a hand-operated gear shift, so we pretend to touch the phone. The close-up of the gear lever shows two wireless charging ports for mobile phones.

It was really difficult for the screenwriter and actors to highlight the characteristics of this car that were created in every possible way.

Gao Tingting still had that awkward, slightly vulgar, fake-gentle look on her face after being discovered: "Your legs are so cold, is the air conditioner on too low?"

So it was natural to turn up the air conditioner by voice call, but the pretty girl in the passenger seat turned around and looked out the window in grievance, which made netizens laugh.

I'm so used to seeing all kinds of teasing scenes of co-pilots touching each other's legs, it's quite fresh to see a beautiful girl playing the role of a hero.

So next he took advantage of the seat belt fastening to take advantage of the pretty lady, making her so angry that she opened the door and got out of the car. He also took a close-up of the seat adjustment and electric door opening buttons on the door of the Evita, which have a very distinctive design.

Anyway, after this incident, no matter whether the video team knew that Wei Ge was the bear anchor or not, they now began to admire his keen perception.

It is confirmed that this is indeed a new energy vehicle designed with traditional thinking, and there is a reason why it does not sell well.

It is even more difficult for them to desperately find advantages to produce Internet-style works.

It's too much effort.

Young people nowadays watch TV series and videos every day, but if something doesn’t catch their attention within two or three seconds, they will just scroll away.

The old car ads with pretentious close-ups of the car body, slow-motion slides to highlight the features, and dubbing to explain were too lame. Who has the time to watch brand manufacturers' pretentious tricks?

This is how the plot is interpreted.

Only then can the audience be attracted to continue watching.

Although the name "Evita" never appeared, many netizens asked what kind of car it was, as it looked quite high-end. Of course, some netizens also said that it was an Evita under Jiang'an, which cost more than 300,000 yuan...

This impression alone is much simpler, more direct and more effective than the so-called brand promotion that car companies spend hundreds of millions of dollars on.

However, many familiar netizens left comments asking why Maizi didn’t play this role.

He has become a designer for Ella Automobile, and he still comes to help Jiangan Automobile advertise. Isn't that embarrassing?

Moreover, letting Maizi be harassed by Tingbaobao would be too much of a test on her psychological endurance, so Zi Xiaowei skipped this role selection after seeing the script.

Gao Tingting also scolded him for being biased.

It's really baffling.

But she gave her all in the PK video on the 26th.

A news anchor dressed in a suit, skirt, and white shirt sat in the driver's seat, with a towel draped around her neck. She lazily spoke in Jiangzhou dialect: "Challenge..."

Then he suddenly became lively and energetic, and changed to Mandarin: "The sound of different prices! Let's have the ten-yuan one first..."

The entire carriage resounded with the kind of electronic music stage effects you'd hear at a square dance location or at the entrance of a county department store. "Good news, good news! Everything's on sale! Don't miss out if you're passing by! On December 31st at 10 PM, there will be another huge sale in Anchor Xiong's livestream!"

She also moved her body to imitate the hoarse shouting of a two-dollar store seller, which was very cute.

But after he finished speaking, he immediately changed his tone and became like a news reporter: "One hundred yuan..."

He immediately closed his eyes and leaned back against the beautiful bucket chair. When he opened his eyes again, he became like the voiceover of a 1990s commercial: "The mighty Yangtze River flows eastward, on the 31st, come and listen to Brother Xiong's words..."

The key is that she can still keep silent despite the sonorous background music.

It turned into a news report again: "One thousand yuan..."

This time it was the kind of cheerful modern commercial voiceover you often hear on TV: "Since ancient times, being too sentimental has led to death. Otherwise, ask Ximen Qing. Anchor Xiong, I advise you to work harder on the 31st!"

It is said that after this line was filmed, everyone on the set, from the photographer to the lighting staff and various assistants, burst out laughing.

Gao Tingting was still able to maintain her expression.

Netizens naturally laughed along, but they also remembered the live broadcast preview on the 31st clearly.

Ten thousand yuan brought a smug smile: "If you want to save ten thousand yuan, come here now, the same good things, a hundred thousand yuan discount! Just go to the Xiongxiong live broadcast room on the 31st!"

He was so excited that even his expression counted as money, so vivid it really looked like... Wait, what's a 100,000 yuan discount?!
This is like a spoiler, and some smart netizens have already guessed it.

The only products that can be discounted by 100,000 yuan are houses and cars.

They said this while sitting in the car, isn't the implication obvious?

In addition, a "netizen" who was stirring up trouble in the reply message asked: "Is it the Evita? A car worth over 300,000 yuan can get a discount of 100,000 yuan? Impossible?"

"That's like a 60% to 70% discount. How can it be so ruthless?"

The atmosphere became natural.

It's not over yet. As the 100,000 yuan BGM began to play, reminiscent of the vastness of the universe, Ting Baobao's eyes instantly became profound: "What kind of China have you seen? Is it the vastness of 9.6 million square kilometers, or the concerted efforts of 1.5 billion hardworking and courageous people..."

Many netizens described it as really worth one hundred thousand. The heavy voice with nasal resonance, coupled with the words that are simple and unpretentious when separated, but can easily touch the heartstrings when put together, makes the hairs stand on end!
"A pillar stands out in a turbulent sea, a main peak stands out among the majestic mountains. Witness it in our live studio on December 31st..."

The amplified symphony BGM at the end further highlights the classiness.

It also ensures that millions of netizens will actively gather in the live broadcast room on the 31st to see this 100,000 yuan discount.

Chang Yueling took Maizi, the entire design center, and the newly established marketing center to watch these images together.

Advertising methods in the Internet age.

It is no longer the kind of blunt and obvious advertising promotion, but a new model that needs to be integrated into various scenes, various memes, various short videos and even animated pictures, emoticons, and pictures.

If you still cling to the old ways, they will all be buried by the times.

So the CEO of Ella Motors instructed the beautiful designer and secretary assistant, "Call Xiaowei. He's the brand marketing director. It's his job to run the entire marketing center. He can't just sit there and do advertising for another brand!"

Maizi still understands Zi Xiaowei better: "Ella Auto gave him a famous battle in car sales, and he will definitely help Ella Auto seriously. But he is a man with feelings and a broad mind. He wants to help Made in China. Everyone's well-being is the real good."

Chang Yueling glanced at him sideways. Among their subordinates, few dared to speak so openly.

Maizi could obviously bear it, but he quickly turned around and made a phone call with his head lowered.

I can contact you according to your orders, and I will feel confident to communicate on business matters at night.

(End of this chapter)

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