In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 156: Seeing is grabbing, grabbing is earning

Zi Xiaowei is doing popular science education on new energy vehicles.

While introducing the characteristics and configuration details of the three vehicles in detail, it also subtly promotes the advantages and disadvantages of various new energy vehicles.

"Why do new energy vehicles have so many functions? Actually, it's because they are giant power banks. Let me describe a scenario and you'll understand: many parents rush to pick up their children, many white-collar workers take a lunch break, and many people go out to run errands. Where do they spend their free time for one or two hours?"

"With a new energy vehicle, you can take a comfortable nap in the car because there is no carbon monoxide produced by engine combustion. The car is just a power bank quietly discharging electricity. The air conditioning consumes only about one kilowatt-hour of electricity per hour. You can watch a few videos, a TV series, and listen to music. This is your independent space..."

"I have to mention that cliché here: every woman driving home is always in a rush, carrying the kids, cooking, and doing homework. Men, on the other hand, like to sit quietly in the garage after work and listen to a couple of songs. Believe me, these three cars perfectly meet this need, with their absolutely fresh air ventilation systems, superb sound insulation, and the eleven-speaker Yanfei Lisi sound system..."

The whole place fell silent, listening to the cool cat, opening the car door and playing the song "Forgotten Time": "Who is... knocking on my window..."

Even if the sound is picked up by the mobile phone and then transmitted to countless mobile phone speakers for playback, there is no question of high-fidelity sound effects.

But the atmosphere is absolutely fantastic.

Zi Xiaowei took advantage of this gap to lean against the car and heard the data reported in the headset.

Fourteen million people entered and exited the live broadcast room, but the number of netizens staying in the room remained over ten million!

This is the characteristic of Zi Xiaowei. His "lecturing" style ensures that the language stickiness is very high.

Unlike those anchors who only sell goods through live streaming, it is difficult to retain people except for selling goods at exaggerated special prices.

The number of people online in Taobao's live broadcast room has now jumped to more than 7 million, which is the limit of what a Taobao live broadcast channel can achieve during non-activity periods.

Dai Anni seized the opportunity and asked the director to remind Zi Xiaowei to put pressure on the platform!
She has been taking the opportunity these past two days to gamble between several platforms.

Zi Xiaowei sipped the straw water his assistant offered him through his bear mouth, nodded silently, and resumed his performance: "The high notes are sweet, the middle notes are accurate, and the low notes are deep. In a word, it's transparent..."

The lines from "Infernal Affairs" allowed him to easily liven up the atmosphere.

"We've learned about the car and listened to the music. Now let's try to start a live broadcast channel to liven up the atmosphere..."

The live broadcast room suddenly became lively again. Is it really possible to buy a car online now?
It’s not that I don’t trust the integrity of anchor Xiong, but how can you just order something worth tens of thousands of dollars without even trying it out?
This is still a bit outrageous.

A promotional video for an SUV model that was unsold and discontinued last year has appeared on the big screen.

Zi Xiaowei finally started promoting the product: "Changjiang Automobile is offering us a super special offer. The F15.18 four-wheel drive SUV, originally priced at 7 yuan, is now 5.8 yuan. Buy it through the live broadcast channel and pay a yuan deposit. Then, go to the local Changjiang Automobile dealership within a week to make up the yuan deposit, and you can pick it up!"

Even if the product is unsaleable, there must have been a product line, a marketing team, and a launch plan.

The commercial is also well made, and a series of product features are displayed on the side.

This model, which was developed two years ago and discontinued last year, has a complete car-machine system under its seemingly mediocre appearance.

To be precise, the car computers on various current best-selling cars were gradually improved and finalized through testing on these discontinued cars.

For example, there is a WeChat button on the steering wheel of this car, so you can imagine what it can do.

Chat on WeChat while driving?

Which smart person could come up with this selling point?

Anyway, the former gold medal teacher laughed out loud when he got the product description.

No matter how smart or convenient it is, driving safety is the first priority.

This is just like how some car models like to brag about their driverless features, attracting countless fools to show off on the highway.

For a special product like automobiles where safety is the top priority, it is really a cold-blooded technological mindset to test consumers' lives when the technology has not yet reached 100% insurance coverage.

Including the central control screen that only faces the driver's seat, as well as the rich audio and video functions, will definitely affect the driver's operation. This can be seen in the later models that try to move the audio and video entertainment to the co-pilot and the back seat.

It is a transitional model that has just come into contact with intelligent car computers and is a bit overwhelmed by its power.

Changjiang Automobile also randomly picked up an old car model and installed the new car engine to test the waters.

It didn't make any waves when it was launched on the market.

But the inventory is cheap.

All netizens were shocked when they saw the 2.0T fuel-powered city SUV that had no special features under the filter but had automatic transmission, four-wheel drive, and an electric driver's seat.

5.8 million?
Will a 30% discount also happen on cars?

Even though Zi Xiaowei repeatedly emphasized: "Important things must be said three times. The deposit will not be refunded if you purchase the special price model, but you will enjoy all the normal after-sales services. The deposit will not be refunded! The deposit will not be refunded for the special price!"

Netizens continued to clamor: "I know, I know, post the link!" "I know this car! Hurry up and post the link!"

Even the dealers were surprised.

They are very familiar with this car. The current second-hand car price is still fluctuating between 70,000 and 80,000 in some areas!

Buy it and you will earn!
The marketing director was also helpless: "We bargained for 58,000 yuan, but they used it to generate publicity without making a cent."

Boss Chang narrowed his eyes. This young man was really cruel.

If you just add a few thousand, wouldn’t that be tens or even millions?
But for Zi Xiaowei, this was just a drill: "Please check your mobile phone limits or data usage. The shopping channels are only open on the Douyin Mall and the Douyin live broadcast channel. There are only 99 units in total. Whichever side has the most purchases will be the one where we will allocate more vehicles... Three, two, one... that's it!"

All netizens exclaimed along with Boss Chang and the others!
Yes, this car is indeed very cheap.

But it is also a large consumer product that costs 58,000 yuan per vehicle.

It sold out in seconds!

Many people commented with a sense of euphoria: "Wow, I finally confirmed that even cars can be bought online now."

"Is this car drivable? Who took these photos?"

"I bought it. I'm going to buy it anyway. 58,000 is for last year's inventory. Hehe, I've actually seen this car before..."

"I was a little hesitant when I looked at it last year, but now it's over 80,000 to 90,000 off in just over a year, hahaha!"

That’s right, this is the power of the Internet. Among millions or tens of millions of people, you can always select a few who know about this car.

Big data probabilistically can also help us find users who really have consumption needs.

It’s just a traditional sales model, and this kind of two-way rush is hard to come by.

Manufacturers don’t know which very few of the thousands of users will be affected due to various reasons;

Consumers are unable to learn about this asymmetric information. If there were such cheap stocks, they would have been snatched up by 4S stores long ago.

Now I am just digging through a bunch of headquarters inventory to test the waters and create an atmosphere.

Let everyone be familiar with the process of buying a car worth tens of thousands of dollars.

It’s actually pretty much like buying underwear.

Click on the link channel, there is only a single model available in black and white, just take a picture and pay, the detailed product page has the steps, the newly established "Xiong Zhuan Sells Cars" store will express the formal deposit invoice and order to the user, and then go to the nearby 4S point to complete the car purchase contract.

In addition, you can also log in to the APP according to the order number you have received to check the vehicle's "purchase", "production", "transportation" progress status and other information.

Very formal.

This further aroused the curiosity of millions of netizens who followed the car purchase link channel to take a look.

It instantly brought a not very huge amount of traffic to the two major shopping platforms, but it was definitely a very impressive amount of money.

The order was for a 1000 yuan deposit, but the completed transaction was for a 5.8 yuan car.

In fact, at that moment, 147 vehicles had been photographed closing the channel.

This is the total sales GMV data of more than 8 million.

Platform promotion can be done in this way.

Zi Xiaowei took the tablet and projected the screen onto the big screen: "We'll try our best to apply to the manufacturer to see if we can reissue these 48 cars. We don't want to waste money on these details, so we'll give all the discounts to users. Both sides put 99 cars on the market at the same time, and we simply closed the channel manually. Now Taobao has instantly filled up with 99 cars, and Duoyin has 48. So next time the live broadcast channel is opened, the limit will be set according to this two-to-one ratio. Taobao will have twice as many as Duoyin..."

He was truly ruthless, revealing the news only then: "Everyone can search later. The car that was just discounted is actually priced at around 70,000 yuan on the used market. If you buy it and sell it immediately at a near-new price, you can still make money. Congratulations to these friends! They made over 10,000 yuan just by watching the live broadcast..."

It is possible that even if Changjiang Automobile transfers the product to dealers and 4S stores, it will not be able to get yuan, because there will be additional fees at each link.

Now that it has been broadcast live, netizens are no longer calm.

If I had grabbed it just now, it would be like grabbing tickets to a celebrity concert and reselling them as a scalper, I would have made money.

Anyway, those netizens who were just there to watch the fun and had no plans to buy a car, or who habitually wanted to swipe the money after watching for a while, are now all staying in the live broadcast room, and countless people are silently checking their mobile phone accounts to see if they have thousands of yuan in cash.

Countless people have quietly opened a Taobao live broadcast room.

While this platform has differentiated itself, it has also made countless people eager to become scalpers and grab some "wealth".

(End of this chapter)