In order to live in seclusion, I tricked my roommate into falling in love.

Chapter 133: Only when it is hot can it be solved

In fact, color is secondary.

It should be considered a dark green color, but it is matched with a beige double-color body.

Mainly the shape.

Such a unique styling.

Round face and sloping back.

Zi Xiaowei's literary mind immediately popped up the line: "Stupunk, the kind that Chennault drives..."

When he was a child, he saw with his own eyes that in the late 1990s, the theater where Zi Weichang hung out had such a turtle-shell old-fashioned car as a stage prop, and sometimes it would be used in performances of Republican-era movies and TV dramas.

A very retro style that is essential for dramas about nobles and spy wars.

But Changjiang Automobile's revamped design and manufacturing are simply stunning.

If it is smaller, it should look like the famous Beetle, and the old model. If it is bigger, it will be a turtleback luxury car from the early 20th century.

Here we take the middle value. The four-door size is actually the size of an ordinary SUV, and various chrome parts are used to create a shiny and exquisite feeling.

Girls will definitely think it’s cute and beautiful when they see it.

Even Gao Tingting said, "This car will definitely look great in a short video! It's so beautiful, I want to take a video!"

All the cars she had before, or Boss Dai’s luxury cars, had never given her this kind of “creative” impulse.

Zi Xiaowei even had an idea: "It's a beauty, is it going to compete with you?"

Gao Tingting immediately thought this was a good idea.

Even the unrefined boss Dai applauded vigorously: "It looks great. Buy me one. If you make money, buy me one!"

Gao Tingting had snatched so many things from Zi Xiaowei, and she immediately understood the meaning: "I want some too!"

Zi Xiaowei was speechless.

He was not speechless about the two people's booing, but felt sorry that such a good product was tainted with such a shitty plan.

In particular, these three new models that were similar in appearance were unloaded.

Zi Xiaowei went up one by one to test.

He changed his tone for the first time. "Could you accept the suggestion of our influencer planning company with 1200 million followers to change the name of this paint color to Forgiveness Green before cooperating with us? Although this shouldn't be something an influencer company should say, it's really amateurish to do so."

Assistant Chang has always felt that the second young master is quite arrogant.

Previously, when he was explaining the content of business cooperation at the Automobile Culture and Tourism Center, he was talented and arrogant.

Even his sister couldn't control her arrogance, but now she has softened on her own initiative.

Surprised: “Is it really that serious?”

Zi Xiaowei said seriously: "This is a beautiful masterpiece, especially standing out among the cookie-cutter designs of domestically produced cars. It shouldn't be tarnished by such an emotionally humiliating name."

He even reached out and patted the brilliant dark green: "Cold mist emeralds on the waves, emerald waves reflecting the snow-capped mountains. There are so many beautiful poems that could describe this color, but they deliberately choose to stir up antagonism between men and women. To put it mildly, it's very low-brow. But if you think about it more deeply, those who do this are using huge R&D and production investments to vent their personal emotions. It's very mean."

Assistant Chang looked at this beautiful car that she was actually quite proud of: "Is this really stupid?"

Zi Xiaowei has taught so many classes: "Why do vehicle designs tend to be aesthetically pleasing? People naturally appreciate beauty. While controversial topics can certainly attract attention, the public only remembers the beautiful. Ugly and uncomfortable messages are subconsciously forgotten, or even resisted. And most importantly, if competitors seize on this point and attack it, it will create a huge negative impression."

His communication style is indeed very useful to women.

The chairman's assistant, who is keen on making decisions but needs to report everything, rarely makes a decision on his own: "Okay, I promise you."

Zi Xiaowei wanted a clear result: "You can see this paint color naming on this car website. The relevant general manager's office or external relations department or planning department should contact them to change this naming. When I can find the correction here, I will officially start the promotion. Now we borrow these cars to start test driving."

The young assistant Chang nodded and began to communicate with his assistants.

Zi Xiaowei also felt that media companies needed to cultivate business teams.

Now there are a lot of specific matters such as signing contracts, test drive procedures, confidentiality agreements, etc.

The only option was to ask Boss Dai for help: "Can you transfer some staff from the Planning Center and the Graphics and E-commerce Department?"

Diane said, "You decide for yourself..."

But I still praised you: "Have you noticed that you are more willing to take responsibility now? You dare to express your own opinions on industries that others are good at, instead of being hesitant and afraid of being cheated. This alone has shown a lot of growth."

Zi Xiaowei immediately thought back: "Ah? Now that you mention it, I'm a little nervous again. What if it really doesn't sell?" Gao Tingting encouraged him: "It will definitely be okay. This car is so beautiful!"

It is beautiful, with three slightly different fastback models corresponding to the positioning characteristics of cute and soft, retro and elegant, and capable and cool.

There is indeed a very obvious feminine tendency.

This is certainly due to the increasing number of female drivers, but cars are ultimately mechanical industrial products and are inherently more masculine.

Not to mention the current domestic social environment, family cars need to take various aspects into consideration.

This type of car that purely caters to female consumers is almost certainly positioned as a car purchased by single women... Women who have financial power over the family will most likely not buy this type of car, and the proportion of single women buying cars means that it is destined to be a niche model.

Thinking of this, Zi Xiaowei couldn't help but be shocked. No wonder the other party would come up with such an unconventional plan.

Maybe it's because the car is positioned as a niche product anyway, so the planners were so crazy that they thought it would be better to be more extreme and capture the die-hard fans. Maybe it would be better than being a niche product?
But they forget that the consequences of gender confrontation are very serious. There are no winners. Artists can't make a living from it, let alone brands.

This is definitely a hot potato.

It's really hot.

The staff who came with the cart were very serious.

At least these three new models were immediately covered with car covers and hidden.

Gao Tingting's team cannot just take photos of these three vehicles that have not yet been launched. They have to finalize the promotional shooting plan before they can officially start.

This is normal, and Zi Xiaowei can also understand the huge cost of keeping the new model secret.
But seeing Assistant Chang holding his phone and having a heated conversation on the side of the road, it became clear that things were not that simple.

Fortunately, other cars are much more spacious and casual.

At least the two hard-core SUVs chosen by Zi Xiaowei, even though they are currently popular and best-selling models, are free for him to test.

You can even sign your name and take away these temporary licensed cars that are currently for sale.

Zhizhi quickly drove back to the media company, brought several boys with driver's licenses, and drove away with Zi Xiaowei and the others.

Although Gao Tingting couldn't get the three beautiful cars, she had to go back and plan and prepare the script with the team.

Following my sister-in-law, I got on the Changpai 500 off-road vehicle that Zi Xiaowei was driving, which was comparable to the Land Cruiser.

I looked around curiously and said, "I didn't expect that domestic cars could be made so beautifully."

Zi Xiaowei waved goodbye and said, "Let's go to the office building to prepare first. You're welcome to come over anytime..."

They came here temporarily from the neighboring Shuchuan Province, and their products are all masculine and tough.

So he simply lent the unused Alphard to Assistant Chang's team.

It's a decent mutual trust.

These five or six cars together are not as expensive as the van with the markup.

Dai Anni's perspective is: "It seems like every family has its own problems."

Zi Xiaowei also responded: "Excluding state-owned enterprises, this one is in the top three domestic car manufacturers... It seems to be number one this year, and the momentum is very strong. But I think I saw this "Forgive Green" hype last year. I even noticed it because they invited a stand-up comedian who likes to stir up trouble with men and women."

Speaking of this, it's actually quite relevant: "Education and training are somewhat similar to talk shows, and they're also hot topics for urban white-collar workers, so I watched them all. At the time, I felt that this kind of traffic was toxic, and the actress was already a little scared. The topics she stirred up were too easy for extreme feminism to seize and use as a weapon. These people don't care whether the actors or the companies survive, they just want social confrontation, and they profit from it. They are very evil."

Boss Dai joked: "Oh, I've seen that stand-up comedian too. It turns out he makes money by endorsements. As long as it's not because of this assistant."

Zi Xiaowei reached out and controlled the huge central control screen. "I just drove their three new energy vehicles for women. They have basically the same central control system as this one. Honestly, it's not as good as your two electric vehicles worth 7 or yuan, but it's already better than the BMW X's. This is my personal experience and it's very real."

This massive car, worth nearly 400,000 yuan, drives just as well as a Land Cruiser worth over a million yuan, but both girls found it hard to understand: "What does this mean?"

Only men care about these details. "Changjiang Automobile's main business is selling off-road vehicles and pickup trucks. It took more than a decade or two for them to gradually gain market acceptance. Especially in the past decade or so, the family car market has grown rapidly. Many families would definitely like to buy a multi-purpose vehicle with a spacious interior and rich functions as their only car. So, they have benefited from this and are developing rapidly. Therefore, the fuel vehicle and off-road vehicle segments must be very strong within the company."

Boss Dai understood immediately: "Hahaha, the tram department is just like our e-commerce department. She is just like me when I first took the helm?"

Zi Xiaowei also speculated: "She's definitely not at the helm. The production, supporting, and sales of fuel vehicles are all huge interests. Hey, her situation is much more difficult than yours. At least you have more say than your cousin in the underwear business, but when it comes to cars, it's hard for a woman to compete with a man."

Dai Anni warned: "Don't cross the line, just do business properly and ignore others!"

Zi Xiaowei glanced at the rearview mirror with disdain. You think everyone is like you, having been fighting for nearly ten years and their minds are full of enjoying themselves.

As a result, just by exchanging a few glances, Dai Anni just started pouting, and Gao Tingting immediately noticed it.

(End of this chapter)