1990My Entertainment System

Chapter 69: Weixidi DVD Player, Memory of the Times~
In fact, at this time, the preparations for the Weixidi DVD player were almost complete, and even the stores in major cities were ready.

Of course, in the first phase, only Pengcheng, Shanghai, and Yanjing will have sales headquarters - Xia Tian plans to develop a distribution model so that business friends from all over the country can also participate and have a share of the pie.

It also allows them to bring in some local connections and further “weave the network”.

This is also the reason why he chose to resign. He was too active and needed a unit to rely on in his early years, but now he doesn't need it anymore and can't rely on it - it's too big!

At this time, the news that Xia Tian was on unpaid leave spread throughout CCTV in less than an hour and even spread to other related units.

He went to Xiaoxu's Xiaotian Advertising Media Company to see how Weixidi's advertising was doing.

Although it is all family business, it is necessary to settle accounts clearly.

Besides, Weixidi has many partners in the business. We need to settle the accounts!
Xia Tian invested a large sum of money in Xiaotian Advertising and asked Xiaoxu and others to produce the advertisements. He has also contacted the advertising department of CCTV.

CCTV hadn't even launched its advertising tender yet, but the advertising department was already preparing various innovations, hoping to make a difference. It was a perfect match for Xia Tian!
Xia Tian spent 660 million to buy multiple advertising time slots on several CCTV channels within a year in order to make Wei Xi Di a hit.

At that time, there was no such thing as the highest bidder, so we can just count Wei Xidi as the initial highest bidder.

It is foreseeable that if the effect is good, the advertising department will definitely speed up the emergence of advertising bidding, and the winning bidder will appear sooner.

……

When we arrived at Xiaotian Advertising, Xiaoxu and a group of his men were busy working on Weixidi's advertising.

This can be said to be the largest order of the year. The cost of producing print, radio and television advertisements alone is close to two million!
Now many people in Xiaotian Advertising are organizing data and sorting out advertising plans.

That’s right, not only will there be TV ads on CCTV, but Weixidi will also have print media ads, and even summer has proposed street billboards, mobile ads on public transportation (bus bodies), and even radio voice ads (radios and car radios).

All of these require Xiaotian’s people to operate and adjust.

As for the video advertisement that the TV station was going to broadcast, Xia Tian made up his mind to put himself on it!
Didn't he have a "Same Song"?

The current main business is similar to "artist management", but Xia Tian actually doesn't manage it much. All the profits earned are invested in it to build and train more professional agents, star assistants, music producers, and security personnel.

In recent years, the momentum has been growing.
I can only say that you have caught up with a good era. As long as you have some skills, are bold and careful and dare to take a risk, there is a good chance that you will be able to make a career.

Now is truly a golden age for entrepreneurship! Every industry is a blue ocean with few competitors!

And because of the same song, most of the movie stars and singers in the whole Yanjing, and even in the small half of the north that Yanjing covers, are doing commercial performances under Xia Tian.

Now, it’s convenient for shooting commercials.

After evaluation and screening by Xiaotian Advertising, Weixidi's Oscar-level advertisement selected nine stars, five women and four men.

Including: Liu Xiaoqing, Mao Amin, Gong Li, Wei Wei, La Ying, Liu Huan, Jie Xiaodong, Ge You, Chen Daoming.

The advertisement was simple. Everyone sat in front of the TV and watched it, and then the functions and effects of the Vixidi DVD player were demonstrated.

Finally, summer is coming to an end, and I am holding a DVD player in my hand - it’s a special effect, and summer looks a bit fake, but this is what we like in this era, it feels high-tech!

The eight times eight video images were shrunk and then put into a VCD disc.

"Weixidi DVD player, your own home theater!"

To be honest, these nine people in the inland plus Xia Tian can be said to be the absolute top stars!
There is no need to talk about the women, they have been famous for almost ten years!
Laying’s experience is a bit shallow, but she has developed very well in the past two years.

Liu Huan may be just starting out, but he's following the official path. Even though some people at CCTV were trying to mess with him last year, and things got a little unpleasant, Xia Tian didn't care—"I've already quit, so why would I give you that face?"

Xie Xiaodong just sang a song on this year's Spring Festival Gala and became extremely popular.

Needless to say, Ge Yu is now a national-level character on TV! Ge Yu's paralysis comes from here~
The same goes for Chen Daoming, the protagonist of the TV series "The Last Emperor"... plus Xia Tian!
In this two-minute-long commercial, the first nine people are already surprising enough.

It's also a bit of a mystery, because what exactly is this Vixidi DVD player for? Is it for watching TV? Is it a TV antenna?

Finally, Xia Tian comes out and tells everyone that you can watch movies at home with this disc!

In this era, this advertisement is absolutely killer!

It is foreseeable that we will never be able to put together such a lineup of advertisements again~
Otherwise, why would Xia Tian be in such a hurry to resign? He really wanted to devote himself to the business world and it was no longer appropriate for him to maintain an official identity.

Anyway, with my connections, I don't need this identity, and it will only become a constraint.

……

February 2th is the 19th day of the first lunar month, the second day of the Lantern Festival, and the Rain Water solar term.

Suitable for: getting married, traveling, trading, opening a business, praying, setting up the bed, offering sacrifices, seeking children, and seeking wealth.

CCTV started broadcasting the "Weixidi DVD Player" advertisement, twice in the morning, three times in the afternoon - a total of three times before and after the evening broadcast and in between TV dramas!
At that moment, everyone was asking, "What is a Vixiti DVD player? You can watch movies at home? It's just that little disc!"

Then reports about the Vixidi DVD player began to appear in newspapers, including its simple principles and effects.

At this time, sales centers in several cities also began to make efforts, and distribution networks in various places began to prepare.

CCTV had been broadcasting commercials for several years before, but those commercials seemed very simple.

The advertisement for the Vixidi DVD player features ten of the mainland's top movie stars and singers, including Xia Tian!
This kind of sensation is just like the launch of a major TV series!
However, there were also rumors in Yanjing that Xia Tian "responded to the call, suspended his job with pay, and went into business"!

They were still discussing the last name, which caused the chief engineer to come south to express his opinion... I didn't expect Xia Tian to respond to the chief engineer so quickly~
Yes, he has become a benchmark.

The Weixidi Sales Center in Yanjing has a stock of 15,000 DVD players and has distributed 5,000 sets to downstream distribution points in an attempt to test the waters.

As a result of this test, I found out that Mr. Jing is rich!
Fifteen thousand sets were the stockpiled by half of the North, but more than five thousand sets were sold in just one week - this was only the quantity in Yanjing, and none were sent to other places.

The same goes for Shenzhen and Shanghai. The sales volume in the sales center city is more than the total of other distribution points!
The factories in Pengcheng have also begun to step up production. It seems that we have underestimated the rich people in the inland before!
The price of the Vixidi DVD player, priced at 2999 yuan, has already exceeded the price of a current mid-sized color TV!

This year's national average annual salary for employees is only 2711 yuan, which means it's still a little short of what an ordinary employee earns in a year!

As a result, within ten days, more than 16,000 Vixidi DVD players were sold in three major cities across the country!
That’s nearly 50 million in sales!!!

That’s not all, because in addition to the DVD player, you also have to buy DVDs!
Although distribution outlets in various places are holding promotions - buying a DVD player will give away ten DVDs (the information storage capacity is insufficient, so they are two DVDs, A and B), but it’s not enough to watch, right?
Now is the promotion period, a DVD is only 8 yuan - the original price is 10 yuan!
In the summer, I bought the disc production rights of eighty or ninety popular movies from the past decade in the country and Hong Kong!
There was no such thing as disc production rights before. Although Hong Kong had videotape copyrights, I had never heard of video discs.

In addition to Xia Tian’s relationship, the disc production rights of many old Shaw Brothers movies were purchased.

He also played a trick in the contract, the disc included a DVD disc~
You spent a lot of money to buy a Vixidi DVD player, so you must buy some discs to watch!

Although I gave you ten free movies to choose from, ten movies doesn't seem to be enough. How about you take a look at the other movies on the shelf?

Look at this Shaolin Temple~
There are also Hong Kong DVDs here, "Liao Zhai Yan Tan" is really curious~
The DVDs alone sold over three million!
During this week, newspapers have been keeping a close eye on the sales center of the Vixidi DVD player, with various reports coming out every day!

Moreover, relevant data has gradually been disclosed. The sales volume has reached 50 million in less than half a month!
Although the sales curve will drop significantly after this wave of hot sales - the first batch of rich people have already bought it.

But the follow-up is definitely a big deal!
For a time, the word "Weixidi" was very popular. It could be seen several times in newspapers every day, and it was almost the hot word of the year.

It will also be an indelible symbol in the memory of a generation.

(End of this chapter)