Even after being reborn, you're still in the entertainment industry?

Chapter 72 Endorsement and Marketing
At an indoor shooting location in Yanjing, Sheng Yunxuan has changed several sets of clothes in succession to cooperate with the shooting of print endorsement advertisements.

This time, Sheng Yunxuan’s next endorsement is for a small clothing brand called Saint Martin, which was established not long ago.

After all, with Sheng Yunxuan's previous fame, he was just a small star who was familiar to the audience but not necessarily well-known, so naturally he could not get any endorsements from big brands.

In other words, this kind of name is quite Westernized, but in fact it is his turn to be the spokesperson for a small brand of a serious mainland company.

The aesthetic taste of 04 is somewhat confusing to Sheng Yunxuan. In his eyes, all the so-called "trendy" clothes are just not good-looking!
Fortunately, the company he is endorsing this time focuses on "casual wear", which is acceptable to Sheng Yunxuan.

And even though it’s a new brand with little fame, you’re still willing to spend money on it!
The annual endorsement fee is quoted at 1.3 million.

This certainly cannot be compared with the endorsement fees of tens of millions or even hundreds of millions in the future, but we cannot ignore the circumstances of the times.

Back in 04, Tang Guoqiang, who was so famous, only earned about three or four million yuan in endorsement fees per year.

Also, don't take random endorsement offers. These days, companies like Amway and Putian-affiliated hospitals dare to advertise openly on TV.

The endorsement fees are high, but if you accept the endorsement, you must be prepared for these companies to use your name to defraud you!

Ordinary people don't have much experience and don't know that celebrities are just endorsing something. They assume it's real just because a celebrity is "endorsing" something, and they're easily fooled.

This will not only harm others, but also damage your own reputation.

So I'd better accept some endorsements for clothes and daily necessities. No matter what, it won't hurt anyone...

Sheng Yunxuan stayed in Yanjing during this period and did not go out to film. On the one hand, he was waiting for the crew of "The Return of the Condor Heroes", and on the other hand, he was also taking on endorsements and advertisements.

In just half a month, by taking on several endorsements and advertisements, he directly earned more than one million yuan after deducting the company's share.

From this perspective, it’s better to be a star, as you can make a lot of money.

Unlike him, who has been running a website business for over half a year and has invested millions of dollars in it, he has only made a small splash and has not seen any return, and he still has to continue to invest money...

After finishing the endorsement and work, Sheng Yunxuan was about to go home, but found that Qin Qianrong was already waiting outside to pick him up.

Sheng Yunxuan was a little surprised by this and couldn't help asking Qin Qianrong:

"Sister Qin, why are you here?"

Qin Qianrong has been busy with the work of the "The Return of the Condor Heroes" crew recently, and Sheng Yunxuan has not seen her many times during this period.

Such a busy man definitely didn't come here just to pick him up!
"It just so happens that today is going well, so I came by to talk to you about something."

Qin Qianrong gestured for Sheng Yunxuan to get in the car first, and then continued:

"Your audition for The Return of the Condor Heroes was highly praised by the production team!"

"No matter your image or acting skills, most people think you're more suitable than Huang Xiaoming... Now all that's left is to get Producer Zhang's approval!"

Ciwen Company still has some say in the crew, otherwise Huang Xiaoming's team would not be so anxious and make things so ugly.

The reason why Nie Yuan bowed his head and withdrew so easily was simply because the other party had previously made a big fuss about the "Nie Yuan plastic surgery" incident, making it difficult for Ciwen to fight back.

Now that Sheng Yunxuan doesn't have any black spots that he's afraid of making a big deal of, Ciwen can go all out.

With the investors and film and television copyrights in hand, they continued to operate and exert pressure, and the effect was extremely obvious. At this time, only Zhang Da Huzi had not relented.

When Sheng Yunxuan heard this, his brows moved and he couldn't help asking:
"I'm afraid it's difficult to resolve the issue with Producer Zhang?"

In fact, Zhang Da Huzi was not dissatisfied with Sheng Yunxuan. It was just that Sheng Yunxuan was not famous enough and did not meet his usual employment standards.

Qin Qianrong smiled upon hearing this and said:
"He's just trying to attract attention. The company will take action."

"Boss Ma has already told me that the company will use all its resources to help you get this role!"

This is not a simple dispute over resources, but involves the stability of people within the company and the views of other people in the industry on the company.

Now that Sheng Yunxuan is so competitive, it is even more impossible for Ciwen to give in!

The company's relevant energy and resources have now been mobilized, hoping to quickly boost Sheng Yunxuan's reputation through marketing hype and convince Zhang Da Huzi to agree...

When this was mentioned, Sheng Yunxuan couldn't help but start complaining:

"I know the company means well, but the online title of 'The Most Handsome Man in Ancient Costume' is way too ostentatious!"

Although it is not a consensus among the public, many people on the forum have given Sheng Yunxuan this nickname just because of the role of "Gu Xichao".

Honestly, this is a bit much.

Although Sheng Yunxuan's facial features are outstanding, they are not too extraordinary.

If I had to say, the reason he's so outstanding right now is entirely due to the added aura that the entry brings...

Qin Qianrong quickly shook his head and said:

"This isn't some marketing arrangement from the company. They're just planning an online popularity poll."

The marketing team in Ciwen is still somewhat path-dependent and does not pay too much attention to the Internet. More efforts are focused on news media.

Reports such as "Sheng Yunxuan might play 'Yang Guo'" and "Zhang Jizhong is optimistic about actor Sheng Yunxuan" were everywhere, creating a huge hype.

Even if he didn't get the role in the end, this incident alone made many people know Sheng Yunxuan.

As for the "popularity vote" on the Internet, it was because Sheng Yunxuan had been very popular on the Internet recently, and the discussion was even more intense than Huang Xiaoming, so they wanted to give it a try.

Such a "popularity vote" may not necessarily influence the decision of the "Return of Condor Heroes" crew. It is just a sideline and a way to create momentum.

As for why Sheng Yunxuan must have received so many votes?
This was naturally because Ciwen had personally organized this event, leaving room for manipulation. No matter how many fans Huang Xiaoming had, his vote count would never be higher than Sheng Yunxuan's...

When Sheng Yunxuan heard this, his brows moved.

Since the so-called "No. 1 Most Handsome Man" wasn't created by the company, it turns out that it was really just a creation of his own fans?
Yes, nowadays people on the forum always like to do these comparisons and criticisms...

They say one fan is worth ten haters, and it’s really true.

This title of "the most handsome man" is really attracting too much criticism. We have to think of a way to divert the criticism!
(End of this chapter)