Started as a comics editor

Chapter 129 Differentiation

"Five hundred thousand!"

Maybe it was because Tang Yao was too calm.

Cai Quan couldn't help but repeat himself, excitedly saying, "You have to know that most of the mainstream video platforms that were around at the same time as us only had DAUs in the millions! For a website like ours that serves 2D users to achieve this level, it's truly incredible! I can't believe it! One day, our DAUs will exceed 500,000!"

This is incredible! This is truly incredible!

"..."

Tang Yao had no doubt about this.

The current video websites in this world are similar to the three-way competition in Tang Yao's previous life, that is, the period when iQiyi, Tencent and Youku Tudou were fighting for their lives.

There hasn’t been an algorithmic revolution here yet.

Never mind the algorithmic revolution.

The entire audio-visual industry is still in its growth stage.

Currently, the video websites here have just moved from a mode of competing for user uploads to a mode of copyright wars.

So Cai Quan said it is normal that the DAU of mainstream video platforms is only in the millions.

Probably because there is no BAT here, there are more related video platforms and the users are more dispersed.

Moreover, although it is a copyright war, it is far less exaggerated than in Tang Yao's previous life. For example, a single episode of "The Legend of Miyue" was sold for 1500 million yuan, and "Ruyi's Royal Love in the Palace" was jointly purchased for 13 billion yuan. It seems that they are willing to burn money and suffer losses in order to gain market share.

Although it also costs a lot of money here, the overall environment is quite different from Tang Yao's previous life because there are too many opponents.

But having said that, there are actually some signs of Tang Yao's previous life now...

Because many video websites have begun to adopt the exclusive broadcast strategy, they found that this is the best way to attract users, which also caused the copyright prices to rise.

This is coupled with the monetization issues of video websites... There is a reason why venture capital managers like Lin Shuang are not optimistic about video platforms, because according to the current trend, video websites are simply not affordable for companies without large scale and wealth.

But signs are always signs, and the bloody copyright battle has not really started. In the current environment, there is no video website with a DAU exceeding 100 million, and there is not even a DAU exceeding 10 million.

In this situation, it is normal for Cai Quan to be so excited.

After all, in his opinion, it was really amazing that his crappy website could make 500,000!

At this time, the role of knowledge is reflected...

"That's not too much."

Tang Yao shook her head slightly and said calmly, "Most of the current users actually come here for the game, so they are not considered website users, and there are only 500,000..."

"..."

talent?
Cai Quan looked at the calm Tang Yao and was a little shocked.

Seeing his expression, Tang Yao smiled. "Don't forget the purpose I told you at the beginning. How can this level of revenue possibly contribute to the game? The website's limits are far greater than this. Don't let this initial achievement get to your head. The website still has a lot of room for growth. It's not too late to get excited after you reach five million."

"Five...five million?"

Cai Quan looked at Tang Yao in surprise.

Tang Yao was somewhat helpless and could only explain: "Do you still remember how we are going to concentrate on converting traffic? What will we do during this period?"

Cai Quan replied subconsciously: "Holding an 'FGO×ANF Second Creation Competition'? There will also be limited events and video collaborations..."

"Well, actually the focus is on the FGO×ANF Second Creation Competition. The reason this competition has a prize is to pave the way for the future development of the website."

"bedding?"

"Let me ask you, now that mainstream video sites have all shifted to focusing on movies and TV series, and copyright is king, where have all the users who previously built the site ecosystem, those who uploaded videos to these sites, gone?"

Tang Yao asked in return: "Did they disappear?"

In the grassroots era, UGC (user-generated content) is the root of all video websites, just like Youku Tudou in Tang Yao’s previous life.

Tudou’s slogan, “Everyone is the director of his life,” is still very impressive.

But there is some humor in it.

In the end, Tudou, which came up with this slogan, went into decline, and Youku, which acquired it, did not practice this slogan, but instead burned money with iQiyi and Tencent.

And in the end, the one that implemented this slogan most thoroughly... was TikTok.

"Disappear? It definitely won't disappear."

Cai Quan subconsciously replied, "But recently, video websites have been focusing on copyrighted content, so traffic is not flowing to them anymore, so they're not doing well... Wait."

As Cai Quan was speaking, he suddenly realized something and slowly widened his eyes. "That's right."

Tang Yao chuckled and said, "The FGO×ANF Second Creation Competition is leveraging the popularity of the game and the website's redesign to tell all UGC creators... they have a new destination!"

"That's why you set such a high bonus in the first place."

Cai Quan finally understood and muttered, "That's why we have a secondary creation competition... But the problem is, those external UGC creators aren't necessarily fans of the game. Even if they have the title of secondary creator, will they create related content?"

Tang Yao shook her head. "It doesn't matter. They can create whatever content they want, especially the video bloggers related to the second dimension and games."

"Ok?"

Cai Quan didn't understand.

Tang Yao looked at her screen. "You have to know that the overall environment won't change because of our website. Mainstream video sites will definitely focus on copyrighted content, and their strategic shift won't change. UGC support budgets will definitely be cut. This may not be the reason for those excellent UPs to leave, but I think, after seeing the success of ANF, they won't mind updating their content and submitting another copy.

Just to give them a glimpse into the 'future' of the site.

And this event is that future.

You know what I mean?

It doesn’t matter if they are not fans of FGO, and it doesn’t matter if they don’t do related secondary creations. Our most important goal is to let them know the potential of the ANF website through this event. In the future, we just need to do a good job of differentiation... and improve the core community atmosphere, creator ecology and user stickiness.

In an environment where all video websites are mainly based on copyright purchases, self-made content, and a small amount of UGC, there is no need to worry about them not focusing on ANF.

This, coupled with the subsequent development of games and other sections, will attract pan-anime users... 500,000 DAU? "

Tang Yao smiled brightly: "This is just the beginning!"

Cai Quan: “…”

He looked at Tang Yao's beautiful face, which was as flawless as jade and had a bright smile on her face, and was a little dazed.

It’s hard to say whether other content creators have seen the future, but he has…

That's it!

I actually thought of this...

And it really makes sense!

If things really turn out as Tang Yao predicted... this FGO secondary creation competition might even lead to a wave of creator migration...

By then, ANF...

When Cai Quan thought of this, he gradually became excited.

"Go ahead and get busy. Keep an eye on the status of the website. Everything else will proceed as planned."

When Tang Yao saw his expression, she probably knew that the cake she had painted was enough to prevent him from being startled next time... and she immediately started to drive him away.

She didn't have much time to celebrate.

And who wants to celebrate with him? Isn’t Miss Li nice?

"it is good!"

Cai Quan nodded excitedly and turned to leave.

But halfway through, he suddenly thought of something and turned back. "By the way, speaking of plans... Boss, it seems like there's a video you haven't uploaded? The collaboration video you mentioned? How should we promote it?"

"..."

Tang Yao paused, then blushed slightly as she said, "I'll upload this later. I've just finished the final steps. I'll let you know how to promote it when the time comes."

"So what is this video about? Can you tell me so I can be mentally prepared?"

Cai Quan was a little curious: "Just like what was written in the plan, are we inviting voice actors to play FGO?"

"No...it's Toosaka Rin playing FGO."

"Tousaka Rin? Not a voice actor?"

"...Game character, Tousaka Rin!"

"Yu...ah? Rin!?"

Cai Quan reacted and his eyes widened: "What do you mean? Game characters playing games?"

What the hell? ? ?
(End of this chapter)