Started as a comics editor

Chapter 116 Capital Injection
This world also has two-dimensional cultural communities and video websites similar to Bilibili.

But it’s probably because there is no uncle here, and copyright awareness was awakened earlier.

So life is not too good...

Although the two-dimensional related industries here are more prosperous, comic magazines are doing well.

However, most animations are basically broadcast on mainstream video websites, similar to the era of big copyrights in Tang Yao's previous life. Small video websites that focus on the two-dimensional world cannot compete with mainstream video websites for copyrights.

This has led to the two-dimensional cultural communities and video websites here not doing as well as they did in Tang Yao’s previous life... although Tang Yao’s Bilibili in her previous life wasn’t much better either.

But the ecological niches are indeed very different.

The AnimationFan here doesn’t even have any new anime, let alone the 2D anime.

This website is still in its old-fashioned stage, where it was built for love. There are no genuine new episodes, not even pirated animations.

Not too famous.

But perhaps because it is pure enough, there are many core 2D users.

Tang Yao had learned a little about it when she was bored. This video website had actually been wanting to change, but the financing process was not smooth.

"Joint transport? With ANF? Not good, right?"

Yuan Yanbo looked embarrassed and hesitated, "I know their team. I even know their founder... They only have ten people. I don't know where the next round of funding will come from. And most importantly, they have no experience in operating games. If I rely on them for promotion and marketing, that's fine. They're worried about how to monetize. They've been focusing on advertising recently, focusing on affordable and large-scale products."

Our game just happens to fit the user attributes of their website, so it’s a good idea to place advertisements.

But intermodal..."

"I thought so."

Tang Yao nodded, then spoke of her thoughts: "Don't you think our game isn't exposed enough on the right platforms? This is mainly because we don't have enough external channels. Even if you can promote it on the mainstream video websites you mentioned, the players you get are basically a mix of good and bad.

I don’t deny the necessity of advertising on these channels.

But I wonder if, in addition to advertising in these places, we could also have a dedicated ACG website that provided players with a platform for communication, wouldn't that better leverage the strengths of our game's characters and story? For example, with the launch of this new version, even with so much content, players will discuss it, and it's likely to be discussed in various places, such as forums.

However, our own official website, due to its initial characteristics, is not very suitable as a discussion platform.

But ANF is different. This website has already gathered a large number of core 2D users. It only needs a little guidance. For example, when the new version of "Fate/Grand Order" is first launched, it can organize some new version video sharing competitions... set a certain amount of prize money, and supplement it with intensive advertising on the website. Wouldn't the effect be better?
After all, the users of this website are all core 2D fans, and most of them play "Fate/Grand Order". Even if they don't play it, they will probably be open to this type of mobile game. If it becomes large-scale in the future... players will start to spontaneously share 2D mobile games, such as "Fate/Grand Order". Maybe every time a new version is released, we won't have to advertise everywhere.

Yes.

Tang Yao thought of FGO, which had helped Bilibili go public in her previous life...

She couldn't do this before because she didn't know the situation of the game, so she was thinking about the joint operation later. It was indeed a bit too ambitious.

But now it’s different. The game has started to make money, so we can consider the ecological aspect.

Although it may not be successful, after all, the environment is different.

But it's always a good idea to try your best no matter what.

After all, failure is nothing more than the loss of a channel service.

"..."

After hearing this, Yuan Yanbo's eyes suddenly lit up. It did make sense, after all, it was a two-dimensional game.

But the problem is...

“But they have no experience in game operations…”

"We didn't have any at the beginning, and we don't have much now."

Tang Yao looked around and spread her hands. "And if it really doesn't work out, if they don't accept it, then we can inject capital. Didn't you say the ANF team is worried about money? We can provide funds, or even recruit our own operations team. All we need is for them to cooperate with us and open up the registration data of their core ACG users."

It is convenient that there is no channel splitting step.

Tang Yao can come up with a large sum of money right now.

Well, the money players just recharged...

"Capital injection... is really possible."

When Yuan Yanbo heard this, his eyes lit up again.

Joint transport is not very reliable because the other party has no experience. Not to mention whether they agree or not, even if they agree, I always feel that there will be a lot of trouble afterwards, such as messing around.

But if it's an investment, it's different... the studio will have a lot of say. "Then let's do this."

Yuan Yanbo quickly grasped the situation and suggested, "Let's first create an official account on AnimationFan. We'll also create a traffic channel on the official game website and include the ANF account on all promotional materials. Then... we'll release the new version's trailer there simultaneously and see how ANF users respond."

"Ah."

Tang Yao thought about it, nodded and agreed: "You can do this."

"As for what you just said about organizing a video sharing contest around the launch of the new game version..."

Yuan Yanbo had a pensive expression and said softly, "I don't think there's a rush. We can first ask the ANF team about their opinions and see if they'll accept the investment... No, we should ask them about the investment first, lest the feedback is too positive and they figure out our purpose and start raising the price."

"Then why don't you contact them?"

Tang Yao remembered that he just said he knew the team behind it.

"it is good!"

The more Yuan Yanbo thought about it, the more reliable it seemed. He turned around and was about to leave, saying, "I'll go ask now!"

I can tell.

He was very excited, completely different from his state when he was at Mingyu Technology.

Tang Yao watched him leave and breathed a sigh of relief.

If the other party really accepts the investment...it seems like there is something to it.

After all, failure is nothing more than losing a little money.

But if it succeeds, let's not talk about creating a unique two-dimensional cultural community and video website here. With such a base camp of core two-dimensional users, the subsequent promotion of the game will probably be much easier.

And... the mobile game army is coming soon.

Tang Yao's remake of "Fate/Grand Order" uses her own channels, which she created step by step based on the comics...

What about other games? Except for those that cooperate with existing IPs, other self-owned IP games may not have their own channels.

They will face the same problem once the game is done.

I don’t know where to promote it.

They can't draw comics too, right?

It's a new game type after all.

And by then...if the ANF website is really effective in promoting two-dimensional games, they might even come over to give Tang Yao a share of the profits!
As long as "Fate/Grand Order" can prove that this path is feasible.

In addition... Tang Yao's desire to invest in ANF is also related to Li Xue.

Li Xue didn't know much about game development, and didn't seem to like games much either, so Tang Yao hadn't known how to invite her, and wasn't sure if she was willing to come...

But Li Xue understands animation and comics. If there is such a website, Tang Yao can legitimately develop the animation and comics business before ACG, and can also legitimately invite her...

Maybe we can see each other every day in the future.

day by day……

Think of this.

Tang Yao's thoughts were drawn back to yesterday. She remembered the scene yesterday when Li Xue lifted her skirt slightly and asked if she wanted to see it. She pursed her red lips and couldn't help but smile...

……

Yuan Yanbo moved quickly.

This has just been confirmed, not even an hour ago.

the other side.

The operating team behind the AnimationFan video website, abbreviated as ANF, received this news.

ANF ​​founder Cai Quan's breathing suddenly stopped after seeing the email on the computer screen, and his face was full of disbelief.

Then, his hands involuntarily rested on the keyboard and he typed quickly, "Brother, don't invest... Can you buy it?"

(End of this chapter)