Huayu: From charlatan to great entertainer

Chapter 339 Xiao Liu's Twitter Strategy

The party ended quickly.

The reporters gathered around the main characters of the "Twilight" which was destined to be a big hit and had a heated interview and chat. They also asked the director Katherine and the original author Stephanie about the adaptation direction and release date of "Twilight 2" before leaving with a full load.

But the media were a little puzzled. Why did Kristen, a rising star whose Twitter followers skyrocketed, look so absent-minded?

This was completely different from the confidence she displayed when she first entered the reception and walked onto the red carpet.

They naturally didn't know that Christine's cautious test just now was met with a powerful move from the Chinese girl, which made her timid and put away her little thoughts.

This little thought was completely wiped out until she saw Concubine Liu Yi say something to the housekeeper Martha, then turned around and went upstairs to rest.

I am so ridiculous!
She seems to be the hostess of this mansion!

Christine, who wanted to take a few gulps of liquor right now, felt a little scared. Fortunately, she had just expressed her opinion from the perspective of the movie and did not mention the name of Lan Yue.

Several people from Twitter also stayed and discussed company matters behind closed doors.

This was also the task assigned to her by the washing machine before she returned to China. There were some decision-making issues that required her to make the final decision.

Huang Anna, Chen Shijun and Sun Wenwen sat on the single sofas in the living room respectively, and the housekeeper Martha brought various kinds of tea.

Liu Yifei glanced at the various American-style drinks and said, "Let's make the Chinese green tea I brought and give it to everyone to try."

"Yes, ma'am."

Huang Anna couldn't help herself and asked tentatively: "Ctystal, the adaptation you just mentioned..."

"It's fake, just a joke." Xiao Liu smiled and shook his head.

This kind of role is no longer challenging for her.

What's more, if there is a love triangle with large-scale kissing and intimate scenes like Bella, it will be even more impossible.

Sun Wenwen was very smart and knew the role and position that Boss Lu had assigned her to North America. She took the initiative to propose:
"Kristen's performance just now seemed a little immature. Aana, are there any other suitable candidates for the female lead in Twilight 2?"

Huang Anna sighed inwardly, knowing that she was trying to vent her anger on her boss's rumored girlfriend: "It's better not to. She's quite popular now, and changing her for the sequel is a big taboo."

Now Xiao Liu is naturally clear about the unspoken rules hidden between the lines of these words.

Smiling, she picked up the teacup and took the initiative to dispel the misunderstanding: "Wenwen, Kristen is just a young actress, don't mind it."

Huang Anna and Chen Shijun had just felt relieved when they heard her take another unexpected turn.

"but..."

"This role and the actress are worth a lot of money. I think the company should sign a longer contract with her."

Liu Yifei added: "Also, Kristen must hand over the ownership of the accounts she used to drive traffic and market her Twilight character Bella on various social media platforms, even if they are beneficial to us!"

"I think this should be reflected in the contract renewal, including the werewolf and that damn vampire."

"We need to make it clear to these young actors that their success is the result of the hard work of the original author, the film company, and the marketing company. It's not a piece of cake!"

Sun Wenwen's eyes lit up when she heard this. She looked at the girl in front of her who had a cool temperament and spoke calmly. There was a faint smile on the corners of her mouth, and she was more beautiful than white jade.

But what she said gave her the illusion of returning to the president's office.

When you grow up, you become him.

Chen Shijun smiled and said, "That's a good idea. Right now, the role of this account seems to have yet to be realized, but what about after this IP becomes popular?"

Xiao Liu also got this inspiration from Boss Lu.

A very direct example - after she broke up with Wenjie on her birthday last year, she was surprised to find that the ownership of the Mytube account was not in the hands of the studio!

Still, they obtained partial ownership on the grounds of continuing to cooperate in promoting the Mytube account.

These are all the hardships and pitfalls I’ve experienced at the hands of the washing machine!
But now I have to pass it on to Christine to try it.

Xiao Liu: Because we got caught in the rain that year, I’m going to knock your umbrella over now.

Huang Anna certainly agreed: "We should have made plans early. I had dinner with colleagues from my former employer, Google, a while ago, and many Indian bloggers were pestering them, demanding a higher share of their advertising revenue."

"These top video bloggers have increasingly powerful bargaining power. I believe Twitter's future top clients will also be envious of the huge commercial value they offer."

Liu Yifei nodded: "Before Mytube became popular, no one realized the profit potential of these social media accounts."

"I think Twitter's future mature profit model will inevitably involve dealing with these top customers. The consolidation of these rights and profits will begin with this movie!"

In the short twenty-minute informal business meeting, in addition to Sun Wenwen's usual respectful attitude, Chen Shijun and Huang Anna also became more respectful.

Xiao Liu looked at his watch: "We have other agendas, right?"

Chen Shijun smiled and said, "Yes, Crystal. Mr. Lu asked us to report and communicate directly with you. We can just put it in written form for him to review."

"What is it?"

"It's related to the issue you just mentioned, which is how we can maintain the popularity and continue to attract traffic during the interval between the first and second Twilight movies."

"According to Stephanie's book publisher, the combined sales of the first two films are now close to 2000 million copies. This time, we were able to achieve a box office of 2.2 million yuan, thanks to the support of these users."

"The fact that Twitter now has 1000 million users is largely due to this, especially the high level of activity among book fans in forwarding, commenting, and following updates and celebrities."

Concubine Liu Yi nodded: "That means there is still a lot of room for improvement! We can do more."

Huang Anna held a notebook in her hand and said, "Crystal, you're a big blogger on Blog.com in China, and also on Mytube. You've experienced the entire growth of this kind of internet product. Do you have any marketing ideas?"

The girl pondered for a few seconds and recalled the development history of domestic blog networks.

Needless to say, the strategies of entertainment stars, cultural stars and grassroots stars.

It is easy to copy in China, but the foreign industry does not have as many resources. Only superstars who have worked with it, such as Leonardo DiCaprio, Tom Cruise, and Tom Hanks, can provide some help.

As their star effect becomes more prominent in the later stages, their agencies and teams will definitely demand higher advertising revenue.

However, the combination of the entertainment industry and the internet is the foundation for the development of internet products of this nature.

The three people on the sofa looked at her with their eyes lowered and their lips slightly pursed, as if they were considering something.

"How about some gossip?"

Three faces were confused.

Whose business is being fired? How is it being fired?
"Everyone wasn't satisfied with the love triangle between Kristen, Robert, and Jacob in the movie, so let's extend it to real life!"

"It's just another way to get them to go on Twitter and act out some drama, like posting some blurry video of Kristen and Jacob not coming home late at night, sparking speculation about 'Bella's emotional change.'"

"Then set up some voting and team-selection functions on Twitter..."

Liu Yifei pondered for two seconds, then suddenly turned to Chen Shijun, who had a technical background, and said, "Can we launch two themes, forest and vampire, for Twitter users to use as their profile pictures and homepage UI?"

"Then we'll create some paid voting props and let the audience pay for this scene where the ghost and the wolf fight over the wife."

Chen Shijun slammed the table and said, "This is a good idea. Our current profit model is still too simple. This is a new direction."

Twitter is definitely still in the stage of burning money like crazy.

The early means of profit were mainly the certification fees of corporate accounts, and the provision of Blue V certification services to brands, celebrities, media, etc.

The second is data interface charging, opening the API interface to third-party developers and charging according to the number of calls.

As well as regular advertising revenue sharing, display ads are placed based on user interest tags, with a CPM (cost per thousand impressions) price of around $5-10.

The unit price is acceptable, but due to the small user base, the overall figure is still relatively modest.

But the Chinese girl sent by Boss Lu to be the eunuch supervising the army gave them a new idea!
Chen Shijun, Huang Anna and others have witnessed a lot about the madness of book fans and movie fans, from Mytube to Twitter. It is relatively easy to develop the willingness to pay and consumption habits of these young groups.

Besides, how high can the unit price of paid props be?
You can even set up a monthly SMS SP package similar to the domestic one and provide daily gifts.

It was as if Pandora's box had been opened, and the four people present began to plan the details one by one.

It was not until September 9th that Boss Lu, who was returning to the Jinling Shiqiu Film and Television Base with Xiao Liu in Beijing, stared at the plan in his hand in amazement.

Design of a paid item and voting PK plan for the Twilight IP Twitter app

Core gameplay design: Create a love triangle relationship in movies and real life, trigger the obsession of fanatical fans to pair up, and then drive more book fans and movie fans to convert into Twitter users, increasing daily activity.

Basic settings:

After users register a Twitter account, they can choose to join the "Vampire Camp" (#TeamEdward) or the "Werewolf Camp" (#TeamJacob). Each camp has its own unique logo (such as vampire badge, wolf claw mark).

Battle mechanism:

Daily limited-time PK tasks are launched, such as "Who is more suitable to protect Bella?", and users can vote for their supporting camp by purchasing props;
Faction points are updated in real time, and the winning camp can obtain exclusive rewards, such as unreleased movie footage.

In addition, there is the setting of the paid props system.

Basic items include: "Moonstone" ($0.99), which can add 10 points to the camp;
"Blood Contract" ($1.99) can add 30 points to the supporting faction and trigger exclusive Flash special effects (such as vampire fang animation).

Advanced items include: "Eternal Love" ($4.99), which adds 90 points to the support camp and unlocks Bella's exclusive picture blessing;
"Wolf Glory" ($4.99) gives +90 points to the supporting faction and unlocks Jacob's exclusive picture blessing.

There are also more expensive limited-time items such as "Full Moon Power" ($9.99, only available 1 hour before the end of PK).

The focus of each activity stage is also set in detail:

During the warm-up period, a promotional video for the camp will be released, the leading actors will record a call-to-action video, and pre-registration for the camp will be open. Those who choose in advance can obtain exclusive titles.

During the explosive period, we will launch themed PK tasks every day in combination with classic movie scenes.

In the long tail period, "Twilight Memoirs" was launched, where users can review their PK results and redeem peripheral prizes, etc.

The event plan that was more than ten pages long made Boss Lu, who was sipping tea early in the morning, look a little dazed.

He looked the little girl in front of him up and down carefully again.

"Xiao Liu."

"Ok?"

"Are you Ma Huateng's cousin, or Shi Yuzhu's niece?"

Considering the avatar costumes, customized UI, and paid props, this has the shadow of Penguin Show, Penguin Space, and "Zhengtu"!

Liu Yifei bit the orange juice straw in her mouth and looked at Boss Lu with a frown: "What weird things are you talking about again?"

The young director nodded: "It's okay, I'm praising you."

"First, they stir up gossip to whet fans' appetites and incite conflicts between fans from different camps. Then, they use paid props to give them a way to express their opinions and increase their sense of participation."

"Xiao Liu, stop being an actor and do it for me... No, do it for me!"

"You have the potential to become a top profiteer in the internet age!"

The little girl pretended to throw the cup at him: "You are the profiteer. I just provide a way for fans of Twilight to have fun."

"How's it going? Did you look at me with a new eye this time?"

Boss Lu nodded, flipped to the last page, and closed the plan again: "It's okay, but not perfect."

"What do you want to add? I'm all ears."

Boss Lu smiled and began to use the rhetoric he had learned in his previous life as an MBA student at Yanda Guanghua School of Management to deceive her:

"Isn't your advisor at Booth a psychologist? Have you ever studied consumer psychology or behavioral economics?"

Seeing how serious he was, Concubine Liu Yi shook her head in confusion, "I still have half a year left of school, and I haven't even completed all the credits yet. I've already fallen behind a lot."

"I'll give you a few examples so you can understand."

"I'll add an interactive gameplay to your plan. For example, every newly registered Twilight fan can receive a newbie gift pack."

"Register and receive basic benefits including 1 Moonstone, the right to choose a faction, and more."

"Invite friends to register to get a Blood Contract. Each successful invitation will give you one."

Xiao Liu had already racked his brains for this plan and was extremely familiar with the entire process. Upon hearing this, he excitedly said, "That's a good idea! It's just a worthless little thing, but everyone wants to get a bargain, so why not take it away!"

Lu Kuan smiled and said, “That’s right.”

“Users don’t want to miss out on free rewards, which is called loss aversion in behavioral economics.”

"Once users have the right to choose a camp, they will feel a sense of belonging to the camp they choose and will be more willing to invest time and money in it. This is called the endowment effect."

This is actually the same principle behind his manipulation of the fan economy in his later public relations work.

"By leveraging principles like loss aversion and the endowment effect, we can lower the threshold for users to make decisions, making your conversion rate to book fans more efficient, and even attracting passersby."

Concubine Liu Yi was so engrossed in listening that the straw in her mouth was dented and mottled from being bitten. Suddenly, she slammed the table and said, "You are the real profiteer!"

"I'll give you another tip." Boss Lu decided to bring out all the tricks of later web games and let North American users have a try.

"In addition to the newbie gift pack, we'll also do a forwarding fission!"

“Users can earn points by retweeting the official PK Twitter results or your event content.”

"You generate an invitation code for each user. They invite their book-loving friends to register Twitter accounts, and the invited users can also earn points."

"Let's create a sign-in system so that paying users can sign in every day to earn points and rewards, and then set up weekly, monthly, and quarterly levels!"

Boss Lu already had a lot of US dollars in front of him: "I will play until Twilight 2 is released and the movie is taken down, then I will change to a wheelchair next year and continue to make money from fans!"

Xiao Liu was already confused by what she heard. If it wasn't her own plan for this game, she would have been tempted just by hearing this.

Who can resist this trick of cutting leeks that has always been effective in later generations?

However, the conditions for this kind of gameplay are quite harsh. First, there must be a platform, and second, there must be an IP.

Twitter and Twilight are a perfect match.

The two chatted for a while and immediately prepared to pack their luggage and rush to the airport. Unexpectedly, Boss Lu called them after a long absence.

"Hey?"

"Hello Mr. Lu, this is Li Jingyi from Xinchan. Did you delete the number?"

Lu Kuan raised his eyebrows when he heard this: "How is that possible, Secretary Li, why did you think of calling me?"

Li Jingyi spoke to the mainland's richest man in a friendly tone: "Mr. Lu, you are such a busy man. We haven't seen each other for over a year, right? Why didn't you call me to say hello?"

"Haha, that's out of the question. I'm in Peking right now. I'll call Zhuang Xu over at noon. Can you, a beautiful lady, spare some time to get together with us?"

Li Jingyi feigned anger: "How insincere! It's already so late, how can you arrange an appointment like this?"

"Haha, no kidding, I'm here at the request of my superiors to specially invite you, a wealthy man and a famous director, to attend this year's China Internet Conference."

Boss Lu was overwhelmed by this. He had been putting it off for two years. "This... let's just forget it. We're still a film company. How can I have the nerve to go there and deal with all these internet tycoons?"

"That won't do. My boss specifically asked me to invite you."

Li Jingyi began to play to her strengths as a professional woman: "If you don't come, I'll stay at your house today. You can't refuse!"

Xiao Liu on the opposite side frowned when he heard this. Who did this person come from?

Thinking of her identity, Boss Lu couldn't be too aggressive. "Okay, for the specific date and location, please ask the conference organizing committee to contact the company office."

"Hey! That's right, my mission is complete. That's it for now. Bye."

"OK, bye."

Boss Lu hung up the phone: "Looks like I can't go back with you. I'll be two days late."

"What's wrong? Who is this?"

"Li Jingyi, from the Information Industry Department." The young director paused. "There's talk of the Information Industry Department being reorganized into the Ministry of Industry and Information Technology. The internet sector will be under their management for the time being."

The Ministry of Information Industry is the predecessor of the Ministry of Industry and Information Technology. Before the establishment of the Ministry of Industry and Information Technology in 2008, the Ministry of Information Industry was responsible for the latter's relevant functions.

The China Internet Conference that Li Jingyi insisted him to attend is currently the most official and authoritative Internet industry conference in the country.

More than ten government departments, including the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Culture and Tourism, and the General Administration of Press and Publication, will participate, along with nearly 10,000 representatives from international organizations and domestic and foreign companies, highlighting the importance attached to the Internet at the policy level.

As for her identity, Boss Lu did not say it clearly, but it was obviously not that simple.

Concubine Liu Yi said "Oh" unhappily, then stood up gracefully: "Then I will go back and pack my things by myself."

"and many more."

Xiao Liu suddenly turned around, with some small expectation in his heart that he would leave his mark.

Boss Lu smiled and said, "Let's modify the plan I just mentioned and make the most of this time to squeeze a lot of money out of these foreigners' pockets!"

"Bah! Swindler!" Xiao Liu walked away without looking back.
-
In September 2006, the 9th China Internet Conference was grandly opened at the Beijing International Conference Center.

Four people were standing at the side door of the conference center, smoking.

Liu Hong, the founder of Wenjie Video, a wholly-owned subsidiary of Wenjie, is the former senior executive of CCTV who later helped Accountant Jia collect copyrights everywhere.

The remaining three are naturally Lu Kuan, Dongzi and Zhuang Xu from Blog.com.

Liu Hong and Liu Qiangdong naturally didn't know who owned Blog.com, but after a few years they had come to realize that they were all in this together, and they became closer to Zhuang Xu.

Furthermore, whether it is Wenjie Video or the mall, we usually have a lot of business cooperation with Blog.com, and we are very familiar with each other.

Zhuang Xu smiled and said, "There's news everywhere that the information industry is undergoing restructuring, and Mr. Li from PetroChina is going to take on the responsibility."

"This Li Jingyi is his eldest niece. She strongly invited you, the great director, so you have to come too, right?"

Liu Qiangdong took the opportunity to gossip: "I heard that this person joined the ministry just two years after graduation. She is beautiful and has a strong personality. She is a flower and a hot pepper in the information industry."

Dongzi teased: "Boss Lu, Li Jingyi is only 27 or 28 years old. A woman three years older than you is a treasure. Otherwise, why don't you sacrifice your life for justice? Then we won't have to worry about the development of our videos and mall in the future!"

Liu Hong knew that his boss was a generous and easygoing person, so he joined in the joke: "I think it's okay."

The two of them looked at Zhuang Xu again. Zhuang Xu took a puff of his cigarette helplessly and sneered at Boss Lu, "So what should I do? Should I give the gift in advance today?"

Boss Lu saw Zhuang Xu reaching into his pocket to take out his wallet and punched him in the chest: "Go to hell, why don't you go and sacrifice yourself."

Liu Qiangdong flattered him: "Oh! If I had your face, I would have rushed up to you long ago."

Several people laughed, and Boss Lu thought to himself that Dongzi is quite reckless.

Especially after drinking, he just threw himself into it.

The four of them watched from the side as the big guys entered the room one by one. Boss Lu asked, "You've been here two or three times. What's the procedure for this meeting?"

Zhuang Xu was puzzled: "Li Jingyi didn't let you speak?"

"I told you, I turned it down. I just became famous at the Beijing Film Academy, so I better not be too high-profile."

Boss Lu laughed and said, "The internet is different from the entertainment industry. In the entertainment industry, you have to establish your own image, after all, you're always in front of the camera."

"As for the Internet, if you have any good things or good ideas, you should sneak them into the village without any hesitation, otherwise others will learn from them very quickly."

Zhuang Xu explained: "This year's theme is Innovation - Opportunities Brought by the Internet. Vice President Zeng will give a speech, and there will also be several international Internet high-level summits and sub-forums."

"It does have some significance, but it's not that significant. After all, it's just a weather vane."

Boss Lu nodded in understanding and prepared to spend the day there before returning to Jinling.

After checking the time, several people adjusted their clothes and prepared to enter.

The sunlight shines on the silver-gray exterior wall of the Peking International Conference Center, and the glass curtain wall reflects dazzling light, as if foreshadowing the extraordinary nature of this day.

Outside the venue, red banners were hung high.

At the entrance, the etiquette ladies were dressed elegantly in cheongsams.

Boss Lu separated from the three people, and the conference staff did not even need to check his ID. They familiarly and respectfully took him to the second row.

I glanced at the seats in front, behind, and beside me. Most of them were from top companies in the industry. It seemed that I would meet many big names today that I had known in my previous life but had never met.

After he sat down, he opened the conference manual and his eyes stopped at the "Opening Ceremony Agenda" column.

12321 National Anti-spam Mobilization;
The Korea Software Promotion Agency, Japan Broadband Association and other institutions participated in promoting cooperation between China, Japan and South Korea in the fields of broadband and digital content, and the division of labor in the digital content industry chain;

3G application development and mobile Internet integration.

This one actually interested him more.

Even though we can already foresee the historical process of the next decade or so, the feeling of personally experiencing and experiencing the details is different now.

The Internet and the entertainment industry are inextricably linked, becoming the two legs that support his career development in this life.

In a sense, the future of the Internet industry entering the 3.0 era will also be disruptive to the film industry.

That's why he decided to plan streaming media in North America in advance and invest in Android companies to prepare for the mobile Internet era.

"Hey, when did you get here?" Li Jingyi patted Lu Kuan from behind.

"Wow! How many cigarettes have you smoked? You smell like that."

Standing in front of me was a beautiful girl with long wavy hair that was full of modern style. Her eyes were clear as water and she was smiling. She didn't look like a lesbian at all.

Boss Lu stood up and shook her hand. "Secretary Li, I wouldn't even recognize you if you saw me on the street! When will you come play a cameo in one of my movies?"

Li Jingyi covered her mouth and laughed secretly: "Is it agreed?"

“No pay.”

"make a deal!"

Suddenly, an alien interrupted their conversation: "Director Li?"

"Zhen Zhibing?"

Boss Lu looked dissatisfied: "Boss Ma, you call yourself Feng Qingyang and call me Zhen Zhibing. Isn't there a big gap between us?"

"Haha, just kidding! Just kidding! The point is, Zhen Zhibing is a lucky man who stole the jade and the fragrance. I'm so envious of him! How about I trade with you?"

Later on, it was reported that Ma Yun had a conversation with Liu Chuanzhi, in which he used a lot of foul language, such as "TMD" and "TMD", and was a little casual when being with people of the same status.

Li Jingyi spat: "You men, hey!"

"Since we already know each other, I won't introduce myself to you. Let's have dinner together when we're free!"

After saying that, he left with big waves.

Ma Yun extended her hand to invite Boss Lu to sit down, and the latter then teased, "I don't want to give up the title of Zhen Zhibing."

"If Boss Ma is interested in stealing jade and stealing fragrance, why not try being Tian Boguang?"

"Hahaha! Interesting!" The alien was used to seeing rigid Internet entrepreneurs and was very interested in this young director who had been active in entertainment news for many years.

Of course, as smart as he is, he naturally knows why Zhen Zhibing is unwilling to give up the title.

It involves the rumored girlfriend Xiaolongnu, those who understand will understand!

Ma Yun sighed, "Our circle is so lifeless."

"Look at Lao Liu, Penguin CEO Ma, and even Baidu's overseas returnee Robin. They act like humble gentlemen and successful people all day long. They are too restrained."

"Or rather, I envy you, Boss Lu. The entertainment industry is so exciting!"

There is not a single word of nonsense in the conversations between characters of this level.

Whether it was using Feng Qingyang to confront Zhen Zhibing, or now mentioning issues in the entertainment industry.

This is the foreshadowing.

Then came the main topic: "Last month, the two Mr. Wangs from Huayi contacted me again and said they wanted to cooperate more closely with each other."

"I was a little hesitant at first, but when they brought up the example of the collaboration between Wenjie and Blog.com, I couldn't hold myself back."

Ma Yun tilted her head and whispered, "Boss Lu, let me give you a heads up."

He carefully observed Boss Lu's expression. "Ali, prepare to take over Yahoo China's shares in Huayi, and the two companies will collaborate more closely!"

"From now on, we'll really be in the same industry, and you're the boss of the domestic entertainment industry, so we need to look out for each other!"

Boss Lu was naturally calm and composed: "I heard about it. It's called something called Star Search, right?"

"It used to be Yahoo Star Search, but now it's been changed to Ali Star Search. The sponsorship fee is 3000 million."

"Boss Lu, you're an expert. I'll have someone give you a report during dinner tonight. Please help me with some advice!"

Lao Ma seems to be a passionate person, but he seems to speak without thinking sometimes, which can cause trouble.

But most of the time, the various emotions he expresses externally are just tools to serve his rhetoric.

For example, now he casually revealed the so-called industry secrets that have not yet been made public, and then stared closely at Boss Lu's expression.

He wanted to personally see Wenjie and Lu Kuan's current attitude towards Huayi, and know how the latter would react after having a strong ally like Ahri.

This is a preliminary assessment of the enemy's and our own strength.

But the Berlin Film Award winner couldn't let him see the clues. He smiled and pointed at him with his finger: "Old Ma, Old Ma, it seems that you really want to be Tian Boguang."

"Huayi has a lot of beautiful women. You're already old, so take care of yourself. Take care of yourself."

Ma Yun was born in 1964. He is in his twenties and works as a boss. He doesn’t mind being called Lao Ma because of his wealth and status.

However, teasing him about entering the entertainment industry at his age to woo women was a bit embarrassing for him. He immediately looked a little embarrassed and said, "That's not the case. I can't compare with you young people."

"Hahaha!" Boss Lu patted his shoulder in a pretentious manner.

"Eh? Is that Zhou Hongyi?"

Seeing Zhou Hongyi actually running towards them, Lao Ma's expression changed slightly, and he straightened the wrinkles on his suit: "It's him."

"Oh, Mr. Ma is here too!" Zhou Hongyi didn't know whether it was intentional or not, but stretched out her hands to Lu Kuan: "Mr. Lu, I've heard a lot about you!"

"Oh? Mr. Zhou and I have never met, and we don't even work in the same household. How could he have heard of my name for so long?"

Zhou Hongyi had been arguing with Ma Yun recently, and now she was deliberately ignoring him and turning to flatter Boss Lu.

"My old employer was so blind. They gave your Mytube to Google just to save a few bucks. How stupid!"

The Red Leader used to be an executive at Yahoo, and his evaluation of Yahoo’s management from Jerry Yang onwards was just two words - Sabi.

"I, Old Zhou, also worked in the US. It's a very xenophobic place. You, Lu Zong, have built such a huge business in North America. That's what makes you the number one internet person in China!"

Zhou Hongyi gave him a thumbs-up as if it was free, but there was no way Boss Lu would let him use him as a tool.

"That's not right."

"I'm a film director in China, and the video website also serves film and television production, including shopping mall projects."

Boss Lu said modestly: "To be honest, I am not qualified to come here. I am here to learn."

"The real Internet trendsetters in our country have to include you, Mr. Zhou, and our Mr. Ma."

The young director smiled and patted the depressed old Ma: "Boss Ma, why are you suddenly so inactive? Chat with Boss Zhou!"

As soon as these words were spoken, the industry insiders who were watching the fun around laughed in their hearts.

Zhuang Xu, who was chatting with Ma Huateng, smiled and shook his head, thinking that these two people still wanted to make fun of this fox, but they had picked the wrong person.

Lao Ma looked up suspiciously, not knowing whether this mean-spirited young director was pretending not to know or not.

It must be intentional!

This involves a small conflict between Ma Yun and Zhou Hongyi two weeks ago.

In August 2005, Zhou Hongyi gave up his 8-month tenure at Yahoo China and became a professional investor with a huge bonus.

In August 2006, he acquired Qihoo 8 Technology Co., Ltd. and became its chairman.

As bad as it is, Qihoo 360 has put Yahoo China's most profitable software "Yahoo Assistant" on the list of rogue software, allowing users to remove it with one click.

After this incident, both parties sued and blocked each other, and publicly announced that they would never have any further contact with each other.

Because of its close relationship with Yahoo China, two weeks ago, Boss Ma announced that all subsidiaries and business departments of Alibaba are permanently prohibited from doing business with companies related to Zhou Hongyi from now on.

Old Zhou was a pragmatic man. He was the first to go to Lin'an to apologize. Now he took the opportunity to test the waters, "Boss Ma, are you free to have dinner together tonight?"

Under the watchful eyes of the crowd, Old Ma sat calmly in his chair without moving: "I have an appointment with Mr. Lu tonight."

"Together!"

Boss Lu was enjoying the fun and said, "I'll arrange it, I'll arrange it!"

He looked up and saw Zhuang Xu and Ma Huateng chatting together. He thought it would be great to get these people together today to have some fun and watch the live broadcast.

"Boss Zhuang, if you and Boss Penguin Ma have nothing to do tonight, why not come sit with us?"

"Okay, we will definitely come! We still have to eat at your table as the richest man!" Zhuang Xu agreed directly on behalf of Ma Huateng, who was a little helpless.

After receiving the invitation, Xiao Ma Ge also came over politely: "Mr. Lu, it's the first time we meet. I have heard of your great name for a long time."

"But I never miss a single one of your movies. I've watched 'The Curious Case of Benjamin Button' three times. It has a truly breathtaking power!"

Unlike the bold and unrestrained expression and outgoing emotions of the old Ma, the young Ma Ge looks more reserved, low-key and pragmatic.

However, this is just a disguise of these two entrepreneurs who have worked hard in the early days of the Internet.

Inside are all wise and resourceful contemporary heroes.

Zhuang Xu smiled and said, "Boss Lu, Zhang Chaoyang just came to Liu Hong and said he wants to talk to you about the copyright issues of Internet video websites. See if you can bring it up with the leaders at the meeting."

"Oh! I've heard it before. It's a matter of concern."

Since the emergence of Jiejie Video, domestic video websites have exploded.

Last year’s Tudou, WoLe.com, and LeTV.

Youku, Ku6, etc. were only established in June this year.

In addition to Wenjie, the largest ones are Sohu Video and Xinlang Video, which have developed based on portal websites.

Among them, besides Wenjie, Sohu and LeTV are currently obsessed with copyright. It is natural that Zhang Chaoyang is concerned about copyright issues.

"That's perfect! Let's go together."

The young director transformed himself into a young entrepreneur today: "Everyone, let's talk about it tonight."

"Let's not go anywhere. I have a yard in Gongjian Hutong. Let's have some fun together in the evening."

Only Lao Ma was hesitant. He didn't want to sit at the same table with certain people. "Mr. Lu, tonight I might actually..."

"Hey! Mr. Ma, listen to me. I've always been very curious about you, the leading figures in the domestic Internet industry."

"I have an idea. I want to make a movie called 'The Internet Godfather'. Can you guys provide me with some material?"

Boss Lu used CPU tactics on Ma Yun: "Especially you, Mr. Ma. I really admire and agree with your Jin Yong culture. The various anecdotes about your early days in business are also talked about with great relish."

"I have some old wines collected by European castle owners. Are you sure you don't want to try them?"

Lao Ma was just frustrated by his implicit sarcasm, but he still felt relieved after hearing these two sentences.

He is a sociable and expressive entrepreneur, and he immediately took the initiative:
"After 'The Godfather of the Internet' is over, how about we have an internet forum for the Huashan Sword Contest? We'll have it once a year from now on."

"This year, you, the road guide, are treating us, so we can eat and drink for free. Next time, we'll go to Lin'an or Pengcheng, right? As colleagues, we should communicate more!"

Boss Lu naturally doesn't care, but Lao Ma just likes to make up some fancy stuff, no matter what you call it a forum.

A few people talked about the agreement and announced the start of today's meeting.

First, Vice President Zeng of the State Council took the stage to speak, congratulating and emphasizing the role of the Internet in economic development and social progress, and calling for the construction of a "sunshine network and green network."

This was followed by core issues such as 3G, digital content, and network security becoming the core tracks for the next decade.

In terms of the e-commerce industry, Lao Ma came on stage to explain the huge boost that Alipay has given to the e-commerce industry since it became an independent operator in 2004.

Liu Qiangdong of Wenjie Mall reported on the company's achievements in logistics construction since last year and expressed his willingness to provide more stable and efficient delivery services to colleagues in the industry.

Subsequently, video client companies such as Baofeng Video and PPS jointly stated that "clients will replace web pages as the entrance", and competition with video websites such as Youku and Wenjie began to emerge.

In fact, the 2006 China Internet Conference was of far-reaching significance.

With the establishment of the officially organized Asia-Pacific Regional Cooperation Forum, Chinese Internet companies began to try to integrate into the global industrial chain, moving from wild growth to standardization and internationalization.

If we use the summary statement of middle school history and politics:
This conference provided policy and resource support for the subsequent rise of BAT, and laid the foundation for the emergence of second-generation Internet leaders such as Zhou Hongyi and Lei Jun.

For Boss Lu, this reborn person also felt the coming huge wave of the Internet up close for the first time.

This wave is closely related to the entertainment and film industries.

Take Ali, which is about to reach a strategic cooperation with Huayi, as an example:
He must make arrangements and deployments before the future industrial changes caused by the entry of coal bosses' funds and the invasion of Internet capital, to ensure the core competitiveness of Wenjie Holdings in the entertainment and Internet industries.

After dominating the Q&A world for so many years, a powerful business challenger from black gold and the Internet is about to appear!

(End of this chapter)