A century-old wealthy family that rose from Shanghai

Chapter 163 Kill the Landlord
In early October, Chen Guangliang, Lu Yuantai and others inspected the construction site on Yuyuan Road, which has become the busiest construction area in Shanghai, with thousands of workers working there.

The busy construction industry has indeed solved a major labor employment problem.

Chen Guangliang feels quite proud of this.

His "land leasing, construction on behalf of others" and "phased and layered" models have fully mobilized the investment enthusiasm of capital, and at the same time greatly improved the consumption level of some middle-class people; and among the ultimate beneficiaries, of course, there are the poor.

It's impossible for the poor these days to buy a house because they simply can't afford it. The average family's "household income" is less than 30 yuan, and the main cost of living is more than yuan. Therefore, they can't save money at all, and naturally, they don't think about buying a house.

So this time, Chen Guangliang is harvesting the middle class and the wealthy class, and mainly the wealthy class.

Why do you say so?
On the surface, the goal is to reap the benefits from the middle class, but they will indeed not have to pay rent in the future; the rent that would have been used to rent a house for seven or eight years can now be used to buy a house, which is quite cost-effective.

In fact, it was the wealthy class, including foreigners, who were harvested.

Here is some data to illustrate the problem: the current "approximate" data on the number of acres of land, housing area, and number of houses owned by Shanghai residents:
The first place is Sassoon & Co. (UK), with 500 acres, 45 square meters, and more than 1600 buildings;

The second place is Yeguang Real Estate (Ying), with 500 acres, 40 square meters, and more than 2800 buildings;

The third place is the British company, which covers 400 mu, 25 square meters and has more than 1100 buildings;

The fourth place is Changye Real Estate (UK), with 400 acres, 18 square meters, and more than 1000 buildings.
The tenth place is the International Savings Association (France), which covers an area of ​​150 acres, 12 square meters, and more than 750 buildings.

This is a rough estimate!

It can be imagined that these foreign companies have become the largest landlords to the Chinese. Secondly, the big Chinese banks and big capitalists also own a large number of houses for rent.

What Chen Guangliang is doing now is to make houses affordable for more middle-class people, thereby reducing rents in Shanghai and benefiting more Chinese people.

In two years, when there is an oversupply of houses in Shanghai and rents plummet, these people won't be so proud anymore!

So, looking at the 'heavy construction' scene on Yuyuan Road, Chen Guangliang said to his subordinates with great satisfaction, "With so many construction sites, your construction department must keep a close eye on them. I don't have much time to go to the construction sites right now."

Having said that, he still frequently visits the construction site to inspect, mainly to ensure he has an understanding of the quality of the construction.

It's very simple. Chen Guangliang hopes to leave a century-old building complex to Shanghai. When he returns to Shanghai in the future, he will definitely feel emotional and proud.

Lu Yuantai quickly said, "Don't worry, boss. We've always been very careful about construction quality. We personally supervise and inspect every type of building material to prevent the construction company from skimping."

On several occasions, the bosses and management of the two construction companies invited them to dinner, but they were all rejected by them.

First, the boss has already said that he cannot accept invitations to dinner from partners;
Secondly, the boss also mentioned a 3% dividend at the end of the year;
The third thing is that the boss is very smart and knows everything about construction.

In this case, why would anyone take risks just for the sake of small profits?

Chen Guangliang added, "For the last batch of projects to start, are the construction companies ready?"

Lu Yuantai replied, "We're ready. The main reason is that the date is set for the 5th, otherwise construction would have already begun. Also, that's the day we're selling the last batch of houses on Yuyuan Road!"

"Okay, hurry up!"

"Ok"

Although the total construction cost of Changjiang Real Estate on Yuyuan Road is actually only around 200 million (over 500 buildings), it is still less than the 500 million construction cost of the "Broadway Building" invested by Yeguang Real Estate.

However, for buildings like the Broadway Building, most of its construction materials need to be imported from abroad, so China does not benefit much.

The construction costs of the buildings on Yuyuan Road are largely used to support construction workers and domestic brick factories, so in this regard, Changjiang Real Estate clearly makes a greater contribution.

the other side.

Sun Chunsheng, Yu Boying and others were in the sales office, looking at everything empty and feeling a little skeptical.

Why does the same 'installment and tiered' model result in different treatments?
Their 60 villas started to be sold in mid-September, but only 9% have been sold so far, and a full % have not yet been sold!
The first reason is that many customers were snatched away by Changjiang Real Estate before, and the second reason is that some buyers still do not trust Jinxing Sales Company.

"Don't worry, boss. We're getting ready to start construction on these plots now. By then, the appeal will be much greater, and we'll definitely sell out this year!"

Sun Chunsheng replied solemnly, "I'm not worried about whether the houses here can be sold out. I just feel that if this model can't be completed in time in such a good real estate environment, it will greatly affect the return of funds. Unlike Changjiang Real Estate, they can collect hundreds of thousands of yuan from this and invest it in purchasing new land. This is the result I want!"

Yu Boying said at this time: "If it weren't on Yuyuan Road, our Western-style building wouldn't be so difficult to sell!"

Sun Chunsheng suddenly realized that Yuyuan Road was their base camp after all, and the reputation they had built was unbeatable. No wonder they encountered "bad luck" here!
Just when Jinxing Business Company was still dreaming of selling out all the villas on Yuyuan Road this year, Changjiang Real Estate launched another 180 villas, totaling floors.

The price is still the same, gold can still be withdrawn, and the "Changjiang Real Estate" brand and reputation are still displayed. In an instant, customers who still want to buy the Yuyuan Road villas will choose Changjiang Real Estate, which has a more reliable reputation.

At this time, let alone whether Jinxing Business Company can successfully sell out the western-style buildings on Yuyuan Road this year, even Changjiang Real Estate is prepared to sell out the last batch of western-style buildings this year and does not pursue the goal of selling out in a short time!

Yu Boying from Jinxing Company quietly came to the sales office of Changjiang Real Estate and was immediately surprised: "Where did all these people come from?"

Today, when Changjiang Real Estate opened for business, there were already about three or four hundred people there at nine in the morning. How could Yu Boying not be surprised?

"Is it true that our Jinxing Company is not as reputable as Changjiang Real Estate?"

This was the first time that Yu Boying suspected such a thing. After all, Jinxing Company also built a masterpiece such as "Sun Apartment", so it would not lose its reputation to Changjiang Real Estate, which only built a villa.

But what happened today has overturned his thinking!
Afterwards, Yu Boying left the scene and prepared to go back to report to his boss.

Chen Guangliang was very satisfied with the grand opening today. Although he knew there was a lot of water in it, at least it could boost the atmosphere.

“Let them try it for a week.”

Guo Deming immediately said, "Okay, the Changjiang Motors Company has no shortage of people anyway, so organizing a hundred people every day is no problem."

The boss came up with the idea of ​​turning the driver into a customer.

The Changjiang Car Dealership only needs to buy a batch of suits, not a full set, and can get a set for thirty or forty dollars, and then have them put on by the "shills", and then teach them some tricks to fool people.

Sometimes, some originally hesitant owners immediately sign the contract under the influence of the atmosphere.

Changjiang Real Estate only had 60 buildings left on Yuyuan Road, and almost all the owners who were willing to use the area as a residence had already been snapped up. Therefore, it didn't matter if he slowly sold the last batch, since he already had the money to borrow.

Moreover, he reserved four of the 60 Western-style buildings to be used as staff dormitories.

In total, he has left six buildings for his employees to use as dormitories. Of course, in reality, almost all employees now live in the dormitories rented for them by Chen Guangliang.

"Brother Zhou, is your security company short of staff?" Chen Guangliang motioned Zhou Xinggao to come to his side and then asked.

Recently, the Yangtze River Money House has been protected by at least 8 "bronze-level bodyguards" every day, because they have been continuously cashing out "yellow croaker" from the Shanghai Gold Exchange and then depositing it into the vaults of Chen Guangliang's major "debt banks", including the Shanghai Commercial and Savings Bank, Jincheng Bank, Siming Bank, Reclamation Bank, Salt Bank, etc.

Zhou Xinggao immediately said: "It's enough. We can fully cope with the current situation if we maintain an army for a thousand days and deploy it for a moment."

Currently, this security company only has 20 official bodyguards, who are often sent out for field training. In addition, the property management company's security guards are also their "reserve team", forming a large group.

Chen Guangliang is now followed by four bodyguards to prevent him from being kidnapped and exposing his "superman" identity, which would cause unnecessary trouble.

"Well, let's go to the Gold Exchange!"

"it is good"

After a while, Chen Guangliang drove towards the Gold Exchange.

At this time, his fleet already had two cars, and he didn't need to drive himself. With such security measures, he didn't worry about exposing himself.

Chen Guangliang came to the spot gold trading area of ​​the Shanghai Gold Exchange and fell into deep thought after seeing today's gold price. The price of gold had risen to 410 yuan per large yellow croaker.

"Boss, it seems someone is targeting us recently. They know that you are absorbing spot gold, so they deliberately raise the price of gold to sell it!" Hu Jinshun, one of the current traders, whispered in Chen Guangliang's ear.

He is a gold speculation talent introduced by Chen Guangliang's future father-in-law Yan Zhiduo, and has been in the industry for almost ten years.

Chen Guangliang suddenly realized that the Changjiang Money House planned to purchase 200 million yuan worth of gold spot in a month. In addition, he, Chen Guangliang, was the most popular rich and powerful figure in the Shanghai Stock Exchange this year, so he naturally became a target.

"Okay, I understand. So, you should immediately arrange for people to short sell on the futures side. The more spot gold they buy here, the more they will short sell there." Chen Guangliang made the arrangements immediately.

The real rise in international gold prices is estimated to begin in late November. (The US stock market plummeted from October 11th to mid-November, with the biggest drop on the first day.)
When Hu Jinshun heard this, his eyes lit up immediately and he said, "I'll arrange it."

This new boss is no simple matter, he thought to himself.

Because the purchase of gold spot by Changjiang Bank is a long-term investment, and the short-term rise is someone deliberately raising the price of gold, so as long as it is a hedge, the cost can be reduced.

Chen Guangliang continued to walk around the scene freely. He was a little surprised that he was "targeted" because he was just buying some spot gold and was not involved in gold futures speculation. These people actually came to "bully" him.

Of course, it might be precisely this "new face" that made some people unite and teach him a lesson.

Is it really the truth?
In fact, it cannot be said that some members of the gold exchange took the initiative to unite, but rather it was a tacit union.

Because when the Changjiang Money House broke into the spot gold trading of the Gold Exchange, it quickly attracted everyone's attention because Chen Guangliang's reputation was so loud.

When they learned that the Changjiang Money House continued to absorb spot gold, everyone began to tacitly raise the spot price of gold, and that was all.

200 million oceans worth of spot gold was purchased over a period of one month. In fact, it was not a lot. After all, it was because Chen Guangliang's brand was well-known, and the trading volume of spot gold accounted for a relatively small proportion, so this situation happened.

soon.

Chen Guangliang left the scene because now gold spot and futures are being "hedged" at the same time, so there is basically no loss.

As for the affairs of the exchange, not only is it led by veterans like Hu Jinshun, but it is also supervised by Chen Guangliang's confidants such as Wu Xinhe, so there are no major problems.

Every day when the gold was delivered, Chen Guangliang would deposit the gold into the bank under the protection of eight bodyguards; or he would keep it at home and deposit it into the bank the next day.

Yan Zhiduo did not expect that his eldest daughter would be so popular, and that the Suzhou "Ma family" also valued his eldest daughter and hoped to have her as their daughter-in-law.

The Ma family was also a well-known wealthy family in Suzhou. The family ran a money shop, a rice shop and a pawnshop, and was very wealthy.

Naturally, they are also good relatives!

However, Yan Zhiduo has already agreed to marry his eldest daughter to Chen Guangliang, so he refused on the grounds that he was "engaged".

After all, although the Ma family has good conditions, Chen Guangliang's conditions are better!

Powerful, influential and wealthy, this is Yan Zhiduo's impression of Chen Guangliang.

Powerful: This refers to Chen Guangliang's status as the founder of the Oriental Daily News. Some rank the two most powerful figures in Shanghai as Shi Liangcai and Du Yuesheng, respectively. Shi Liangcai was a newspaper tycoon, known for his "millions of readers and millions of soldiers." Chen Guangliang's Oriental Daily News has surged in popularity this year, becoming second only to Shi Liangcai in terms of newspaper tycoon power. As for the Wang brothers at the News Department, firstly, Shi Liangcai holds equity, and secondly, Li Haoran, the editor-in-chief of the Newspaper, enjoys considerable independence.

Powerful: refers to the group of bodyguards and coachmen under Chen Guangliang. The fact that they could emerge from Gu Zhuxuan's hands shows that Chen Guangliang also has a force, or thugs.

Youcai: This is self-explanatory. Chen Guangliang made a whopping three million taels of silver from the Yuyuan Road project alone, making him the most profitable person this year. Furthermore, Chen Guangliang's businesses are doing very well, making huge profits.

"Uncle Yan"

Chen Guangliang came to Yan's house with gifts. This was his second time.

The society at that time was not open enough, and Yan Zhiduo was a "remnant" of feudal society. Naturally, he would not allow his daughter to have any excessive contact with Chen Guangliang before marriage.

Of course, Chen Guangliang is not in the mood for a relationship now, so he has only met Yan Renmei twice so far.

"Well, come and sit down."

After handing the gift to the servant, the two sat in the living room.

Yan Zhiduo then said, "I heard that recently someone at the Gold Exchange deliberately raised the price of gold to target the Changjiang Bank."

Although he ran a money shop, he didn't actually speculate in gold. After all, the Yan family no longer needed to take risks.

Chen Guangliang said, "It's a small matter. I've already taken care of it. I'll have Hu Jinshun short sell the same gold futures. This way, when the settlement is made, it should be able to offset some of the losses."

Yan Zhiduo's eyes immediately lit up and he said, "This is a good idea. Since someone is colluding to drive up the price, once the Changjiang Bank finishes buying, the price should fall accordingly. By then, the futures settlement team should be able to make some profit."

Hedging is a very simple financial model.

Yan Zhiduo then added, "I've also contacted several banks, and they're all interested in selling gold. This will prevent us from having to invest more money in spot exchanges."

Chen Guangliang said cautiously: "It's just that my ability to identify gold is not very high."

Yan Zhiduo immediately said: "I will help you check"

"Thank you, Uncle Yan."

"What are you thanking me for? I'm your elder too, not to mention a shareholder of the Changjiang Bank."

Then, Yan Zhiduo took the initiative to ask: "You are almost twenty years old, when do you plan to get married?"

After rejecting the Ma family, he was anxious to marry off his daughter.

Chen Guangliang said naturally, "It's okay to wait another two or three years. After all, Renmei is still young. Besides, this wave of gold and real estate business is a once-in-a-lifetime opportunity. I also want to concentrate on my career for a while."

Yan Zhiduo asked in return, "Are you really sure?"

He felt that Chen Guangliang was a bit "mysterious" and could even predict things in the United States, but he didn't know whether his predictions were accurate.

Chen Guangliang smiled and said, "Anyway, I won't lose money! And since I started doing business, I have never lost money!"

confidence!

"Um"

After chatting for a while, Chen Guangliang was invited to have lunch at his home. Also present were Yan Zijun and Yan Renmei's stepmother, but Yan Renmei was naturally not there.

Even if he is at home, he probably eats upstairs and won't come down.

After all, Chen Guangliang and Yan Renmei are not officially "engaged" yet, and at present it is only "verbal permission", so they cannot get too close.

As for talking about feelings, in Yan Zhiduo's eyes, there is no need for that at all!
But when Chen Guangliang left, he handed a book to Yan Renmei's stepmother and said, "Aunt, this is a study book. Please pass it to Renmei and tell her to study hard!"

In fact, it can be seen that Yan Renmei's stepmother doted on Yan Renmei very much, which is why Chen Guangliang did this.

"Okay, if you give her something else, she might not be happy; but if you give her this, she will definitely be happy!"

"Yes, thank you for your guidance, Auntie."

Then, Chen Guangliang said goodbye!
(End of this chapter)