A century-old wealthy family that rose from Shanghai

Chapter 156: Don’t treat people right.

A news article titled "The Great Changes in Yuyuan Road" has completely driven up the land prices in Yuyuan Road.

The article points out that two years ago, Yuyuan Road was just a stretch of farmland. With the involvement of Changjiang Real Estate, a large number of new-style lanes and garden houses began to be built on Yuyuan Road. The article also points out that within three years, Yuyuan Road will become a concentration of mid-range residential areas in Shanghai, and corresponding commercial supporting facilities will also appear.

This article attracted the attention of many investors, and some people who owned land on Yuyuan Road also held on to it and refused to sell it, or asked for an astonishingly high price.

Taking the western section as an example, some people have already called out a price of 8000 yuan per mu, the middle section has risen to more than 12000 yuan per mu, and the eastern section has risen to more than 20000 yuan per mu.

In less than two months, the price of land on Yuyuan Road skyrocketed by nearly 50%.

Yu Boying came to Sun Chunsheng's office and said bitterly, "Boss, Changjiang Real Estate has been hyping up the land on Yuyuan Road recently. The price is changing every day. If we intervene, I'm afraid it will continue to drive up the price of the land here, and the cost will increase significantly."

Jinxing Business Company searched around Yuyuan Road but failed to buy any land. Instead, it saw a sharp increase in the price of land on Yuyuan Road.

Sun Chunsheng disagreed, saying, "The more this is the case, the more we should get involved. The prospects here are very good. And compared to the land on Jing'an Temple Road (Nanjing West Road), the price here is not too high. No problem, hurry up and buy it. We can also sell the land in the west and middle sections in stages, and we can build high-end apartments on the land in the east and collect rent."

Last time, the 60 acres of land of Dahua Hotel on Nanjing West Road was priced at 4 yuan per unit. In fact, there was also a four-story building (Dahua Hotel). Of course, the land here is closer to the prosperous area of ​​Nanjing East Road than the eastern section of Yuyuan Road.

The current price of the land in the easternmost section of Yuyuan Road is probably around 30,000 to 40,000 yuan.

Upon hearing this, Yu Boying said, "Okay, I'll go to the market and find out who's selling land!"

Sun Chunsheng nodded. This time he was determined to compete with Changjiang Real Estate on Yuyuan Road to recover the loss of the land on Nanjing West Road.

"By stratifying and instituting, he can quickly accumulate original capital. This Chen Guangliang is truly a business genius!"

Although the two had a past acquaintance, Sun Chunsheng had to admire Chen Guangliang's two methods of changing the "real estate model".

In fact, in his previous life, Sun Chunsheng was more receptive to emerging models. When the "renting land and building on behalf of others" model emerged, he immediately jumped on the bandwagon. By then, he had already gone bankrupt, but only the Jinxing Business Company had gone bankrupt. He continued to leverage the "renting land and building on behalf of others" model, rapidly expanding it to the point where he could collect 8 yuan in annual rent.

In this life, when Chen Guangliang's "land leasing, construction agent" model emerged, Sun Chunsheng also used it to develop over 30 Western-style buildings. Fresh off his success, he was drawn to Chen Guangliang's "staged, tiered" model and immediately began to learn from it.

Next, let’s see who is more capable between the master and the apprentice!

Chen Guangliang looked up the requirements for opening a bank in this era, and the general requirements were:
First, the minimum registered capital is 10 yuan, and % is paid as a deposit.

Second, there must be at least five sponsors with corresponding qualifications and credibility.

Third, the chairman and general manager must be Chinese and must have experience working in domestic or foreign banks or financial institutions.

Fourth, banks must submit their articles of association, list of promoters, total capital, business plan and other documents to the Ministry of Finance before opening, and can only open after approval by the Ministry of Finance.

Based on this, Chen Guangliang's idea was temporarily unsuccessful, but he made an appointment to meet Yu Qiaqing for dinner.

Today, Chen Guangliang is considered a rising star of the Ningbo Gang, and his power has been initially established. At least he is no longer a target that a gangster like Gu Zhuxuan can control.

"Mr. Yu, I have a business for you!"

Yu Qiaqing jokingly said, "I heard from Jifan (Fang Jiaobo) that you are now marrying into the Yan family. What business do you have in mind for me?"

Chen Guangliang responded, "Duke Yu is joking. This has not yet been decided."

Yu Qiaqing said confidently, "Don't worry. If I didn't have a suitable daughter, I would want you to be my son-in-law. By the way, what business is it?"

This young man definitely has unlimited potential, and Yu Qiaqing is also very curious.

Chen Guangliang then said, "I see that Yong'an Company doesn't have a registered banking license, yet it's accepting deposits. The Nanjing government has been in place for a while now, and they'll definitely regulate this situation. They might issue a regulation that doesn't require a registered banking license, prohibiting it from accepting deposits."

Yu Qiaqing was stunned, and then a hint of joy appeared on his face, but it disappeared in a flash.

He said deliberately: "What do you mean?"

Old fox!
Chen Guangliang didn't know Yu Qiaqing intimately, but he knew he was a shrewd businessman with a deep thirst for wealth. Two things confirm this: first, during the massive "rent reduction movement," Yu Qiaqing was the first target of criticism; second, Yu Qiaqing later made a fortune during the "isolated period" of the Shanghai stock market, capitalizing on the national crisis. Naturally, their positions differed, and their perspectives were certainly different.

Based on these two points that Chen Guangliang knew, he felt that Yu Qiaqing was a typical "capitalist". Of course, he might not be much better!

"As long as you register the Yong'an Bank license with the Southern Whale Ministry of Finance in advance, once the law is released, the Guo family will have no choice but to pay a high price to purchase this license."

Yu Qiaqing already knew this idea, but only said at this time: "Your suggestion is good! I heard that last time at the Municipal Council party, Guo Linshuang cleared you to your face. It seems that he offended the wrong person, haha!"

Chen Guangliang said seriously: "I have always been a person who is not interested in personal gain. If there is no benefit, I would not bother to do this!"

Yu Qiaqing nodded and said, "That makes sense. This is also business. So, when I get the money, I'll give you a share. It will be your consulting fee!"

After saying that, he looked at Chen Guangliang to see how he was going to respond.

"Alright, Lord Yu, please take care of it. To be honest, I'm just a talker, and it's unrealistic for me to apply for a bank account!"

“Making money with your brain is the best way to make money.”

Even if this matter is settled, according to Chen Guangliang's idea, Yong'an Company will not be able to obtain the license unless it pays two or three hundred thousand yuan.

As for how much Yu Qiaqing gave him, no one knows!

After get off work, Chen Guangliang returned to the "Chen House" in "Sunshine Home", where he lived with his mother, younger brother, and two maids.

Chen Guangliang plans to build a "garden-style villa" as his future wedding house after he earns enough money, which will be around the first half of next year.

After all, the current Chen residence is too small, covering only half an acre of land, and is not of any high quality.

Dinner is quite rich, with meat and seafood, which was unimaginable before, but now we are used to it.

While eating, Chen Guangliang arranged by the way: "Guangcong, go to the car dealership this summer to learn how to do things, but don't forget to study!"

His younger brother had studied in a private school for more than a year. After coming to Shanghai, he went through a period of "cramming" learning and remedial classes, and he will be able to enter the "first grade of senior primary school (i.e. fifth grade of primary school)" in the next semester.

The current Chinese school system is the Renxu system, also known as the "1922" system or the "3-3-4" system. Six grades of primary school are further divided into four years of junior primary and two years of senior primary, collectively known as "primary education." Secondary school consists of six years, using a three-three system, also known as "secondary education." Higher education consists of three years of university preparatory course and three to four years of undergraduate study.

Almost the same as in later generations!
Chen Guangliang hoped that his younger brother would be able to study until the third grade of middle school, which was equivalent to five more years of schooling, and then start working at the age of 20! "Yes, big brother!" Chen Guangcong put down his chopsticks and answered his big brother's words seriously.

He had seen with his own eyes that his mother was scolded by his eldest brother, so naturally he accepted the tradition that "the eldest brother is like a father".

"Eat, eat, no need to listen. Anyway, you have to understand that if you learn more knowledge and learn how to do things, you can come and help me in the future!"

Chen Guangcong picked up his chopsticks again and continued eating.

Yang Hui also interjected, "Your eldest brother is now very successful in his business and needs help. Since you are his younger brother, you will naturally consider our Chen family's business more in the future."

Chen Guangliang didn't like what he heard and said directly, "People live for themselves. I want you to have your own abilities so that you can build a career in the future."

When Chen Guangcong heard this, he quickly said: "Brother, what I taught you is..."

Yang Hui blushed and looked a little embarrassed.

Chen Guangliang nodded with satisfaction. It was true that his younger brother was very smart. He had just agreed in a hurry because he was worried that his elder brother would blame their mother for saying the wrong thing.

What's wrong with what Yang Hui said?

It's very simple. Chen Guangliang doesn't like this "Chen family". He and his younger brother Chen Guangcong will be two Chen families in the future. He is Zhao Kuangyin, but he will never allow Zhao Kuangyi to exist.

He can train his younger brother, but sooner or later he will support him in developing his career independently. After all, Chen Guangliang will have his own son in the future.

After dinner, Chen Guangliang returned to his study.

From this, it can be seen that Chen Guangliang is still relatively unfamiliar with this family and does not have a strong sense of belonging.

the next day.

The conference room of Changjiang Real Estate.

Chen Guangliang was meeting with senior staff, and in front of them was the planning and design draft for 48 acres of land.

此次48亩地是六个地盘，其中有35亩地都是在4月下旬至5月初买进的，那时候地价只有现在的七成左右（也就是地价涨了50%）。

Among these 48 acres of land, 12 acres are street-facing land in the middle section of Yuyuan Road, so there will be a considerable number of street-facing shops this time.

Business was not well developed in that era, and even the residents of the entire Yuyuan Road could not support a "shopping mall".

Even the entire Shanghai market could not support the 'Continental Department Store (the original site of the current Jincheng Shopping Center)' in the past, which shows the commercial situation of that era.

Therefore, in the planning of Changjiang Real Estate, the first batch of 248 buildings (45+39+42+122) did not take into account shops, because they would definitely not be as easy to sell as residential buildings.

If it is renovated in the future, it will not be very troublesome - just tear down the wall facing the street and turn the first row of houses into shops. It is a very simple renovation project, and the road can also be widened.

Chen Guangliang must have planned these aspects a hundred years into the future, and while Changjiang Real Estate was developing residential properties on Yuyuan Road, it was also taking into account "road construction" so as not to leave any trouble for future generations.

From the very beginning, Chen Guangliang hoped that the buildings he left behind in Shanghai could be preserved for a long time.

Of course, it is not ruled out that a small part of it will be demolished in the future to be used as a commercial building or high-rise apartment, but the overall layout of Yuyuan Road is basically impossible to change. This is a witness to history.

"Among the six sites this time, the 12-mu land in the middle is one site. We have decided to build commercial and residential buildings facing the street, a total of eight buildings. Although they are also three-story buildings, the area of ​​each floor is 120% larger than before (about square meters). These eight buildings can be purchased by some companies, with the first and second floors for business operations and the third floor for living. The entire building can even be used as the company's headquarters building." Lu Yuantai was making a planning and design report.

Guo Deming then said, "There are a total of 140 buildings on these six sites. Aside from these eight commercial and residential buildings, should the prices of the other residential properties increase by 5%? Land prices are rising, after all."

This is a good question!

But Chen Guangliang stated clearly, "The price will remain the same as before. The eight street-facing buildings will be sold individually, with a 50% increase in area. The reason is simple: our painstaking efforts in 'stage and strata' are simply to expand our sales target audience. If prices increase, those who could previously afford it will eventually become unaffordable, and the market will soon become stagnant."

This wave of "real estate boom" has been completely changed by him. Perhaps a year earlier, the real estate market in Shanghai will be in "oversupply" and stagnant.

In the previous life, the "January 1932th Battle of Shanghai" in 1.28 caused the real estate and land prices in Shanghai to explode (the situation in the concessions was better), and then the world economic depression swept across China.

In this life, "over-investment" may lead to a situation of oversupply in the next year and a half.

These are the conclusions Chen Guangliang drew in advance based on the real estate boom in Hong Kong from 1955 to 1957.

Guo Deming nodded and said, "Boss, you're right. We still have a lot of buildings to sell, so there is market pressure!"

Next, everyone finalized the planning, design, sales and other aspects of the work one by one.

Finally, Chen Guangliang said, "This time, one of the buildings facing the street will be used as our office building. The other two buildings will be reserved as dormitories for Changjiang Real Estate employees."

We can’t just focus on making money, we also have to provide benefits to our employees.

In fact, the employees of Changjiang Real Estate have already lived in the houses rented for them by the company. The same is true for other companies. After Chen Guangliang made money, the first thing he would do is rent employee dormitories for everyone.

"Ok"

This batch will first benefit from Changjiang Real Estate, and the next batch will be given to employees of other companies under Chen Guangliang.

If things continue to develop at this pace, there will soon be no shortage of houses to live in Shanghai, of course, ordinary income earners will not be included.

"Dismissed. Today's meeting must remain confidential and will resume in a month."

"Yes, boss"

It is only the end of June and there is still a month before the launch, but Changjiang Real Estate has already made the necessary preparations.

Chen Guangliang's plan is to sell all the buildings on the land on Yuyuan Road this year to establish his own base.

His current real estate debts, amounting to 213 million yuan (from land loans), put him in a precarious position. If the Japanese had launched the First Battle of Shanghai earlier, Chen Guangliang might have been forced to pay his debts by the bank.

(End of this chapter)