Who would still start a business seriously after being reborn?

Chapter 316 Profit
At three o'clock in the afternoon, Wu Tao turned on the TV on time.

Although he felt furious after watching it yesterday, he had to watch it.

He consulted the telecommunications company about the Momo Xiaolingtong account opening data. As of now, the number of Momo Xiaolingtong accounts opened has reached 51421.

This growth rate is terrifying.

If he doesn't find an opportunity to counterattack quickly, it means that their Starcom Xiaolingtong may be doomed.

Now, all the communication stores in all districts and counties are open for business under his coercion, but there are very few users who go to the communication stores to buy PHS. From 9 am to now, the total number of accounts opened is only more than 4000.

You have to know that this is the number of new accounts opened in the entire province.

Since their server was attacked and paralyzed last time, 80% of the Xiaolingtong users in the province have been unable to use their phones normally. This has made many Xiaolingtong users very dissatisfied, and some have even called to complain and request returns.

Although the Spring Festival Gala restored their declining reputation, they were snatched away by Momo Xiaolingtong before they could realize the profits.

On TV, the recommendation officer, Xixi, said with a sweet smile, "Hello everyone, I'm your recommendation officer, Xixi. We meet again. Today, we've added an interactive session. Just pick up the phone and call this hotline to participate in our interaction. I'll answer all your questions in real time, and we'll randomly draw a lucky user from the hotline to give away a CD featuring Jay Chou and the MOMO band. It includes Jay Chou's unreleased songs."

Xixi waved her hand, and a string of telephone hotlines immediately appeared on the TV. Behind the hotline, it was clearly written that the price was 0.5 yuan per minute.

The telephone hotline flickered for a moment, then quickly shrank and landed on the lower left side of the TV and became fixed.

"Interaction?" Wu Tao was confused.

"Wow, a user sent a message so quickly." Lingling, the guest of the experience, said with a smile, "Let me see what this user is asking."

Soon, the picture changed and the camera focused on the computer interface.

In the chat box on the computer interface, an account marked as Yantai City Operator No. 067 sent a message:
Angel Heart: Can you explain in detail how to use the Momo Legends gift pack you giveaway? When I went to buy a PHS, someone offered me 100 yuan, and I'm not sure if I should sell it.

Xixi gently waved her hand in greeting, smiling, "Hello, Angel Heart Baby. Let me briefly introduce you to Momo Legend. Momo Legend is an online game represented by our Momo Group, with tens of thousands of players online. It also has the most online players in Handong Province. Players can make friends in the game, form guilds, go on adventures and hunt for treasures, and the equipment they win can also be sold through the Momo virtual trading platform. Now that the Momo Legend provincial championship has begun, there will definitely be a lot of people who want to buy the game gift package that comes with the Momo Xiaolingtong."

Xixi paused and said, "All I can say is, whether or not to sell it for money depends on your needs. If you want to play this game, then this gift pack absolutely cannot be sold. Although this gift pack is only worth 150 yuan, it's only available to users who purchase Momo Xiaolingtong."

"Doesn't that mean it's out of print?" Lingling, a guest at the experience, said in surprise, "I'm also playing Momo Legend. It's really popular."

Xixi said: "Lingling, which zone are you playing in?"

"I'm in District 2. My guild is called the Flying Tigers, the strongest guild in District . Our president is Blooddrinker Mad Blade, the strongest warrior in District . His weapon is the + Staff of Judgment. I heard he spent a full yuan on this weapon."

"Eighty thousand yuan? Wouldn't the person who wins the judgment become rich overnight?" Xixi said in surprise.

Lingling, the guest who experienced the game, said, "Yes, the person who won the judgment directly exchanged it for an apartment."

"He's incredibly lucky." Xixi said, "Is your district's Blooddrinker Mad Blade considered the top warrior in Momo Legend?"

"I think so, right? There's no ranking for the entire server yet, but in this Momo Legend Championship, our guild is determined to win the championship." Experience guest Lingling said with a smile.

"What the hell is this? Why are they talking about games again?" Wu Tao looked a little confused.

"Another message has come. Let's see what it is." Lingling, the guest of experience, looked at the computer again.

[User Wo Xin Fei Xiang: You guys gave away 300 yuan worth of gifts on Momo Xiaolingtong and haven't compensated them yet. Does this mean that you guys are making a lot of profit on Xiaolingtong?]

"My heart is flying, baby. We are not making money from the PHS equipment, but from your phone bills. We gave away 300 yuan worth of gifts from Momo PHS, so we are already losing money. But as long as you pay your phone bills, we will always make money. The communications industry is a long-term business." Xixi said with a smile.

"This is bullshit." Wu Tao looked at Xixi's sweet smile and turned off the TV in anger.

He took out his phone, called Fang Xiaolan, and said, "Hello, Director Fang, isn't it a bit inappropriate for you to sell the TV shopping frequency band to Momo Group?"

"What's wrong?" Fang Xiaolan pretended to be curious.

Wu Tao said in a deep voice, "We, Starcom PHS, just sponsored your Spring Festival Gala, and the next day, Momo Group started selling Momo PHS on TV. Don't you think this is outrageous?"

Fang Xiaolan said, "Mr. Wu, our TV station is open for business. According to what you said, Liuyang River Liquor is also one of the sponsors of our Spring Festival Gala. We can't block all liquor brand advertisements on the TV station just because Liuyang River Liquor sponsors our Spring Festival Gala, right?"

Fang Xiaolan's words choked Wu Tao.

This is true, but Wu Tao still feels something is wrong.

Can the liquor that is flooding the market compare with the cutting-edge technology of PHS?
Wu Tao didn't continue to argue with Fang Xiaolan about this matter. He said, "I won't talk about this for now. I'm calling just to ask, how much does Momo Group charge for that frequency band? I'll pay double the price, so can you transfer the frequency band to me?"

Fang Xiaolan said embarrassedly, "Mr. Wu, we dare not breach the three-year contract signed between Momo Group and us. If we do, we will have to pay Momo Group three times the liquidated damages, which is too much."

"Three years? How could it be three years?" Wu Tao couldn't believe it.

The contract period for TV shopping frequency bands of major TV stations is basically only one year, and there are even many quarterly contracts.

Fang Xiaolan said, "Mr. Wu, how about this? I'll transfer the morning frequency band to you. The ratings in the morning are also very high. Although the time is from 6:30 to 7:7, 30: is our station's prime time."

"How much per month?" Wu Tao asked.

Fang Xiaolan said, "It was originally 1200 million a month, but since you're sponsoring our Spring Festival Gala, I'll give you 900 million a month." "900 million?" Wu Tao nodded slowly and said, "Okay, then give me three months."

Fang Xiaolan smiled and said, "Mr. Wu, I'm sorry, the minimum contract with our TV station is one year."

"Okay, give me a one-year one." Wu Tao felt his heart bleeding.

If Momo Group hadn't interfered, there would be no need to spend this 100 million yuan!

This is 100 million yuan, which can be used to deal with so many small stars.

Seeing Wu Tao agreed so readily, Fang Xiaolan was also very happy. Generally speaking, the morning frequency band is 600 million per month, and the afternoon frequency band is 900 million per month, but now she sold the afternoon frequency band to Cheng Yi at a price of 600 million, so the lost money can only be made up from the morning frequency band.

Anyway, Starcom Group is very rich, so they won’t care about this small amount of money.

Wu Tao hung up the phone and said to his secretary, "Go call Ge Yu over."

"Okay." The secretary nodded quickly and hurried to the marketing department.

Not long after, a thin middle-aged man walked in and said, "Mr. Wu, are you looking for me?"

"Well, sit down. I have something to discuss with you." Wu Tao nodded and said, "Ge Yu, you should have a clear understanding of the current situation of the PHS market in Handong Province, right?"

Ge Yu said with a heavy heart, "Well, we did underestimate the Momo Group before. Previously, the sales of Momo Xiaolingtong were only over 10,000 units, and they were mostly purchased by college students. But since the Momo Group launched TV shopping, Momo Xiaolingtong has suddenly become very popular. Our marketing department failed to detect the competitor's movements in time. This is my fault."

"I didn't call you here to accuse you of anything." Wu Tao frowned and said, "I got the chairman of Momo Group into the Police Association before, which is why Momo Group's sales have been stagnant. Now that the chairman of Momo Group has been acquitted, of course he's going to deal with us harshly."

"Is the chairman of Momo Group so powerful?" Ge Yu looked at Wu Tao in surprise, "I heard he's only nineteen years old this year."

"You can't judge a person's ability by their age," Wu Tao said. "I've even seen sixteen-year-old business geniuses. Chen Hui told me more than once that Du Yusheng was a tough nut to crack, but I still let my guard down."

Wu Tao stood up and said, "The responsibility for this matter lies entirely with me. I was too impatient. If I hadn't sent someone from Haojiang, Du Yusheng wouldn't have been acquitted. Sigh, when you have an absolute advantage, you really need to remain constant in the face of change."

Hearing that Wu Tao actually admitted his mistake, Ge Yu was shocked.

This is so rare.

Wu Tao continued: "Do you have any solution?"

Ge Yu said: "The reason why Momo Xiaolingtong suddenly became popular is not only because of the TV shopping, but also because it gave away gifts worth 300 yuan. Consumers these days are very greedy. With Momo Xiaolingtong giving away gifts, our price advantage is no longer reflected."

"Yeah." Wu Tao nodded slowly.

Those PHS companies only stipulate that they cannot reduce prices, give cash back or give away free phone credits, but they don’t stipulate that they cannot give away gifts, right?

Ge Yu said, "My suggestion is that we formulate a corresponding strategy as soon as possible and come up with a gift to regain our price advantage. We should also open a TV shopping channel to promote PHS, preferably to grab the channel currently used by Momo Group."

"You and I are thinking the same thing." Wu Tao said, "I've already secured the frequency band, from 6:30 to 7: a.m. You can send someone over to sign the contract with Handong TV later."

Ge Yu said with some concern: "Mr. Wu, isn't this frequency band a bit too early? Most of the people who can watch TV at this time are elderly people."

"It's already pretty good. How about we take the midnight frequency band? Are you willing to broadcast at midnight?" Wu Tao said unhappily.

Ge Yu remained silent.

Wu Tao added, "Also, we need to think carefully about this giveaway. The subsidies for Momo Xiaolingtong were all provided by the Momo Group itself, and ZTE Group did not provide any subsidies. Should we do the same for this giveaway?"

Ge Yu shook his head and said, "Mr. Wu, I don't think this is appropriate. These communication stores are not our branches. If we ask them to bear the responsibility of giving away gifts, they will definitely not be happy."

"They can earn 270 yuan for a PHS device. Even if they spend 150 yuan, they still have a profit of 120 yuan. Isn't it too much to ask them to spend 150 yuan on promotion?" Wu Tao's face darkened.

Ge Yu smiled bitterly and said, "Mr. Wu, this isn't how it's calculated. If we only gave them 120 yuan in profit at the beginning, they would definitely not have any objections. But now they're used to 270 yuan in profit. I'm worried they won't be able to accept it if we suddenly reduce it to 120 yuan."

Ge Yu has been engaged in marketing for more than ten years and has a very good understanding of human hearts, especially in controlling the psychology of telecommunications store owners, for which he can be called an expert.

Wu Tao said, "How do you think we should solve this? We can only afford a maximum of 100 yuan for the gift. If we spend more than that, headquarters will definitely not be happy."

Ge Yu thought for a moment and said, "Boss Wu, I think we can try a different approach. We can create a sales incentive system that divides the communication stores into different tiers. When sales reach a certain level, they can enjoy higher profits. Communication stores with low sales will earn 120 yuan per unit, while communication stores that meet sales targets will still earn 270 yuan. This way, it won't be considered a reduction in profits."

Wu Tao thought about it, shook his head and said, "It's still not appropriate. Although this method is good, the final result is that we will still have to bear all the expenses of the gifts."

"Alright, just announce it. Have them use 100 yuan of their profits for the gifts, and our group will contribute another 100 yuan! With those 200 yuan, we should be able to buy gifts worth 500 yuan, right?"

"Almost." Ge Yu said, "If it were made like tea leaves, a price tag of 1000 would be enough."

Wu Tao said, "Then you go and make the arrangements. First, send the notification, and then customize the gifts as soon as possible. Try not to make the gifts too large to reduce shipping costs."

"Okay." Ge Yu immediately left the entertainment room quickly.

(End of this chapter)