Hunyuan Immortal Sect

Chapter 61 Promotion Planning
Sure enough, upon hearing this, Wu Xuan did not refuse outright: "Put it outside the market, what do you mean?"

"I want to put up a sign outside the east and west gates of the market town, with the location of my shop written on it. That way, people coming in and out will know the exact location of my shop when they see the sign, which will surely be beneficial to my business."

"Well!" Wu Xuan pondered, "If we put it outside the market, I'm afraid other shops will have objections! If everyone follows suit and moves their shops outside the market, wouldn't it be a mess?"

Song Xian had already prepared his words: "I won't make things difficult for Fellow Daoist Wu. I'm willing to pay a few more spirit stones, just like renting a shop, to rent a space at the entrance or exit of the market and put up the sign there. If Fellow Daoist agrees, I'm willing to pay a hundred spirit stones immediately to rent a space at the east or west main entrance of the market."

"That way, fellow Daoists from other shops won't have any complaints. If they want to put up signs, they can pay more spirit stones to your sect. Isn't this the best of both worlds? It benefits the shops while increasing your sect's market revenue."

Upon hearing this, Wu Xuan's eyes lit up. The Qingyuan Sect was only responsible for the security and management of the market town, and took a small share of the market town and a few shops. The bulk of the market town's income was still in the hands of major sects such as the Beast Taming Sect and the Luoyun Sect.

If the land outside the market town could be rented to shops and allowed to compete for the lease, the money would be entirely in the hands of the Qingyuan Sect, which would be a considerable sum.

If each of the one hundred shops in the market rents a place outside and hangs up a sign, they can earn more than ten thousand spirit stones.

"Alright! It's not easy for you either, and Sect Leader Song has come to visit us personally. For the sake of our friendship, I agree to this. Go and pay 100 spirit stones to the management office, and they'll put up your shop sign outside the market!"

"Thank you, Fellow Daoist Wu. Do I need to sign a contract? Like a shop lease in a market?"

"It's just a small matter, why bother with so much trouble? I'll just say hello to those below. Does Sect Leader Song not trust me and think I'll go back on my word after accepting the spirit stones?"

Song Xian said, "How could I possibly have such intentions? Daoist Wu's words are as good as gold, and everyone knows that. I'm thinking about Daoist Wu. If other shops ask about this, how could they believe Daoist Wu's empty words without any proof?"

"Perhaps they would think that Fellow Daoist Wu was abusing his power for personal gain, accepting a favor from me and allowing our sect's shop to have a sign outside. Wouldn't that damage Fellow Daoist's reputation?"

"We've signed a contract. If they ask about it, we just need to show them the contract and they won't have anything to say."

Wu Xuan nodded and said, "Master Song is indeed very thoughtful. It is indeed advisable to sign a treaty. In this way, I will go to the management office with you to sign the treaty."

Song Xian stood up and said, "Thank you for your help, Fellow Daoist Wu."

The three of them then left the mansion together and came to the main hall of the market management office. Wu Xuan immediately ordered someone to write a treaty.

"Fellow Daoist Wu, since this is a contract, shouldn't we be more specific? For example, how long can I rent it for with 100 spirit stones? This will prevent any ambiguity and lead to disputes later, which would be inappropriate."

"Then Sect Leader Song wants to know how many days it will take for these 100 spirit stones to be used."

"Our sect's shop only makes a thousand spirit stones a year. It's such a large place, and it's in the market town. Now, our sect only needs a ten-foot piece of land outside the city to put up a sign. I pay a hundred spirit stones and it will be open for three years. How about that?"

Wu Xuan thought about it and decided that one hundred spirit stones a year was indeed a bit too expensive, so he nodded and said, "Okay, I'll do as Master Song says."

Both parties signed and sealed the agreement, each keeping a copy. Song Xian handed over the spirit stone and left.

"Master, this is a very clever method! First suppress and then praise, propose two things that he cannot agree to, and then tell him the purpose of our trip. I'm afraid that old guy Wu Xuan hasn't reacted yet!" Zhang Ningyuan said with a smile as he walked away from the management office.

When Song Xian first proposed to change shops and withdraw from the market, he was a little surprised. It was not until he suggested putting up a sign outside the market that he realized the real purpose of this trip.

In terms of age, Song Xian is much younger than him, but he has such skills and scheming, which makes him admire him.

"It's just a trifle, not worth mentioning. Wu Xuan might not be unaware of our purpose. Even if he didn't think about it at first, he must have come to his senses after arriving at the market management office. However, this matter is beneficial to him, so he has no reason to refuse. In addition, he has already agreed, so he must not go back on his word."

"One hundred spirit stones buy the location of the city gate entrance for three years, and we won't lose anything." Zhang Ningyuan has been busy with the business affairs this month and is very clear about the importance of the geographical location. Spending one hundred spirit stones to get such an important location is definitely a good deal.

Song Xian smiled faintly. "If everyone puts up shop signs outside the market, we won't suffer any loss. Right now, there's not a single shop sign outside the market. We've grabbed this early opportunity, so we'll make a lot of money. Think about it, the monks coming and going will only see our shop archway. Even if some don't care, they will inevitably be curious and come to take a look. With the flow of people, business will naturally be better."

"Master, you're right. Our sect doesn't have much industry, and the items in our shop are scarce. We only have a few magical instruments, talismans, and elixirs, which may not be enough to meet the demand. In my opinion, shouldn't we go out and buy some goods? We can sell them at a different price and make some spirit stones."

Song Xian shook his head: "Now is the time to spend money. The spirit stones must be used on the steel blade. Other things are not important. The most important thing is to get our Yuxiangdan business off the ground."

Zhang Ningyuan opened his mouth, wanting to say something, but stopped himself. "Just say whatever you want. Why should we continue with this between us?"

"Master, are we really going to sell Jade Fragrance Pills for ten spirit stones each? Honestly, I can't imagine who would spend ten spirit stones on this thing. Even if there are a lot of people coming to the shop, they're not fools! In my opinion, why don't we lower the price a bit and sell it for two or three spirit stones? Maybe someone will be interested in something new."

"No, it has to be sold at a high price."

Zhang Ningyuan asked in confusion, "Why is that? I've never heard of the idea that things only sell if they're expensive."

Song Xian explained, "Didn't you say that? Our stuff has no practical use. Even if someone buys it for the sake of novelty and spends two or three spirit stones, do you really expect them to come back and buy again? Our target audience isn't those who seek novelty, but those who are rich, care about reputation, value pleasure, and are extremely vain."

"If just anyone is willing to spend spirit stones to buy it, then our target audience won't be interested in it. We need to raise the price to a level that ordinary cultivators won't be willing to buy. Only when poor cultivators are deterred from buying it will the vanity of the wealthy be satisfied."

"So we have to go high-end. What's the core of high-end products? They have to be expensive, novel, and rare. The value of the item itself is not important at all."

"The brand image we want to establish is that Yuxiangdan is something only wealthy ladies can afford."

"As long as the brand concept can be promoted and made into a status symbol for wealthy women, people will naturally flock to buy it."

Zhang Ningyuan still shook his head. "I still find it hard to imagine. Rich people are willing to spend money, but they're not fools. On the contrary, most of them are very shrewd. Apart from some extremely bored second-generation rich kids, who would spend so much money on this thing?"

Song Xian smiled and said, "So our target is not those rich men, but the women around those wealthy and influential male cultivators. It's hard to make money from men, but it's much easier to make money from women."

"Compared to men, women are more emotional and more foolish. How many men in this world would spend a fortune just to win a beautiful woman's smile?"

"As long as we grasp this thought, we will also grasp the spirit stone in the man's bag. Which woman in this world doesn't love beauty? Which woman doesn't love the fragrance of flowers? Which woman doesn't like to smell fragrant all day long?"

"It's no problem, Brother Ning Yuan, believe me, we will definitely become prosperous."

Seeing Song Xian's spirited expression and a bright light in his eyes, Zhang Ningyuan nodded and said, "I hope it will be as the Master said."

The two returned to the shop. The moment Song Xian stepped over the threshold, he suddenly stopped and frowned.

"What's wrong? Master, what's the problem?"

"It's too ordinary. The layout and decoration of our store are too ordinary. It doesn't fit our high-end brand image."

"Most of the shops in the market are like this."

"I know, so we can't be like them. So, you go back to the sect immediately and find Senior Brothers Wenyuan and Zhang Yi."

"Okay." Zhang Ningyuan responded and left.

Song Xian returned to his room, closed the door, and thought about the promotion plan for Yuxiangdan in his mind. He pondered over it all night, until the next day, when he heard a knock on the door, he came to his senses.

After the door of the room was opened, Zhang Ningyuan, Zhong Wenyuan, Zhang Yi and Jiang Zichen entered together.

"Senior Brother Wenyuan, Senior Brother Zhang Yi, you are here, please take a seat." Song Xian invited them to sit down.

Zhong Wenyuan asked, "Master, why did you ask us to come here?"

"Junior Brother Qi, the Jade Fragrance Pill has been refined. It's time to start our plan to sell it. This time we have to go all out. The fate of our sect depends on this. We must all work together. Once we overcome this hurdle, our sect will have a bright future."

The two had heard about this from Zhang Ningyuan on the way here, and they had long known that Song Xian had always been determined to promote the Yuxiang Pill, so they were not surprised.

Zhong Wenyuan said, "My fellow disciples have been through thick and thin together. To get to this point, we must have worked together. Master, just tell us! What do you want us to do?"

(End of this chapter)