Chinese Entertainment Intelligence King

Chapter 86: Rounding off, the net worth is tens of millions (Additional update by the leader of Jiangshanyueruhua)

In late March, "Conquer" was launched on the Beijing Film Channel.

The results were quite good, with the regional ratings stabilizing at around 8%, and regional TV series of the same period ranking among the top three many times.

Compared with Jinling and Tianjin, although the ratings are very popular, its influence is still mostly limited to the local area, and the few popular shows are all copying "The Legend of the Condor Heroes".

But it’s different in Beijing. It’s the national center with many media outlets, and a considerable number of them are national media outlets.

Therefore, after "Conquer" became a hit in Beijing, it soon attracted reports from many authoritative media. The influence of the TV series increased rapidly, and began to radiate from individual regions to the whole country.

It's not just in print media, there's also a lot of discussion online.

Yan Li personally saw some netizens asking where they could buy the DVD of "Conquer".

This made him speed up the negotiations for the DVD copyright of "Conquest". Seeing that SARS was approaching, he decided to make less money as much as possible, as delaying it for too long would easily lead to unexpected events.

The current TV drama DVD copyright market is mainly based on buyout, with little profit sharing.

The main reason is that piracy is too rampant, with the ratio to genuine products almost reaching 7:3. This is just a guess, and in some areas it may reach 9:1.

DVD audio and video companies have more than one copyright, so they can win by quantity and share risks.

A single film and television project has too much risk and takes a long time to recover the money, so it is better to get a buyout fee.

Yan Li found out the background of the audio-visual company through the system!

The buyout price is per episode, ranging from 5000 to 2 yuan for ordinary dramas, and a little more expensive for popular dramas, about 3 to 5 yuan.

According to Yan Li, the DVD copyright of "The Story of a Noble Family", which was just broadcast on CCTV Channel 2.5, was sold before the broadcast, so the price was relatively conservative, and there were many episodes, with each episode costing 100 yuan, and episodes brought in million yuan.

"Conquer" was launched with good data and the number of episodes was small. The audio-visual company offered 3 per episode, and the total price was 60.

As for the share of profits, the bottom line of the audio-visual company is a maximum of 20%.

According to the current market, the sales volume of genuine DVDs of popular TV series is generally between 10 and 30 sets, and the price of a set of genuine DVDs is generally between 20 and 50 yuan.

Taking a middle value, even if "Conquer" can sell 20 copies, each set costs 35 yuan, which is 700 million yuan, and a 20% share is 140 million yuan.

Not to mention whether "Conquer" can achieve this sales volume, there are also various cost conversions involved.

Even if the net profit is 140 million, according to the market, it will take at least 1 to 2 years to recover the money.

Because of this, Yan Li immediately gave up the idea of sharing the profits.

It’s not that Yan Li thinks he has the time. He can earn more than the 60 million with the 140 buyout money.

But Yan Li was not sure whether the audio-visual company would still be alive in a year or two.

The DVD market is not very prosperous now. There is fierce internal competition, as well as pressure from piracy and the Internet. There are many audio and video companies that have gone bankrupt.

Given the market environment, film and television companies generally choose to buy out rather than profit-sharing.

Yan Li did not try to be unconventional. After understanding the situation clearly, even though he knew that "Conquest" might have a hot DVD sales volume, he still signed the buyout contract.

Don't try to earn money beyond your ability!

It is not wise to blindly pursue profits and perfection. We should stop when we are ahead and cooperate for mutual benefit.

If we can help the audio-visual company make more money this time, it might be easier to negotiate other projects next time.

Moreover, the intelligence only said that the DVD sales of "Conquest" were hot, but it did not specify whether the hot sales were in the legitimate market or the pirated market.

...

Compared with the uncertainty and small-scale development of DVD, Yan Li's main focus is still on satellite TV.

This is the main source of profit for TV series!
Although the broadcast in Beijing is going well, Beijing Satellite TV and Tianjin Satellite TV are still holding back and are still waiting and watching.

I want to see if the influence of "Conquer" has room to grow further.

However, the Hebei Provincial Satellite TV, which Yan Li had never dealt with before, saw that the original drama of its own had a great influence in Beijing and Tianjin, and took the initiative to approach Yan Li, becoming the first local satellite TV station to directly offer a price to purchase "Conquer".

The price is not high, 15 per episode, and the total price is 300 million!
However, considering that Hebei Provincial Satellite TV was the first to purchase and had taken the risk, and that it would attract other satellite TV stations to follow suit after its opening, Yan Li agreed to the contract.

Almost as soon as Yan Li and Hebei Provincial TV reached an agreement, Tianjin TV, which had originally had an ambiguous attitude, became restless.

Tianjin TV was the first to contact and negotiate a contract with Yan Li, but it was slow to make up its mind until someone unexpectedly showed up. It's like watching the meat in the pot, slowly waiting for it to cook until it's at its peak flavor, only to have someone else pick up their chopsticks first.

In that case, don't wait any longer, or the meat will be gone.

Once Tianjin TV, which had already held several rounds of talks, made up its mind, it quickly reached an agreement with Yan Li.

18 per episode, total price 360 million!
60 + 300 million + 360 million, two satellite TV contracts, plus DVD copyright, Yan Li earned 720 million in one go.

Rounding it off, that’s a net worth of tens of millions!
After that, other satellite TV stations also contacted Yan Li, but their sincerity was insufficient, so Yan Li remained silent.

Now that he has money in his hands, Yan Li feels that all his hard work has not been in vain, and his mentality has become much more stable and steady.

If another satellite TV station comes to buy the drama, he will sell it at the highest possible price.

Nowadays, although there is no regulation on how many satellite TV stations a TV series can be broadcast on, there is a rough consensus in the industry based on calculations based on various data.

Unless it is a super hit, a normal satellite TV drama can only be broadcast by 3 to 4 satellite TV stations at the same time.

Otherwise, it will easily lead to dispersed audience and waste of resources. Everyone will lose everything and no one will benefit.

Therefore, after "Conquer" was sold to two satellite TV stations, it will be sold to one or two more satellite TV stations at most, and then it will have to wait a few months before the second round of sales.

----

Beijing, a residential area
Yan Li handed a remittance slip to Gao Qunshu and said with a smile, "Director Gao, I know you're in urgent need of money. I've gathered 200 million yuan for you to use first. The remaining money should be settled before the end of the year."

In fact, if Yan Li could pool his money together, he could almost pay off Lao Gao's balance.

But giving the money like this was too easy, and he was afraid that Lao Gao would complain in his heart, so he could delay it a little and play a little pitiful role to make Lao Gao feel better.

Gao Qunshu glanced at the remittance slip and said with a sigh, "Boss Yan, thank you so much for this time."

"Conquer" is doing so well now, but he gave away the treasure mountain to others. No one would believe that Gao Qunshu didn't feel any resentment at all.

But when he was unable to sell the play, it was Yan Li who stepped forward to help him and took over the hot potato. Lao Gao had to acknowledge this favor.

And then again, without Yan Li running around to distribute and promote the film, selling "Conquer" to every TV station would have been a breeze.

Maybe the drama "Conquer" is just gathering dust in some warehouse, and Gao Qunshu might not be as successful as he is today.

Therefore, although Gao Qunshu has complicated inner feelings, his overall impression of Yan Li is still relatively positive.

Yan Li also saw this in the system, so he was willing to come in person to deliver the money and take the initiative to ease the relationship with Gao Qunshu and get closer to him.

All the grudges in the world cannot escape the word money!
There are interests involved, and the interests are as high as millions or even tens of millions. It is not something that can be settled simply by deciding who is right.

It is no exaggeration to say that when "Conquer" was making money, Yan Li had already made up his mind to terminate the contract with Gao Qunshu and never have any contact with him again, and he was even mentally prepared to become enemies.

Fortunately, Lao Gao has a good mentality and vision, and is able to understand and accept this gap in interests.

Since Lao Gao has figured it out, Yan Li will naturally be willing to interact more with him. There may be opportunities for cooperation in the future.

"Director Gao, if anyone needs to thank someone, it's me. As I said before, only if you shoot well can I sell well."

"No, no, no, I also said that, even good wine needs to be hidden in a narrow alley. The same drama, in my hands, is stinking shit, but in yours, it smells like a fragrant street. This is a skill."

The two of them were talking back and forth, bragging about their business, and Liu Weiwei, who was carrying some fruit, couldn't stand it anymore.

"Okay, there's no need for either of you to thank the other. You two complement each other, you're a match made in heaven."

Lao Gao slapped his thigh and said, "That's right."

Yan Li glanced at Gao Qunshu, who was fat and had a fierce face, and corrected Liu Weiwei's wording.

"You two complement each other perfectly. You're a match made in heaven."

Good boy, this is a match made in heaven for Lao Gao. He is going to go out to the roof and jump off...

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(End of this chapter)