Chinese Entertainment Intelligence King

Chapter 76: Distribution Tips and "Railway Guerrillas"

On the first day of the New Year, I visited the village to pay New Year's greetings and have fun. On the second day, I went to my uncle's house to get together with relatives from my mother's family.

On the third day of the junior high school, Yan Li started to get down to business.

In a certain community, Chen Jianjun, deputy director of Zaoshi TV Station, came back from a social event. As soon as he opened the door, he saw his wife and son talking to a strange young man in the living room.

Seeing him come in, his wife happily introduced him: "Old Chen, come quickly, there are relatives at home."

"This is……?"

Chen Jianjun was a little unsure. At his age, he seldom moved around, and he didn't even know the younger relatives who were a little further away.

"This child's name is Yan Li. My second brother and his wife's cousin's father-in-law is his great-uncle."

Chen Jianjun: “…”

My goodness, how the hell did they find this relative?

Of course, it was figured out through the intelligence system. In a small city like Zaoshi, two locals can always find their relatives after going through many twists and turns, but some are distant and some are close.

Ever since Yan Li knew Chen Jianjun, he started using the intelligence system to trigger relevant intelligence. Unexpectedly, he also found out a relative relationship.
This is a good thing for Yan Li. No matter who the relative is, at least he has the excuse of visiting them, and it is easier to build a relationship with them than with strangers.

"Yan Li, right? Do you have something to talk to me about?"

Chen Jianjun worked in the system and had seen a lot. When he heard that a relative from such a distant place had come to visit and brought a lot of things, he understood what was going on.

"Tai Chen, the truth is, I'm in Beijing, running a film and television company..."

Yan Li explained the general situation. With the family relationship as a foundation, many things would be easier to talk about, and it would also be easier to conclude the matter whether it was successful or not. More importantly, there was someone to help speak for him.

After Yan Li finished speaking, Chen Jianguo had not yet opened his mouth, but his wife was there to help intercede.

"Old Chen, you have to help. It's not easy for this kid to make it in Beijing alone."

Chen Jianguo couldn't help but look at his wife. He had never seen her so warm-hearted before. It seemed that the gift was quite expensive.

However, deep down, Chen Jianjun did have some thoughts about what Yan Li said about "Conquer".

Putting the relationship of relatives aside, Chen Jianjun is mainly interested in the subject matter.

For city-level TV stations, which have limited funding and want to grab some attention from larger TV stations, the choice of subject matter is very important.

Crime and detective dramas have a certain audience base. The plots are exciting and interesting, easy to catch the eye, and the main line of the police catching the criminals is always hanging. The audience stickiness is also high, so it has always been a popular drama purchase option for local TV stations.

In addition, there was another important factor. Chen Jianjun learned that several TV stations had purchased this drama.

Among them are provincial capital city stations such as Jinling and Xi'an, as well as provincial channels. With the endorsement of these TV stations, he naturally attaches more importance to the drama "Conquer".

Yan Li was naturally aware of this and emphasized how optimistic several TV stations were about the drama.

After personally handling the distribution of a TV series, Yan Li learned a lot of tricks.

All things are difficult at the beginning, and the hardest thing is to be the first influential TV station.

But as long as you can handle it, things will go much more smoothly. The more TV stations you can handle, the easier it will be to negotiate future cooperation.

This is a bit like herd mentality. When people see so many TV stations buying it, they think it must be a good drama, so they also spend money.

There is also an unspoken rule that is not easy to state explicitly, which is that the TV station uses public money to purchase dramas.

Therefore, compared with the quality of TV dramas, many responsible persons care more about whether the money is spent reasonably and whether they can explain it to the station when buying TV dramas.

This is also why it is easier to sell dramas with celebrities, and the sales are high. The celebrity's fame is there, and the reason for buying dramas is sufficient. Even if the dramas bought fail, it can only be regarded as a misjudgment, which is understandable. It will not make you suffer the consequences, nor will it be suspected that there is any trickery.
Similarly, dramas like "Conquer" sell well even though there are no stars.

If other TV stations are buying it, then there is nothing wrong with us following suit, and the reasons are equally valid.

Once the reasons for purchasing the drama are sufficient, the difficulty of Yan Li's distribution will be greatly reduced...

If Yan Li was just using the fact that they were distant relatives today and offering some gifts, Chen Jianguo might not accept it.

But "Conquer" has the advantage of subject matter and is endorsed by many TV stations. Purchasing the drama is a normal business and no one can find fault with it. Maybe it can even make a name for itself. Naturally, Chen Jianguo's attitude is very different.

----

"Come, uncle, I'll toast you."

A man is in love, and a concubine is interested. By the time they have dinner at night, these distant relatives who are not related at all become "real relatives".

In addition to the matter of "Conquer", Yan Li also received a piece of news from Chen Jianguo.

Shanying, a subsidiary of Shandong TV, intends to take the lead in filming a new TV series "Railway Guerrillas".

Zao City strongly supports this, and the government even intends to cooperate with this TV series to build a film and television city, which can not only meet the needs of filming, but also develop tourism.

Yan Li's expression changed: "Uncle, do you think I can participate in this project?"

Led by Shanying, with strong local support, and being a well-known red classic, this kind of TV series will have no trouble selling. With luck, it may even be able to be broadcast on CCTV.

Chen Jianguo glanced at him and poured a basin of cold water on Yan Li.

"You know, the estimated investment for that film and television city alone is over 100 million. This TV series cost at least 10 to 20 million. You can afford it."

"If I can't handle it myself, I can find someone to collaborate with. Besides, don't mainstream dramas like this usually receive support and subsidies?"

Yan Li is well-informed and knows more about the ins and outs of the circle than many old hands.

If Shanying invests some money, provides some subsidies, and provides some local support, Yanli will have the confidence to fill the remaining gap.

"It's not as simple as you think."

Chen Jianjun shook his head. Yan Li knew that there was money to be made, and other people were not stupid either. Many people were eyeing this project.

Yan Li, however, felt that he could try his best. He had connections and background, and more importantly, he had another advantage.

He is a native of Zaoshi!

He grew up listening to stories about the Railway Guerrillas and on the land where the anti-Japanese war ancestors fought. In a propaganda tone, he is the true successor to the red torch of the Railway Guerrillas.

At least Yan Li believed that under the same conditions, the Zao City officials would be more inclined to favor him as a native of Zao City.

For this kind of regional red theme, the local official discourse still carries a lot of weight.

With the support of his hometown, even if Yan Li cannot take over the entire project, he will have the opportunity to join it.

After listening to Yan Li's words, Chen Jianjun pondered for a moment and felt that there was something to be said for it: "We can give it a try."

Yan Li took the initiative to toast and expressed his sincere attitude: "Uncle, I admit that I have some utilitarian motives for this project, but I also sincerely want to make the film "Railway Guerrillas" well and do something for the ancestors of my hometown. If I am lucky enough to get this opportunity, I will definitely give it my all."

"Uncle believes you."

Chen Jianjun raised his glass and clinked it with Yan Li's. After a moment's hesitation, he said, "I can help you pass on the message to the city. I also have an acquaintance in Shanying..."

(End of this chapter)