Who are you calling "little fresh meat"? I'm the king.

Chapter 197 Breaking 4 Million (4/)

Yang Siwei is really...very good at marketing...

To be precise, it means being brave enough to spend money!

This probably reveals the nature of domestic entertainment – productivity is insufficient, with only one or two hits a year at most…

How to praise people then?

Marketing!
In addition to finding marketing accounts, influencers, and online influencers to promote Shen Yan and Lotus Tower, this time, she also contacted several fashion magazines and confirmed the covers of Marie Claire and Men's Fashion...

This is called the card face!

In Yang Siwei's opinion, Shen Yan has no shortage of works or talents. What he lacks now is brand appeal...

It’s just that many big names don’t think highly of him—after all, he’s a lone wolf!
In fact, Shen Yan himself is not worried about these things. The past two years have been a period of transformation for the mobile Internet, coinciding with the Korean Wave. Some imported Korean fan circle rules combined with the entertainment information accumulated over the years on the mainland Internet have formed a complete set of logically self-consistent worlds and formed the rules of domestic entertainment!

Are there any red blood, blue blood, top luxury, high luxury, light luxury endorsements...

The most outrageous thing is CK, the whole Calvin Klein, was also rated as one of the six blue bloods...

CK... doesn't it just make trouser waistbands?

It's hard to grasp this concept...

But it does not affect fans' recognition.

Fans approve, and then traffic fans buy endorsements...

The loop is closed!
Currently, Shen Yan's endorsements are mainly for national brands, including Xtep, Yishion, and Mengniu...

Newly added vivi mobile phone endorsement: the first smartphone V1 - extraordinary, breaking through the future!

The luxury goods that can be considered are probably Chow Tai Fook jewelry, Mosun glasses, and Omega celebrity ambassadors...

However, Shen Yan had no problem with Yang Siwei's spending money - after "Lotus Tower", there was "Love Through the Millennium" and the movie "My Girlhood"...

It really needs heat!
……

Li Bingbing is currently promoting "Snow Flower and the Secret Fan"...

Various roadshows...

I also accompanied Wendi Deng to record several variety shows to promote "Snow Flower and the Secret Fan"...

"Snow Flower and the Secret Fan"...the word of mouth is very average and the box office is not that good either!

Even if Li Bingbing was at the peak of his career, he couldn't carry it.

7月15号上映，首日票房600万——没打过上映接近20天的《内在美》，后者的单日票房是 770万…

In fact, audiences have never been optimistic about so-called co-productions!
Moreover, "Snow Flower and the Secret Fan" is not very friendly to domestic audiences, and the main focus of the promotion is Wendi Deng.

Yes, it was supposed to promote the movie, but the variety shows became Wendi Deng’s show...

Li Bingbing praised her as "a woman with great planning and strong action. She called me directly and asked me where I was. I was in Taipei, and the next day she flew over to see me. There was no way I could refuse!"

The host also praised her as a "legendary woman!"

The key point is... Wendy Deng is not legendary...

At most, I'll marry well...

As for business acumen, when Murdoch's News Corporation acquired MySpace and decided to enter the Chinese market, they appointed Wendy Deng as president of the China region. And then... many people had never even heard of this website...

It is said that Wendy Deng's arbitrary behavior forced all the senior executives of MySpace China to resign...

On the contrary, Zhang Chaoyang’s comments on Wendi Deng are more popular - not only fake, but also wasteful!
Of course, the main reason is that the movie "Snow Flower and the Secret Fan" is so boring...

Wang Ying, the director of "Snow Flower and the Secret Fan," is a typical example of a so-called "Chinese artist"—making a living by making Chinese-language films that appeal to Westerners' curiosity.

This kind of people are still very marketable at this stage!
A typical petty-bourgeois director...

The so-called creation is just piecing together the dark and cruel things in a special era...

While pretending to be righteous, they talk about women's writing and traditional folk songs, but in reality, it's still the same old story: bound feet, opium, pigtails, plague, war, ignorance. The West's 100-year-old obsession with China is fully revealed in "Snow Flower and the Secret Fan"...

Unfortunately, Wang Ying is too incompetent!
I wanted both content and sharpness, but I got nothing and was left with nothing but misery.

Plus, during the marketing, they exaggerated Wendy Deng’s awesomeness in various ways…

Fewer and fewer people watch it.

Released on July 7th, the box office only grossed 15 million in the first three days... — thanks to Li Bingbing's hard work in promoting...

But it is of little use, and it is estimated that the final box office will hardly break 3000 million!
You know, "Transformers 3" is coming this Thursday!

However, this incident did not have much impact on Li Bingbing - "The Beauty Inside" box office exceeded 400 million...

As of July 7, "The Beauty Inside" has been released for 17 days and the box office has officially exceeded 20 million!
Li Bingbing also officially became the leading actress of the 4 million box office with "The Beauty Inside"... and she is the leading actress.

The others, like Aftershock, are disaster films, Founding of a Republic, and Let the Bullets Fly, which is a Jiang Wen film.

Anyway, "VOGUE" has directly booked the cover of the next issue.

In a sense, it directly widened the gap between her and the other Bingbing!

She is now thinking about expanding overseas...

International Li!

It's pretty good, but I hope "Zhong Kui" doesn't look for Shen Yan...

……

November 7nd…

In Beijing, Shen Yan finished shooting the magazine cover and met Ji Xiang after a long time.

After getting in the car, Shen Yan said directly: "Let's find a place to eat. I'm starving!"

“…Well, I’ll ask Sister Hua to come along!”

Shen Yan didn't care: "Whatever you want..."

"How are you going to promote 'Love Through the Millennium' and 'My Girlhood'?"

Shen Yan was speechless: "Are you still my agent?"

Ji Xiang was stunned for a moment: "What's wrong?"

"...I'm going on tour next month and have to release a new album...I don't have time for promotion!"

"Then I have to take a few interviews... IQIYI arranged a group interview for 'Love Through the Millennium'... the kind that's live!"

"We'll talk about it later..."

Ji Xiang asked cautiously, "Isn't eight tours a bit too few?"

Shen Yan: "Please spare me, eight shows is too much for me... If I hadn't promised the brand, I would have just started a live broadcast and sang online!"

"That's definitely not possible..."

“…What are you doing here, Sister Hua?”

"Let's discuss a new contract and invest in 'The Accidental Murder' and 'Big Shot'!"

"We'll make 'Big Shot' ourselves, with the help of China Film Group... and at most Wanda..."

"Without Sister Hua?"

Shen Yan shook his head: "Sister Hua doesn't have the theater resources... nor does she have the time to have unique publicity resources... We are not short of money now..."

Ji Xiang nodded: "That's fine..."

"I feel like something's wrong with you!"

"Ahem..." Ji Xiang cleared his throat and then said, "Is it possible to work with Jing Tian again?"

Shen Yan was curious: "Did she look for you?"

"Hmm..." Ji Xiang nodded. "'Warring States' was a failure. Not only did it have a bad reputation, but it also lost a lot of money... They're thinking of copying 'Back to 20'..."

“How can it be so easy to copy…”

"They said the cost was 5000 million, so you can call it whatever you want!"

"5000 million? '20 Again' didn't cost more than 2000 million, did it?"

"Um…"

Shen Yan thought about it and realized that this would cost a lot of money!
Can this money be earned?

(End of this chapter)