Who are you calling "little fresh meat"? I'm the king.

Chapter 195 "Lu Yu Has an Appointment" (2/4)

Nowadays, TV dramas have very few promotional channels, just appearing on variety shows and taking a few media interviews...

There is absolutely no such fiery scenes of matrix marketing in later generations.

Matrix marketing: Tieba, Weibo, WeChat official accounts, Bilibili, Xiaohongshu, and other platforms to create various topics...

Pull up all the platforms that can be accessed!
The intensity is at its maximum!

Data naturally includes the inflated part. Box office and ratings can be inflated, not to mention the number of views and hot searches, which have always been inflated.

The so-called popularity in the domestic entertainment environment is inseparable from excessive marketing.

After all, the industry's production capabilities are limited, and it's impossible for a so-called top-level production to suddenly appear!

It mainly relies on hype and exaggeration to fool the target audience, and the core magic weapon is to use matrix marketing to increase popularity.

This is how "Dream of Splendor" became popular.

The drama may not be that good, but it will definitely be known to the world; the reputation may not be that high, but the popularity will remain high.

This is exactly what online broadcasting values.

Compared with actual ratings, online broadcasts care more about this false prosperity.

But this can sometimes lead to misjudgments.

For example, Beijing Satellite TV once introduced the online drama "Dream of Hualu" because it believed in its popularity and reputation online.

We had originally hoped that the ratings would increase, but in the end, the ratings for "Meng Hua Lu" were only a pitiful 0.1%.

The TV station was so scared that it quickly cut the show short...

At this stage, most people involved in publicity don’t realize that the Internet era is gradually transforming into the mobile Internet era…

The most important thing is that most companies that produce TV series have no awareness of publicity - they think that once the TV series is sold to the TV station, they will make money, so why should they spend money on publicity and promotion?

Therefore, "Lotus Tower" cost 300 million, which is a huge amount of money.

Yang Siwei initially planned to invest only a few hundred thousand yuan to test the waters...

After all, this money was paid by Shen Yan, and the profit brought to Shen Yan by "Lotus Tower" was only 200 million - film salary + adaptation fee...

Shen Yan directly approved 300 million...

The popularity of "Lotus Tower" exploded - on Weibo!

"Li Huimin + mainland new martial arts, the annual blockbuster, "Lotus Tower"!"

"Unveiling the action direction of 'Lotus Tower'—it turns out it was from the childhood classic 'Lotus Hegemony'..."

"Shen Yan takes the lead and frankly states that 'Lotus Tower' inherits 'Little Li Flying Dagger'..."

Then, with Weibo as the center, Tieba, Tianya Community, and many portal websites also followed suit, and we analyzed...

In short, within a day, the discussion about "Lotus Tower" spread almost all over the Internet...

Shen Yan's Baidu index is already very high.

"Lotus Tower" was broadcast and directly rushed to the third place - second only to Wen Zhang and Xie Tingfeng!
……

A Date with Lu Yu…

An interview program that almost all the protagonists of Chinese entertainment must appear on!
On the one hand, the timing of the launch of "Lu Yu You Yue" was very good - at that time, there was almost no other comparable interview program in China;
On the other hand, host Lu Yu was backed by Phoenix TV Chinese Channel. At that stage, Phoenix TV gave people the impression of being high-end and classy, which meant that Lu Yu could invite many real big names...

Finally, Lu Yu himself is very smart. Over the years, in selecting topics, he has been able to interview hot figures while staying away from sensitive topics.

The show "Cold and Warm Life" hosted by Chen Xiaonan is much more heavy...

It is also easier to touch on sensitive topics.

Therefore, "The Ups and Downs of Life" will soon be gone!

As for Lu Yu's interview skills... they're actually quite good. She's one of the few hosts in China who doesn't show off. She tries to let the guests talk more, doesn't force them to say things they don't want to, and doesn't make them cry. This is actually very rare...

To be honest, when encountering an artist who knows nothing, Shen Yan can't restrain his desire to show off...

She can control herself!
"Welcome Shen Yan..."

Shen Yan first shook hands with her: "Sister Lu Yu!"

"Please take a seat... I've been wanting to invite you, but you seem particularly busy?"

"The past two years have been quite busy..." Shen Yan nodded: "In addition to filming, I also have to write songs and novels..."

"I know you wrote an online novel called 'The Supreme Being', right?"

"right…"

"Why did you think of writing online articles?"

"To make money..." Shen Yan explained: "I was very poor at the time. I only had 500 yuan on me. I had to find a way to make money... But I didn't have much capital, so I thought of writing something..."

"They said that 'Lotus Tower' and 'The Supreme One' were serialized at the same time?"

"Yes, 'Lotus Tower' was voted into the 'Martial Arts Edition', and 'The Supreme of One Life' is serialized online as normal..."

"You write really fast, then. I heard that when you were writing online articles, you updated 10,000 words a day?"

"Well, almost..."

“…How did you do that?”

Shen Yan thought about it, then touched his nose and said embarrassedly: "Talent... I'm very fast, and I can quickly get into the state..."

Lu Yu asked, "You're not going to write anymore?"

"I'm still writing. The first volume of my new novel, 'The Swordsman in the Snow,' has been published and is selling well..."

"Is it also a martial arts novel?"

"It's more of a martial arts genre, kind of a fantasy kind of thing... After all, orthodox martial arts novels aren't selling well right now!"

"I've read a few chapters of 'The Supreme Being'... It's too long. How did you come up with the idea for such a story?"

"Have you read 'The Buddha is the Tao'?" Shen Yan gave some general knowledge. "Online literature has developed to this day, with various genres, such as the prehistoric genre and the infinite genre. My 'The Supreme of One Life' combines the infinite genre with some elements of the prehistoric genre..."

"What about 'Lotus Tower'?"

"I read 'Lotus Tower' after reading a novel called 'Nirvana in Fire'. It didn't seem very realistic. 'Nirvana in Fire' also begins with the downfall of a genius. However, it tells the story of a group of people who, despite experiencing great adversity, remain true to their original aspirations to redress the wronged souls and uphold justice... But in this world, stories like 'Nirvana in Fire' are still rare!

Therefore, I wrote "Lotus Tower". There are many disciples in Sigumen, but few of them hope for Li Xiangyi's return.

"It's common to fall from a high position and be forgotten. There are far more people in this world who add icing on the cake than those who help in times of need."

"But Li Lianhua herself is open-minded. 'Lotus Tower' is essentially the story of Li Lianhua's farewell to the world. From then on, her little boat sailed away, and she spent the rest of her life on the rivers and seas!"

Lu Yu then asked, "...I've seen many people say that it draws inspiration from The Flying Dagger of Xiao Li?"

"Yes," Shen Yan nodded. "In fact, the love triangle between Li Xunhuan, Long Xiaoyun, and Lin Shiyin written by Gu Long is, in a sense, a continuation of the love triangle between Li Mubai, Yu Xiulian, and Meng Sizhao written by Wang Dulu..."

"Have you read Mr. Wang Dulu's works?"

"I've seen Crouching Tiger, Hidden Dragon... It's not good, not as enjoyable as the works of Gu Long and Jin Yong... And I think the character of Li Xunhuan doesn't fit in with current trends..."

"How to say?"

"He gave away his beloved, showed no respect for women, treated them like objects in order to repay a favor, and his feelings like charity... The female characters were subordinate to the male protagonists!
In "Lotus Tower," Qiao Wanwan initially wanted to break up with Li Xiangyi... She admitted that she might be just an ordinary person, unable to keep up with the prodigy Li Xiangyi... Later, after recognizing Xiao Zixuan's true character, she ended the engagement and referred to herself only as "Lady Qiao" instead of "Mrs. Xiao."

After a pause, Shen Yan continued, "Mr. Gu Long himself commented on Li Xun Huan, saying he couldn't take it up, and couldn't let it go... So, when I write about Li Lian Hua, he must be open-minded, able to take it up, and let it go!"

(End of this chapter)