Fooling Huayu for Thirty Years

Chapter 225: "The Legend of Zu" lost its composure! "My Sassy Girl" was a huge hit on its first day!
The first summer season of the 21st century has reached its final stage.

Our domestic films have now entered the most intense stage of competition.

Originally it was "Crouching Tiger, Hidden Dragon" versus "The Legend of Zu".

Unexpectedly, before the showdown was over, "My Sassy Girl" launched another publicity and promotion offensive.

The key is that no one expected it.

How come this movie is connected to martial arts?
However, netizens currently find the promotion of this movie very interesting.

But some people are extremely anxious.

In the nightclub of Beijing, the two brothers Long Wu were there.

"Boss, there's no need to scold me so harshly."

"Boss Jiang, this has nothing to do with us."

"Oh, that's me being wrong about the hen. I actually suspected the wrong person."

"This kind of thing is nothing, but we definitely won't go too far."

While the two brothers were discussing countermeasures, Jiang Zhiqiang called again.

Is the scolding too much?
Well, when we were engaged in a propaganda war before, there were bound to be some excessive rhetoric.

Anyway, the five Long brothers mainly deny it.

Of course, they weren't actually afraid of Jiang Zhiqiang. It was just that Jiang Zhiqiang, a second-generation rich kid, had a lot of connections.

It would be bad if things got too awkward, as it would affect their reputation in the Hong Kong film industry.

Their reputation was already bad, and now the market is so bad, so they shouldn’t let their reputation get worse.

This was considered a perfunctory matter. Jiang Zhiqiang at most called to talk about it, and he didn't dare to say much.

But judging from the current situation between "The Legend of Zu" and "Crouching Tiger, Hidden Dragon", the five Long brothers feel that they have won.

The box office of your "Crouching Tiger, Hidden Dragon" is just average!

Now it’s our turn for “The Legend of Zu”!
But the biggest concern is still "My Sassy Girl".

Although they knew about this film a long time ago, it was Ma Xun and his team who made it.

But I never expected that such a romantic film could be promoted in this way.

How is it related to the hottest martial arts novel at the moment?
Well, this guy Ma Xun has a natural advantage.

He was the one who created "Young Justice Bao" and "The Legend of the Condor Heroes".

It would be weird if they didn't connect.

But, after all, "My Sassy Girl" is also a modern romance film.

A martial arts collaboration would be awkward no matter how you put it, right?

Although the footage they released seems pretty good, and netizens think it's OK, but...

"Let's seize this opportunity to attack!"

"Yes, we must strike hard!"

Thirteenth Young Master offered a suggestion and Long Wu agreed.

The two brothers immediately took action.

Let’s start from the Internet!
Nowadays, there are actually quite a few writers on the Internet.

But their monetization capabilities are almost non-existent.

The main purpose of the Internet these days is to generate power for love.

What is advocated is free sharing.

If you post an article on a certain website, even if it becomes popular, you won’t make a penny.

The website earns all the traffic.

So, money makes the world go round!
All of a sudden, many posts attacking "My Sassy Girl" appeared on the Internet.

"What's that 'savage girlfriend'? That's just nonsense!"

"It's pure nonsense that it can be linked to martial arts!"

"It's rumored that this Bingbing is hooking up with a rich man!"

"Reliable news, Bingbing is pregnant!"

"Just wait and see. Bingbing will definitely disappear for a while after this drama. That's because she's going to prepare for pregnancy and childbirth!"

Cruel enough!
Such attacks are nothing but fabrications and smear campaigns.

No wonder Jiang Zhiqiang over there wanted to call.

But these days, the Internet in our country is not yet well-developed, and all kinds of rumors are nothing at all.

What should Ma Xun and the others do?
……

"You ask me what to do? Just let it sit."

"what?"

"What else can we do?"

"But the public opinion on the Internet is too much."

"It's okay if it's excessive, we'll just go at our own pace."

"Oh, I understand what Your Majesty means. These rumors and slanders will not work at all!"

"No, I didn't say those rumors and slanders are useless."

"My Lord, what should we do?"

Faced with the publicity war reaching this level, our "My Sassy Girl" is currently suffering from a lot of attacks.

Ye Quan was really panicked.

So, of course, she came to discuss it with her boss Ma Xun.

Obviously, she was quite anxious.

But Ma Xun was really not in a hurry at all.

Act like a spoiled child and dawdle.

I hope the boss can give me a solution.

Ye Quanzhen obviously attaches great importance to the drama "My Sassy Girl".

Of course Ma Xun also understood, but given the current situation...

"We still need to look at the art of war."

"Ah? The Art of War?"

Ye Quan really didn't expect that they would be talking about military strategy again.

However, the fighting among our groups is quite fierce, which is no different from a war, except that no blood is shed.

This doesn't involve blood... In fact, Ye Quanzhen knows it very well.

Who says competition between movies can’t be bloodless?
How did Jet Li’s agent Cai Ziming die?

A local gang leader was found dead on the street!

Many people later analyzed that it might be related to the brothers Long Wu and Shisan Shao.

Look at the result. Jet Li later went to film a movie with his brothers.

But now, the brothers certainly wouldn't dare to do such a thing again.

Ma Xun is of course well aware of this fact, and now he is going to use some military tactics.

"As the saying goes, the right way wins, the unexpected way wins. The current situation is said to be a three-way confrontation, but in reality it is only two.

It's us and the Long Wu brothers, and of course, we have to include Old Monster Xu.

But up to now, the focus is still on publicity, even if those two bastards are throwing dirty water. But these are all "strange".

It is certainly true that a surprise attack is the way to win.

But now that all the unusual tactics have been used, it’s time to switch to the ‘regular tactics’!

Hehe, it’s funny that the two brothers didn’t think this through.

They are still obsessed with 'strange tricks'.

And now we are going to use the ‘real move’!”

Ye Quanzhen felt more at ease after hearing this, but she couldn't help but be curious, "Your Majesty, what exactly is the 'correct move'?"

Ma Xun knew she would ask this, and said with a smile: "The so-called 'correct move' is ultimately the quality of a movie!"

This... is right!

It seems like the answer was clearly there.

But sometimes it happens that people ignore the true appearance of a thing.

When comparing two movies, just see which one is better.

Whoever is better should get a higher box office.

This is indeed a natural logic.

However, after various packaging and publicity, there are also various means.

The reality is that many bad movies have high box office, but good movies are ignored when they are released.

There are countless examples of this in film history.

Ma Xun has operated many of them himself, including "A Chinese Odyssey" and "That Mountain, That Man, That Dog".

From this perspective, he has actually been making good movies more popular with the audience.

This sounds quite meaningful.

Now, let’s get back to basics!
Let’s compare and see whose movie is better!

Ye Quan really figured this out, and she also figured it out...

He kissed Ma Xun all the time.

As for how to do the "proper approach", she didn't even ask.

In fact, for this "official recruitment", we have to go to Shanghai.

Ma Xun had actually made arrangements long ago, when he was dealing with Dong Qing.

Now let’s cherish the people around us.

……

"Hello everyone, I'm Gutian Le..."

"Wow! So handsome!"

"Hello everyone, just call me Yimian."

"Ah! Brother Haonan!" Finally, "The Legend of Zu" was released.

But, because we did a lot of "promotional" activities before.

The main actors include Gu Zai, Yi Mian and Bai Zhi.

Basically, I travel all over the country.

In addition, there are various advertisements on the Internet and in traditional media.

The so-called advertisements are actually trailers and many movie highlights.

"The Legend of Zu" really caused quite a stir, and even attracted a lot of comments from netizens.

The movie hasn't even been released yet, but it seems like we've already seen it.

Yes, there was a bit too much film content released.

But it doesn’t matter, for now, they have achieved a phased victory.

"Crouching Tiger, Hidden Dragon" was suddenly withdrawn from the schedule!
He didn't tell me the reason, but everyone could guess it.

The box office is not good!
Even if this is true, there is no need to say it out loud.

Everyone understood.

That’s great, one less opponent!
The two Long Wu brothers were very happy.

So, they planned to pursue the victory.

"The Legend of Zu" also had a live premiere on CCTV Channel 6.

Of course, there are definitely various advertising investments.

After that, the creative team went around holding roadshows.

Meet many fans.

This... is a bit too much.

Yimian and the others have actually been running for quite a long time.

He was running when facing Crouching Tiger, Hidden Dragon.

Moreover, it all started during the promotional period.

Continuing with such high intensity now...it is obvious that everyone is in average condition.

Therefore, it is inevitable that we mainland movie fans who participated in these activities would feel a little unhappy.

Soon, complaints appeared on the Internet.

"If you're tired, then don't do this kind of activity."

"How boring. If you don't want to deal with me, don't come."

"Playing big! Obviously playing big!"

Negative, absolutely negative!

Especially since that's the way the internet is these days.

Rumors spread very quickly. Didn’t the five Long brothers do the same thing before?

Now, it quickly became a hot news:
The main creative team of "The Legend of Zu" is acting like a big shot!
No, this negativity is really bad.

The five Long brothers rushed to put out the fire.

But, at this critical juncture, "My Sassy Girl" is about to premiere.

Only this time, the movie was broadcast as a program on Oriental TV.

In other words, this movie sets its homepage in Shanghai!
And this setting... Anyone who knows something about this movie will immediately understand that this is right.

Because the movie itself was shot in Shanghai.

Even the city's subway company has produced some related souvenirs.

Hey, this can be considered a publicity and promotion collaboration, and it’s quite fresh.

Long Wu and Shisan Shao looked at Ma Xun's actions... and suddenly they found that they were powerless to do anything!

Too many things have happened before.

First, we fought against Crouching Tiger, Hidden Dragon, which consumed a lot of energy.

As a result, "Crouching Tiger, Hidden Dragon" just made a feint and ran away.

To compete with "My Sassy Girl", a lot of resources were invested.

But now, they are holding premieres and promoting the film seriously.

The five Long brothers are in a state of panic!
I can’t take care of it anymore. I can’t take care of it at all.

Then you can only take care of yourself first.

However, just as Long Wu and his men began to deal with the negative impact of "playing big", battle reports came in from the front.

"How much? How much is the box office for our "The Legend of Zu"? "

"This one……"

"What's wrong? It can't be that bad, right?"

"Currently 350 million."

"what?!"

Not to mention that when Long Wu heard the box office results, he looked full of disbelief.

Even the Thirteenth Young Master, who received the letter first, looked embarrassed.

So few?
It’s not enough to cover the publicity we did before.

Even the travel expenses of Yimian and Guzai could not be covered!

Long Wu and Shisan Shao finally realized that they had a big problem after this battle!
……

Shanghai.

Wukang Road.

Ma Xun was in his own house, sitting on the sofa and watching the TV screen.

The programs broadcast here really attracted him.

"This story happened in our beautiful city. Two young people met at a subway station..."

It was the premiere of "My Sassy Girl"!
Dong Qing, the beautiful host, is indeed very professional.

For the premiere of our "My Sassy Girl", Ma Xun personally appointed Dong Qing.

Of course, I had told her about this a long time ago.

At that time, they were very close, so naturally they talked about everything.

And now, Ma Xun came to Shanghai in person to supervise the battle.

"My Sassy Girl" is going to open up the Shanghai market first!
In fact, as far as our current domestic film market is concerned, it mainly depends on big cities or some regional markets with strong consumption capacity.

This is also done in business.

Don't underestimate the consumption capacity of the city of Shanghai, although the financial situation is very tight these days.

But you still have to watch the movie.

Moreover, our movie was shot in this city, and now we have to make full use of this.

These are actually what Ma Xun called the "correct tactics".

These are the most positive methods that cannot be more positive. We have not done anything to spread rumors or slander others.

Of course, this main strategy also includes negotiating with theater chains in Shanghai.

The cinema chain here is the very famous 'Shanghai Film Association'.

Before the emergence of Wanda Cinemas, Shanghai Film Association has always been one of the top two cinema chains in our country.

There are even cinemas in Northeast China joining in.

Of course, everyone is an old acquaintance, and this is not the first time Ma Xun has made a movie.

But this time, Ma Xun was very sincere, and the Shanghai Film Association was also very sincere.

This movie "My Sassy Girl" became famous before it was released.

And today, the results of the first day of release...

Ma Xun was a little nervous.

He would check his phone from time to time.

Suddenly, there was a sound of door opening.

A beautiful lady with excellent temperament walked in.

Ma Xun seemed to have heard nothing at all and continued watching TV.

When the beauty saw this, she was not angry but smiled instead.

He walked slowly in front of Ma Xun and placed himself between him and the TV.

"Do you like me on TV or in real life?"

She is Dong Qing.

Ma Xun simply pulled her into his arms, and the sofa was under great pressure.

"like it all."

"No, I have to choose one."

"Isn't it all you?"

"Different."

"Then, of course I choose you."

"why?"

"because……"

There was no need to tell the answer, the two of them had already kissed each other.

Dong Qing on TV is graceful, dignified and intellectual.

And she, riding on Ma Xun, is even more real...

At this time, the phone rang, but unfortunately, it rang at the wrong time.

Ma Xun ignored him completely.

The phone felt boring and fell silent, but soon a text message came in.

"First day box office exceeded 200 million!"

(End of this chapter)