Entertainment: I am the peak

Chapter 308 Are you committed?
Li Qiutang gave Liang Xuan and Zhang Chun the same three plans, and the two went back to discuss them.

Li Qiutang sat for a while, drank a cup of tea, and left.

The summer season is halfway through, and despite blockbusters like "Painted Skin 2," the entire summer season is experiencing a structural collapse.

Except for Painted Skin II, no domestic film had a box office of over 7 million yuan in the whole month of July, or even in the first half of the year.

"The Four", which was highly anticipated beforehand, was also affected by the overall market. The box office only reached 12 million after 1.5 days of release. The 2 million mark can only be said to be expected, but unstable.

The Hollywood blockbuster "Ice Age 4" was rarely released at the end of July, and earned 7 million yuan in box office in the first three days of its release.

On the one hand, the audience has unique demands for Hollywood blockbusters. On the other hand, it also shows that the audience's demand for watching movies is still great, but domestic films cannot meet this demand.

As August begins, there are no blockbusters like "Painted Skin 8" and "The Four" on the market.

The cast is quite large, with Liu Yifei, Zhou Xun, Tony Leung, Liu Qingyun, Nicholas Tse, Yang Mi and others all in August.

Liu Yifei's "Introduction to Architecture" was the first to be released, and it had to face a Hollywood action blockbuster "The Mechanic".

But the crew of "Introduction to Architecture" was not in a hurry and continued to promote the film at their own pace.

There is no conflict between youth films and action films, and "The Mechanic" does not pose a threat to "Introduction to Architecture".

The publicity department of "Introduction to Architecture" knew very well who the main characters of the film were. Although the roles of the young and middle-aged parts were very evenly distributed, and strictly speaking, Liao Fan and Hao Lei had more middle-aged roles than young people, the film finally ended with the regrets of the middle-aged people looking back.

But the main person promoting the film, apart from the theme of youth pain, is the actress Liu Yifei.

Yang Mi raised the box office of a bad movie like Far Cry to 9000 million. For the first time, the industry saw the power of fans.

Red Star House wants to replicate the appeal of Yang Mizhi and "Far Cry" in "Introduction to Architecture".

There is nothing wrong with this. From the perspective of publicity and promotion, they definitely want to bring out the appeal of the actors' fans and hope that all the actors' fans will pay for tickets.

Therefore, Red Star House and Weibo launched a promotion campaign. Netizens posted their movie tickets and reviews for "Introduction to Architecture" and had a chance to win a star-signed poster, with free shipping!

Among them are movie posters as well as personal character posters of celebrities. Of course, Liu Yifei has the most.

What we want is to squeeze out all the fairy powder!
Liu Yifei mentioned this activity in the last roadshow interview before the premiere, and laughed: "In the past few days, apart from running publicity, I have been signing autographs in the room. My hands are sore and I can't sign all the autographs."

Liao Fan said: "We also received a notice from the director that we had to sign posters. We had all finished signing, but Yifei was still signing. I asked her how many she had signed, and she said she had started signing a week ago and she didn't know how many she had signed."

Liu Yifei smiled and said, "There should be two or three hundred."

Therefore, "Introduction to Architecture" has another promotional point, and Liu Yifei personally signed each poster.

The main focus is to pamper fans.

Liu Yifei also cooperated with the promotion and said, "If the audience wants it, just sign a few more. It's no big deal."

The official Weibo account of the movie "Introduction to Architecture" announced that the first round of lucky draws will begin the day after the premiere.

The purpose is to boost the box office on the first day of the movie, and "The Mechanic" can't stand in the way.

On the premiere day, Liu Yifei, Liao Fan and producer Xue Xiaolu came to Liu Yifei's hometown Jiangcheng to promote the film and took intimate group photos with fans.

The next day, Liu Yifei appeared in a movie theater in Wulin to meet with her fans.

At the same time, the first day's results were released.

"Introduction to Architecture" won the daily championship with a score of 1390 million, beating Hollywood blockbusters "The Machinist" and "Ice Age 4".

One hour after the official Weibo account released the first day's good news, it announced the first batch of lucky winners and gave away 150 posters of various types, which was not stingy at all.

Among them, there are 100 personal posters of Liu Yifei, which fully meet the needs of fans. However, the service of sending posters on Weibo has attracted the attention of theaters. The traffic brought by the 1390 million results on the first day is very impressive, and Weibo cannot take up all the traffic.

Several managers of the New Film Association's Yanjing Cinema responded the fastest. They asked the crew of "Introduction to Architecture" to give some posters to the cinema so that the cinema could distribute them offline to the audience in the store.

Do viewers who don’t go online or use Weibo deserve not to get posters?
The crew of "Introduction to Architecture" is naturally happy to meet the needs of theaters, but the actors have suffered. They couldn't sign enough tickets in the first place because the online theaters were so popular, and now offline theaters also want them, making it even harder to sign enough tickets.

Liu Yifei also posted a photo of herself signing posters in a hotel room on Weibo. There were all kinds of posters scattered on the table, chairs, and floor. She captioned: "I can't sign them all. I can't sign them all at all. I wish I had eight hands!"

The next day, Friday, "1950 Architecture" continued to perform well, earning 1400 million and continuing to sit firmly on the throne of the daily champion. In comparison, "The Mechanic" only earned more than million at the box office on that day.

As the weekend approached, the box office of "Introduction to Architecture" reached its peak, with 3780 million on Saturday alone, and then fell back to 2300 million on Sunday.

So far, "Introduction to Architecture" has grossed 4 million in the first four days of the weekend, becoming the champion of the first week of August in the summer season.

To be honest, Li Qiutang was also stunned when he saw the result.

Youth films sell really well!

The total cost of "Introduction to Architecture" (including publicity and promotion) was less than 3000 million yuan. It paid back its investment in 4 days during the first weekend, and it looks like it will be able to reach 2 million yuan.

Are they watching a youth film or Liu Yifei?

But no matter what, the market is sometimes unreasonable.

Director Jin Yimeng was stunned. She didn't expect that "Introduction to Architecture" would have more than 90 million in its first weekend. She had never dared to imagine such a result before.

Also happy is the seemingly unrelated Fan Bingbing, as Jin Yimeng's next drama will be a collaboration with her, and filming will start in two months.

Fan Bingbing made a profit by becoming a popular director. It seems that "One Night Surprise" can attract more investment.

The four actors that I am most proud of are of course Liu Yifei, Liao Fan, Hao Lei and Luo Jin.

The movie he acted in was a box office hit, so no one was unhappy about it. Also, his book "Introduction to Architecture" had a good reputation online.

Liu Yifei and Luo Jin were asked by reporters at an event in Changan: "You are classmates. Will you be more compatible or more awkward when you play a couple together this time?"

They both laughed. Liu Yifei motioned for Luo Jin to answer. He said, "It was awkward at first because we all knew each other well. It was hard to find the awkward feeling of a young couple. Later, the state got better and better, and I slowly got into it."

Liu Yifei suddenly asked: "Are you committed?"

Luo Jin was a little slow to react to Liu Yifei's surprise attack, but he was not surprised: "I will definitely be committed, but you won't be committed?"

"I'm involved too." He said to himself with a smile.

Being with classmates makes her more relaxed.

After starring in two youth romance films in a row, Liu Yifei felt a little tired. In an interview, she said that she was willing to try more different roles.

He also said: "I have turned down about a dozen scripts in the past two years. Many youth romance films have approached me, and I want to try something else."

Luo Jin interrupted: “If you don’t want to act, push it to me.” “Introduction to Architecture” became a hit, and Luo Jin was willing to delve deeper into the youth film field.

Liu Yifei was amused and said with a smile: "You are so willing to fall in love with a pretty girl."

Neither Luo Jin nor the reporters could have imagined that Liu Yifei would say this!

Interviewing Liu Yifei is indeed difficult!

(End of this chapter)