Entertainment: I am the peak

Chapter 295: Twisted Propaganda

The copyright of "The Legend of Zhen Huan" has been held until now, and it can finally be sold!

The ratings for the first few episodes of "The Legend of Zhen Huan" were still not good during its first round of broadcasting, 0.8 on the first day. This result would be a good result in the future, but it is not good enough now. However, with the development of the plot, especially after April, the ratings of "The Legend of Zhen Huan" have stabilized at above 4, and it is either the champion or the runner-up in the same period.

The ratings for the final two episodes successfully exceeded 2.

In later times, this result would definitely be a hit on the platform, but the satellite broadcast performance of "The Legend of Zhen Huan" did not even take the top spot in the first half of the year. The ratings champion in the first half of the year was the unexpected "Cherry", a drama starring Uncle Benshan.

But it became popular after all.

As Li Qiutang expected, "Zhen Huan Style" also became popular on the Internet, and now is a good time to sell the copyright.

Li Qiutang didn't suppress it anymore. As I said before, you can sell it exclusively, but not permanently.

The bad thing about this drama being shelved for so long is that the platform’s enthusiasm has been worn away by autumn.

There will never be such a sky-high price as 2000 million again.

A sky-high price is hard to come by, and besides, Li Qiutang has expressly banned the sale of permanent copyright. It's a pity that the Copyright Operations Department didn't get the 2000 million, but there's nothing they can do except complain a few times.

After the first round of satellite broadcast of "The Legend of Zhen Huan", it was exclusively launched on Youku the next day.

Although the transaction price is an industry secret, it is also a good publicity gimmick.

Even if Qiu Qiu doesn't say it, Youku will take the initiative to expose it.

The TV drama copyright market was very sluggish in the first half of the year. Many platforms lowered their quotations, and some companies even adjusted their prices back to two years ago.

But "The Legend of Zhen Huan" still sold for a good price. In the fall, it was sold to Youku for the exclusive rights for five years at a price of 47 per episode.

This transaction generated more than 3500 million in revenue for Century Autumn.

"I told you, last year you sold it for 2000 million for a permanent lease, and now you sell it for 3500 million for a five-year lease, and you can continue to sell it after five years. Which one is more cost-effective?"

The Copyright Operations Department has no complaints this time because the boss’s judgment on the copyright market is really accurate.

"We agreed that your department owes me a meal." Li Qiutang still remembered the bet with the Copyright Department.

Someone raised a new question: "How much will it sell for in five years? No one will watch it anymore."

Li Qiutang became excited: "How about making another bet? I bet that the online copyright of "The Legend of Zhen Huan" will not be less expensive than the current price in five years." Who would believe that the copyright will be more expensive in five years than the first broadcast!
The copyright manager accepted the bet with Li Qiutang on behalf of the entire department.

There is nothing to be afraid of.

…………

This year's May Day schedule is extremely miserable. "The Golden Robbery" and "The Killing" are competing head-on with "Battleship" and "Ghost Rider 2", and after the holiday they will have to face "The Avengers".

"Killing" was well received by the critics but not the box office. No one bought tickets, and after the holiday, the box office didn't even reach 2000 million.

"The Golden Circle" sold some tickets, but it only barely broke 100 million after the holiday, and the word of mouth was not good.

Netizens criticized Ning Haojiang for running out of ideas in comments under this film.

"This movie can be shot by a newcomer, but it definitely shouldn't be shot by Ning Hao."

"The failure of No Man's Land completely deprived Ning Hao of his talent, and he can only make films like this to satisfy investors."

In contrast, the domestic box office of "Battleship" is about to break the 3 million mark.

Domestic films lost completely during this period.

After May Day, the industry is preparing for the summer season. It was also after the holiday that the crew of "Pifu" released a release poster, announcing that it will be released nationwide on July 7 during the summer season.

On the release poster, Li Qiutang's name is clearly written in the director column.

When did Li Qiutang shoot this film?
Many fans were confused.

Qiu Tian did not participate in the investment of "Pifu", but because of Li Qiutang's relationship, Qiu Tian still participated as a co-distributor of the film, and Hongxingwu provided publicity services for the film.

I saved you the day, but I didn't charge you much for the film remuneration. Why are you not allowed to earn this little money?
During the early promotion of the film after its release date was set, conflicts arose between the investors, Huang Xiaoming Studio and Red Star House.

The publicity department of Huang Xiaoming Studio hopes that the early promotion of the film can revolve around Huang Xiaoming and Li Qiutang, but Red Star House is preparing to focus on the group portrait. Huang Xiaoming is the investor and the male lead, so he should be highlighted, but Huang Xiaoming's box office ability is unknown. It is a bit risky to focus on Huang Xiaoming in the publicity, while publicity of a group portrait can share Huang Xiaoming's risk.

Another purpose of Red Star House is not to drag Li Qiutang into the water. Li Qiutang was originally there to save the situation. The crew was not his old buddies, the actors were not selected by him, and he only made simple changes to the script. More radical fans may not even think that this film was shot by Li Qiutang.

Red Star House does not want to feature Li Qiutang in order to preserve the boss's reputation.

Therefore, there was a conflict between two forces in the early promotion of "The Ordinary Man".

Huang Bin, the partner of Huang Xiaoming's studio and his agent, played the brotherhood card in an interview: "Director Qiu Tang is very loyal," Huang Bin admitted that there were problems with the play in the middle of the production, "He was still in the United States at the time. Once we told him about the problem, he met with us the next day to discuss how to solve it together."

As Huang Xiaoming's agent and company partner, Huang Bin may be the closest person to Huang Xiaoming in the circle, but he said: "Xiaoming and director Qiutang have such a good relationship that I am jealous. Xiaoming told me that as long as director Qiutang needs him, he is willing to be a stand-in in his crew."

"Xiao Ming is very grateful to Director Qiu Tang for helping him on his way to the big screen."

However, the publicity led by Red Star Wood tried to exclude Li Qiutang as much as possible, releasing on-set work photos of various characters on Weibo and organizing netizens to guess the true identity of the characters. Although offline billboards still mainly feature the male lead Huang Xiaoming, there are also a lot of personal materials of actors such as Zhang Xinyi, Zhang Yi, and Ni Jingyang.

Huang Xiaoming is in a difficult position because he is caught in the middle of the publicity.

Huang Xiaoming listened to the studio's arrangements, highlighted himself, talked about his first time as a film investor, his first single-bar film, and how he felt obligated to pay money to save the crew in the middle of the filming.

Red Star House asked him to give up exposure and increase publicity for the supporting actors, and he did so.

There is no right or wrong in this kind of situation, everyone has their reasons, and everyone is doing it for the good of the show.

But publicity can easily get out of control. No matter which side Huang Xiaoming Studio and Red Star House lean towards, there is no doubt that when the crew of "Pifu" got into trouble, Li Qiutang rushed to the rescue with her status as a Golden Globe Award winner.

Under this premise, the audience's attention naturally focused on Huang Xiaoming and Li Qiutang.

Not to mention that Li Qiutang has so many honors, even Huang Xiaoming, the number one young actor, cannot overshadow Li Qiutang.

The efforts made by Red Star House to get Li Qiutang out were in vain.

Li Qiutang didn't know about Red Star House's publicity strategy. In his opinion, this play should promote the group portrait, and as for himself, whether to promote it or not is secondary.

Therefore, Li Qiutang’s early publicity was not affected at all.

When the reporter asked him why he came to the rescue, he said: "The show is more important than anything else. Xiao Ming came to me and told me that something happened on the set and hundreds of people stopped working. I didn't think too much about it and just helped if I could."

The reporter added: "You won the Golden Globe Award in the United States at that time. Your fame was at its peak. It seems that it is not the job of a director of your level to help a movie."

Li Qiutang said: "It's meaningless to talk about this. Some people become timid after winning an award because they are too careful about their reputation. I don't think so. The Golden Globe Award rewarded my work on In Time, which is in the past. People have to look forward."

"So you're not a person who values your reputation?"

"No." Li Qiutang replied with a smile, "To some extent, being self-protective is equivalent to being unambitious, and the most feared thing in creation is being unambitious, always staying in your comfort zone, and never looking out. I am not such a person." Li Qiutang shook his head slightly.

"Okay, thank you director for accepting our interview."

"Thank you."

(End of this chapter)