Entertainment: I am the peak

Chapter 280 Don't worry, play with him

Li Qiutang just thought about it and didn't really go to look for Liu Yifei's uncle. He just heard Liu Xiaoli mention it and he wasn't sure whether the uncle worked in a bank.

He is not thick-skinned enough to go to the extent of borrowing money from someone else's uncle even though his relationship with Liu Yifei has not yet been confirmed.

If you want to borrow money, you have to wait until you are engaged and become a real family before you can ask for it.

Besides, autumn's performance this year is very impressive. From "In Time" and "Temptation to Go Home" at the beginning of the year to "Love Is Not Blind" now, three dramas have been hits. In the middle, Liu Yifei's "The Beauty Inside" also created a low-cost box office myth.

Investors are very satisfied with the returns that Autumn has brought them and are very optimistic about its future development.

Apart from anything else, the group of coal bosses really listened to Li Qiutang's previous advice and set up a company specializing in investment, and Qiu Tian was their most important investment target.

The size of the fund is unclear, but I heard them brag over a drink: "It's not much, only 20 to 30 billion."

Of course, not all the money was given to Qiu Tian, and Li Qiutang did not get any such advantage.

But it is true that Li Qiutang, Zhang Zhao, Cao Ping and others are all eyeing this money.

Not only is Qiu eyeing it, other companies also want the coal boss's investment.

In order to get the money first in the fall, a bunch of projects were quickly launched, and all of them were pushed forward, regardless of whether they had scripts or were just in the creative stage.

Including "Mirage" and "The Invisible Guest" in Li Qiutang's hands, Li Qiutang had not finished writing the two scripts, and it was expected to take a long time to complete, but Zhang Zhao didn't care and urged Li Qiutang to approve the two films and get the money first.

Li Qiutang is still the golden signboard of autumn. For his project, Zhang Zhao can report a higher budget and get more money.

But the best way to make money is through blockbuster movies, and Qiu Qiu is in need of this now. Zhang Zhao even wants to make up a blockbuster movie for Li Qiutang, saying that Li Qiutang's next movie is already in preparation, and it is a super blockbuster with an investment of over 5 million yuan. Then he can just make up a name and get the money.

But Li Qiutang refused to cooperate with Zhang Zhao. Many companies do this, announcing more than a dozen movies at a film list conference, but only releasing two movies the following year, which are still inventory from previous years.

Doing so will certainly attract a lot of attention to the company and make it easier to attract investment, but Qiu has only just established a foothold in the industry, so it is not appropriate to brag like this.

If Qiu Qiu could achieve a glorious scale, let alone the current scale of Huayi, Li Qiutang would cooperate with Zhang Zhao in bragging.

However, there is no shortage of bragging material in the fall for the time being. "Pacific Rim" has already started filming, and this most expensive co-production in history will attract a lot of attention for the fall.

Li Qiutang could understand and was willing to cooperate with appropriate bragging to obtain investment, but he felt that the company was not yet at the stage where it could boast of making more than a dozen films a year.

In autumn, steady development should be the main focus and blind expansion should not be adopted.

Li Qiutang went to Chengdu at the end of the month and stayed there for three days before returning.

After returning to Beijing, he received a report from Century Autumn, formerly the TV drama department of Autumn Pictures.

The first round of broadcast of the highly anticipated drama "Empresses in the Palace" was very poor.

Qing Dynasty palace dramas were very popular this year. "Palace" at the beginning of the year and "Startling by Each Step" in September were all very popular, which made Qiu Tian full of confidence in "The Legend of Zhen Huan".

But before the broadcast of "The Legend of Zhen Huan", the market suddenly became nervous. There were rumors that the relevant departments were going to cancel the Qing Dynasty palace drama. I was afraid of such rumors. There was no confirmed document, not even verbal notification. This made Qiu Tian's enthusiasm for "The Legend of Zhen Huan" very cold. Satellite TV stations did not dare to buy it. Qiu Tian could only put the drama on the terrestrial channel to test the waters.

But the ratings for terrestrial channels were not good either, and there were a lot of criticisms online.

The production cost of this play is 8000, and the total investment is over million. If it fails, it will take Century Autumn several years to recover.

But Li Qiutang is still confident about this drama. He stabilized the morale of the troops and said, "The rumor that the Qing Dynasty drama will be cancelled is really terrible." Li Qiutang has no way to deal with such rumors, "but we still have to keep calm. This drama is different from "Palace" and "Startling by Each Step". Our plot is not so bloody, there is not so much direct emotional output, and we have 76 episodes, this length will also affect the ratings.

"But it doesn't matter. We spent the 8000 million yuan to good effect. We will start by broadcasting it on terrestrial channels to build up a base of viewers. I think it will be successful if it is broadcast on satellite TV later."

Li Qiutang laughed and said, "It's just like the early 2000s, it was first broadcast on terrestrial channels and then on satellite TV. It's normal. Don't pay too much attention to the first broadcast effect. So, if the show didn't perform well in the first two days, the whole show should be cancelled? I still think that the long-tail effect of this show will be very good. In five or ten years, the audience will still watch this show and spend money on it."

After Li Qiutang finished his speech on the first day, Cao Ping also returned to the company on the second day to stabilize the morale of the team.

No matter how the ratings for the first episode of "The Legend of Zhen Huan" are, there must be no chaos within the company.

As soon as Cao Ping returned to the company, she announced that she would strike while the iron was hot and film a TV series version of "Love Is Not Blind".

This is good and exciting news. As Love Is Not Blind is so popular, the TV series version will surely sell well as well.

Seeing the failure of the first broadcast of "The Legend of Zhen Huan", online platforms wanted to take advantage of the situation.

The online copyright of "The Legend of Zhen Huan" has not been sold yet, because Li Qiutang said that he would wait until the TV series is broadcast to see the effect before selling it.

Now that the first broadcast was not going well, LeTV came knocking again. At the beginning of the year, he offered 2000 million to buy out the exclusive online broadcasting rights, but now he is only willing to pay 1000 million.

Although the times have changed, Autumn still refuses to sell the rights now, nor will he sell them permanently.

In the fall, the studio also wanted to wait for a good price. Having lost the bet on the first broadcast, rather than being looked down upon for selling the copyright at a low price, it would be better to take another gamble on the subsequent ratings to see if the long-tail effect would be as explosive as the boss said.

After Li Qiutang returned to China, in addition to being busy with company affairs, most of his energy was focused on the post-production of "The Ordinary Man". This time with Li Qiutang personally supervising, the post-production of "The Ordinary Man" will only be more sophisticated.

The final cut has been completed. Li Qiutang took a rough look at it and found it very good.

The producer asked him for his opinion on the release date. Although Li Qiutang came to save the day, the crew was not at all polite in taking advantage of Li Qiutang and were willing to leave the matter to him to decide. Even the real boss of the show, Huang Xiaoming, listened to Li Qiutang. Li Qiutang directly said to set the release date for next summer.

The producers were terrified. Their drama had a bad reputation in the industry. Although Li Qiutang was there to save the show, many people were not optimistic about it. They generally believed that Li Qiutang would fail this time because of her brotherhood. The producers did not dare to schedule the show for the summer.

"What are you afraid of? If anyone gets scolded, it's Xiao Ming and I who will get scolded." Li Qiutang didn't care about what others said. "If you don't dare to schedule a summer schedule, I'll talk to Xiao Ming."

After Li Qiutang came into the picture, he found that the cost of "The Ordinary Man" was not high, and Huang Xiaoming was not too eager to pay for it, so he only paid from his own salary.

The production cost of this film, including shooting and post-production, should be around 2000 million. Adding the publicity and promotion before and after the release, it will be no problem to control the total cost within 3000 million.

A movie with a cost of 3000 million yuan must have a box office of 1 million yuan. It may be difficult for others, but is it a problem for Li Qiutang?
(End of this chapter)