Generation Z Artists

Chapter 87 Gunfire
The most important thing today is actually to finalize the new book.

"We'll take care of it if anything happens. When do you plan to release it?"

President Jin was unusually agitated.

Editor-in-Chief Chen was like that, unable to sit still in his chair. He walked back and forth in circles, fantasizing: "Your book will definitely achieve explosive results! The first release will be at least 50 copies. I am confident that it will be sold out in a few days! Or even more radical? Sell 60 to 80 copies?!"

Fang Xinghe could only reply one by one.

"As for the date, November 11, 8, 11, December 23, all are fine. We'll see how they advertise for us."

President Jin laughed out loud: "You are really unique in being able to turn those media companies in the South into advertisers."

Uncle Xie Rong didn't understand: "How did you pick this date? It's totally unrelated."

"Beginning of winter, Double 11, light snow, heavy snow."

Fang Xinghe said leisurely: "The title of the book is "Cang Ye Xue", so we should choose a proper snowy day to promote it."

Mr. He asked with particular interest: "Can the content really not be modified anymore?"

Fang Xinghe shook his head: "If it is changed, the impact force will be weaker."

"That's right." He Lao agreed with this, but immediately changed his tone, "But you have so many enemies now. If you post something like this again, you will almost certainly be reported."

"Yeah." Fang Xinghe nodded. "The worst-case scenario is that we ban it."

He suddenly turned to look at Chief Editor Chen and said, "So the first edition should be at least 100 million copies, and we should be prepared to reprint quickly. We need to maximize publicity and sales in the shortest possible time, and not take the long route. In this way, we can let them handle the rest."

When Editor-in-Chief Chen heard this, he suddenly felt reluctant to give up this gold mine.

"How about... let's revise it a little bit? It's really not good for the child's mental health if it's so harsh..."

"to not fix."

Fang Xinghe was extremely determined.

"I put so much effort into this, not to release a mediocre work that will be lost in time at any time."

"Okay!" He Jun suddenly became happy. "As a writer, you should have this kind of ambition! Xiao Chen, stop trying to persuade me. You should understand."

"Okay, I understand."

Editor-in-Chief Chen looked dejected, with an expression so complicated that it was difficult to discern.

President Jin finally made the decision: "Then let's roughly set the dates. After we go back, we will start typesetting and prepare for production. This book will definitely go down in the history of youth literature. We will definitely help you get the details right!"

The old principal was scratching his head, "No, it seems like we are the only ones who don't know. What on earth did you write?!"

"Well……"

Fang Xinghe pondered, seemingly trying to organize his words, but in the end he just chuckled and said, "This is a pioneering work of youth literature. Just wait and see."

“Youth literature?”

The three giants of Experimental High School looked at each other, and the first thing they thought of was Wang Meng's book.

"Long live youth?"

Jin and Chen laughed in silence: "Not even close."

The three giants gave new guesses based on their own reading volume.

"Similar to Liu Sola's You Have No Choice?"

"Or maybe Qiong Yao's "Outside the Window"?"

"Could it be Yu Xiu's "Flower Season, Rainy Season"? "

In fact, Xie Rong hadn't seen it either, but he wasn't curious. He just kept flattering Fang Xinghe: "Well, who are you looking down on? I said it's a pioneering work, so of course it's different. It's going to be the first of its kind!"

Mr. He shook his head and smiled. "Don't guess. It's similar to the literature of youth pain, but it's completely different from the previous generation's literature of pain. It's a... well, a pioneering work with a very tragic aesthetic."

President Jin added: "It is a truly new generation ideology, a unique display in the new era. It is earth-shattering!"

"what?"

The three giants looked at each other, still unable to understand.

This is the limitation of the times.

Before this, so-called youth literature was revolutionary youth narratives.

Entering the 90s, that kind of work obviously no longer had any vitality.

The first youth campus work that truly belongs to the post-80s generation can be counted as "The Season of Flowers and Rain", but the first youth romance novel of the post-80s generation that truly had a huge social impact must be "The First Intimate Contact" by Pizi Cai.

No professional believes that it has high aesthetic and literary value, but the influence of the name "Qing Wu Fei Yang" among contemporary young people is understood by those who have experienced it.

Youth literature is a huge hidden treasure trove that has yet to be noticed.

Whoever is the first to tap into such a market will surely reap a huge profit.

In the previous life, Han Han and Xiao Si had a great time eating.

"Triple Door" is a narrative about the confusion of youth, while "Fantasy City" and "Sadness" are narratives about the pain of youth.

It turns out that Xiao Si has many more die-hard fans than Han Han...

He doesn't have a very large fan base. Before the release of the Tiny Times trilogy, it is very likely that many boys born in the 80s didn't know who he was. At most, when they heard others mention him, they realized: Oh, the plagiarized one.

But even with such a Xiao Si, the book fans can actually support a single film box office of 4 million. Isn't it outrageous?
Then Gu Man, Rao Xueman and Xin Yiwu followed suit, either narrating nostalgia or narrating pain, and gradually they began to be criticized for "faking sorrow in order to write new words."

Criticisms aside, the film and television adaptations were also very successful and became the memory of a generation.

It was not until a group of Northeastern writers such as Shuang Xuetao's "The Aviator" and Ban Yu's "Winter Swimming" reconstructed youth memories with the "Tiexi District Narrative" that the boundary between youth literature and serious literature gradually blurred, and a new era finally arrived.

Fang Xinghe is preparing to skip the middle stage of youth literature, which has not yet been born, and directly move it to the new era twenty years later.

On the one hand, "Cang Ye Xue" has the rigor, objectivity, coldness and detailed details of serious literature.

On the other hand, it is also the sweetest tragedy in youth literature, so cruel that it makes people vomit blood.

Wang Yali, a BJ superstar in her 30s, cried all night and didn’t sleep well for a week after she went back. You can imagine how destructive it was.

Beautiful yet not overly ornate rhetoric, smooth and natural prose, coupled with a rigorous and sophisticated structure, bring out Fang Xinghe's high-level material to the fullest.

Even after 30 years, this thing will still be the Bible for girls, but boys will curse it to death.

But until now, no matter boys or girls, they all cry to me!

The boys born in 1999 have not had anything good to eat, so don’t doubt their ability to accept sadistic literature. These kids are willing to read the entire book "Reading the Meaning" without hesitation.

As for why it is a sadistic article, why should it make them cry...

Writing comedies is always fun. Only tragedy can make people feel pain, and only tragedy with aesthetic value can make people feel pain and feel sad. Only when people feel sad can they remember. Only when they remember can they give birth to loyalty. Only when they are loyal can they have a constant stream of fans and stardom.

What a simple truth.

Of course, in order to solve the problem of emotional projection between literary works and writers, Fang Xinghe used a lot of crooked tricks, but there is no need to elaborate on them at this time.

Anyway, "Cang Ye Xue" is definitely a killer book. It not only maintains its status, but also perfectly solves the problem of "what should a 14-year-old boy write", and it can maximize the fans and abuse, bringing more than three times the profit.

Even if we copy out "The Three-Body Problem", it would not be more suitable for the current situation because the granularity is not aligned.

Editor-in-Chief Chen suddenly sighed again: "It's a pity that such a good book has caused such a dangerous situation..."

Fang Xinghe smiled lightly: "Is it dangerous? Think about it from another angle."

Liu Dashan felt so annoyed after hearing this that he kept sucking his teeth.

"No, Mr. Fang, I have the feeling that you have been prepared to be banned for a long time?"

Da Huang nodded vigorously: "Yes! Now the fight with the media, isn't it also something you planned long ago?"

Ouch?!
Fang Xinghe couldn't help but look sideways - it was actually noticed by the two most amateur people. It seems that they have been thinking about me a lot in school every day.

"That's about right." Fang Xinghe said vaguely, "If you want to win, you must first consider defeat. It's not that deliberate."

Haha, bullshit.

In the second version, he modified the structure almost to the limit.

It is the limit of impact and the limit of tolerance for middle-aged people. Compared with the regrets of contemporary literature and art, Mr. He always thinks positively and comforts: "You are still young, and it is no big deal if something goes wrong. The literary world has always been critical of books, not people, so relax."

"Well, I know."

Since Fang Xinghe dared to play eagle on the wire rope, he must have determined the relevant boundaries long ago.

At this time, the domestic control over literature was quite vague. Apart from some special things that were clearly not allowed to be written, other than that, physical literature followed a very "literary" free conscience.

For example, things that cannot be filmed in movies are very common in physical books.

Moreover, if there are problems with a movie, the director will definitely be banned, but when it comes to publications, only the books are banned, not the people.

Even banning books has a very high threshold - it must have a huge impact and trigger a large-scale negative trend, and then the General Administration of Press and Publication will be likely to deal with it seriously despite the dissatisfaction of the writer community.

Fang Xinghe really didn’t know if he was qualified enough. He hoped he was, and he hoped even more that the defense department could be more powerful.

Once a book is banned, it will only take a month for tens of millions of pirated copies to spread all over the Chinese mainland.

What level of influence is that?
Editor-in-Chief Chen felt sorry for the lost money and was afraid that the gold mine could not be mined for another two years, but Fang Xinghe just wanted to quickly increase all attributes to 89 points.

This is a very annoying situation...

The three parties finally dispersed after discussing various details until the evening.

When the old principal was leaving, he wanted to take the first draft of "Cang Ye Xue" with him, but Fang Xinghe sneered and knocked him down.

"whispering sound!"

The same tut can also be given to the South - Fang Xinghe really endured all the criticism from a bunch of public intellectuals and kept silent for three days.

The one-sided criticism in the newspapers may seem overwhelming, but as long as you don't read it or think about it, it's as good as non-existence.

Ordinary celebrities don't have such a strong mentality, and they can be defeated in two hacks, but what kind of person is our Fang Ge? At his peak, he was criticized by all the fans with high traffic. Today he is a fairy fan, tomorrow he is a beautiful fan, and the day after tomorrow he is a purple fan. He always walks at the forefront of the rhythm.

There are just a few small waves now, so just sprinkle some water.

During these three days, Charlie Wang was very busy communicating with various potential merchants and selecting trustworthy companies that were worth accompanying him all the way.

From the perspective of expanding business territory alone, Fang Xinghe is not in a hurry.

Domestic manufacturers these days not only cannot offer much money, but are also unable to increase their influence.

The country is vast, how many companies can accommodate this?

Therefore, the significance of selecting partners lies in the four words "grow together".

Every two years, the other party should reach a new level, and then 5 to 6 years later, Fang Xinghe, with the title of "Purple Star in the Endorsement World", will truly begin to conquer the business market.

Therefore, there is no rush for business cooperation, you can take your time.

As a result, he was not in a hurry, but the merchants were. Just before the end of the National Day holiday, three groups of the most sincere ones came directly to his door.

The first one is a shoe OEM factory in Fujian called Sanxing.

Their boss came in person. Before he arrived, Fang Xinghe couldn't remember what this brand was for. When he arrived and introduced himself, "My name is Ding Shuibo..."

Fang Xinghe knew who this was instantly - Xtep, not following the beaten path!

In 2018, when Dafang was in junior high school, Xtep was making a lot of noise about its "return to sports, closed loop of running", so he bought a pair of running shoes, which felt better than Li Ning and Anta, but other sneakers were not cost-effective.

So, Xtep has something going for it, we can talk about it.

Fang Xinghe listened patiently to Mr. Ding's explanation of his ideas and soon understood that it was after he saw the parkour advertisement of Jeanswest that he finally made up his mind to switch career and start a brand.

'So, compared to the previous life, it is earlier? How much earlier?'

The things that Fang Xinghe was secretly pondering would probably never have an answer. He did not understand the current era, let alone Xtep, and could only judge whether Ding Shuibo could fulfill his ambition of "making a pair of shoes specially for you" based on extremely limited information.

The only good news is that this guy is really enthusiastic and has an extremely strong desire to do this.

"Xinghe! You are the most perfect spokesperson in my mind! I can even say that it is you who inspired my brand building ideas! Without you, there would be no Xtep. Let us unite and work hard to overturn this industry dominated by foreigners!"

Old Ding has done a lot of work, and at least he has figured out Fang Xinghe's personality - the obvious part, the part that belongs to Xiao Fang.

However, this instead caused Shuai Fang to frown and his evaluation of him slightly lowered.

So Fang Xinghe said rather impolitely: "Boss Ding, I don't know if you can really overcome the bad habits of copycats and OEMs in your genes. All I can say now is that I am willing to keep a certain expectation of your enthusiasm until you really come up with a pair of shoes that satisfy me.

Otherwise, all your promises are just jokes, trying to fool me because I am young and ignorant.

Therefore, I will not give you too much time and too many opportunities. We still have three opportunities to communicate before April 4 next year. "

Strong, unexpectedly yet reasonably strong.

Ding Shuibo was not annoyed, but became more excited.

"A word is settled!"

He really liked this energy in Fang Xinghe. In the brand culture he envisioned, the most core thing was this youthful spirit.

"It's a word."

Fang Xinghe is also looking forward to this. If he can have his own signature shoes at such an early point in time, it will be very helpful in retaining fans.

After seeing Mr. Ding off, Fang Xinghe immediately went to meet the editor-in-chief of "Fashion" magazine.

At present, there are three major fashion magazine groups in China, which almost monopolize 80% of the market share.

They are the "ELLE" and "Marie Claire" series of Huaxie Group, the "Fashion" series of Fashion Group, and the "Rayli" series of Ruili Group.

The one who came to us today was Esquire. They had just entered into a copyright cooperation with the famous American men's magazine Esqui-re in September. They had new content, but they also urgently needed a new face that met the requirements.

"Without any conditions or fees, I implore you to appear on the cover of our November issue!"

Editor-in-chief Pang Wei's tone was as firm as iron. As soon as he saw Fang Xinghe for the first time, he completely gave up all other options.

'Will this do me any harm?'

'not at all. ’

Two rather simple thoughts flashed through Fang Xinghe's mind, and then he decisively pushed Wang Charlie out.

"I'll work out the details with my agent. In principle, I'm happy to work with you."

……

The third merchant who couldn't wait to go straight to the door was really laughable.

Quanyou Furniture, a furniture seller, spent 300 million a year and wanted to ask Fang Xinghe to shake their fabric sofas - of course, the prop sofas used in commercials were specially made and would definitely not be damaged by shaking.

Fang Xinghe looked at Wang Charlie speechlessly.

The senior brother laughed and said, "Don't blame me, they gave too much... Are you really not going to consider performing again?"

"nerve."

Fang Xinghe walked out with his hands behind his back, leaving the scene to Senior Brother Charlie.

To be a true Taoist, one must have some dignity. "Just killing the enemies without performing" is a bit too much, but one cannot perform for money either.

Well, I can tell others later that I rejected the 300 million yuan endorsement fee...

With all kinds of thoughts running through his mind, he took out his cell phone and called Han Han.

"Are you ready, Mr. Han?"

Han Han's voice was a little trembling: "You psychopath, do I have any way out now?"

Fang Xinghe smiled: "Of course."

He laughed heartily: "But you won't retreat."

"Grass!"

The good brother cursed, hung up the phone, and turned around and contacted the evening newspaper reporter.

"I accept your interview invitation!"

Three days later, the first shot of the counterattack was fired from within the information media, emitting a ray of blue fire.

(End of this chapter)