Entertainment: Is this how you play music?!

Chapter 34: Create a different idol.

On the way, Wang Yongchang briefly talked about the relevant information of the current project.

After localizing the Korean idol model, it is natural to monetize it, and the channel for monetization is the A-level variety show "I Am a Trainee" which is wholly owned by Star Media Entertainment.

Although it cannot reach the S-level investment and publicity of "Xianxia".

But for an online variety show, this is already a very high cost investment, and the publicity investment will definitely not be small.

Combined with other resources, we can launch a top streamer.

But the problem is that there are too many investors who want to make a living from idols, not just this variety show.

By then, there will likely be multiple confrontations.

"Want to compete?" Li Can nodded thoughtfully.

It seems that the company is under a lot of pressure. Perhaps in addition to rewarding itself, it also wants to see if it can come up with some tricks to revitalize this round of confrontation.

Under the leadership of Wang Yongchang, the group soon arrived at the next district.

The atmosphere here is completely different from the music studio in Area A.

There is a lot of space.

There are dormitories, dressing rooms, and a huge and spacious dance studio.

There were quite a few trainees around, but not as many as Li Can had imagined.

After all, in Li Can's opinion, the training of trainees is mainly for the termination fee. Most of them are sent out for small commercial performances, and only a few can make their debut.

Now it seems that the disgusting South Korea model has not yet been fully implemented.

"Come on, boys and girls, let me introduce you."

Wang Yongchang clapped his hands and greeted everyone.

Everyone was stunned when they saw Li Can come in.

My first reaction was, which male model is going to join an idol group?
But after just a moment of hesitation, he recognized Li Can.

"Oh my god! It's Li Can?!"

“It’s the big guy next door!”

"Isn't it going to be a work? Will I get a turn too?!"

Although Li Can is usually very low-key in the company and rarely socializes.

But the legend about Li Can is still circulating in the company.

For example, the 1.9-meter-tall handsome guy, the appearance of a male model, and his exaggerated resume and musical level.

Even a toxic artist like Chen Meijing has been hyped up, which adds a touch of mystery to her.

"Fuck, if this guy can get a big shot, then if he's not popular, then he's got to find out why!"

"Mom! I want to be successful!!"

It can be seen that the trainees recognized Li Can and were quite excited.

Seeing this scene, Wang Yongchang smiled.

"It seems that I don't need to introduce this."

After hearing what Mr. Wang said, the trainees immediately turned to Li Can and greeted him in unison.

"Hello, Brother Chan!!"

"Yeah, all good."

Li Can nodded and smiled gently. It was an ordinary and polite gesture, but it made several trainee girls' eyes sparkle.

It also made Winnie, who was beside him, feel a strong sense of crisis.

Although he didn't show anything, he inexplicably exuded a hint of coldness.

[Where is this woman looking? I’ll dig her eyeballs out for you!]

"There's no need to say more. Next, I'll give each of you five minutes to show your talents. Whether it's a song, a dance, or some strange personal skill, whether it's collaboration or working alone, there's only one goal!"

Li Can sat in the middle of the practice room, with his back against a large dance mirror, and spoke to the trainees.

“Show yourself.”

"it is good!"

As everyone spoke, other people in the studio came forward and sat next to Li Can. As more people came and more eyes were staring at them, the trainees began to feel the pressure.

The little girls immediately became nervous.

Especially Winnie, who was sitting next to Li Can, had a really sharp look in her eyes.

"hurry up!"

With just one word, the trainees sprang into action.

soon.

Everyone then presented themselves one by one.

What skills are available.

Singing and dancing the most.

However, the more he looked, the more Li Can’s brows furrowed.

He has a classical background and also dances street dance privately, although it is only at the entertainment level, but he has good taste and can tell good from bad.

It doesn't matter if you don't watch it. After watching it, Li Can suddenly realized that even though he was well prepared, the level of these trainees was still much lower than he had imagined.

"."

After a moment of hesitation, Li Can was not surprised.

If I had to describe it, it would be
The singing is just on-tune, but the vocal skills are basically gone. The dancing is just like radio gymnastics. The movements are standard, but they lack the "texture" that dance needs - rhythm.

It’s okay to fool ordinary people, but it’s a complete joke in front of professionals.

For idols, music and dance works are really not important. What is important is to be handsome, pretty, able to act cute and act handsome and cool. The main focus is to define trends and aesthetics with packaged false tension, so as to exploit the young customer base.

But in fact, such marketing has a very bad social impact.

Thinking of this, Li Can shook his head and asked himself.

"Xiao Ai, how can we avoid fan clubization and negative influence when promoting idols?"

[The entertainment economy is nothing more than labeling, creating opposition, stratification, and creating mutual identity and superiority. In the process of star-making, the excessive deification of idols has intensified this attribute, and naturally a lot of hostility has arisen.]

[The reason why idols are easily criticized is mainly because their identity packaging is too shiny, unworthy of the name, empty and false, and they conduct obedience tests and PUA on fans. Their public relations only consider the issue from an economic perspective, and never consider the rationality of their three views and social impact. ]

[The best way to avoid fan circleization is to develop a positive aesthetic, actively break the idol filter, and completely dispel the enchantment]

Following Xiao Ai's analysis and answers, Li Can's mind instantly opened up.

Many idols have serious fan circle problems and will be dealt with by the iron fist sooner or later.

You have to make money, but don't be too bad.

Disenchantment and breaking filters are actually a way for idols to "go to the countryside", and the main focus is on being down-to-earth.

Such a personality may be completely inconsistent with market logic in theory, but the facts have proved that not only does it not affect traffic, but it also makes the person more popular among passers-by.

Don’t the fans really know that the brothers have very poor abilities?
Are the haters really so annoyed because the idols have poor abilities and earn a lot?

Maybe, but definitely not all.

Pretending to know when you don't, forcing others to be deified, and even the slightest opinion will be attacked, hijacking one's aesthetic sense, this may be the essence of attracting criticism.

Li Can smiled slightly.

The trend of idol economy is difficult to change, and the overall integrity of idol variety shows is not something that one can interfere with.

But I will personally lead a few trainees, so I still have some say!

Currently, the market's understanding of idols is still at the primary stage of "black and red", and is developing towards "high-end" and "deification", and this attitude will not be put down for a while.

Dude is countless versions ahead of them!
Fight?

nonexistent.

Once the down-to-earth, positive idol is compared with other idols, the contrast will be extremely strong.

Since there is bound to be conflict, make use of it.

Immediately, Li Can scanned the entire audience.

I already know what kind of idol I want to create.

(End of this chapter)