The richest person in Chinese entertainment

Chapter 207: Unprecedented Profit Model, Emotional Fork
When designing the payment system, Zhang Chen did not expect much profit from the domestic market. 10 yuan a month was equivalent to just over one US dollar. It would require ten times the number of members in the United States to match the sales in the United States.

Although China has more than three times the population of the United States, as of the end of 3, China had only 2002 million Internet users, while the United States has 5910 million Internet users despite having 2.9 million citizens.

And at present, the consumption levels of the two countries are also very different.

In 2002, the United States' national online consumption amounted to 126 billion U.S. dollars, while China's was only 25 billion RMB, or about 3.1 million U.S. dollars. The gap between the two is more than just the Pacific Ocean.

But China still has to charge fees, otherwise how can this paid software be promoted around the world?
There are too many factors to consider for a software that is targeted at the whole world and charges a fee.

Just because Zhang Chen is Chinese, it doesn’t mean he can arbitrarily say that everything is free in China and charged abroad.

Not to mention whether foreigners would protest if they knew about it, even domestic singers would not agree to it.

In the end, Zhang Chen could only reap the benefits from the digital copyrights he had previously acquired. Later, the new songs produced by the boom in the domestic music scene brought about by the millennium would also be missed by Zhang Chen. This was the biggest loss.

Not to mention that he also wants to open up a free creative environment for independent online musicians who do not want to sign with record companies.

"Charges must be made, and prices cannot be changed. If prices are lowered, it will be very difficult to raise them again in the future."

When Zhang Chen set the price, he only left about 2-3 opportunities to raise the price. If it is lowered further, it will not be easy to raise it back to a suitable price in the future.

"First of all, students can enjoy half price with their student ID. As for how to prove that the user is a student, that is the job of your technical department. I don't care about that."

"Secondly, we added the functions of sharing, liking and rewarding personal music playlists, which would attract a group of music lovers and give them the opportunity to make money. In addition, we added various labels to the music and classified the songs, which would help everyone find the music they like."

Half-price sale for students is a marketing strategy launched by many companies in order to compete for this potential main consumer group in the future.

As long as they are students, which is the period when behavioral habits are formed, let them enjoy benefits that ordinary people do not have. After a few years, when their consumption habits are formed, they will become the most loyal users of this company.

So the first move is to offer half price for students.

The second point is what is commonly known as UP hosts, which allow some real music lovers to share their favorite music with "like-minded people". The number of likes represents "sense of recognition". These days there are many UP hosts who do this for their love.

If this message can be successfully promoted, it can also boost the sales of certain music.

For some rich people, it is too troublesome to select their favorite music from the vast music library and compile a playlist.

If someone makes a playlist that allows these wealthy people to import it into their own players with just one click, then they will be willing to pay for the peace of mind and effort.

This also provides some income channels for those real music lovers who are not wealthy, and can also bring good music promotion effects to the company, killing two birds with one stone.

"Finally, we will recruit new members. In the future, all members will use real-name registration. One ID card will be used for one account. Old members will be rewarded 10 yuan for each new user they recruit. The account that recruits people must be a member. As for the specific implementation method, that is your job."

Although it is difficult to implement the real-name system now and users are not using mobile devices yet, it will have to be done one day. Moreover, the focus is on attracting new users and giving cash rewards. Although cash withdrawals are not possible at present, it can still allow those who love listening to music to have some spending funds.

Generally speaking, it is impossible to provide music for free, but when the general public is not wealthy, we can give those who truly love music some opportunities to enjoy music for free or even make money.

Any effort needs to be rewarded.

Even if top singers like Zhang Chen are already wealthy and can generously say that they don't need to make this money, Zhang Chen cannot take the lead in doing it for free.

The specific reason is similar to the meaning expressed in the story of "Zi Gong redeeming people".

So Zhang Chen can use other means to return the money to benefit the people, but he must not give up on making the money.

"If you calculate this way, the company may have to suffer losses for a long time to come."

Du Zhining felt a headache after listening to the rules set by Zhang Chen. The first ones were easy to deal with, except for the price adjustment. Although he didn't understand why only students were given discounts, it was still charged after all, and even if the price was lower, the company could barely maintain a balance between income and expenditure.

Other functions such as sharing and rewarding only involve the flow of money between users and have no impact on the company's revenue.

But the last one is fatal. According to the price of 8 yuan for old members, they will reward 10 yuan for each person they recruit. That is, the membership fee of the new members is given to the old members, and the income and expenditure are balanced.

But the company needs operating costs. For a long time, the company can only rely on the monthly income of 320 yuan or even 8 yuan from 4 million members to maintain such a huge domestic market. The server maintenance costs and electricity bills alone are not enough, not to mention the employees' salaries.

"Let's subsidize the domestic market first, and it will be fine after a while. Don't underestimate the temptation of 10 yuan."

A certain software offers subsidies for attracting new users. I don’t know how many users it has brought to the company. This thing is like a plague and will spread very quickly.

Even if the new users are unwilling to pay, the old members will try every means to make the people they brought in return pay back the money.

However, there is also a problem, which is the hidden danger of identity card theft.

"You must do a good job of checking the real-name system and see if there are any ways to prevent some lawless elements from using improper means to seek benefits."

"Okay, I'll ask the technicians to design a feasible plan when I get back."

Du Zhining nodded and took note of this matter.

"Okay, let's follow these rules from now on." Zhang Chen pulled Xue Yining's wrist, checked the time and said, "In addition, let's talk about the progress of the auditions for The Voice of China. You should pay more attention to the registration status of each region and the ranking of the cover works they release. I want a detailed list after the new year."

The highlight of this year is "The Voice of China". Recording will start in the summer vacation, so it's time to prepare now.

Moreover, an event this year is about to break out in full swing, and it will take until mid-to-late July to make the market active again.

The months in between are the best time for online auditions. Since people cannot move around in real life, TV and the Internet are naturally the best ways for people to pass the time, and the level of attention they receive will also increase significantly.

The long day finally passed, and Zhang Chen also took time off from work.

He walked into the yard, looked up at the moon hanging high in the sky, a little absent-minded.

This moon is so white.

For the entire week that followed, Zhang Chen didn't see Liu Yifei at home.

If Zhang Chen hadn't heard from his aunt at home that she still lived here, he would have thought that she had gone back to live in her own home.

But he suddenly realized that he seemed to take it for granted that Liu Yifei was staying at Zhang's house?
It’s really strange that Aunt Liu didn’t come to arrest anyone.

Just as I was thinking about this, Liu Xiaoli, who I hadn't seen for a long time, came to the living room led by her aunt.

"Chenchen, where is my Sissi?"

Liu Xiaoli only came once at Zhang's housewarming ceremony, and has not come since then due to too many announcements from Morning Light Entertainment.

I rushed here today after receiving a call from my daughter.

"Uh maybe in the room?"

In this house, he might be the only one who didn't know where Liu Yifei was, and he could only guess where Liu Yifei might be.

"Then I'll go see her."

Liu Xiaoli glanced at Zhang Chen, nodded expressionlessly, and walked into the house.

Zhang Chen looked at Liu Xiaoli's somewhat cold attitude and felt a little confused.

"That girl didn't tell her mother everything, did she?"

Thinking of this possibility, Zhang Chen felt a dull pain in his legs.

The leg can’t be saved?

Although I didn't have to go to Germany to see an orthopedic doctor and nothing really happened, I can't explain what happened that night.

Zhang Chen sat in the living room with a nervous heart, and randomly used the remote control to change channels. He had no idea what he was watching or listening to.

after an hour.

Liu Yifei followed Liu Xiaoli to the living room.

"Chenchen, I'll take Xixi back to live with me."

Liu Xiaoli came to say goodbye. She had just been in Liu Yifei's room, where she heard a lot about her daughter's worries.

It was also from today that she knew some of her daughter's thoughts about Zhang Chen.

In addition to what happened a few nights ago, although she didn't get anything out of her daughter's mouth, she didn't notice anything wrong.

However, my daughter is still too young after all, and there are some things that I need to take care of.

If she really lets the situation continue like this, how will her daughter face people in the future, and how will others talk about her daughter behind her back?

A woman's modesty, self-love, and independent personality are all things Liu Yifei needs to learn at her age.

Because of my busy work, I didn’t have time to take care of my daughter’s growth.

But as long as things are not irreversible, there is still time.

There is still a long way to go, so don’t be greedy for the moment.

"Okay, I'll come and wish you a happy new year during the Chinese New Year."

Zhang Chen was silent for a while. He also felt that it was time to cool down the hot-headed girl.

Let’s talk about other things after the filter in front of the little girl fades away and she wakes up.

After all, they were too young and too reckless.

He can guarantee himself, but he cannot guarantee the other party's thoughts. Sunk cost is something that both people need to consider.

He can afford to wait, it will only take a few years.

　The emotional line reaches a turning point. It is not so easy for the relationship between brother and sister to turn into a relationship between man and woman. I really don’t want to describe the hero and heroine in a way that they are simply mentioned together. It’s too fake.

　　
　
(End of this chapter)