Mixed in 1980

Chapter 229 Future Planning
Ma Xifeng's face looked very ugly.

Xinghuo Real Estate is like a shell company, with only a few big cats and small cats, but it is rich and powerful. As the general manager of the company, he was actually threatened by someone in a sarcastic manner.

Chen Fan had anticipated this.

Liu Jianxiong organized a group and wanted to bow his head, but after he refused, the situation became very clear and he might really face encirclement and suppression.

Patting Ma Xifeng on the shoulder, Chen Fan said with a smile: "Don't worry, they won't be able to laugh later. Money is the bottom line at the auction."

Walking into the venue, Chen Fan attracted much attention.

In the last land auction, one person walked away with all the land. There was another big commotion a few days ago. It’s hard for anyone involved in real estate not to pay attention to it.

"Mr. Chen, long time no see!"

Unexpectedly, Liu Jianxiong came forward and extended his hand enthusiastically: "I'm going to organize a party tonight. I wonder if Mr. Chen would be willing to come?"

Chen Fan extended his hand, shook it gently, and said with a faint smile: "Mr. Liu, you are polite, but there are too many mundane things to do these two days. Why don't we talk about it in a few days?"

"Then wait a few days. I hope Mr. Chen will come to visit then." Liu Jianxiong smiled slightly, turned around, and his face became very ugly.

Chen Fan’s meaning was clear: he refused to make peace today.

There will definitely be a land auction today to determine the winner and loser first, and the rest will be discussed later.

Not long after, the etiquette staff came in to maintain order. After the scene became quiet, the auctioneer came in and said some warm-up topics. Once the atmosphere was created, he took out the first piece of land.

Tsuen Wan District, 20 acres.

If Hong Kong's commercial housing is divided into five tiers according to price, areas like Central and Western District and Southern District belong to the first tier, and Tsuen Wan District belongs to the fourth tier.

Given the current state of the property market this year, there is a high probability that the property will fail to sell.

This year is the year with the most serious land auction failures in Hong Kong. In the first half of the year, a total of 30 lots of land were launched, and 6 failed to be sold. In the second half of the year, a total of 20 lots of land were launched, and 7 failed to be sold.

This is the current situation. No one has the courage to acquire land on a large scale. This is also the reason why Chen Fan is not afraid of being targeted by others. No one is optimistic about the market, so who would spend money recklessly?

After the auctioneer introduced the plot of land, he announced that the starting price would be HK$4000 million, and each bid would be no less than HK$10. As soon as he finished speaking, Zhao Yuanyuan immediately raised her sign: "HK$4100 million!"

The price is very low, less than HK$300 per square foot, but this is the state of the property market this year. If Zhao Yuanyuan does not bid, no one may be interested in the Tsuen Wan area.

“4200 million!”

Someone immediately followed up and encircled Chen Fan to give him a warning. This was the strategy decided by Liu Jianxiong and some other people.

Zhao Yuanyuan didn't care and immediately raised her sign to make an offer.

The two sides competed with each other and raised the price to 5200 million. Every time Zhao Yuanyuan bid, she did not hesitate at all and looked determined to win.

But when someone shouted out 5300 million, Zhao Yuanyuan put the sign on the table.

No more!
The person who was bidding was also confused. Why didn’t he want it?

Isn't it a must-win? It's only 5300 million Hong Kong dollars, which is less than 350 Hong Kong dollars per square foot.

The problem is, they don't want it either.

The property market is in a downturn, and only crazy people would buy land in remote areas, and the prices are not cheap either.

They did not have the idea that they would make a profit just by buying, nor did they expect that the Hong Kong property market would pick up starting next year and then rise rapidly every year.

The current property market is still dead.

Even if you have money, you should buy land in the core area. How can you throw money on remote areas?

Next, another plot of land was put up for auction. It was located in the New Territories and was also not in a good location. Zhao Yuanyuan only called out two prices before putting down her placard.

This made those who wanted to raise the price hesitate, as they felt that she was the one who was raising the price.

When the third piece of land was auctioned, which was still in a non-core area, Zhao Yuanyuan raised her bid again. This time no one bid, as everyone wanted to see her reaction.

But she didn't react at all, just like she went to the vegetable market to buy a cabbage.

This made many people confused about her intentions.

Since the intention is unclear, then just keep targeting. Zhao Yuanyuan doesn't care. She raises the placard every time anyway, and she is not afraid of bidding. But no one knows when she will give up.

The market is not a tourist spot to begin with, so it's okay to raise the price a few times in a targeted manner, but if you really argue with her, it will not be worth it. If you dare to argue, she will be happy to raise the price, and then suddenly give up.

Such targeting did indeed make Chen Fan spend a lot of extra money.

But the goals and algorithms are different. In their opinion, Chen Fan is spending more money, but in Chen Fan's opinion, acquiring the land is making money.

When the results came out, there were a total of 15 pieces of land, and Zhao Yuanyuan bought 10 of them. For the plots in non-core areas, no one bid for them, so the core areas did cost a lot more.

After the auction, Liu Jianxiong came over with a smile to invite Chen Fan again, but Chen Fan refused again. He had not received any feedback from the punch he threw today.

Liu Jianxiong could only leave with a gloomy face. He was targeted by Chen Fan again and didn't get any land. It was predictable that the company's stock price would inevitably fall.

Stock investors are not fools!

The company is being targeted like this and has no prospects at all, and no one wants to be trapped.

"Do you really want to fight them to the end?"

Li Hongying sighed secretly. Liu Jianxiong represented not one person, but a group of people, including shareholders of their company and those who were previously brought in to help stabilize the stock price.

If this continues, a lot of people will be offended.

Chen Fan was too crazy in acquiring land. When he came across a good location, he would buy it at almost any cost. He seriously disrupted the market and was almost becoming a public enemy of the industry.

If this continues, Chen Fan will probably encounter a lot of trouble when he officially develops real estate in the future. There are many people in Hong Kong who use tricks and do not abide by the rules.

Maybe someone will shoot you.

This kind of thing has happened before, and quite a few times. When doing business in Hong Kong, it is very necessary to be harmonious and make money in harmony.

Li Hongying persuaded him several times, also for Chen Fan's own good.

Chen Fan could understand and he had never thought of becoming a public enemy of the industry. He just wanted to take advantage of the situation to establish his authority and grab a few more pieces of land during the window period of the sluggish property market in Hong Kong.

Now that the purpose of establishing authority has been achieved and a lot of land has been taken, there is no need to continue making trouble.

"Sister Ying, please pass on a message for me. Liu Jianxiong publicly mocked me during a media interview. If he doesn't even apologize publicly, then I'm not easy to bully, right?"

Hearing this, Li Hongying breathed a sigh of relief.

This matter is simple, just pass the message. Liu Jianxiong has to bow his head. If he continues to make trouble, the company's shareholders can unite and drive him out of office.

Chen Fan added: "Wait a few days and let their company's stock price fall for a few days."

Li Hongying agreed with a smile.

It's good that it's resolved. Chen Fan did a great job in this matter. Not only did he successfully establish his authority, but he also got enough land to gain a firm foothold in Hong Kong.

"My dear wife, how do you feel today?"

Back in the room, Chen Fan hugged Zhao Yuanyuan. The little girl's performance today was perfect. She did not hesitate when to give up, and did not show mercy when to increase the price.

After acquiring 10 pieces of land, Chen Fan now has 25 pieces of land, plus 8 factory buildings.

The extra four factory buildings were purchased by Zhou Wenya at the end of last year. They cost a few dozen Hong Kong dollars per square foot, which is about the same as the price of meat. Overall, it didn't cost much. Zhao Yuanyuan said that it was very comfortable!

When spending money, it's like the queen. Money is the soldiers, conquering cities and territories. But it's a bit painful. It cost more than 10 billion to buy 15 pieces of land.

"It's not a lot of money, less than 2 million US dollars."

Chen Fan prepared 4 million US dollars, and only spent half of it. The remaining 2 million US dollars, of which 1 million was promised as investment funds to the mainland.

There is a little over 1 million US dollars left in the account.

Chen Fan is thinking about how to spend the money. He is about to graduate from college, and it is time to do something with his career instead of always playing with finance.

"How about cosmetics and skin care products? Women's money is the easiest to make."

When talking about starting a business, Zhao Yuanyuan's eyes lit up: "Our Lululemon is so expensive, and those women don't even blink when they buy it."

"Our customers have very high expectations for makeup and skin care and are willing to spend money on them. The prospects are definitely very bright."

Chen Fan was surprised that his young wife started to care about starting a business?
Zhao Yuanyuan is not a diligent person, so Zeng Ali asked her to serve as the rotating president of Lululemon, but Miss Zhao was not interested at all.

"How about you do it?"

"Me? No, I'm not interested!" Zhao Yuanyuan curled her lips.

Sleeping until you wake up naturally is the real life. If you have a career, you should work hard for it. Your family is not short of money, so why make yourself suffer?

Isn’t it nice to lie down?
Seeing her lazy look, Chen Fan was speechless: "Eldest sister has her own career, Qiu'er also has her own career, have you ever thought about starting a career of your own?"

Zhao Yuanyuan snorted, "What's yours is mine, what's your elder sister's is mine, and what's Qiu'er's is also mine. I'm a born winner, so why am I still struggling?"

Chen Fan suddenly felt that it made a lot of sense.

After hearing what she said, I just wanted to lie down and manage my life well, which is better than anything else.

"Can you make some progress?"

Zeng Ali came over and pulled her ear: "Since you are interested in makeup and skin care, you should do this so that you don't have to do nothing all day."

Zhao Yuanyuan was furious and shouted at the top of her voice: "Zeng Ali, can you please have a little conscience? I have been serving you since you started your business, but now that you have achieved success, you have turned against me."

Zeng Ali chuckled and said, "You've only been busy for a while since you started your business. How many days can you work in a year? If you don't find something to do, you'll be wasting your time."

"It's useless, I'm happy with it!"

"You're just lazy!"

Zeng Ali glared at her and said firmly, "I will help you start your own business this time, so that you won't be accused of running things around all the time."

"What kind of person are you? Why are you forcing me to start a business?"

Zhao Yuanyuan muttered to herself, but couldn't resist Zeng Ali's dominance, so she had to agree and reluctantly talked about the market for cosmetics and skin care products.

Well...I also pulled Chen Fan to chat with me.

The two girls still remembered the first time Chen Fan went to Xu Jinqiu's house. When this guy talked about makeup and skin care, he was more professional than women. Li Xiuzhen was stunned by him.

Chen Fan couldn’t say that he understood it, but with the information explosion in the future, many things could be learned on the Internet. Although he wasn’t clear about the details, he still understood the general outline.

After explaining the future development direction of cosmetics and skin care, Chen Fan finally proposed to directly acquire a brand, which could save a lot of trouble.

Besides, it doesn’t cost much.

It is impossible to sell international first-line brands, so it is better to acquire niche brands with distinct tones, invest in research and development, and then promote them vigorously.

"Tell Zhou Wenya later and ask the investment company to help with the acquisition."

There was a lot of money in the account of Spark Investment Company, but Chen Fan had never touched it and had no plans to do so for the time being, so he just let the company grow wildly.

But there is some money, and it's time to use it.

The last time he encountered robbers, Chen Fan’s investments were exposed by the media, which brought him great fame. Spark Investment Company launched a three-year high-profit financial product.

The money has never been touched since it came in.

The next day, when Chen Fan went to the company, Yu Jing brought him the report: "Mr. Chen, these investments are all for you, a total of 9.2 million Hong Kong dollars."

He looked at Chen Fan cautiously and continued, "According to the rate of return we offer, if we don't operate this fund quickly, we will suffer a lot of losses in the future."

9.2 million Hong Kong dollars, which is just over 1 million US dollars.

Chen Fan had already found a way to use the money: "Set up a real estate investment department, and use all the money to buy houses, but don't make any noise."

Yu Jing had no doubt about this.

The big boss is optimistic about the future property market and has been frantically acquiring land recently, placing his bets on the property market.

The bet was won and everyone was happy.

If we lose the bet, we'll all be doomed.

When Yu Jing switched jobs and worked with Chen Fan, she was already well prepared and brought her own resources with her. If she succeeded, she would make a fortune. If she failed, she would lose all her clients and would not be able to gain a foothold in the financial circle.

"Do you want to increase leverage?" Yu Jing asked again.

Chen Fan thought about it and decided not to use leverage to buy a house. With such a large amount of money entering the market, if leverage is added, the movement will be too big, which may push up the housing prices ahead of time.

Even without leverage, the profit is sufficient.

Yu Jing also breathed a sigh of relief. Although increasing leverage is good, it also means greater risk. The company's leverage in futures investment is already very high, so it is better to take it easy.

After dealing with the investment matters, Chen Fan also promoted Yu Jing to the position of vice president of Xinghuo Investment.

Although Yu Jing is a very realistic person, she is not bad in ability. She has never made any mistakes since joining the company and her performance is outstanding.

The company should indeed have a vice president position.

Yu Jing is the first one, and Chen Fan’s goal is three. The rotating president system will also be implemented in the future, and he cannot keep an eye on it alone for a long time.

Appreciation and salary increase!
Yu Jing was naturally happy, as it also meant that her efforts were not in vain.

After thanking him, Chen Fan got down to business again: "Please keep an eye out for retail companies in Hong Kong to see if there are any acquisition opportunities."

"Mr. Chen, are you planning to enter the supermarket industry?"

"That's right!" Chen Fan nodded.

In the next few decades, the retail industry will have great potential. Although it is an asset-intensive investment, once it stabilizes, it will be a cash cow.

If we master the retail industry, many future industrial layouts can be centered around the retail industry, which not only has huge room for development but also allows us to have a large enough voice.

The retail industry has a huge influence on officials, businesses, and consumers. This is what Chen Fan values the most and he will not be easily stabbed by anyone.

Yu Jing pondered for a moment and said, "Mr. Chen, the only well-known supermarket in Hong Kong is Wellcome Supermarket, but it is developing very steadily, so there is no possibility of acquisition."

"There are many other independent supermarkets, but I'm afraid we have to acquire them in a scattered manner and face the problem of integration. We don't have a team to do this at the moment."

PS: The first update is here, there is one more!
(End of this chapter)