I was just thinking about taking the arts exam and you said I've been playing supporting roles
Chapter 182 A new era is coming!
Chapter 182 A new era is coming!
"The biggest dark horse in the history of 2010 is born! Pre-sale of Love Is Not Blind exceeds 33 million!"
"Love Is Not Blind" breaks the pre-sale record in Chinese film history! "
"It has to be the national master! The producer of the new film "Love Is Not Blind" tries a new model of group buying for movie ticket sales!"
"Ten million pre-sales in five days! Love Is Not Blind has completely set off a new pattern in Chinese movie ticket sales!"
"Who else? The 500 million low-budget new film "Love Is Not Blind" surpassed "Aftershock" by 33 million in pre-sales, becoming the pre-sale champion of Chinese films!"
"The first in pre-sale history! Love Is Not Blind is a big hit in the theaters on Double Eleven!"
……
Looking at the news headlines on various portal websites, Teng Huatao felt as uncomfortable as if he had eaten shit.
why? !
Why is this happening?
Pre-sale record breaking?
This movie broke the record in film history?
What level is this? It can even break the records of Feng Xiaogang and Avatar?
Teng Huatao's whole body is square.
He didn't want to believe it, nor did he dare to believe that it was true.
"Old Teng, stop looking at me, I'm really famous!"
"Too awesome! He's the top scorer in the college entrance exam. We can't beat him!"
"The news said that this is the Internet thinking selling movie tickets, just like the iPhone's dimensionality reduction attack on Nokia, a foreign invader!"
Cao Dun now admires this young man, Chen Jin, from the bottom of his heart.
It’s impossible not to admire me!
With a low cost of 500 million, the pre-sale volume reached tens of millions, and the sales are still skyrocketing.
Everyone in the industry knows that this movie is intended to set a record. The entire internet is discussing it and looking forward to its release.
Perhaps the only concern is word of mouth.
If the word of mouth is bad enough, then this movie will become a joke; if the word of mouth is good, the history of Chinese cinema may have to be changed, and even the dynasty may have to be replaced!
"Showing!"
"Let's see whether we live or die!"
"It's all hype. It will die if it's released. Do you believe it?"
Teng Huatao was pointing at the news, and Cao Dun shrugged: "If you say so, then so. What does it have to do with us now? We can only watch the show!"
"I just feel unhappy. This book originally belonged to us!"
"This movie is ours, damn!"
Teng Huatao was so angry that he started to curse, but Cao Dun seemed very calm: "What's wrong with us? Do you dare to say that if we were to shoot this book, we would have the current pre-sale and momentum?"
It's impossible.
It’s not that Cao Dun looked down on Teng Huatao.
Are you worthy enough to compare with the top scorer in the college entrance examination?
If it weren't for your father, would I be able to chat with you here? !
“Damn it, show it, show how he dies!”
This guy is definitely crazy... Cao Dun feels that he should find another employer.
Damn, this guy's condition is too unstable. I'd better think about how to finish the post-production of "Men Need Love".
"gone!"
"Just take your time and watch it here!"
Cao Dun stood up and walked out of the office, leaving Teng Huatao alone to doubt his life.
……
On the other side, Chen Jin had just woken up from his sleep.
He was woken up by a lot of phone calls and text messages.
1291 million!
This was the pre-sale box office as of noon on the 9th. Chen Jin thought he was dazzled.
That's right, pre-sales almost broke 900 million in the early hours of last night, and this morning it had already increased by nearly 400 million, which is exactly doubling the growth of the previous day.
You know, the pre-sale of "Love Is Not Blind" on the first day was 33!
More than 120 million the next day!
On the third day it reached 230 million!
Yesterday it even broke through 450 million in a single day!
There is a high possibility that today's figures will reach 900 million in a single day.
New highs are being created every day.
It's so hot.
The whole Internet is talking about this movie. The most outrageous thing is that on the homepages of all group buying websites, basically the top group buying items are all this movie.
The competition among thousands of groups to grab paying users has reached a fever pitch.
Just like Xiong Xiaoge said, when the popularity of "Love Is Not Blind" was fully aroused, Chen Jin didn't need to spend any money at all; because the group buying websites wanted to attract users, they would desperately promote the promotion of this film.
Many people are rushing to buy the Double Eleven package of "Love Is Not Blind", and the number of paying users is increasing by tens of thousands every day.
Which website doesn’t make you jealous?
These are real paying users and their future breadwinners.
The subsidies for packages on many group buying websites have reached 10-15 yuan just to engage in the price war for these group buying packages.
In addition to the cheap cinema, the money also went to Chen Jin.
Initially, the ticket subsidies from Meituan and Lashou were paid by Film Science, which cost about 100 million yuan. Now these companies are looking for theaters to discuss cooperation, hoping to lower the package prices.
On the contrary, they no longer care about Chen Jin’s ticket subsidy, because the price negotiated on the first day was 10 yuan per order, and after the sales increased, Chen Jin changed it to 5 yuan, but Meituan also lowered the previous package price!
Because we want to engage in a price war.
Now that Chen Jin’s subsidies have been cancelled, the other party is still willing to spend money!
This is a very normal business rule.
Chen Jin is already satisfied with this pre-sale and promotion, so of course he can stop.
The sensational effect he wanted has been achieved.
Now almost the entire Internet is discussing this movie, as well as the Double Eleven shopping festival.
Many offline shopping malls have been forced to launch promotional activities in order to cooperate with group purchases on various online websites!
But group buying websites will never satisfy you at all.
Although the growth of this number of users is already very fast, compared with the hundreds of millions of people in China, hundreds of thousands of paying users are nothing. So we still have to fight for it, and we have to take advantage of this special period of Double Eleven to fight hard.
Generate traffic, establish a good brand, and create a real way out for group buying websites.
The final battle among 8 group buying websites was originally scheduled to begin in August next year, but because of the unexpected disruption of Double Eleven, the current more than 5000 group buying websites have completely started the first round of the “Thousands of Group Wars”!
……
“This is too much, are these group buying websites crazy?”
"29 yuan for a popcorn + movie ticket + drink combo for one person, how does this website make money?"
When Guo Xun saw the latest package of Lashou.com, even he couldn't help but be tempted.
You should know that the movie ticket for "Love Is Not Blind" in the cinema is at least around 33 yuan, and usually 30 yuan per ticket!
Popcorn and a drink would cost at least 15 yuan.
This subsidy is equivalent to a discount of 21 yuan for each order. No matter how much the website negotiates for discounts with the cinema, this order is estimated to be subsidized by 15 yuan.
1 orders means burning 15!
But when converted to box office, 1 orders can generate more than 30 box office.
It's really scary.
"So you can only make movies, not do business!"
“You don’t understand the logic of economics…”
Chen Jin drank milk tea and sat in front of the entrance of Movie Science basking in the sun, feeling so leisurely; this was thanks to the experience of John Nash's autobiographical movie. In addition to being a great mathematician, this guy also won the Nobel Prize in Economics.
Although he did not inherit John Nash's economic ability, he still benefited from it to some extent.
"Why do you care how they make money?"
Chen Jin said calmly: "Websites have their own considerations. 1 orders means 1 paying users. What they lack is money?"
"What's missing is something that attracts users to buy. This is the key!"
"If you want to have something that 1000 million users will buy, do you believe that these websites dare to lower the price to 1 yuan?"
With 1000 million users, many websites would go bankrupt!
"I do not believe!"
Guo Xun was also basking in the sun, but he had a laptop in front of him: "I want to buy an iPhone 4, can they get it down to 1 yuan? I'll buy it in a minute!" "You're just arguing, how can it be the same?"
"An iPhone costs 1 yuan, but the website needs to subsidize more than 4000 yuan. Which capital can afford 1000 million orders?"
"But your movie ticket costs 1 yuan, and the subsidy is at most 30 yuan, so 1000 million yuan is only 3 million yuan!"
For capital, 3 million is still affordable.
But 400 billion... that's outrageous. Even the world's richest man, Bill Gates, could go bankrupt in a matter of minutes.
“Capital likes to burn money, but they are not stupid, thank you!”
Chen Jin put the milk tea aside, and saw Boss Wan walking towards her wearing a slightly retro outfit.
A thin tweed jacket, jeans and leather boots.
From last night's charming young woman, she suddenly transformed into an urban white-collar worker.
Last night, after Chen Jin said "There is nothing I dare not do", Wan Qian directly hit Chen Jin, smiled, and said nothing.
Chen Jin is probably scared.
I don't understand what she means.
Looking at this outfit again today, it seems like she has suddenly become conservative again?
Which one is this?
"Is there any milk tea for me?"
Wan Qian stood in front of Chen Jin with a smile on her face, her hands in her jeans pockets, looking capable and dashing.
She bent down and looked down at Chen Jin who was lying there, without blinking.
“Go buy it yourself!”
Chen Jin took out 100 yuan from his pocket and handed it to her.
"Not sincere!"
"You didn't even think about me when you were drinking milk tea?"
Wan Qian hummed and moaned, took out a bench from the company, and sat next to Chen Jin.
"Boss Chen, what do you think the final pre-sale amount of our movie will be?"
"I received a lot of calls this morning. My classmates and friends who I don't usually contact were all very polite to me!"
"My agent now seems to be a bit kind-hearted~~"
It's just... I'm not used to it.
"I do not know either……"
Chen Jin could actually estimate, but it was not accurate.
Wan Qian was about to speak when she felt like something was missing. She suddenly reached into Chen Jin's pocket, took out the 100 yuan, and walked towards a nearby store.
"Don't look at me!"
Chen Jin saw Guo Xun's eyes sweeping over and knew what he meant: "Anyway, you are going to run naked anyway!"
"I ran, I didn't say I wouldn't take it off~~"
Guo Xun didn't sleep well last night, but he was very excited now. "I just want to know, what is the approximate range? Mr. Chen, do you have an estimate?"
Now the whole company trusts Chen Jin. In addition to this guy's marketing skills, his daily pre-sale forecasts are also very accurate.
The whole company is convinced by him.
Even the new employees know that their boss is a powerful person.
Top scorer in college entrance examination and record-breaking pre-sales.
In the past few days, Chen Jin has recruited some people for reception, legal, and human resources... Anyway, all the standard configurations of a film company are available. Chen Su from the cooperative company is a talented person, and Chen Jin wants to poach him to be responsible for the planning and marketing of future films.
He gave Chen Jin a very good idea a few days ago, which was to buy the Baidu Index.
The price is cheap, but many netizens will see it when they open Baidu every day.
"Love Is Not Blind" is far ahead and has been ranked first in popularity in recent days, but this is a very intuitive data for many Internet users.
It’s so popular, do you want to go and see it?
They would think so.
This is actually the same concept as buying trending searches and promoting headlines on Weibo and Tik Tok in the future.
But currently, basically no film company has discovered this marketing point.
After being brainwashed by Chen Jin's Internet thinking, Chen Su began to slowly change and study.
All I can say is that talent is talent.
He just lacked someone to explore his ideas. Once he figured it out, his sensitivity to movie marketing suddenly increased.
"I heard that Chen Su is looking for a job? Isn't he a partner of Weidefors?"
Chen Jin asked Guo Xun who was beside him.
"I am a partner, but Weidefusi has only been open for a little over a year. Isn't it normal for a fresh graduate not to have shares?"
"Dig it here!"
Chen Jin was very straightforward.
Guo Xun shrugged: "He has indeed been sending out resumes recently. Let me talk to him!"
"It shouldn't be a big problem. After all, you are now considered a celebrity in the circle!"
Yes, Chen Jin’s marketing of "Love Is Not Blind" has shocked the entire film industry.
Huayi, Xingmei... basically everyone in this circle knows about it and is paying attention to it.
There was even discussion in the business circle, that is Xiong Xiaoge's circle. This time Chen Jin cooperated with the group buying website and opened up the model of ticket sales between theaters and the Internet, which really shocked many people.
"Were you not harassed?"
Wan Qian came over with a bag of melon seeds and handed them to Chen Jin and Guo Xun. The two didn't want to eat them at first, but seeing that Wan Qian looked so happy eating them, they couldn't help but grab a handful.
"It's harassment!"
"Mr. Wang from Huayi sent me a message of congratulations!"
"And Chang Jihong..."
Chen Jin has now learned from Lao Mouzi. She doesn't answer calls and only reads text messages.
I also took some time out in the morning to buy the latest iPhone 4 as a backup phone, so the previous phone was completely exposed.
"When you become famous, you will be surrounded by good people!"
"My partner is no longer in a hurry with me and told me to finish Love Is Not Blind before discussing new projects!"
Guo Xun was cracking melon seeds.
He really doesn’t think about “The Legend of Li Xian Ji” at all now. The more popular “Love Is Not Blind” is, the more secure his position as a director will be. In the past, he might have given this Hong Kong investor a little face, but now he has become completely “inflated”.
With works and box office success, we have the confidence to negotiate.
This world is so realistic.
"I guess there aren't many people in China who have as much leisure time as us when it comes to movie releases!"
The movie is about to be released, and a few people actually have the leisure to sit here in the sun and eat melon seeds; but actually they are just taking a break from their busy schedule, because tomorrow afternoon, "Love Is Not Blind" will hold the so-called world premiere ceremony, followed by the midnight show.
Today we are relaxing before the busiest day.
This premiere ceremony invited many celebrities to support the event, and many directors and industry professionals also attended the premiere.
As for those who pay, they are sponsors of various group buying websites and Taobao.
Taobao is the title sponsor and spends the most.
It can be regarded as a Double Eleven joint event between Alibaba, group buying websites and "Love Is Not Blind".
It is imperative to completely hype up the Double Eleven Shopping Festival, and the premiere of "Love Is Not Blind" is just a gimmick.
But Chen Jin needs this gimmick, and so do Alibaba and various group buying companies!
"It all depends on tomorrow and the day after tomorrow!"
Tomorrow’s final pre-sale, the midnight show the day after tomorrow, and the first day box office will determine the final box office revenue of the movie “Love Is Not Blind”.
Many people in the industry estimate it to be 2-3 million.
Chen Jin felt that they might still be too conservative.
This is a lack of trust in the Chinese audience and also a lack of trust in the Chinese economy!
(End of this chapter)
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