I was just thinking about taking the arts exam and you said I've been playing supporting roles

Chapter 179 A sleepless night! A new pattern in movie ticket sales!

Early morning, Zhang Yimou studio.

Lao Zhang hasn't gone to bed yet at this time because the casting for "The Flowers of War" has started again.

He is very tormented every time he casts a character.

But this time it is particularly difficult because there are thirteen Nanjing Flowers alone.

However, compared to the nationwide auditions for Under the Hawthorn Tree, there was only one actress, Ni Ni, among the 12 beauties of Nanjing, so the selection process was a bit bumpy; the other twelve beauties were not considered major characters, so there were many actors who got in through the backdoor.

"Director Zhang, this He Jun is Wang Xiaohua's niece. Director Zhang said he wants to give her a role in one of the Twelve Beauties. Who do you think is suitable?"

"And there's Deng Li, the daughter of Mr. Zhang's friend!"

"..."

Pang Liwei spoke in Zhang Yimou's ear as Zhang Yimou rubbed his slightly painful temple.

"Besides these few, are there any others?"

"Gone!"

"But Lulu said she wanted to get a role..."

Pang Liwei looked at Zhang Yimou, who waved his hand and said, "Lulu has approached me. I promised to give her a role a few years ago, but I never got the chance!"

"She just wants to be an actress!"

Pang Liwei smiled.

"No, Lulu is still ambitious. She has always wanted to be an actress. She graduated from the acting department. Miao Pu, who was in the same class as her and had the best relationship with her, is very famous now!"

"She must have her own ideas, plus Chen Jin's provocation..."

"Ha ha!"

Thinking of this, Zhang Yimou couldn't help but laugh.

He turned around and saw a recliner next to him with a therapy bag on it, which was of course a gift from Chen Jin.

"Your back hurts again?"

Pang Liwei quickly handed him the therapy bag. Zhang Yimou put it on and said, "Is this kid's movie pre-sold? How's the box office?"

He suddenly remembered that the pre-sale of "Love Is Not Blind" started very early, a week in advance.

"The Hawthorn Tree" only took three days, and it is mainly an art film, and Zhang Yimou doesn't rely on this.

For "Jinling", pre-sales may start a week in advance. It depends on the intentions of the distributor and the film company.

"did not ask!"

"Do you want to call Xiao Pu?"

Pang Liwei picked up the phone, and Zhang Yimou waved his hand quickly: "Forget it, let's ask tomorrow!"

"Xiao Pu sent me a message!"

Pang Liwei clicked on the text message, looked at the number on it, and raised her head suddenly: "More than 71!"

"How many?!"

Zhang Yimou's wrinkles seemed to spread: "71? Today?"

Pang Liwei has already called Pu Lunbiao.

The first-day box office data of 71 is really too scary.

You know, there wasn’t this much sales on the first day of pre-sale for “Three Guns”.

This is a commercial blockbuster directed by Zhang Yimou himself. There was so much publicity and promotion in the early stages, as well as a premiere that made a sensation across the country, and an evening party where Xiao Shen Yang and Zhao Benshan appeared one by one.

Although "Three Guns" has a bad reputation, pre-sales have nothing to do with word of mouth. It is purely dependent on publicity and the appeal of the director and leading actors.

Although the publicity and promotion of "Love Is Not Blind" was very aggressive, it was obviously not comparable to the bombardment-style marketing of "Three Guns".

The only advantage is the Internet.

"Three Guns" was reported on websites like Sina, while "Love Is Not Blind" was reported on by vertical Internet marketing including group buying, shopping, Weibo, Sina, etc., which is much weaker offline in comparison.

"Subsidy for the website? And promotion on Weibo, right?"

"Okay, I know!"

"..."

Pang Liwei hung up the phone with Pu Lun, and Zhang Yimou asked anxiously, "How is it? Is it really 71?"

“Yes, more than 71, the first day of pre-sale!”

Zhang Yimou stretched out his hand, then touched his head and shook his head in confusion.

Surprised!

He was really shocked by the number.

It’s impossible for me to have such a big effect by supervising the production myself, right?

Zhang Yimou is well aware of himself. Even if he is the producer, without the Internet marketing, the pre-sale amount of more than 10 would be the limit.

71 is a first-day pre-sale effect that can only be achieved by many blockbuster films invested by big directors themselves.

"Director Zhang!"

Seeing Zhang Yimou's slightly surprised expression, Pang Liwei quickly explained: "Actually, this number is inflated. Of the more than 71, the website subsidized more than 30 yuan, including free additional tickets and 1 yuan flash sales..."

"Chen Jin's Weibo account also sold nearly 20 tickets, and thousands of fans bought tickets offline or in groups!"

Pang Liwei was talking there.

The therapy bag on Zhang Yimou's waist vibrated, but his expression was somewhat relaxed: "Don't worry about it. The news reports will only write that the first-day pre-sale was 71. This is the effect of commercial films. How much investment was made in this movie?"

Including publicity and promotion, it is estimated to be more than 2000 million, and the production cost of the film is less than 500 million.

The key is that the costs are already covered by the implantation and sponsorship alone.

The new director of Beijing Film Academy is quite a talent.

Zhang Yimou remembered, it seemed... his name was Guo Xun?

It was Chen Jin who told him this.

"Then this kid's movie pre-sales are incredible!"

With 71 on the first day, if the website continues to provide subsidies, it will at least be able to make around 200 million, right?
Generally speaking, the first and last two days of movie pre-sales account for the bulk of the sales, while the days in between are quite bleak.

This is a box office figure estimated by Zhang Yimou based on market expectations.

But...it's already exaggerated.

More than 200 million. There are less than ten domestic directors who can reach this level.

Only commercial blockbusters released during the Lunar New Year period can have this effect.

In the past few years, when the Chinese box office was not booming, the 200 million pre-sale figure was a myth. It was only in the past few years that commercial films came on the scene, boosting the domestic entertainment industry, which led to higher and higher pre-sales of movies. "No, Director Zhang!"

Pang Liwei suddenly said: "Xiao Pu just told me that these group buying websites are different from buying tickets offline!"

"Ok?"

"Why is it different?"

Zhang Yimou obviously has never played this kind of thing before.

"Group buying is increasing sales every day!"

"Because it spreads from person to person and the Internet spreads, the more people know about it, the more group purchase orders will increase!"

"Xiao Pu said there might be more tomorrow than today!"

“Even if it’s not much, it won’t be much less… and the last day and the day itself are the days that we sell the most!”

Zhang Yimou: “…”

This obviously exceeded Zhang Yimou's understanding.

If that’s the case, doesn’t that mean the pre-sales of the movie will exceed 500 million?
When he thought of this, Zhang Yimou became a little uneasy!

There are only a few films in the entire history of Chinese films whose pre-sales exceeded 500 million, and the final box office starts at 2 million, and the good ones even reach 3-4 million!
"That's impossible. How can this movie make 1 or 2 million?"

Even if you beat Zhang Yimou to death, I wouldn’t believe it!
A low-budget film of 500 million, and a romantic comedy aimed at young people.

"Anyway, the pre-sale results are beyond our imagination!"

“It all depends on the total pre-sales and the first week’s box office!”

"First day!"

Zhang Yimou said, "You didn't hear the celebration party that day. Chen Jin put all the publicity and promotion on Double Eleven. He was actually aiming for the box office on the first day. If it works well, the next three days will be the weekend, and there will be a big upsurge!"

"If the box office is good, the future will be stable!"

This is the law of movie box office.

The higher the box office on the first day and the better the box office on the first weekend, the less need there is for more publicity and promotion afterwards, because the movie will become popular naturally.

Audiences will discuss online, rating websites will release scores, and there will be reports every day.

This is a very virtuous cycle.

The strong get stronger.

As for flop movies, no matter how good the box office is in the first weekend, they will be carried away later.

That’s why Zhang Yimou said that Double Eleven is the most critical day.

This is the most important day that can affect the subsequent box office trends. If this day happens, the movie will be a success. As long as it is not a terrible flop, even a movie with a score of 5 or 6 will still have a very good box office.

If the movie had a better reputation, it would have been a hit.

"Xiao Jin's movie should be a success!"

Pang Liwei sighed, feeling somewhat unbelievable.

Who could have thought that he had bought the copyright by accident and now this day would come?
For a low-budget movie with a budget of 500 million, can the pre-sale be as high as the cost?
"marketing!"

“It still depends on marketing!”

"I had a feeling when I asked him about the celebration party for this child. This would either be a first or it would be stillborn!"

"But from Mr. Xiong's expression at that time, I knew it would work!"

Zhang Yimou recalled the conversation between Xiong Xiaoge and Chen Jin that night, and he really felt that they had met too late.

Although this kid Chen Jin was showing off and speaking in Xiangtan dialect.

But it just happened to cater to his taste.

In the end, he even got her to be an endorsement agent, so the marketing cost was equivalent to no money spent, but Xiong Xiaoge still had to thank him.

"This person has a high IQ, which is good for him!"

Zhang Yimou laughed and waved his hand: "No more choices, I have to go to bed!"

"Being provoked by this kid makes me feel a little old!"

"The Internet can really change lives!"

Previous publicity and promotion could be fermented through the Internet, but no one thought that movie tickets could be sold through the Internet. The current group buying websites can be said to have brought about this new wave of ticket sales models.

But Chen Jin was the first person who dared to try this.

What Zhang Yimou can also predict is that if Chen Jin's move is successful, it will not only bring about a new pattern in the sales of Chinese films, but will also be a new way of making profits for the entire group buying website.

Even cinema chains should start paying attention to such promotions and reforms to increase box office revenue.

The film industry will usher in a new atmosphere.

The entire Chinese box office sales will be much higher than in previous years.

This will be a great achievement for the entire film industry.

"This kid is going to make a scene!"

The more Zhang Yimou thought about it, the more he couldn't sleep. He felt that the artist signed by his studio was not something he could control at all.

How long has it been? Not even a year. How many things have he accomplished that shocked him?

From art exams to college entrance exams, and then to auditions?

Another pre-sale now?
"The film industry is going to be very busy these days!"

Zhang Yimou doesn't even have to think about it. Once the pre-sale box office figures are exposed, the entire industry will experience a major earthquake.

Discuss the marketing of this time.

That is also a very good thing for the movie "Love Is Not Blind".

At least, more people will start paying attention to it.

Zhang Yimou has experienced a lot in his life. He has been through all the ups and downs of Chinese films over the years.

But now, he seemed to have seen a new path that would make Chinese films extremely brilliant.

the Internet!
This is a medium that has been valued by many people before, but no one has thought of how it can be linked to movie sales.

Movie tickets can only be purchased offline.

But now, the time for this combination...seems to have arrived!
This night was destined to be a sleepless night for Zhang Yimou. He actually thought of the grand occasion when "Hero" was released that year.

That was the first time the Internet showed its power.

And now, it might be the second time!

(End of this chapter)