I was just thinking about taking the arts exam and you said I've been playing supporting roles

Chapter 176 "I'm not going to pretend anymore. I'm going to show my cards~~"

On October 2010, 10, there was still one month left before the release of "Love Is Not Blind".

Chen Jin had just finished shooting the promotional posters and videos for Didi Tuan, and also met Didi's founder Song Zhongjie, as well as the marketing director Chen Hui and the person in charge of the capital, Jiao Zhijie... Of course, they came to meet the so-called top scorer in the college entrance examination for Xiong Xiaoge's sake.

In fact, Chen Jin had never taken the Didi Group seriously before. Knowing that future cheaters would be like this, he only had eyes for Jack Ma, Ma Pony, and at worst Da Qiangzi and Zhang Yiming.

After all, Alibaba, Tencent, JD.com, ByteDance, etc. are the real leaders of the future Internet.

Meituan’s Wang Xing is also a younger brother in Chen Jin’s eyes.

But the future is the future, and reality is reality.

Chen Jin has looked up some information about Didi these days and feels that it has some potential; especially after meeting the founding team, he feels that many Internet start-ups fail simply because of lack of luck, transformation, or capital chain.

Of course there are also people who lack the ability.

But Chen Jin feels that the team in front of him is still very mature.

At least based on his experience of watching several movies, he felt that Song Zhongjie, Chen Hui and Jiao Zhijie were all extraordinary people.

It is no exaggeration to say that he is a young talent.

On July 2010, 7, Didatuan was the first to go online in six major cities simultaneously, creating the largest number of group buying websites launched on the first day.

The management team, which is composed of former executives from well-known Fortune 500 companies such as Google, made an appearance and was hailed by the industry as the "most luxurious management team."

And now, only less than 3 months have passed, and the national transaction volume has exceeded 2700 million, with 2200 million registered members, 375 million daily browsing users, and 197 million paying users!
This number is undoubtedly very impressive among all group buying websites.

It is the fastest growing group buying website, without a doubt. Its founder, Song Zhongjie, graduated from the Computer Science Department of Beijing Institute of Technology, worked at Hewlett-Packard China for 11 years, and then jumped to Google, where he established Google's largest sales channel in China.

It has only taken Didi Tuan three months to expand into 3 cities and develop 338 branch stations in selected cities. Its transaction volume ranks among the top five in the country, and its user base ranks among the top three in the country, providing localized life discount services to tens of millions of users.

"Brother Jin, you can always contact Ah K and Lies if you have any problem!"

Song Zhongjie shook hands with Chen Jin very politely. The A K he mentioned was Chen Hui, and the lies was Jiao Zhijie.

One is a returnee from overseas, who is gentle and wears glasses. He previously worked at Facebook; Jiao Zhijie is a master of business administration from Fudan University. He previously worked on local marketing projects and has a very professional local marketing team in Didu.

Chen Jin still knows about this field promotion.

Local life services, whether it is KTV, hotels, restaurants, or cinema chain distribution, require these teams to expand and negotiate.

They look like insurance salesmen wearing suits, going around every store and often getting chased away; but if you have such a sales team in every city, you basically have control over the lifeline of food, clothing, housing and transportation in this city.

In the future, Meituan will rely on such ground promotion to successfully transform into a food delivery business.

Moreover, the distribution and promotion of cinemas is even more important, and will determine the absolute success or failure of film scheduling in the future.

It doesn't mean that you are invincible just because you have a distribution channel like China Film.

There is nothing you can do if the local cinema doesn't listen to you.

It is normal for a theater to increase the screening schedule of a certain movie when the screening schedules are similar.

Therefore, ground marketing came into being.

This is very hard but important work.

The most frequent business trips are during holidays, and we have to cover almost 90% of the cinemas across the country. In the future, many distribution companies will not be able to afford a large number of field sales staff, and are trying to find new breakthroughs in distribution. The purpose of multi-line distribution is to break the traditional model.

However, from 10 to 17, several private issuers emerged, relying on this ground promotion.

For example, Enlight Pictures.

He has the most professional ground-based marketing network team in the industry.

To put it simply, it means that there will be Guangxian distribution personnel in every cinema across the country.

Any problem can be communicated in time and feedback can be given immediately.

It is true that spending money is spending money, but it is really useful, and the benefits outweigh the disadvantages; even after spending so much money, the benefits are greater than the losses.

In 2012, there was a film called "Lost in Thailand" which broke many records in Chinese film history. Its total box office was 12.7 billion, almost breaking the record of "Avatar". It more than doubled the box office of Chinese films from around 6 million, creating the myth of the first 10 billion box office in Chinese history.

This was the first major move by Guangxian’s ground-based marketing operations.

Many people say that the success of this movie is due to Xu Zheng and the popularity of Lost on Journey.

But in fact, the success of a movie cannot rely on just one person or one IP, but is more the result of teamwork.

Especially those people who are unknown but have been working hard for the project.

No matter how great Xu Zheng and Lost on Journey are, their earnings are actually no more than 4-5 million.

But once the popularity increases in all aspects, the screening schedule will increase, and only when everyone works at full capacity will miracles happen.

Therefore, Chen Jin was very concerned about Jiao Zhijie, who was in charge of the field promotion. The two of them added each other as friends and couldn't help but chat for a while.

It was not until Chen Jin received a call from Guo Xun that he rushed to the company's new address.

***
Film Science.

It is located in the guesthouse bungalow of the Beijing Film Academy.

It sounds shabby, but there is more than just Chen Jin's company here. There is also Rong Xinda where Li Wei works, China Film Distribution Reception, a lot of extras affairs...all kinds of film-related companies are here.

An external industrial chain formed based on the Beijing Film Academy.

In addition to the old Beijing Film Studio, there are many large and small extras companies.

To be honest, this was Chen Jin's first time here. Lao Guo was a nice person. The shop was 50 square meters in size and was kept very clean.

But looking at his wife Sun Ran cleaning, Chen Jin felt that he had spoken too early.

"I approved 10 yuan for your labor fee, but you can't even afford to hire a cleaner?"

Chen Jin cursed at Guo Xun who was tidying up in the inner room, turned around and called Sun Ran "sister-in-law", and quickly asked her to stop.

“This is saving you money!”

Guo Xun is used to living a frugal life.

But some of his ideas are actually correct. If he hadn't been so frugal, he wouldn't have been able to make "The Wandering Earth". They were all cut out.

Although cleaning doesn't cost much, it does add up, and when all the small expenses are added up, it's a considerable expense.

"I came here because I wanted to. It has nothing to do with Lao Guo!"

Sun Ran said with a smile.

Guo Xun was already shouting: "Meetings, meetings, there are only a few days left, I only sleep 4 hours a day these days!"

He was anxious, after all, it was his first debut work.

If you succeed, you will have everything.

As his wife, Sun Ran, of course supports him and will help to the best of her ability.

"Sister-in-law, please teach Xiao Zhu how to be a good wife tomorrow!"

After Chen Jin said this, he went straight into the inner office. In addition to Guo Xun, there were three other people. Chen Jin knew Old Gong, who was Guo Xun's classmate in the Management Department of Beijing Film Academy. He was a versatile person. He could write scripts, compose music, produce films, and even manage movies.

One of the future producers of "The Wandering Earth".

As for the other two, Chen Jin had already heard Guo Xun talk about them on the phone. One was the film promotion partner, the behind-the-scenes hero who successfully made the box office of "Go Lala Go" exceed 100 million yuan - Weidefusi Culture.

Currently, Didu is a marketing company that mainly focuses on promoting youth-oriented films and has very precise targeting of young people.

There was another one, a girl, about 30 years old, also Guo Xun’s classmate, Shen Qing.

The woman behind the begging immortal, she was the one who negotiated many of the advertising placements in Love Is Not Blind.

She is also responsible for the cooperation with Taobao.

"Let me introduce you to your cousin, Chen Su, the marketing director of Weidefusi Culture!"

Guo Xun pointed to a young man to Chen Jin. He looked to be less than 30 years old and was very young.

"He is in charge of the project of Du Lala's Promotion!"

"Young and promising, just graduated from the Department of Drama, Film and Television Literature of Communication University of China last year, and opened Weidefusi with Mr. Zheng!"

"No, no, Director Guo, you're too polite!"

Chen Su smiled slightly, shook hands with Chen Jin, and said modestly: "Hello, Brother Jin, I have heard a lot about you!"

"Hello, hello~~"

Chen Jin sat down. He already knew the other two people.

"Okay, everyone is here. Love Is Not Blind will be released in a month, so we need to start preparing for the corresponding pre-production work!"

Guo Xun was as excited as if he had been injected with chicken blood. He placed a notebook in front of him, which was filled with densely written words.

It can be seen that this guy worked hard for this movie!
It's been hard work. After "Love Is Not Blind" is released, we have to tie him up in the company and make him work like a slave.

"Brother Jin, I will host the meeting—"

"Hurry up, we are all on the same side, why are you talking so much nonsense!"

As soon as Chen Jin said this, everyone in the conference room laughed, and Sun Ran even poured a glass of water for the four people.

"Okay, okay, okay, I won't waste any more words, let's just get straight to the point, that is, promotion!"

"We'll talk about the release later. It's mainly for publicity!"

It can be seen that Guo Xun was fully prepared, although Chen Jin also prepared one.

“Currently, the promotion of the movie is divided into six sections!”

"Mr. Gong is responsible for the overall marketing planning, such as news releases, promotional copy, topics, overall promotional cycle, etc...."

"He's already done. He was the one who contacted the news before. Currently, the whole network is buzzing about it, mainly because of Director Zhang's supervision and Brother Jin's starring role. The most important thing is Singles' Day, Double Eleven!"

Guo Xun gave everyone a publicity cycle table, which made Chen Jin feel a little overwhelmed.

But I have to say, the guy from the management department... is so damn professional. He only has marketing ideas, but others have actually written down the cycle and so on, including customized materials, derivatives, event themes, etc.

This old Gong is also a talent!

"The second is the activities department, but our company has just been established and we haven't recruited anyone yet, so we have to entrust it to Mr. Chen!"

Guo Xun looked at Chen Su, but he was talking to Chen Jin: "I am mainly responsible for supermarkets, campuses, communities, as well as the roadshow arrangements for our actor creative team, premieres, cinemas and other publicity and promotion activities..."

"No problem, our company can also handle the media part!"

The so-called media is the third part of publicity and promotion.

Negotiation arrangements for the Internet, print, television, video websites, etc., such as journalist interviews, submissions to pages, new media Weibo, handling of public opinion, etc.

Among these are crisis public relations such as bad reviews for movies.

"The fourth part is about ticket subsidies, so let's skip that!"

Guo Xun was just about to talk about the fifth section of the promotion when Chen Jin asked directly, "Wait, why did you skip the ticket subsidy?"

"You want to pay for the ticket?"

Guo Xun was very surprised. Chen Su next to him also pushed up his glasses and said, "Brother Jin, we can wait a few days for the ticket subsidy. If the box office is good in the first few days, it won't be too late for us to do promotions!"

"Why not make it up from the beginning?"

"We are not afraid of losses. Although Director Zhang is the producer, the box office will be good, but if the reputation is not good, the ticket subsidies will be wasted!"

What Guo Xun said is right.

No one can guarantee that this movie will have a good reputation, not even Chen Jin, who has watched the original film.

There are a thousand Hamlets for a thousand people, such as Chen Jin and Guo Xun. Even if Zhang Yimou thinks they are good, it is useless. It is only necessary for the audience to think they are good.

Even if the movie is average, it will be fine as long as it gets good word of mouth.

But in fact, there is nothing now. Only a few people inside have seen it and thought it was good.

Ticket subsidy is a very risky thing.

However, this is the thinking of movie marketing; Chen Jin has the concept of Internet marketing in it, so he has already provided ticket subsidies, and the more important thing is that it does not cost much. It is not just a few yuan subsidy for each ticket, which would have cost tens of millions.

But now, maybe 1000 million can do it.

"I'll take care of the ticket subsidies, don't worry about it!"

"On to the next item!"

As Chen Jin spoke, Chen Su had no choice but to spread his hands. It seemed that this boss didn't understand movie marketing at all.

But... I have money.

Ticket subsidies can be summed up in two words - burning money.

"Brother, it's not worth it!"

"How much subsidy are you going to give? 500 million?"

"Anything over 1000 million is not worth it. The total box office of this movie is 5000 million, and we only got a little over 1000 million..."

The figure of 5000 million is the upper limit that Guo Xun has set for his film.

"Let me tell you this!"

Chen Jin sat there and said calmly, "I have already discussed the marketing plan for the ticket subsidy. I'm sorry, time was tight and I didn't have time to inform you. It was also finalized by chance!"

As he spoke, Chen Jin took out the contract he had just signed with Dida Group today.

I won’t pretend anymore. I’m going to reveal my cards.

It was the first company meeting, and no matter what Chen Jin did, he had to give those present a shock!
(End of this chapter)