Rebirth: My dad is too obedient

Chapter 62: Morning Breeze Burns Ice

Chapter 62: Morning Breeze Burns Ice
Xu Chen laughed, picked up the cup and clinked it with Xu Zhiquan.

Xu Zhiquan pondered and said:

“If Guangming Machinery Factory really cannot continue to operate and gives us a chance to make a move, funding will be the biggest problem.

Dad starts thinking of a solution now.

You don’t need to buy any Audi or Mercedes-Benz for now, all the income needs to be saved first!

We need to try to find more bids for seedlings. Fortunately, several projects have been approved...

But a lean camel is bigger than a horse. It is still quite stressful to buy a bankrupt state-owned machinery factory, and you will have to introduce production lines and the like later.

I have a few friends who should be able to lend me some money.

Now some factories and land can be used as collateral in banks...

I just don’t know if it’s enough.”

Xu Zhiquan drank a sip of coconut juice:

"Of course the biggest question is whether Guangming Machinery Factory will be sold and whether we have a chance to make a move...

It seems that Boss Huang needs to meet up more often to see if he can get some information."

Xu Chen smiled and remained silent.

After his rebirth, he was convinced that there would definitely be a chance to take action against Guangming Machinery Factory.

In the previous life, after the machinery factory went bankrupt and underwent restructuring, it was acquired by a private enterprise in the provincial capital.

But that private enterprise did not run the business properly. They just had their eyes on the factory building and land of the machinery factory.

Speaking of Boss Huang, Xu Chen reminded:

"Dad, that Uncle Huang was arrested last time. He doesn't seem very reliable..."

Xu Zhiquan: "Don't worry! I won't dare to do business with him anymore.

In addition to having some bad habits, he was also somewhat dishonest in business. There was nothing my dad could do about it as he had to work with him before.

I won’t be involved with him in business matters in the future, but it’s still okay to treat him as a resource and source of information…”

Xu Chen smiled and said:

"Dad, don't stress yourself out.

If the machinery factory can’t handle it, or the electric car route doesn’t work, I have other alternative plans.”

Xu Zhiquan laughed:

"Teacher Xu Chen, don't worry!
My dad has a strong feeling that the Guangming Machinery Factory and electric cars thing can be accomplished!
The pressure now is to prepare funds in advance.

I roughly estimate that at least several million in cash is still required...

The pressure is still enormous and it may not be accomplished.

Dad, go and think of a solution first!"

Xu Chen remembered something and said:

"How's Uncle San doing?"

Xu Zhiquan frowned and said:

"Your third uncle has already jumped into the pit!

He has already won the bid for Guangming Machinery Factory, and he came to my house yesterday to show off.

All that’s missing is banging gongs, beating drums and setting off firecrackers outside our house…”

Xu Chen: “…”

Xu Zhiquan sighed:
“I know the bidding for the machinery factory is a big pitfall, but I can’t persuade him.

If I advise him, he won't thank me, but will think I'm ruining his plans, and may even stab me in the back...

Forget it, let him be.

I have no control over his life or death, and he doesn't let me control it either.

The third brother never treated me as his own brother. Not only was he on guard against me everywhere, he also always tried to harm me behind my back...

Let’s just accept our fate!
Anyway, the third brother and I have been separated for many years.

Even if he fails because of the machinery factory, it won’t bring trouble to our family.”

Xu Zhiquan spoke quietly, his face not looking very good.

It was obvious that whenever Xu Zhiquan mentioned his third uncle, he showed a hint of annoyance.

When his third uncle caused the family division, it caused great psychological harm to Xu Zhiquan.

Xu Chen lowered his head and drank his drink, but he was thinking in his mind.

Maybe I can squeeze some money out of Uncle San...

...The father and son were very efficient. During one meal, they had already finished talking about the Xu family’s most important “business layout” for the next ten years.

Xu Chen suddenly remembered something and said:

"Dad, has your 'Dongchen' company been registered?"

Xu Zhiquan had just paid the bill and was packing his wallet:
"I have already registered, and according to your instructions, I have registered as many industry categories as possible."

Xu Chen picked up the pen on the dining table, wrote a few lines on a blank space on a piece of newspaper, tore it off and handed it to Xu Zhiquan:

"Dad, these trademarks are under the name 'Dongchen' company, so let's register them in advance."

Xu Zhiquan took it and looked at it:
【Morning Breeze Technology】【Morning Breeze Electric Vehicle】……

[Ice Power] [Morning Wind Ice Power]...

【Ranbing】【Ranbing Sports】……

Xu Zhiquan smiled with emotion:
“My son is really my business mentor. I never thought he had already planned everything in advance.

I, your father, will never be able to come up with any of the titles you think of.”

He looked again carefully:
"Morning Breeze Electric Vehicle, Morning Breeze Ice Power... these are all for electric vehicles, right?

What is this 'Ranbing Sports'? "

Xu Chen smiled mysteriously:

"The time has not come yet."

"Ranbing Sports" was naturally specially planned for Xie Bingran.

In his previous life, after Xie Bingran became famous, he was invited by an international sports brand to become its Asian spokesperson.

In Xu Chen's opinion, it would be better to create a "national sports brand" for Xie Bingran than to let him endorse foreign brands.

Although there is huge room for imagination in the planning of electric vehicles, there are still very high execution risks.

Both the financial pressure and operational difficulty are very great.

Xu Chen’s consideration is that if the electric car track cannot be run, he will first try "Ranbing Sports".

Taking advantage of Xie Bingran's rise in the sports world to create a nationwide "national sports brand" is also a good way.

Just like Jordan, Li Ning...

In fact, compared to electric cars, the flexibility and operability of "Ranbing Sports" are better.

It doesn’t matter if it’s two years earlier or later.

As for electric vehicles, once they miss the critical time node and allow other manufacturers to form scale and market advantages, it will be difficult for them to re-enter the market.

So if possible, let my father try the electric car factory first.

Of course, there is no need to explain all this to my father Xu Zhiquan right now.

In case the acquisition of Guangming Machinery Factory encounters problems, it will not be too late to make specific plans.

However, the "Ranbing" trademark can still be registered in advance, so you can start working on it at any time.

In addition, the "authorization and equity agreement" signed by Xu Chen and Xie Bingran was for "Ranbing Sports".

Sports brands, especially sportswear, do not have very high technical barriers in themselves.

Nike and Adidas are actually also produced by factories in Fujian Province.

If we create the "Ranbing" brand, it will mainly rely on the influence of Xie Bingran himself.

To use the popular term in later generations, it is called "fan economy."

Therefore, in the "Ranbing Sports" brand, Xie Bingran was given 35% of the shares, and Xu's company held 65%.

Theoretically speaking, it would be no problem for Xie Bingran to own 50% of the shares, but Xu Chen was still a little shameless...

Of course, this can also be regarded as Xu Chen's repayment to Xie Bingran.

After all, that endorsement contract was a "sale contract" and it was signed without spending a penny.

According to Xie Bingran's future net worth, there is no problem in him being worth at least several million.

Now that Xu Chen and "Dongchen Shares" cannot afford hundreds of millions of dollars in endorsement fees, they can use the future dividends and profits of "Ranbing Sports" to redeem them.

After all, from the very beginning, Xu Chen had no intention of really "taking advantage" of Xie Bingran for free.

As a person, you should always be kind.

Besides, that was Xie Bingran...

There is no need to rush for the brand of "Ranbing Sports".

Let Dad tinker with the electric car first...

(End of this chapter)

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