Rebirth: My dad is too obedient

Chapter 492 Sweet Plan

Tuesday, afternoon.

Xu Chen skipped half of the class and rushed to the company early for a meeting.

The A-Copy of the “Cadillac” commercial has been released, and today is the first online feedback meeting.

Xu Chen had already watched the film in advance and sorted out his feedback.

The people on the phone were the "bearded" director Luo Jingchen and his team, and of course, the brand director of the client Cadillac, Hua Shaojie.

As the "supervisor" of the film, Xu Chen first expressed the opinions of "Dongchen".

This project is still very important.

The shooting budget itself is huge, not to mention that it is a very rare mid-to-high-end automobile brand project in the industry, so Mr. Xu did not dare to neglect it at all.

The revision suggestions proposed by Xu Chen were very specific and detailed, and director Luo Jingchen on the other end of the phone wrote them down one by one.

After Xu Chen finished speaking, he turned the topic to Hua Shaojie from the client side and waited for his opinions.

Unexpectedly, Hua Shaojie paused for a long time, then smiled and said:

“I compiled more than a dozen suggestions, but I didn’t expect that they were all on Mr. Xu’s list.

Just follow Mr. Xu's advice completely!"

Xu Chen couldn't help but smile and had a better impression of this Mr. Jack.

At the same time, I can't help but think of Hua Shaojie for "Morning Wind Technology"...

Director Luo Jingchen gave some feedback, mainly about which parts of the revision suggestions would be adjusted immediately and which parts might be difficult to adjust, but he also gave other solutions.

Overall it is very reliable and appropriate.

After the meeting, Xu Chen breathed a sigh of relief and turned to Sun Amy and Gu Xinxin and said:
"Thank you both for your hard work!
I didn't follow the filming of this project because I was afraid there might be some major mistakes.

After seeing A-Copy, I feel relieved. It seems that in the future, such big projects can be completely handed over to you. "

Sun Amy and Gu Xinxin looked at each other. They were naturally happy to receive praise from their boss.

Gu Xinxin thought of something else and said with a smile:

"The 'Huaxia 4A' sign has arrived. I've put it in the display area, next to the trophy!"

Xu Chen: "Okay! Then I will send a text message later to express my gratitude to Mr. Mo Kangsun."

Previously, industry leader Mo Kangsun recommended that "Dongchen Advertising" be included in the "Huaxia 4A" system.

The process has been completed and "Dongchen Advertising" has become an officially certified member of the "Huaxia 4A" organization.

Gu Xinxin added:

"The official website of Huaxia 4A also released an announcement today. I will put the 'Huaxia 4A' certification logo on our official website later."

……

After a short rest, Gu Xinxin convened another meeting for the "Ulemei" project.

She projected a simple document on the screen, which was some information she had collected and sorted privately yesterday and today. This was naturally also a task assigned by "Mr. Xu".

"I inquired about the situation at the client side of 'Xizhilang' and found out that they have been working on the 'Youlemei' project for a long time.

At present, it is said that they have contacted nearly 4 advertising companies, including several domestic A companies and even advertising companies in Taiwan and New Taipei City.

Currently, more than a dozen proposals have not been passed. Some were rejected by Xizhilang internally, mainly due to the opinion of the founder Li Yongjun.

The few that Li Yongjun approved were rejected by Jay Chou's team...

So this project is indeed quite difficult to handle at the moment.”

After the words were spoken, everyone, including Sun Amy and Tang Xiaowei, still looked embarrassed.

The difficulty of winning this project is obvious at the moment.

The most crucial thing is that the "difficulty" of this project does not lie in the creativity or the plan itself, but in the fact that the opinion-generating party behind it is too strong and unpredictable.

"Mr. Xu" still didn't care and let Gu Xinxin continue speaking.

Gu Xinxin flipped through the document and continued:
"I found out about a plan that was just approved by Xizhilang. It was made by Yangcheng's Yinsai team, but it was just rejected by Jay Chou's management team."

Sun Amy whispered:

"The Insai team? Their current executive creative director is from Wandao.

And it seems that he had been responsible for two advertising projects of Jay Chou in Wandao's "Ideology Advertising".

Even their proposal didn’t pass…”

Xu Chen thought about it and decided that this was a good thing.

The fact that the most recent proposal has not been passed means that the "standard answer" that is "held in the palm of the hand" has not yet emerged, which means that there is no risk of conflicting drafts.

Gu Xinxin spoke again:

“I have heard about Insai’s plan, we can take a look at it together.

But I roughly sorted out my thoughts based on what others said verbally…”

Then, Gu Xinxin briefly shared Insai’s creative proposal.

Xu Chen listened carefully and found that there was indeed nothing interesting.

In order to participate in the advertising competition, two plans were submitted and both were approved within Xizhilang.

The first plan was to create several typical user scenarios for "Ulemei" milk tea, and then use Jay Chou as a consumer representative to express his love for "Ulemei".

The four scenes are romantic encounter, gathering with best friends, e-sports games, and late-night overtime.

The creativity is that some young people appear in the corresponding scene plot, and Jay Chou appears as a "product recommendation officer" to recommend "Ulemei" milk tea.

The idea itself is not very exciting, it mainly highlights the exquisite pictures and production, and each scene is also accompanied by a song by Jay Chou as a background element...

The second plan is a little more interesting, and its name is "Youlemei".

The concept is "My Girlhood", and then the three words "elegance", "happiness" and "beauty" are used to express the girl's youthful memories.

And these three words put together happen to form the brand name of "Ulemei".

It fits the core young consumers, and at the same time has creative ideas and emphasizes the brand name.

However, the shortcomings are also obvious. It focuses too much on "girls" and ignores consumers with other attributes.

……

After listening to Gu Xinxin's sharing, Xu Chen leaned back in his chair and pondered for a while, then said:

"Don't worry about the plan for now. I'll sort it out in the next two days and then give it to Amy to help me perfect it into a plan for the report."

Sun Amy adjusted her round-frame glasses:

"Boss, don't you want us to brainstorm together?"

Xu Chen: "This project is no longer needed. You have too many things to do. Don't waste your time.

Amy, you should focus on the Cadillac movie first.

There is also the Red Star Erguotou project, which is also very important and has the highest priority.

I will write the plan for 'Youlemei' tomorrow, just help me make it into a PPT for the report."

He thought about it, then turned to Tang Xiaowei and said:
"Thank you, Xiaowei, for helping me cut a video."

Tang Xiaowei quickly sat up straighter:
"What exactly do you need, boss?"

Xu Chen: "Cut a video recommending Brother Bing."

Tang Xiaowei: "Recommend Brother Bing?"

Xu Chen smiled and said, "Even though Jay Chou is so difficult to deal with, we don't have to use him.

Then we will make two sets of plans, one is the normal plan that suits Jay Chou.

There is another plan, which is to replace Jay Chou with Brother Bing..."

When the words fell, everyone in the conference room was stunned. But then, Amy Sun suddenly smiled:

"Use Brother Bing! It seems to work!"

Gu Xinxin was a little confused:

"Using Bing Ge to make a milk tea advertisement? I can't imagine it."

Xu Chen looked very confident:
"Wait for my plan to come out! You'll know once you've read it!"

……

……

The next morning.

During class, Xu Chen actually received a message from Director Li Yue.

It was just a coincidence that Xu Chen was still thinking about Li Yue's progress these two days, but he didn't want to ask too proactively.

[Teacher Xiao Xu, I have already contacted the commercialization department of the Olympic Committee. There is a project that needs to be discussed. I would like to recommend "Morning Breeze Technology" to them.

You need to send me a company, brand, and product introduction document of "Morning Wind Technology". It is necessary to show the company's strength and scale, so it must be packaged well. 】

Xu Chen: [Okay, thank you Director Li Yue, I will get it ready and send it to you in the next two days.]

Li Yue: [To be honest with you, Mr. Xu, whether it is the Olympic Committee or the General Administration, Olympic-related cooperation still attaches great importance to the strength of enterprises.

For example, the rigid requirements are "national brand", "large-scale enterprise"...】

Xu Chen thought about it and realized that this problem would take some time to solve, so he comforted her:

[Don't worry, Director Li. I will show it in the company introduction document.

Currently, "Morning Breeze Technology" has distributed its products throughout the North, and its sales channels will be spread across the country within this year, making it a national electric vehicle brand.

There is no need to worry about our company's strength and potential, it's just that we haven't done much promotion yet, so its popularity is not that high.

We have also cooperated with the Institute of Physics of the Chinese Academy of Sciences on motor technology, and we are also a "technologically innovative" enterprise in the industry...】

Xu Chen spoke for a long time, and naturally he gave "Morning Wind Technology" a lot of money.

But he also knew that if he really wanted to negotiate the Olympic cooperation, "Morning Wind Technology" still needed to truly grow, at least the electric vehicle distribution network had to truly cover the entire country.

By then, if we cooperate with some CCTV and national media advertising, we will be able to support the requirements of "national brand" and "large-scale enterprise".

Director Li Yue laughed and said he was waiting for Xu Chen's company introduction document.

Xu Chen roughly sensed that Li Yue's driving force was not particularly strong.

Perhaps they are considering the current size and scale of "Morning Wind Technology" and are worried that they will not be able to deal with the "Olympic Committee".

Putting down the phone, Xu Chen thought about it for a while.

Brother Bing must get the endorsement cooperation with "Ulemei".

If Director Li Yue owes him a favor, he will be more proactive in his efforts.

Then there is the issue of the development of "Morning Breeze Technology".

The current path and prospects are clear. Once we have occupied a certain market share in the entire north, we will expand into the southern market.

But in terms of time progress, I still need to discuss it with my father Xu Zhiquan and Guo Liang.

At least it can support the level of negotiating cooperation with the Olympics.

……

……

In the evening, in the company meeting room.

Xu Chen only called the three core members: Sun Aimi, Gu Xinxin, and Tang Xiaowei.

Tang Xiaowei has already cut a video introducing Xie Bingran. Xu Chen watched it twice and made some specific suggestions.

“Don’t show all the footage from the competition. We’re pushing it to the brands…”

“Put on some of the commercials that Brother Bing has endorsed, especially the three for Louis Vuitton, Jeep, and Kunlun Mountain.

Regarding Kunlun Mountain mineral water, Xinxin summarized the supporting data, such as the attention, topicality, sales volume, etc. brought by Bingge’s endorsement..."

Tang Xiaowei nodded.

Gu Xinxin thought about it and said with a smile:

"Then I'll just ask Chen Xinyi directly. She happens to be joining the company soon."

Xu Chen: "Oh? If you hadn't mentioned it, I would have forgotten about it. When?"

Chen Xinyi from the marketing department of Jiaduobao is also Nie Fei’s former subordinate. She has followed Sister Fei at Jiaduobao for three years.

There was an urgent need to recruit people before the Chinese New Year, so Nie Fei asked Chen Xinyi. She was also very interested in coming, and she had already told Xu Chen about this.

Nie Fei asked Xu Chen to interview her again, but Xu Chen had worked on projects with Chen Xinyi before, so he naturally knew that she was very reliable, not to mention that she was someone who was directly trained by Nie Fei.

Gu Xinxin: "Chen Xinyi will be at the post next week."

Xu Chen: "I didn't expect it would take her so long to hand over her work."

Gu Xinxin: "It was said that Jiaduobao didn't want to let her go, and she was able to complete her resignation procedures and leave only after the new employee who replaced Chen Xinyi arrived."

"Great, here comes another great general. Miss Xinyi is still very reliable."...

Xu Chen took the mouse and transferred a document to the projection screen.

This is exactly the proposal submitted by "Ulemei".

During the break today, I found about twenty minutes and typed it out on my phone.

Xu Chen didn't say anything, but just flipped through the document.

Sun Amy, Gu Xinxin, and Tang Xiaowei are all mature advertising professionals. After just a quick look, they naturally fully understood the creativity itself and the many strategic considerations behind it.

【What am I to you? 】

[You are my Yolemei...]

【It turns out I am milk tea! 】

[This way, I can hold you in the palm of my hand...]

Amy Sun: "It's the theme of sweet love, which is really suitable for the milk tea category and the main audience of young college students."

Tang Xiaowei: "It is also very suitable for spokesperson Jay Chou, as most of the songs he writes are sweet love songs.

I think he would like this tone.”

Amy Sun: "Moreover, this film can be shot with a strong feeling of Taiwanese idol drama, and the tone matches that of Milk Tea and Jay Chou."

Tang Xiaowei: “The creative concept of ‘holding it in the palm of your hand’ is also great!

The usage scenarios of cup milk tea are perfectly integrated into it!"

Gu Xinxin: "It just so happened that the actress that Jay Chou's team forced into the role was also included...

It’s a perfect solution.”

Xu Chen nodded.

His three subordinates have invisibly connected all the strategic considerations and persuasive logic behind the film. They are indeed talented people with great potential.

Sun Amy adjusted her round-frame glasses and couldn't help but say:

"Boss... you are awesome!"

Gu Xinxin was stunned:

"Didn't you say you were going to promote Brother Bing? Is this plan tailor-made for Jay Chou?"

(End of this chapter)